Belvedere Cigarettes "Because I Like Them"

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Date
1965
Main contributor
Belvedere Cigarettes
Summary
An advertisement for Belvedere cigarettes in which a blindfolded prisoner is marched to a firing squad. The male narrator asks the man if he smokes Belvedere because of the instant-gift coupon in the pack and he responds, "I smoke em' because I like em." Then a general ask for the instant-gift coupon and sounds of gun shots are heard; cut to the pack of cigarettes with the narrator saying, "...please smoke Belvedere. He would have wanted it that way."
Genre
Television commercials
Collection
Clio Awards
Unit
IUL Moving Image Archive

Access Restrictions

This item is accessible by: the public.