Explores the nature of technology itself and demonstrates its use, both to increase the competitor's share of the market and to expand the range of the market. Shows that industrial technology's first attempt is to reduce production costs or to give the product an edge over its competition with the hope of greater profits. Shows, too, that technology has served to create whole new markets--for example, the harnessing of electricity. Demonstrates that industrial research and development have progressed from the stage of the lone inventor to that of the highly-organized corporate effort.
William C. Bradford, Northwestern University; Meno Lovenstein, Ohio State University; Ross M. Robertson, Indiana University; W. Allen Wallis, University of Chicago; Arthur Holch; Arthur Lodge; E.T. Weiler, Purdue University; Ed Lang; George Johnson; Charles Campbell; Walter Nolan
National Educational Television
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