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An advertisement for the 1977 Chrysler Avenger File in which the car drives through various industrial and warehouse settings. Onscreen English text periodically lists features of the product. Submitted for the Clio Awards International category.
As a Chrysler Newport drives down a road, the narrator asks a rhetorical question about the Newport price. The narrator then reveals the low cost of the Newport as well the fuel saving benefits of owning a Newport.
Horizontal lines come from the top and bottom of the screen in different sizes and overlap together as a male and female sung jingle starts to play. The end of each phrase is Valiant. An announcer talks about how the car's small size will help with parking, gas bills, and driving on corners. Also due to the build the car itself will be a smoother ride. The car has a specific sign that indicates its a Valiant which is displayed in the ad, Valiant also appears on screen several times. In different bits of animation the word Valiant is a stand in for the car, and we never see what the car looks like.
A woman shows how to change a baby with Chux Disposable Diaper. She gives a step-by-step explanation and when she finishes changing the baby, she realizes the baby has already soiled the diaper.
An advertisement for CIL Terylene suits in which a private investigator follows a man to find out information about his Terylene suit. Submitted for Clio Awards category Apparel.
An advertisement for Cinzano vermouth in which a man at party says he is changing to Cinzano and with a snap of his fingers he turns into a bottle of the product. Submitted for Clio Awards category Short Spots.
A public service announcement from the Citizens for Clean Air in which the close-up and audio of a man breathing overlays shots of cars, planes, factory chimneys, and other sources of air pollution. An offscreen male narrator describes the many kinds of pollutants in the air we breathe and urges the viewer to write to the organization's address. Submitted for the Clio Awards.
An advertisement for Clark service stations "the premium people" who give you, "not one, but two Du Pont anti-icers," which is narrated by a man. The scene depicts a man brushing a lot of snow off of his car on a very cold day, he then unlocks and starts his car with no problems.
A person unburies their car from snow before driving off. A narrator then states how Clark will provide two DuPont anti-icers to customers this winter.
An advertisement for Celanese Acetate raincoats in which a woman wears the brand's coat into the rain and it stays dry. Submitted for Clio Awards category Apparel.
An advertisement for College Level Examination Program (CLEP) testing in which a man at a staffing office tells Abraham Lincoln that his lack of college credits suggests he is unfit for an executive job. An offscreen male narrator explains how CLEP can provide someone with the equivalent of college credits for what they have already learned outside of college. One of the winners of the 1971 Clio Awards.
An advertisement for Coats and Clark zippers in which a woman discusses the brand's metal and "chic" style zippers. Submitted for Clio Awards category Apparel.
An advertisement for Coca Cola in which a man and woman frolic in the snow dressed in costumes for carnival as a female voice sings a jingle about Coca Cola. Buildings of Quebac City can be seen in the background as young people celebrate, dance, and drink soda. Jingle and narration are in French.
An advertisement for Coca Cola in which a man sings a rock n roll style jingle and dances with a young woman. The woman and a few other young couples dance the twist as the camera pans past tables with Coca Cola bottle on them. Jingle is sung in French.
An advertisement for Coca-Cola bottled soda in which a man pulls a bow to launch an arrow at a bottle of Coca-Cola, and the arrow is a kebob with meat and vegetables on it. Submitted for Clio Awards category Short Spots.
An advertisement for Coca-Cola in which a jingle encouraging the viewer to "take two" cartons of Coke plays over scenes of young people playing badminton and grilling burgers at a barbecue. Submitted for the Clio Awards.
An advertisement for Coca-Cola in which a jingle plays over a scene of a coach unlocking the gate to an inner-city park and supervising a group of children who enter to play basketball. The coach invites in a boy who looks forlorn outside the fence, and the two play games and drink bottles of Coke together. An ending text screen promotes the Coke brand as "the real thing." One of the winners of the 1973 Clio Awards.
An advertisement for Coca-Cola in which a woman travels to the countryside and visits her family on a farm. A jingle about the joys of rural life plays over scenes of the woman embracing her family members and drinking bottles of Coke with them. An ending text screen promotes the Coke brand as "the real thing." One of the winners of the 1973 Clio Awards.
An advertisement for Coca-Cola in which singer Anita Bryant orders a bottle of Coke at a diner and addresses the camera about the qualities of the product. Another patron plays a Coke jingle sung by Bryant on the diner's jukebox. Submitted for the Clio Awards.
