Content Strategy as a Model of Web Stewardship
- Main contributors
McDonald, Courtney Greene; Haines, Anne
Content strategy is an emerging area of expertise related to user experience design work, defined as â€°Ã›Ãplanning for the creation, delivery, and governance of useful, usable content.â€°Ã›Â This session will provide a brief overview of content strategy concepts and describe how a well-articulated content strategy can enable a better user experience through thinking holistically and strategically about web content -- in other words, in stewardship. We'll also present a brief case study of how, through implementing these tools and processes, our small department was empowered to stop simply chasing web pages around and instead invest our efforts into crafting a user-centric, sustainable web presence for the IUB Libraries (http://libraries.indiana.edu).
Indiana University Digital Collections Services
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