The language of advertising

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Date
1958
Summary
Discusses advertising and the way in which it often commits a multitude of semantic crimes. Explains techniques used to bring about automatic reactions to advertisements, and points out that the danger in some advertising lies in the promotion of pathological reactions to words and other symbols. Features Dr. S.I. Hayakawa of San Francisco State College.
Contributors
Dr. S.I. Hayakawa; KQED; W. A. Palmer Films, Inc.; Richard Moore; Tom Borden; Ralph Chesse; Ruth Asawa
Genre
Educational
Subjects
Communication; Language; Advertising
Collection
National Educational Television
Unit
IUL Moving Image Archive
Rights Statement
No Copyright - United States

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This item is accessible by: the public.