An animated advertisement for Coca-Cola in which a jingle plays over sequences of people drinking Coke while getting ready to leave the house and at a dance party. Submitted for the Clio Awards.
An advertisement for Coca-Cola in which singer Anita Bryant sings a jingle in a gymnasium surrounded by people who are performing gymnastics and drinking Coke. An offscreen male narrator describes how Coke's king-sized bottles hold "lots more than you think" over a close-up image of the product. Submitted for the Clio Awards.
An advertisement for Coca-Cola in which a jingle plays over animated shapes and text, close-ups of the product pouring into a glass, and shots of a couple drinking Cokes at a table. An offscreen male narrator describes how Coke's king-sized bottles hold lots of product even after the first pour. Submitted for the Clio Awards.
An advertisement for Coca-Cola bottled soda in which a mechanic reaches from under a car for a bottle of the product and a jingle plays. Submitted for Clio Award category Short Spots.
An animated advertisement for Coca-Cola in which a jingle plays over sequences of people drinking Coke at a bowling alley and at a community picnic. Submitted for the Clio Awards.
An advertisement for Coca-Cola in which Bobby Goldsboro's song "Hello Summertime" plays over scenes of a man and woman rafting down a river, playing with each other, and drinking bottles of Coke. An ending text screen promotes the Coke brand as "the real thing." One of the winners of the 1973 Clio Awards.
An advertisement for Coca-Cola in which a jingle about the importance of being "the real you" plays over shots of young people riding motorcycles, in a photo booth, dressing colorfully on a city street, eating hot dogs, swimming, trying on hats and wigs in a mirror, and drinking Coke. Onscreen text touts Coca-Cola as "the real thing." One of the winners of the 1976 Clio Awards.
An advertisement for Coca-Cola in which a man and woman drink bottles of Coke aboard a sailboat as a jingle plays. An offscreen narrator praises the "special zing" of the product. Submitted for the Clio Awards.
An advertisement for king-sized Coca-Cola in which a jingle plays over a scene of young people playing softball and drinking bottles of Coke. Submitted for the Clio Awards.
An advertisement for Coca-Cola in which an offscreen male narrator describes the recipe for a chicken sandwich to accompany a glass of Coke. Submitted for the Clio Awards.
An advertisement for king-sized Coca-Cola featuring clown Emmett Kelly playing his signature Weary Willie character. Kelly bats at animated words floating around his head as he sweeps a circus ring and a jingle plays. A couple drinks bottles of Coke at a table inside the circus tent. A bottle of Coke lands into Kelly's hand and he drinks it. Submitted for the Clio Awards.
An advertisement for The Coca-Cola Company accompanied by the jingle "Things Go Better with Coke," which is sung by The Limelighters. The scene depicts young adults enjoying Coke while doing various activities on the beach.
An advertisement for Coca-Cola in which a surfer walks along a beach of crashing ocean waves. A series of kaleidoscopic close-ups show the waves crashing, as a psychedelic soundtrack plays and an offscreen chorus sings a jingle. One of the winners of the 1975 Clio Awards.
An advertisement for 16-oz bottles of Coca-Cola in which an offscreen narrator describes the cost-saving benefits of the product over close-ups of a sandwich being prepared and cups of Coke being placed on top of pennies. Submitted for the Clio Awards.
An advertisement for Tab diet cola in which an offscreen male narrator repeats how the product is sugar-free and only two calories over still images of the bottled product and a group of young men and women drinking it in a basement workshop. A jingle plays over an image of a case of Tab bottles. Submitted for the Clio Awards.
An advertisement for Veep soda in which two animated young boys grab bottles of the product from a refrigerator and discuss how the drink does not spoil their appetites. A jingle and live-action footage of Veep bottles being opened and poured briefly punctuate the animation. Submitted for the Clio Awards.
A traveling salesman surveys a cat asking it how it likes Coets cotton squares and what beauty treatment the cats use them for. The salesman then narrates all the beauty applications the cotton squares have as a woman show the different applications
Narrator states how unbeautiful women can become beautiful by using Coets cotton square. An "unpretty" girl fails to put on makeup before her pretty mother shows her the right way by using the cotton squares.
An advertisement for Applaud hand lotion in which a male narrator describes the qualities of the product over images of a woman's hands doing various activities like playing the piano, caressing a baby, washing dishes, and applying the product. The narrator emphasizes how the moisturizing qualities of the product allow users to maintain their "womanly" softness. Submitted for the Clio Awards.
