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Community Chest of Los Angeles, Relig. Overseas Aid
Summary:
Community Chest of Los Angeles "You Can Help" - A narrator urges the viewers that anyone can help at United Way by donating to the community chest. As the narrator speaks pictures of children are shown.
Relig. Overseas Aid "Piggy Bank" - A cartoon boy breaks into his piggy bank. His brother warns him he is going to get into trouble and his mother speculate what his motive is. The boy reveals that he wants to buy happiness for poor people oversea. A narrator then comes on to urge people to donate to their respective religious charities.
A couple drives through the streets where a Mardi Gras festival is taking place with people dancing in the streets with costumes and paper mache heads and masks. There's a male and female chorus singing a jingle about the Dart which the couple joins in on as they observe the festival. Some people in the festival also join into the jingle including a costumed woman who sings only in French. We see a new couple in the car singing a duet and looking to screen for a portion of it. A group of people from the festival stand swaying around the car with the couple still inside.
Inside of a giant telescope points upwards as the doors start to open to display the night sky above. Close by we see groups of people dressed for a black tie event mingling with each other. A shooting star appears in the sky and lands on the grass as a new Ford vehicle, this repeats two more times and each Ford displayed is white. The announcer talks about each and a short jingle is sung after he is finished talking. The party walks over to where the Fords are parked and they start to look and point at them as they surround each of the new models.
"Vogue says Ford means a fashion success". We several women dressed in elegant dresses in different locations around New York City with a Ford Galaxie nearby all of them. A female vocalist sings about being fashionable and then starts singing about the car and we see a wide shot of it. An announcer talks about the beauty of the car, and says the car was in a recent issue of Vogue magazine. We see more shots of the car from the side and other angles. The tagline is repeated by the vocalist at the end with the pin showing the statement on screen again.
A couple are shown in one-second photos as they react to a very bumpy ride. Then they are shown in a much smoother, calmer state as they sit together and a Dauphin is imposed over their images with them both inside. An announcer talks about how the Dauphine is built in a solid piece which reduces bumpiness. He talks as we see the car going over many different kinds of hills and rough terrains. At the end the announcer admonishes the woman for falling asleep in the car seat during the ad. The price of the vehicle is mentioned at port of entry on the east coast.
Depicts Ansel Adams and Beaumont Newhall, director of Eastman House in Rochester, New York, as they analyze the photographs of such distinguished artists as Edward Weston, Cartier-Bresson, Edward Steichen, Alfred Stieglitz, and others. Mr. Adams explains the development of his own philosophy of photo-poetry and how it has influenced his work.
We see each decade of Buick car with the same man driving it who has a period-specific suit and facial hair to fit the car. The announcer talks about how each period had a specific use and innovation to the time. All cars are driving together staggered from oldest to newest in the desert. Then the new Buick car drives in front of all of them with the other cars driving all together in a straight line behind. As the driver talks about the greatness of the new car his double appears riding on the top part of the backseat and adds a note about the car too. Both of them wave to the camera.
We see a mailman as he goes through his country route, driving over muddy roads, hills, and creeks. An announcer with a country twang in his voice talks about how Chevrolet is a trusted vehicle for mail services due to its reliability and other features. One package the mailman delivers he stays to see an older couple open, it ends up being glasses for the women and they look more glamorous than the pair she had on previously. We see the car cleaned up and shining for when the mailman takes his family to church with the car. The last shot is of the car standing alone with a rider on a horse in the background.
Horizontal lines come from the top and bottom of the screen in different sizes and overlap together as a male and female sung jingle starts to play. The end of each phrase is Valiant. An announcer talks about how the car's small size will help with parking, gas bills, and driving on corners. Also due to the build the car itself will be a smoother ride. The car has a specific sign that indicates its a Valiant which is displayed in the ad, Valiant also appears on screen several times. In different bits of animation the word Valiant is a stand in for the car, and we never see what the car looks like.
A young American couple are sailing from colder climates to Jamaica for a honeymoon and they've brought their Mercury car with them on the trip. The announcer is singing in an overt Jamaican accent about the car and the couples adventure with Jamaican musicians depicted only through their hands playing instruments providing music to accompany the jingle. We see the car travel through Jamaica with the couple, including to the beach where older British women inspect it appreciatively. As the couple drives other white tourist also smile at the car. In the final scenes all of the white tourists are gathered around the Mercury car shaking maracas as the black, Jamaican people play music and dance around the car smiling.
