2. Clio announcement (00:49)

Date:
1969
Main contributors:
Clio
Summary:
Harry Reasoner talks about the results of the Clio contest and about the increase quality of commercial advertising.

6. Alcoa "Billboard" (00:25)

Date:
1966
Main contributors:
Alcoa
Summary:
An advertisement for Alcoa aluminum in which a narrator describes the improvements the product makes, and a jingle plays. Submitted for Clio Awards category Short Spots.

7. Alcoa [unknown title] (00:13)

Date:
1966
Main contributors:
Alcoa
Summary:
An advertisement for Alcoa aluminum in which a jingle plays over a short animation. Submitted for Clio Awards category Short Spots.

8. Amana Electric Appliances [unknown title 1] (01:31)

Date:
1963
Main contributors:
Amana
Summary:
An advertisement for Amana Electric Appliances in which a narrator describes the brand's freezer and refrigerator manufacturing products. Submitted for Clio Awards.

10. Birdseye "The Quiet Corner" (00:32)

Date:
1966
Main contributors:
Birdseye
Summary:
An advertisement for Birdseye packaged foods in which a narrator describes the brand's frozen peas with pearl onions. Submitted for Clio Awards category Short Spots.

11. Cannon Hosiery [unknown title] (00:20)

Date:
1962/1964
Main contributors:
Cannon
Summary:
An advertisement for Cannon hosiery in which two animated characters admire a woman wearing the product. Submitted for Clio Awards category Apparel.

12. Catalina Swimsuits "Art of Eve" (00:54)

Date:
1962/1964
Main contributors:
Catalina
Summary:
An advertisement for Catalina swimsuits in which models pose in the brand's 1963 fashions. Submitted for Clio Awards category Apparel.

13. DuPont Patina "Shoes" (00:59)

Date:
1962/1964
Main contributors:
DuPont
Summary:
An advertisement for DuPont Patina shoes in which a narrator describes the shoe's flexibility and durability. Submitted for Clio Awards category Apparel.

14. Fritos "Child" (01:01)

Date:
1961
Main contributors:
Fritos
Summary:
An advertisement for Frito's corn chips in which a baby eats the product and enjoys it. Submitted for Clio Awards category Packaged Foods.

16. Haggar Slacks "Tourney Model" (01:03)

Date:
1962/1964
Main contributors:
Haggar
Summary:
An advertisement for Haggar Slacks apparel in which men model the "tourney" style on a golf course. Submitted for Clio Awards category Apparel.

17. Heinz "Salads" (00:35)

Date:
1977
Main contributors:
Heinz
Summary:
An advertisement for Heinz canned salad products in which vegetables are chopped in close-up to an upbeat musical theme. Submitted for the Clio Awards International category.

18. Holsum Bread "Squeeze" (01:06)

Date:
1960/1961
Main contributors:
Holsum Bread
Summary:
An advertisement for Holsum packaged bread in which a family shares a breakfast made with the product. Submitted for Clio Awards category Baked Goods.

19. Imperial Esso "Letters" (00:11)

Date:
1966
Main contributors:
Imperial Esso
Summary:
An advertisement for Imperial Esso oil products in which a narrator describes the service over an animation. Submitted for Clio Awards category Short Spots.

20. Kaiser Steel "Baby Food Cans" (01:03)

Date:
1960
Main contributors:
Kaiser
Summary:
An advertisement for Kaiser Steel products in which two animated children discuss tin cans of baby food. Submitted for Clio Awards category Corporate.

21. Keebler Chip Cookies [unknown title] (00:27)

Date:
1960/1961
Main contributors:
Keebler
Summary:
An advertisement for Keebler packaged cookies in which an animated doll sings about the product. Submitted for Clio Awards category Baked Goods.

22. Kraft Macaroni [unknown title] (01:02)

Date:
1961
Main contributors:
Kraft
Summary:
An advertisement for Kraft Macaroni packaged foods in which a narrator describes the products in Spanish language. Submitted for Clio Awards category Packaged Foods.

23. Modess "Because Writes On" (01:05)

Date:
1963
Main contributors:
Johnson & Johnson
Summary:
An advertisement for Modess sanitary napkins in which "....because" is slowly written out in animated cursive letters. Submitted for the Clio Awards.

