Schmidt's Beer "Tell a Coors"
- Main contributor
An advertisement for Schmidt's beer in which a blindfolded man praises the qualities of Coors beer, not realizing that he is actually drinking Schmidt's. An offscreen narrator states that when editors at the Philadelphia Inquirer set out to write about how good Coors tastes, they actually found out how good Schmidt's tastes instead. One of the winners of the 1976 Clio Awards.
This item is accessible by: the public.