Schmidt's Beer "Tell a Coors"

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Date
1976
Main contributor
Schmidt's
Summary
An advertisement for Schmidt's beer in which a blindfolded man praises the qualities of Coors beer, not realizing that he is actually drinking Schmidt's. An offscreen narrator states that when editors at the Philadelphia Inquirer set out to write about how good Coors tastes, they actually found out how good Schmidt's tastes instead. One of the winners of the 1976 Clio Awards.
Genre
Television commercials
Collection
Clio Awards
Unit
IUL Moving Image Archive

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This item is accessible by: the public.