Too Tough to Care / Lawren Productions, Inc
- Main contributor
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Satirically dramatizes the selection by a cigarette company of an advertising campaign in the light of evidence that smoking is related to the incidence of lung canger. Pictures a number of advertising approaches which are rejected. Shows the selected campaign, which appeals to those who are "too tough to care" about lung cancer and other smoking connected ills.
Indiana University, Bloomington. Audio-Visual Center
- Physical Description
1 film reel (22 min.) sound,color; 16 mm
Gift to the IUB Libraries from Instructional Support Services.
Statement of Responsibility
Lawren Productions, Inc
- Other Identifier
Catalog Key: 7825847