The past decade has witnessed an explosion in the use of web surveys to collect scientific data in education, health and medicine, business and public policy, and the social sciences. Web surveys have brought exciting new capabilities that expand what we are able to do as survey researchers and have provided features that can improve efficiency and data quality. Yet, they also present new challenges in survey design and usability and must keep pace with rapidly changing technology. In this workshop, we will provide practical guidance on how to effectively lay out and design web surveys and implement them to maximize response rate and data quality. We will show examples of available features for designing, administering, and analyzing web surveys using off-the-shelf and custom survey systems.
Kevin Tharp is Director of Technologies at IU’s Center for Survey Research. Lilian Yahng is Director of R&D and the Research Laboratory at IU’s Center for Survey Research. Ashely Bowers is Clinical Assistant Professor in the School of Public and Environmental Affairs at Indiana University, where she is also Director of the Center for Survey Research.