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A cartoon Kathy transitions into a real life girl as she opens her closet full of pajamas and nightgowns. After Kathy goes to bed it transitions back to the cartoon version and advertise Sears discounts on pajamas products.
A man is working in a cramped cluttered office when a janitor squeezes in the door, drops off cleaning supplies, and then turns out the light. The commercial transitions to a show-reel of Silver Office furniture that could renovate any office.
A small woman struggles to find clothing in her size that is also fashionable. Her problems are solved when she went to the 5-7-9 store which had fashionable clothes in her size
Five men are waiting for a late bus. The four men who bought Thom McAn affordable shoes are able to get a taxi instead. The fifth man who bought more expensive shoes couldn't afford a taxi and had to wait for the bus.
An advertisement for 4711 Original Eau de Cologne in which a jingle plays over various scenes of people biking, picnicking, sitting at cafes, and doing office work. Submitted for the Clio Awards International category.
An advertisement for sugar-free 7 Up in which an offscreen narrator explains how the product is the latest stage in soft drink evolution. Submitted for the Clio Awards International category.
The narrator recounts times in history in which people were ostracized for their fashion. The narrator then states that Barney's caters to all types of fashion. A tuxedo waiter tries to stop a man from entering the restaurant for not wearing a suit until the man reveals to the waiter that he is the owner of the restaurant.
An advertisement for Bond glue in which a gymnast demonstrates the strength of the glue by using it to hold together a broken gymnastics ring during an exercise. Submitted for the Clio Awards International category.
An advertisement for Boon Rawd Brewery beer in which shots of the product being poured into a glass are interspersed with shots of landscapes, clouds, and rainfall. Narration and text in Thai. Submitted for the Clio Awards International category.
A reporter interviews children after they had just sat on Santa's lap at Carson Pirie Scott department store. The children all give Santa adult sounding positive reviews. The narrator then states that everyone at Carson Pirie Scot has rave reviews.
An advertisement for the 1977 Chrysler Avenger File in which the car drives through various industrial and warehouse settings. Onscreen English text periodically lists features of the product. Submitted for the Clio Awards International category.
An advertisement for Cadbury's Crunchie bars in which outlaws and a slew of other characters try to steal a chest of chocolate bars during a train ride. Submitted for the Clio Awards International category.
A ghost confronts Scrooge asking why he hasn't bought anything for himself at Dayton's after Christmas sale. A greedy Scrooge rejoice at the thought of saving so much money.
An advertisement for Evergood Kaffee in which an English woman convinces her butler to serve the Norwegian coffee brand to her husband for his tea time. Submitted for the Clio Awards International category.
Two workers install a Fayva shoe sign. The boss is skeptical of Fayva but his employee praise Fayva and convinces his boss to go in the store. The boss comes out a satisfied customer.
An elderly woman asks a sales clerk for an American Tourister suitcase. After confirming with the clerk that the suitcase is durable, she tested it out by whacking her cane on the suitcase.
A girl asks a sale clerk for a ties. After showing the girl most of the ties, the clerk realize the girl had been teasing him and that she had already selected a tie.
A man Christmas shopping in the coat section picks up a glove he thought belonged to a mannequin. The woman mannequin becomes real and suggest that he should buy a white stag coat for his girlfriend. The mannequin then turns back into a statue and the man is left in shock.
A sales clerk speaking like a Dr. Seuss character reveals all the products available at G. Fox & Co. for Christmas. Then everybody in the store rushes outside to wave goodbye to Santa who had been shopping at G. Fox & Co.
An advertisement for Gilbey's gin in which a man with an English accent speaks to a woman about gin in a nonsense language. A final title card states that drinking Gilbey's will help one "understand the English." Submitted for the Clio Awards International category.
A man's father, grandfather, and great grandfather all wore Hamburger suits when spending time with their partners. The man continued the family traditional by wearing a Hamburger suit while linking arms with his partner.
