Details issues and problems of management strategy involved in the operation of a large inland lake marina, based on a written case study. Discusses management problems, such as unplanned involvement of developers in the operation of the marina, unanticipated rapid growth rate, insufficient expansion capital, and inattention to customer satisfaction in a service industry.
Case study authors/ presenters, W. Harvey Hegarty, Harry Kelsey, Jr.
Statement of Responsibility
produced by Indiana University Audio-Visual Center.