An advertisement for Baskin-Robbins 31 Flavors ice cream in which a variety of animated characters try different flavors while a narrator describes the company's offerings.
An advertisement for Hood Ice Cream in which a narrator describes the product over scenes of fruits and other ingredients being prepared for processing.
An advertisement for Lawson's Butter Pecan ice cream in which a narrator tells a man that he should do one remarkable thing each day and eat the product.
An advertisement for Maple Lane Chocolate Milk in which a narrator discusses how the product is made over scenes of people reaching for various chocolates.
An announcer talks about the very first Ford sold as we see fields of grain, rivers, and nature. We see a small settlement where most people are walking or riding on buggies with horses. As the Ford comes out of the garage people make exclamations about it. The announcer then takes us through each Ford model and each model starts to join a long line of other Fords on a long road in the sunshine. We see all the Ford models before 1960 together before we cut to a scene of the three new Ford models of 1960, which includes a Falcon and Thunderbird. The models drive together on a long tarmac road with the mountains behind them and the sun setting.
An advertisement for Dairy Queen ice cream in which a family takes a road trip and the parents forget their son at the Dairy Queen, and they travel back to find him enjoying a sundae.
An advertisement for Dairy Queen ice cream in which a mailman takes a break to eat a banana split and laughs as a dog tries to perform tricks in order to eat some of the ice cream.
An advertisement for Dairy Queen ice cream in which a Monkees-esque teen idol runs from a group of fans and travels to the Dairy Queen and feels refreshed.
Two men on a camera rig are boosted up as an announcer tells us we are on the Warner Brothers lot. The ad mentions the new movie "Saratoga Truck" starring Ingrid Bergman who would be featured in another Ford sponsored ad. It also mentions current and past credits filmed on the soundstages including "Life with Father", "Spirit of St. Louis", and "Ice Palace". For each soundstage and time period they put a 1960 Ford model and show the actors in the scene interacting with the vehicle and being amazed by it. This ad highlights the Galaxie, Starliner, station wagon models, and the Fairlane 500 Ford. We see the crew in many of the shots preparing the scenes and the director and company sitting in seats watching the sets with their backs to us.
An advertisement for Big Dip "ice milk" in which an animated man tells an ice cream scoop about the product and the scoop creates a sculpture of the Eifel Tower out of the ice milk.
An advertisement for General Telephone and Electronics by which a narrator describes the work of Sylvania Lighting while a rapid succession of shots play displaying various ways the products are used.
Renault Dauphine "Alarm (20 sec)" - A cartoon wakes up to an alarm gets dressed and ready for work. Goes down the stairs and kisses his children and wife before zooming off in a car. She tells the audience he's been this way since they got the Renault Dauphine. We end with him zooming further away in his car. They have a moderated version of Orpheus's Cancan in the background of the ad.
Renault Dauphine "Alarm (60 sec)" - A man in a classic suit with tales smokes a cigar as he walks around and shows the features of the car while a woman also shows the front trunk off. He demonstrates the country versus city horn and shows the sun roof as well as engine in the back.
A family composed of two parents and two children exit a building in winter gear as we see high piles of snow all around them. They all get into a Renault Dauphine parked just in front of the building. We see the car drive off as they sound off both horns. The car drives by a full open carriage of people led by two horses. The announcer talks about the back wheel drive, how the car can turn on even in zero degree weather, and how the water cooled engine helps provide heat to passengers. The family drives by a sign saying North Pole, NY and they stop in a small village all getting out of the car. The price is listed and the Renault logo is shown with a dusting of snow on it.
An advertisement for Sealtest ice cream in which a woman tastes the brand product thinking it's from a specialty parlor and is surprised to learn it's Sealtest.
An advertisement for Sealtest ice cream in which a woman tastes the brand product thinking it's from a specialty parlor and is surprised to learn it's Sealtest.
A band on risers begins performing with their silhouettes shown. A spotlight is on the harpist who is sitting in a chair below everyone else and we see the percussionist who is hitting some cymbals. Gradually light fills the whole space and the camera pans across all the musicians on the risers in their instrument sections as they continue to play. We then cut to black before displaying the car as the band continues to play. We circle the car as the announcer talks about the style of the new car. A flute, trumpet, and a hand drum are imposed on top of the image of the car as the announcer continues describing it. We see the inside of the car and the dashboard. We see the LeSabre, Invicta, Electra, and then the Turbine Drive Buick ‘60 is shown again.