An advertisement for Cashmere Bouquet talcum powder in which a female narrator, accompanied by Rossiniesque music, extols the product as "a body cosmetic" over images of a woman dusting herself with the powder in her boudoir. Submitted for the Clio Awards.
An advertisement for Colgate toothpaste in which one girl comments on another girl's new braces while in a school cafeteria line. An offscreen male narrator describes how kids who brush with Colgate tend to have fewer cavities as a series of tooth charts are displayed. One of the winners of the 1976 Clio Awards.
An advertisement for Continental Palmolive soap in which a French woman named Madame Rene Perrier drives around a riviera in Nice and talks about how she uses the product daily to preserve her looks. An offscreen male narrator describes the qualities of the product over images of a pair of hands using the soap. Submitted for the Clio Awards.
An advertisement for Continental Palmolive soap in which a woman meets her husband by the Spanish Steps in Rome as an offscreen male narrator describes how she uses the product to maintain her youthful look even as she approaches 30. The woman addresses the camera to talk about her daily beauty regimen and the narrator describes the richness of the soap over shots of cream being poured onto a floating bar of the product. Submitted for the Clio Awards.
An advertisement for Palmolive Gold deodorant soap in which a female student arrives at a crowded classroom, only to have the other students disappear the moment she sits down. An offscreen male narrator describes the qualities of the soap over shots of the woman taking a shower and being kissed by a man. A chorus sings a jingle with the tagline, "Don't wait to be told ... you need Palmolive Gold." Submitted for the Clio Awards.
An advertisement for Spree deodorant soap in which a man and woman ride a motorcycle and frolic across a beach as a jingle plays. An offscreen male narrator extols the deodorizing properties of the product over images of a woman showering. The narrator describes a lab experiment where Spree was shown to provide a greater layer of protection than standard soaps. Submitted for the Clio Awards.
An advertisement for Colgate's Ultra Brite toothpaste in which a male reporter asks golf star Laura Baugh about her love life. An offscreen male narrator describes the sex appeal of the toothpaste over close-up shots of the product, an elderly woman looking shocked, and a title screen with the text "How's Your Love Life?" accompanied by a chorus. One of the winners of the 1975 Clio Awards.
An advertisement for Colorforms "Annette Dress Designer Kit" movable picture graphics book, a tie-in promotion for Disney's 1961 film "Babes in Toyland." An offscreen narrator describes the product over shots of a hand moving around the graphics within the book and dressing images of the film's star Annette Funicello. Submitted for the Clio Awards.
An advertisement for Colorforms "Dinosaur Kit" movable picture graphics book in which an animated boy and his talking dog discuss the product after encountering a dinosaur on a safari. The boy narrates over live-action footage of kids moving around the graphics within the book and sings a jingle. Submitted for the Clio Awards.
An advertisement for Colorforms "Disneyland" movable picture graphics book, in which an offscreen narrator describes the product over shots of a hand moving around the graphics of Disney characters within the book. Submitted for the Clio Awards.
An advertisement for Colorforms "Donald Duck Cartoon Kit" movable picture graphics book in which an animated boy and his talking dog discuss the product while at a swimming pool. The boy narrates over live-action footage of kids moving around the graphics within the book and sings a jingle. Submitted for the Clio Awards.
An advertisement for Colorforms "Popeye the Weatherman" movable picture graphics book in which an animated boy and his talking dog discuss the product while looking out the window at a rainstorm. The boy narrates over live-action footage of kids moving around the graphics within the book and sings a jingle. Submitted for the Clio Awards.
An advertisement for Colorforms Sleeping Beauty Story Kit book in which an animated boy and his talking dog take a break from play-acting scenes from Disney's "Sleeping Beauty" to discuss the product. The boy narrates over live-action footage of kids moving around the graphics within the book, and his dog sings a jingle. Submitted for the Clio Awards.
An advertisement for Colt 45 malt liquor in which actor Billy Van sits unreactively outside of a hotel building front that collapses directly over him (a reference to a stunt in Buster Keaton's film Steamboat Bill, Jr.). A second man approaches from the hotel rubble and serves Van a tray of Colt 45 cans. One of the winners of the 1975 Clio Awards.
An advertisement for Commerce Union Bank in which a boy who is being chauffeured to the bank trades vehicles with a boy who rode on his bike. Submitted for Clio Awards category Banks.
