Campaign Strategy

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Date
1960
Summary
Discusses the theory of political campaigns, and simulates, with actors, a committee outlining the campaign strategy for a candidate. Covers such issues as the techniques to be used, to whom they will appeal, and financing the campaign. Gives a general summary and evaluation of party campaigns and strategies. (University of Michigan Television) Kinescope.
Contributors
UMTV, University of Michigan; Prof. Samuel J. Eldersveld; Garnet Garrison; Hazen Schumacher; Edward Stasheff; Robert Newman; Thomas Coates; Frederick Remley
Publishers
National Educational Television; Indiana University Audio-Visual Center
Genres
Educational; Political
Subject
Political campaigns ; Campaign management.
Collection
National Educational Television
Unit
IUL Moving Image Archive
Language
English
Rights Statement
No Copyright - United States
Physical Description
1 film reel 16 mm
Other Identifiers
Catalog Key: 7834312; Other: GR00466658; MDPI Barcode: 40000003295906

Access Restrictions

This item is accessible by: the public.