A Great Dane is sitting on the lawn and it spring into action running for the door of a large Tudor-style house. A man in a summer suit exits the house and pets the dog. At the end of his front walkway is a Thunderbird. He walks to it with his dog following him closely and observes the car touching the bodywork and upholstery as the announcer describes why owners of this car love the features so much. The man enter the car after his dog and opens the sun roof. He stops near a lake and sees a woman alone with a poodle in her Thunderbird putting down the automatic top to make it a convertible. The man watches in amazement and then drives on with him driving down a road with fences and Spanish moss trees around him as the last shot in the ad.
An advertisement for Hood Ice Cream in which a boy enters an ice cream parlor and chooses vanilla, and when the attendant tells him about all the flavors available the boy is shown with a dish containing them all.
An advertisement for Knudsen Ice Cream in which a man waits in a long line at a specialty ice cream parlor, and a narrator says that Knudsen has the same taste and added convenience of being available at the grocery store.
An advertisement for Knudsen Ice Cream in which a man waits in a long line at a specialty ice cream parlor, and a narrator says that Knudsen has the same taste and added convenience of being available at the grocery store.
An advertisement for Knudsen Ice Cream in which a boy runs to the grocery store to buy the product quickly, and shows the carton to a line of people waiting for ice cream from a specialty parlor.
An advertisement for Knudsen Ice Cream in which a boy runs to the grocery store to buy the product quickly, and shows the carton to a line of people waiting for ice cream from a specialty parlor.
We see a man with a microphone like a news reporter standing next to the entrance of a building in a shirt, tie, gloves, and thick overcoat. Condensation comes out of his mouth as he talks. He starts talking about how we’re in Kenosha, Wisconsin at a Rambler plant. We see the backs of workers who are coming in through the entrance. We see inside the factory as he continues to talk about the facility. There’s cars on the supply line being worked on and driven forward. Rambler cars come out in a line out of two garage doors. There are ramblers on transportation rigs. The announcer says that there are Ramblers constantly being made to suit the demand. Cutting back to the announcer in front of the building he points to a plaque next to him that says “Build Every Rambler As Though You Were Going To Own It Yourself”.
An advertisement for Beatric Foods Meadow Gold ice cream in which a narrator drops scoops of three flavors of ice cream from the top of the Leaning Tower of Piza in order to determine the bounce quality of each variety, and a boy runs to the bottom and takes one of the scoops into a dish and eats it.
A Rolls-Royce pulls up to a curb. The chauffeur gets out of the car and walks over to the window of the back passenger. He hands him some clothes. We see as the chauffer starts walking away that he's going into a laundromat. He puts the suit in a machine closest to the front window. The passenger of the vehicle is reading his newspaper leisurely and looking out to see the progress from the window. We see a new perspective of the passenger, he's wearing a shirt and underwear. When the chauffeur exits the laundromat the passenger becomes happy and expectant. The door is opened to the car and he is handed his suit. He starts putting it on, now with a cigar in his mouth. The chauffeur moves back to the driver's seat and begins to pull away from the laundromat curb. An announcer talks about Barney's wash-and-wear suits and their suit variety.
Someone running down a dirt road in a see-through white top and white pants with red silk wrapped around some of it. She has red diaphanous fabric in her hands that she waves as she runs around a sandy area with a smile. Another person with an elaborate hair updo and a colorful dress puts a jug on her shoulders and walks near a waterfall's edge. She holds out the jug to collect water, then we just see her feet as she walks over rocks to the other side of the creek. Woman on a rock with lots of jewelry on, looks to camera and then runs away. Another woman looks as if she's yelling as she arrives at an elevation peak. There's a woman leaning with one leg against a tree in a black catsuit and lots of jewelry. She looks to camera through the jewelry. We see the sun and then the silhouette of a rocky path with a person walking on it.
We are eye-level with a poodle as the woman holding it turns in heels and we see her as she walks down a street. She's wearing all black and is dressed very fashionably. A man comes out of a building and looks after her describing her looks before telling us he's talking about his Renault Dauphine. We see him driving it around the town and in muddy and rougher terrain as we hear his voice describe all the benefits of the car. He compares the car to a Grand Prix winner and mentions how his Welsh ancestry appreciates the thriftiness of the car. He's on the street we first saw him on at the end of the ad standing next to his car, the woman we saw before walks by in the opposite direction. He again starts to talk about what we assume is her appearance when he confirms once more he's talking about the car.
