Arpege by Lanvin "Drives 'em Glad"

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Metadata

Date
1964
Main contributor
Lanvin
Summary
An advertisement for Arpege by Lanvin products, including a new natural spray perfume, depicting women hugging and showing affection toward men who gift them Arpege products. An offscreen male narrator describes the products, arguing that Arpege drives women "glad." Submitted for the Clio Awards.
Genre
Television commercials
Collection
Clio Awards
Unit
IUL Moving Image Archive