Coca-Cola "Raft"

Copy the text below to embed this resource

Date
1973
Main contributor
Coca-Cola
Summary
An advertisement for Coca-Cola in which Bobby Goldsboro's song "Hello Summertime" plays over scenes of a man and woman rafting down a river, playing with each other, and drinking bottles of Coke. An ending text screen promotes the Coke brand as "the real thing." One of the winners of the 1973 Clio Awards.
Genre
Television commercials
Collection
Clio Awards
Unit
IUL Moving Image Archive

Access Restrictions

This item is accessible by: the public.