Alice from Alice in Wonderland in her signature blue and white pinafore dress is standing in front of an ornate, gilded mirror. She walks through the ‘looking glass’ into another dimension. We see seven station wagons on a gravel area in a garden full of white flowers and sculptured greenery. There’s a castle far off in the background. Someone in a walrus costume greets her and displays the cars with his hands. In one vehicle we have the king in the passenger seat. In another a person in a two of Hearts costume comes over to the car and opens the trunk. Several more people in card costumes start to unpack everything in the back, including a boat. There are six people in another vehicle, all wearing card costumes except for the Queen of Hearts in the very front. The announcer talks about the benefits of each station wagon and then goes through with names for all of them while more characters in costumes walk through the frame. The title ‘ Ford Wagon Wonderland’ appears at the end.
An office building at night, streetlamps, floodlights, and a fancy chandelier are displayed as the announcer talks about the fun of night life. In a lobby two very fashionable couples meet and the announcer talks about Vogue fashion trends, specifically silk brocade suits. There's mention of other textiles and fashion trends throughout the ad. They then go outside and see a Ford Galaxie with friends in it, one couple goes in the backseat and the car is talked about more. Cut to people getting off a yacht and a dinner is set out the docks with very fashionable people. The Ford Thunderbird pulls up nearby and two couples walk towards it talking to the driver and marveling at the car. Then at a carousel in the park a couple is having a great time when their friends pull up in a Ford Falcon. Two couples walk over to the couple in the car and all fit inside as they drive away. At the end the announcer says that Vogue endorses the Fords for being fashionable.
A public service announcement from the Safety Belt Task Force in which a girl sitting in a rocking chair recounts her struggles following her father's death in a car crash. The girl angles her face toward the camera to reveal a scar from the accident, while an offscreen male narrator urges the viewer to wear a seat belt. Submitted for the Clio Awards.
Chevrolet "Chevy Builds Right" - A couple talk to a salesman about picking up their new Chevrolet tomorrow. There are pictures above them in the hallway they walk past and one man in a picture comes to life and begins telling us about the car's new features. He is still the same size he was in the picture as he jump and walks around on the Chevrolet. He's now out of his picture and hanging on the edge of another one that has also come to life. It contains a woman driving her Chevrolet car. As the ad ends applause begins from an off-screen audience.
Frontenac Mercury "Dancers" - The screen is fully black except for a car that appears to be floating lengthwise in the top portion of the screen. Two dancer appear below and they have a synchronized dance they perform. A female vocal jingle accompanies the ad. We see several different shots of the car. Another car appears facing forward next to the couple as they continue to dance and draw attention to the cars with their arms displaying it. A male announcer talks about the Canadian car and its low cost.
A woman drops off her husband at the train station in a Renault Dauphine. The announcer addressing girls says that this car makes driving fun again. We then see her at the grocery store fitting into a small parking spot in her car and we cut to her picking up her daughter in front of school. She uses her breaks to stop for kids crossing the street and drives with a smile on her face down a road empty of other cars. The announcer talks about the benefits of the car as she drives around and parks again. Her daughter gets out of the car and onto the sidewalk smiling. The woman in the driver's seat is parked and reading a book when someone above puts a briefcase in front of her. She looks up and we see through the sunroof her husband is back from his trip. He has a hat and suit on. She takes his briefcase to put into the backseat and then moves to the passenger seat as he gets into the front seat of the car. We see the Renault Dauphine name over a sketch of America.
Blocks with letters on them come on screen. They spell out ‘Mighty Satisfying’ from above, but on the right they say ‘Rocket Oldsmobile’. Each of the sides open up like a door to show a tiny car inside. Each of the cars comes out with a driver. All of this is accompanied by musical cues. A woman in a majorette costume appears with a baton in one hand, she blows a whistle. She starts walking and doing a routine with her baton as she walks across a line of Oldsmobiles that are pulling up next to her. An announcer introduces the Oldsmobile. She twirls the baton and points, we then see the cars in the lineup start to drive forward. She continues to march as the cards advance from behind her, they split off into two groups making room for her to continue dancing in the middle. We see the cars continuing to drive in formation. She marches between them more and then they start to crisscross each other before driving in a circle around her. We see the cars back in their square letter boxes and the doors close to each as the ad ends.