Applaud Hand Cream "Hands Are a Woman"

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Metadata

Date
1964
Main contributor
Colgate-Palmolive
Summary
An advertisement for Applaud hand lotion in which a male narrator describes the qualities of the product over images of a woman's hands doing various activities like playing the piano, caressing a baby, washing dishes, and applying the product. The narrator emphasizes how the moisturizing qualities of the product allow users to maintain their "womanly" softness. Submitted for the Clio Awards.
Genre
Television commercials
Collection
Clio Awards
Unit
IUL Moving Image Archive