Clio awards - Media Collections Online Search Results

Date:: 1960
Main contributors:: Ford
Summary:: Young boy with a red hat drags a sled into his snow-covered yard then runs up to his mother at the door putting up a wreath. They both look to the driveway excited. The Ford station wagon parks in the front of the house. A man and boy wearing thick coats step out of the car and head to the back as the mother and son walk up to them. The man takes out a huge tree from the back and the other boy grabs a large gift box before everyone walks inside. The station wagon is parallel parked on a busy street with people walking around the sidewalk. A man comes out of the toy shop right next to the car and puts a sled into the back trunk. We see a bunch of other gifts in the trunk. A family smiles as they look out their window at carolers singing. Once done singing everyone waves at the family and they wave back as the carolers begin to leave. We look at the wood paneling and the announcer talks about the details of the car as all of the carolers get into it. The couple in the house are on the front porch waving as the carolers drive away.

Date:: 1960
Main contributors:: Triumph
Summary:: A husband and wife stand back-to-back as the announcer says that they think they have the perfect marriage but they now have another love. She walks outside to see the car in front of the house, the announcer describes the car as her new child. She’s wearing winter clothes and there’s snow on the ground. In the driver’s seat she’s smiling happily at the dashboard, then she maneuvers the car into a tight parking space. We see her husband look around a corner sneakily. We see him happily in the car with his winter clothes on and a hat. He drives the car around snowy streets in the neighborhood. The announcer mentions that the car isn’t a “gold-digger” in that it saves on gas. The husband and wife are together outside and she holds the top to a trash can as he throws away a greasing pan and she closes the lid on the trash can once its done. They both smile at each other and lock arms as they walk away. They stand in front of the house back-to-back with each other next to the car before turning around, smiling, and embracing each other. The price of $1845 for the car is listed in the ad.

Date:: 1960
Main contributors:: Volkswagen, Renault Dauphine
Summary:: Volkswagen "Search" - Someone is walking up stairs very heavy footed with dramatic music accompanying the ascent. The announcer talks about how if you are looking for a car that can hold nine people and is great value then you are looking for a Volkswagen. We see these questions and 'Searching?' on a wall in italics as a spotlight highlights them before we see Volkswagen written capitalized in non-italics. The exterior and interior of a Volkswagen truck are featured, and the key for a Volkswagen which has the logo of the company on it is also featured. Renault Dauphine "Last Word" - A woman's voice says several key terms to describe the Renault in French and the male announcer translates them into English and goes into further descriptions. The announcer talks about how the car is good for parking, French, and has room for people and packages in the front of the car. We see a brunette woman with a child driving the car. Given price at $1645 at port of entry in New York and we are told it has 40 miles on a gallon. Renault Dauphine in writing is displayed over a map of the USA.

Date:: 1960
Main contributors:: Ford
Summary:: Four planes fly in formation, we then see a set of buildings below them. The announcer says this is the US Air Force Academy. We see at least a hundred men in military uniform marching in formation in different groups. Someone in a blue uniform and a badge has a falcon on his wrist and he lets it loose. We follow its flight as it comes back to its owner. In the background a Ford Falcon is driving in the car behind them on the road. There’s a man in a suit in the car and the announcer talks about how this car took part in Experience Run USA for the past three years so it's been heavily tested. We see cadets out on the lawn in white uniforms with rifles as they go into formation and all march together. The car drives next to an Air Force plane on the tarmac. A man in uniform exits the vehicle and some couples and one man surround him and the car and they begin to ask questions about mileage and spaciousness. All six people then load up into the car and drive off together. We see them on an empty road driving towards a mountain landscape. The falcon on the man’s wrist sits and adjusts itself in the foreground. A patriotic instrumental is playing in the whole ad.

Date:: 1960
Main contributors:: Pontiac
Summary:: A woman cleans her gleaming car near a cutout that says Midge’s driving school. A man walks onto screen, they are both wearing overcoats and hats, her coat is fur-trimmed. He asks if she is Midge, and the announcer lets us know she teaches driving to men. The man introduces himself as Arthur. He marvels at her car, the Pontiac Bonneville Vista, he starts talking about the car's features. She’s surprised by his knowledge and urges him to continue on, saying that it seems he already knows so much about driving. After he describes all the features and sides of the car she gives him the keys to it. We see them driving around in the car, taking several turns to better illustrate the wide-track wheels stability on curves. We hear the voiceover of Arthur as he describes the vehicle further. He almost goes down a closed off road but Midge screams for him to stop. They are both standing in front of the car with the hood open getting closer and closer as he declares his love for her and her car. He closes the hood and Midge tells him about going somewhere to have dinner and get married the three of them, including the car in her count. They embrace but don’t kiss as we cut to them driving away and the announcer talks about Midge and Arthur’s future.