An advertisement for the Commonwealth Oil Refining Company (CORCO) of Puerto Rico featuring stop-motion animation of a clay oil refinery and various plastic products that emerge from labeled pipes. An offscreen male narrator describes the jobs and products created by Puerto Rico's petro-chemical industry. One of the winners of the 1976 Clio Awards.
Community Chest of Los Angeles, Relig. Overseas Aid
Summary:
Community Chest of Los Angeles "You Can Help" - A narrator urges the viewers that anyone can help at United Way by donating to the community chest. As the narrator speaks pictures of children are shown.
Relig. Overseas Aid "Piggy Bank" - A cartoon boy breaks into his piggy bank. His brother warns him he is going to get into trouble and his mother speculate what his motive is. The boy reveals that he wants to buy happiness for poor people oversea. A narrator then comes on to urge people to donate to their respective religious charities.
A comedic advertisement for Cool Whip in which a man bungles a baking recipe in his home kitchen by making many measurement mistakes. An offscreen male narrator explains how applying Cool Whip topping can make a failed dessert "turn out tasting right." The man covers his failed bake in Cool Whip and brings it out to his wife, who appears both pleased and confused by the result. One of the winners of the 1971 Clio Awards.
An advertisement for Corning Ware Electromatic Skillet in which a male narrator describes the product. The advertisement begins with an image of a rocket ship taking off and the dialogue, "From rocket research, the greatest advance ever in an automatic skillet!" A woman in a kitchen displays the skillet, its ease of use, and easy cleaning ability.
An advertisement for Corning Ware dishware in which a male narrator describes the product. The advertisement begins with an image of a rocket ship taking off then transitioning to picture a woman working in the kitchen. The narrator explains the new incredible material used in the product and it's durability.
A bull walks through a China-Ceramic store. As the bull rampages through the store the Centura dishes did not break when the bull knocked them over or walked on them.
An advertisement for Corning Ware cookware in which a narrator demonstrates the functionality of the product on a stove top. Submitted for Clio Awards category Short Spots.
An advertisement for Cott cherry cola in which a group of young people (framed from the knees down) gather around a table indoors after a bike ride and drink a bottle of the product. An offscreen narrator promotes how cherry cola is now available for home markets rather than being exclusive to soda fountains. Submitted for the Clio Awards.
An advertisement for Cott mixers in which a group of men and women (framed from the knees down) are shown dancing at a party and pouring cups of the product. An offscreen narrator describes the varieties of Cott mixers, including Ginger Ale, Half & Half, and Full Quart. Submitted for Clio Awards.
A female narrator in front of the Eiffel Tower explains the benefits of Coty Instant Beauty makeup while another women put the makeup on and meets up with a man in the city
A man and women have a dreamy summer outing as a narrator compares the event to the enchanting effects of the L'amant perfume products. The scene then changes showing the women applying the L'amant dusting powder, toilet water, and mist as the narrator continues to praise the perfume.
Set in a Parisian setting with a French accented narrator, traffic comes to a halt as a women puts on Rue De La Pink lipstick which causes everyone to stare in awe at the women.
An advertisement for Coty perfumes in which a male narrator describes products while women are pictured, some admiring the perfume. The advertisement ends showing with a man and woman embracing and a Christmas tree with perfume hanging from the branches. Narration is in French.
An advertisement for L'Aimant dusting powder in which a woman puts the product on her body and a narrator urges the viewer to give her the product "before someone else does." Submitted for Clio Awards category Short Spots.
An advertisement for L'Aimant de Coty Spray Mist featuring images of a woman spraying the product on, accompanied by percussive music. The woman addresses the camera, and a male narrator states, "Give her L'Aimant before someone else does." Submitted for the Clio Awards.
An animated advertisement for Count Pushkin vodka dramatizing the route of a trans-Siberian train carrying nobles in tsarist Russia to a banquet in Vladivostok. An offscreen male narrator describes the punishing nature of the journey and how the nobles celebrate with Count Pushkin vodka at their final destination. One of the winners of the 1975 Clio Awards.
A Country Club malt is poured into a glass and afterwards a man crushes the malt can with his hand. For reminding second half of the commercial the narrator sings to himself and allows the viewers to watch a malt glass fizzle in relative silence.
An advertisement for Country Club malt liquor in which a narrator compares the product to a competitor, demonstrating the differences in carbonation and body. Submitted for Clio Awards category Short Spots.
An advertisement for Country Club Malt Liquor in which a man sitting behind a desk criticizes an advertising manager. The manager speaks up and they drink some beer. Eventually the man says that he's going name the man vice president. The manager says, "thanks dad."