25. Ritz Crackers "Sardines" (00:11)

Date:
1966
Main contributors:
Ritz
Summary:
An advertisement for Ritz crackers in which an animation of the brand logo consumes a package of sardines. Submitted for Clio Awards category Short Spots.

26. Schmidt "Boat" (00:31)

Date:
1973
Main contributors:
Clio Awards Collection
Summary:
An advertisement for Schmidt beer in which men in a bar blow on the top of product's the bottle to create tones.

28. Standard Oil "100th Anniversary" (01:05)

Date:
1960
Main contributors:
Standard Oil
Summary:
An advertisement for Standard Oil company in which a narrator describes the history of the company's development. Submitted for Clio Awards category Corporate.

29. Tang "Gang" (00:32)

Date:
1966
Main contributors:
Tang
Summary:
An advertisement for Tang powdered drink in which a boy consumes the product for energy. Submitted for Clio Awards category Short Spots.

30. Tums "Dime Size" (00:11)

Date:
1966
Main contributors:
Tums
Summary:
An advertisement for Tums antacid in which a narrator describes the purpose of the product. Submitted for Clio Awards category Short Spots.

31. Volkswagen "Volkswagen Pick Up" (01:01)

Date:
1960
Main contributors:
Volkswagen
Summary:
An advertisement for a Volkswagen pick up in which the vehicle drives in circles around a town's main street. Submitted for Clio Awards category Autos.

32. Volkswagen [unknown title] (00:59)

Date:
1960
Main contributors:
Volkswagen
Summary:
An advertisement for a Volkswagen sedan in which a narrator describes why a woman loves her Volkswagen. Submitted for Clio Awards category Autos.

33. Warner's "Stretch Bra" (01:01)

Date:
1962/1964
Main contributors:
Warner's
Summary:
An advertisement for Warner's bras in which the product is shown to stretch in various ways. Submitted for Clio Awards category Apparel.

35. Alexander's "Store" (00:38)

Date:
1977
Main contributors:
Alexander's
Summary:
A woman in a red coat sings about how welcoming Alexander's is and their's wide selection.

36. Anacin "Situations" (01:01)

Date:
1963
Main contributors:
Anacin
Summary:
A businessman can continue to work after taking Anacin pain relief for his headache.

38. Avon "Untitled" (01:02)

Date:
1960
Main contributors:
Avon
Summary:
The commercial showcase all of Avon's moisturize products as a woman model them.

39. Belvedere "Match" (01:00)

Date:
1963
Main contributors:
Belvedere
Summary:
A man and a woman light each other’s Belvedere cigarettes.

42. Corvair "Swamp" (02:00)

Date:
1962
Main contributors:
Corvair
Summary:
The 1962 Chevrolet Corvair drives through muddy Florida swampland to show the Corvair toughness and traction.

45. Ford "untitled" (00:24)

Date:
1964
Main contributors:
Ford
Summary:
A man takes a long smoke before stating how the 64 Ford have really changed.

46. Ford Falcon (01:32)

Date:
1962
Main contributors:
Ford
Summary:
Letters rearrange themselves to advertise the Ford Falcon as a man narrates.

48. Johnson's "Baby Lotion" (00:31)

Date:
1960
Main contributors:
Johnson's
Summary:
The commercial show how Johnson Baby Lotion prevents a baby from getting a rash.

50. Lego "Untitled" (00:31)

Date:
1969
Main contributors:
Lego
Summary:
A German commercial showing a child constructing and playing with a Lego city.

52. Maybelline "Untitled" (01:03)

Date:
1960
Main contributors:
Maybelline
Summary:
Shows a woman modeling Maybelline's various eye makeup products.

53. Mennen "Baby Powder" (00:59)

Date:
1960
Main contributors:
Mennen
Summary:
A mother explains how Mennen Baby Powder acts as a second diaper for her daughter.

54. Mennen "Tender Aide" (01:01)

Date:
1960
Main contributors:
Mennen
Summary:
The commercial show how Mennen Tender Aide can heal diaper rash.

