General Motors "GM Is Doing It"

Copy the text below to embed this resource

Metadata

Date
19uu
Main contributor
General Motors
Summary
An advertisement for General Motors in which a male narrator describes the company's initiative in designing a windshield that can withstand the impact of stones. Two test drives, first with a regular windshield and the second with GM's more damage-resistant windshield, are demonstrated, and the narrator argues that the new windshields are further proof that GM cares about keeping consumer repair costs down. Submitted for the Clio Awards.
Genre
Television commercials
Collection
Clio Awards
Unit
IUL Moving Image Archive