An advertisement for Country Club Malt Liquor in which we see a close-up of a can of the product being poured into a glass and an attempt to crush the can while the man off screen says, "You don't have to be a man to enjoy Country Club Malt Liquor, but it helps." The scene ends with a close-up of the product as a man hums "I've Been Working on the Railroad."
A French advertisement for Country Pale beer in which a dinner scene at a restaurant suddenly transforms into a Busby Berkeley-style musical number (including water ballet in a large pool) when one of the patrons drinks the product. One of the winners of the 1975 Clio Awards.
An advertisement for County Fair packaged bread in which a man describes how the product is made while a boy eats it next to him. Submitted for Clio Awards category Baked Goods.
An advertisement for Cracker Jack snack food that takes place in a dark, smoky, backroom poker game being played by four wise guys. They pass around the box until it reaches a man who finds it empty and they all start to laugh hysterically, which causes the man to flip the card table over. The scene ends with a close-up of the product while the narrator says, "Cracker Jack, in the big pass around pack, for when the gang gets together."
An advertisement for Cracker Jack snack food that depicts two people in a train sleeper car, who can't see one another, passing "The Big Pass Around Pack" across the hall. A male passenger who is walking down the hall notices this and becomes a fortuitous intermediary between the two people sharing the product and he indulges himself with the snack as well. The scene ends with a close-up of the Cracker Jack logo.
Four mobsters play a game of cards. Eventually, one of the mobsters loses his temper during the game when the other mobsters ate all the Cracker Jacks before he had the chance to eat any. The card game then turns into a brawl.
An advertisement for Crayola crayons in which children's television show host Captain Kangaroo (Bob Keeshan) creates a family of stick figures by drawing around crayons taped to a piece of paper. Captain Kangaroo shows off Crayola's 64-color varieties and a crayon sharpener built into the crayon box. Submitted for the Clio Awards.
An advertisement for Christie's Cookies in which a children enjoy eating cookies as a female voice sings about cookies. Jingle and narration are in French.
An advertisement for Crespi presenting multiple shots of factory chimneys releasing pollution combined with the audio of sirens and explosions. A playground of small children is shown near the factories as the ominous sounds continue in the background. A child looks at the camera in freeze-frame as a Spanish-language title card asks, "Heredaran el aire puro? [Will they inherit clean air?]" One of the winners of the 1975 Clio Awards.
A girl leaps for joy after she receives the news that she doesn’t have any cavities. A man then explains that this was because she used Crest and that you can also have cavity free dentist visits by switching to Crest toothpaste.
An advertisement for Crest toothpaste in which a boy is at a barber shop while a female narrator speaks. Then the commercial cuts to a man speaking with a woman in a living room about the health properties of Crest toothpaste. Dialogue and narration are in French.
The commercial shows a cripple girl taking her first step towards her mother without the need for crutches or help. A narrator state how Easter Seals has improved the lives of countless handicap people.
An advertisement for Crisco in which a woman hastily prepares a chicken meal after learning that her husband brought over company for dinner. The woman addresses the camera and interacts with an offscreen narrator to discuss how using Crisco gives her confidence while cooking. The narrator further details the features of the product over close-ups of a jar of Crisco and food being cooked. Submitted for the Clio Awards.
An advertisement for Crisco in which a woman uses the product to cook dinner for her son. An offscreen narrator describes the benefits of Crisco over scenes of the mother shopping for the product and food being cooked and served. Submitted for the Clio Awards.
A mother and daughter prepare dinner. When the father comes in he complains about not liking the heavy oil taste in salad dressing. The father end up liking the salad dressing because his daughter use Crisco Oil which her cooking club teacher had recommended.
An advertisement for Crocker-Anglo National Bank in which a man tells his co-worker that a bank teller is interested in him and the other man says that all of the bank's representatives treat customers the same way. Submitted for Clio Awards category Banks.
An advertisement for Culligan Man water softeners in which a woman calls loudly for the "Culligan Man" and he tells her the brand means soft water, so she repeats her call in a soft voice. Submitted for Clio Awards category Short Spots.
An advertisement for Cutex Fire Dance and Pink Goddess nail polishes and lipsticks in which a female narrator, accompanied by drum beats and other percussion, extols the qualities of the products. Two women display the products on and inside an Aztec pyramid. Submitted for the Clio Awards.