58. Pepsi "Untitled" (01:00)

Date:
1969
Main contributors:
Pepsi
Summary:
Young adults play a game of beach football while drinking Pepsi.

59. Post "Alpha-Bits" (01:01)

Date:
1962
Main contributors:
Post
Summary:
A children chorus of cartoon ghosts sings a jingle about Post’s Alpha-Bits cereal.

60. Revlon "Fresh" (01:01)

Date:
1961
Main contributors:
Revlon
Summary:
Shows several women traveling through Paris wearing Revlon Love-Pat as men admire them.

63. Sears "Pretty Baby" (00:33)

Date:
1978
Main contributors:
Sears
Summary:
A baby flounders as a narrator talks about all the baby products available at Sears.

68. Texaco "Fisherman" (01:01)

Date:
1961
Summary:
A man goes fishing in the mountains and can reach his destination because he used Texaco.

76. Wesson Oil "Pouring" (01:00)

Date:
1961
Main contributors:
Wesson
Summary:
Wesson vegetable oil is presented as being the ideal alternative to traditional shorting.

77. Zales Jewelry "Snow" (00:31)

Date:
1977
Main contributors:
Zales Jewelry
Summary:
A Christmas commercial where diamond jewelry decorates a snowy landscape.

79. 1959 Ford "Ford Shaggy Dog" (00:25)

Date:
1960
Main contributors:
Ford
Summary:
An advertisement for the 1959 Ford automobile in which an animated dog advocates for the car while he washes it. Submitted for Clio Awards category Autos.

80. 1959 Mercury [unknown title] (01:49)

Date:
1960
Main contributors:
Mercury
Summary:
An advertisement for a 1959 Mercury automobile in which a spokesperson demonstrates the quality of the car's enamel by exposing the car to various stimuli, including fire, oil, detergent, water, and gravel. Submitted for Clio Awards category Autos.

81. 1960 Mercury [unknown title] (02:02)

Date:
1960
Main contributors:
Mercury
Summary:
An advertisement for a 1960 Mercury automobile in which the car takes a fantasy trip to Jamaica, where it travels around the country and the Jamaican population performs labor and sings a jingle for the Mercury during a celebration. Submitted for Clio Awards category Autos.

82. 1960 Solid Plymouth [unknown title] (01:04)

Date:
1960
Main contributors:
Plymouth
Summary:
An advertisement for a 1960 Plymouth automobile in which a salesperson describes the car's capabilities while offscreen a series of sound effects play to create interest. Submitted for Clio Awards category Autos.

83. 4711 Original Eau de Cologne "Untitled" (01:00)

Date:
1977
Main contributors:
Maurer & Wirtz
Summary:
An advertisement for 4711 Original Eau de Cologne in which a jingle plays over various scenes of people biking, picnicking, sitting at cafes, and doing office work. Submitted for the Clio Awards International category.

84. 7 Up "Bubbles" (01:01)

Date:
1975
Main contributors:
7 Up
Summary:
An advertisement for 7 Up in which a jingle plays over shots of animated graphics and live-action female dancers moving around a psychedelic backdrop of stars, bubbles, and lights. One of the winners of the 1975 Clio Awards.

85. 7 Up "Busy Executives" (01:01)

Date:
1961
Main contributors:
7 Up
Summary:
An advertisement for 7 Up in which an offscreen male narrator describes how the product "freshes up" one during a busy office workday. Shots of 7 Up bottles sitting in office and meeting settings are interspersed with stock footage from silent-era movies. Submitted for the Clio Awards.

86. 7 Up "Do It Yourself Sandwich" (01:00)

Date:
1963
Main contributors:
7 Up
Summary:
An advertisement for 7 Up in which an offscreen narrator describes the beverage as the perfect sandwich companion over shots of sandwich ingredients stacking atop one another on plates and young people dancing and drinking the product. Submitted for the Clio Awards.

87. 7 Up "Most Unique Bottle in the World" (01:02)

Date:
1963
Main contributors:
7 Up
Summary:
An advertisement for 7 Up in which an offscreen male narrator describes the product's refreshing features over close-up shots of bottles of 7 Up on ice, an ingredient list on a bottle, and young people smiling and dancing. Submitted for the Clio Awards.

