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Too Tough to Care / Lawren Productions, Inc
Date
19uu
Main contributor
See Other Contributors
Summary
Satirically dramatizes the selection by a cigarette company of an advertising campaign in the light of evidence that smoking is related to the incidence of lung canger. Pictures a number of advertising approaches which are rejected. Shows the selected campaign, which appeals to those who are "too tough to care" about lung cancer and other smoking connected ills.
Contributor
Indiana University, Bloomington. Audio-Visual Center
Collection
IUL Moving Image Archive
Unit
IUL Moving Image Archive
Language
English
Physical Description
1 film reel (22 min.) sound,color; 16 mm
Notes

Local Note

Gift to the IUB Libraries from Instructional Support Services.

Statement of Responsibility

Lawren Productions, Inc

Other Identifier
Catalog Key: 7825847