Arco & Sinclair "PSA"

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Metadata

Date
19uu
Main contributors
Atlantic Richfield Company; Sinclair Oil
Summary
A public service announcement from the Atlantic Richfield oil company (ARCO) announcing their acquisition of Sinclair Oil and phasing out of Sinclair's dinosaur logo. The ad features an animation of a dinosaur telling an ARCO executive that he is retiring to live in Miami. As the dinosaur leaves, an offscreen male narrator states that the end of one era means the beginning of another. Submitted for the Clio Awards.
Genre
Television commercials
Collection
Clio Awards
Unit
IUL Moving Image Archive