88. 7 Up "New Old Movies--Busy Executive" (01:02)

Date:
1962
Main contributors:
7 Up
Summary:
An advertisement for 7 Up in which an offscreen narrator describes how the product is the perfect refresher for a busy business executive's work day over humorously re-appropriated footage from silent-era films. Submitted for the Clio Awards.

89. 7 Up "Phone" (00:59)

Date:
1962
Main contributors:
7 Up
Summary:
An advertisement for 7 Up in which a narrator named Eloise talks about her routine for preparing lunch and a 7 Up before talking on the phone. Still sketches of Eloise by cartoonist George Clark accompany the narration. Submitted for the Clio Awards.

90. 7 Up "Sugar Free" (00:33)

Date:
1977
Main contributors:
7 Up
Summary:
An advertisement for sugar-free 7 Up in which an offscreen narrator explains how the product is the latest stage in soft drink evolution. Submitted for the Clio Awards International category.

91. 7 Up "Teenager" (01:02)

Date:
1961
Main contributors:
7 Up
Summary:
An advertisement for 7 Up in which an offscreen male narrator describes how the product is perfect for teenagers in various school and recreational settings. Shots of 7 Up bottles in beach, homework, and party contexts are interspersed with stock footage from silent-era movies. Submitted for the Clio Awards.

92. Alcoa "Schoolhouse" (01:21)

Date:
1960
Main contributors:
Alcoa
Summary:
An advertisement for Alcoa aluminum in which a narrator sells a book commissioned by the company called "Schoolhouse," describing how education administrators can use Alcoa products to build new schools. Submitted for Clio Awards category Corporate.

94. American Machine and Foundry "Join a Woman's League" (01:00)

Date:
1960
Main contributors:
American Machine and Foundry
Summary:
An advertisement for American Machine and Foundry women's bowling league in which three women play a bowling game while a jingle describes the brand's triangle symbol. Submitted for Clio Awards category Corporate.

95. Amigos Shoes "Amigos" (01:02)

Date:
1961
Main contributors:
Amigos Shoes
Summary:
An advertisement for Amigos Shoes in which an animated man in a sombrero sings a jingle describing the qualities of the product. Footage of the shoes being worn and cleaned illustrates how the one-piece plastic shoes are flexible and easily washable. Finalist for the 1961 Clio Awards.

96. Andersen's Soups "Entire Line" (01:02)

Date:
1961
Main contributors:
Andersen's Soups
Summary:
An advertisement for Andersen's canned soup in which an animated version of Robert "Pea Soup" Andersen discusses changing his nickname due to the brand's many products like cream of mushroom soup. Submitted for Clio Awards category Packaged Foods.

97. Andersen's Soups "Splitting Peas" (01:01)

Date:
1961
Main contributors:
Andersen's Soups
Summary:
An advertisement for Andersen's canned soup in which an animated version of Robert "Pea Soup" Andersen describes how the product is made and two twin mascots show the process. Submitted for Clio Awards category Packaged Foods.

98. Arpege by Lanvin "Drives 'em Glad" (01:04)

Date:
1964
Main contributors:
Lanvin
Summary:
An advertisement for Arpege by Lanvin products, including a new natural spray perfume, depicting women hugging and showing affection toward men who gift them Arpege products. An offscreen male narrator describes the products, arguing that Arpege drives women "glad." Submitted for the Clio Awards.

99. Arpege by Lanvin [unknown title] (00:22)

Date:
1964
Main contributors:
Lanvin
Summary:
An advertisement for Arpege natural spray by Lanvin in which a male narrator explains how the product bottle has no fizz and is all fragrance. The narrator states how Arpege drives women "glad" over an image of a couple kissing. Submitted for the Clio Awards.

100. Arrow "Trampoline" (01:02)

Date:
1962/1964
Main contributors:
Arrow
Summary:
An advertisement for Arrow apparel in which a man jumps on a trampoline to demonstrate the functionalities of the brand's "Decton" men's shirt. Submitted for Clio Awards category Apparel.