Vademecum "Neatness and clean teeth through science."

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Date
1969
Main contributor
Vademecum
Summary
An advertisement for Vademecum toothpaste that is narrated by a man accompanied by music. The scene depicts a scientist named Sven Vademecum III who is experimenting on toothpaste tubes and how to get all the toothpaste out in a clean fashion. After observing a sardine can key he uses the concept at the end of a toothpaste tube. The scene ends with a close-up of the product and the tagline, "Neatness and clean teeth through science."
Genre
Television commercials
Collection
Clio Awards
Unit
IUL Moving Image Archive
Notes
Winner

Access Restrictions

This item is accessible by: the public.