An advertisement for Heinz canned salad products in which vegetables are chopped in close-up to an upbeat musical theme. Submitted for the Clio Awards International category.
A son and mother go shopping at Herman's for their tough to buy for father/husband. They are able to find several Father's Day gift in the sport store.
A family shops for furniture in a snowy woods. When the mother reaches for the price tag it melts in her fingers. The narrator states that prices don't melt at Linberg.
An advertisement for Johnson & Johnson "Cotonetes" cotton swabs in which the product tickles and soothes an animated baby. Narration and text in Portuguese. Submitted for the Clio Awards International category.
The ugly duckling is shunned by the chicks for wearing ugly clothes. The ugly duckling is transformed into a beautiful swan when he puts on clothes from Just Pants.
An advertisement for Martini Bianco in which a jingle plays over various scenes of the Old West, a wedding, and beachgoers lounging and swimming. Submitted for the Clio Awards International category.
An advertisement for OTC Australia telephone services in which expatriates use phone services to keep in touch with family members back in their home country, set to the tune of the song "The Way We Were." Submitted for the Clio Awards International category.
An advertisement for OTC Australia telephone services in which a narrator describes his gratitude about being able to use phone services to keep in touch with his father back in Italy, set to the tune of the song "The Way We Were." Submitted for the Clio Awards International category.
An advertisement for Peugeot's 104 car model in which the automobile races down a steep ski slope alongside a human skier. Narration and text in French. Submitted for the Clio Awards International category.
An advertisement for Samsonite's Saturn II suitcase in which the suitcase withstands abuse by a pack of circus elephants that step on it, sit on it, and throw it around. Narration and text in French. Submitted for the Clio Awards International category.
Professional golfer, Johnny Miller, walks towards the camera wearing his own line of clothes. When he reaches the camera he starts the same process over again wearing different clothes from his line.
An advertisement for Taubmans Gaylon silicone-based enamel paint in which an Australian drill sergeant is dismayed by a worker's use of the product to paint the rooms and weapons in the barracks in vibrant colors. Submitted for the Clio Awards International category.
People wearing Gap jeans perform various tasks in late 1970s America such as dancing, painting, and moving furniture. A song about Gap is sung in the background.
An advertisement for the British newspaper The Sunday Times in which residents of an elder care facility begin partying and dancing after visitors leave. Submitted for the Clio Awards International category.
A klutzy nervous best man spills coffee on his tuxedo moments before the wedding. Tuxedo Junction was able to bring a replacement tuxedo before the wedding started.
A man talks about the different types of suburban homes that Wausau can make. Wausau can also build a family a home that reflects their needs and price.
An advertisement for Xerox 3103 copy machines in which an orchestra conductor uses the product to make copies of sheet music for his musicians. Narration in Japanese. Submitted for the Clio Awards International category.
A public service announcement from the Anti-Defamation League in which a white man rants to the camera about his hatred for other (unnamed) groups, races, and religions. An offscreen narrator states that anyone who is not bothered by the man's statements is a bigot, while those who are disturbed are true Americans. An ending title card states that "prejudice is something America can do without." One of the winners of the 1976 Clio Awards.
An advertisement for B.F. Goodrich tires in which comedian Joan Rivers stands in front of a car and addresses the camera about how she personally knows nothing about tires, but the specialists at B.F. Goodrich do. One of the winners of the 1976 Clio Awards.
An advertisement for Barney's department store in which an offscreen male narrator praises the influence of the British on men's fashion over a montage of historical images of British men in vests, Chesterfield coats, blazers, trench coats, and cardigans. The narrator extols Barney's as the men's store best continuing this tradition over a shot of a contemporary man in a suit. One of the winners of the 1976 Clio Awards.
An advertisement for British Airways in which a Paul Revere-like man on horseback rides around through an English village shouting, "The Americans are coming!" Actor Robert Morley addresses the camera about travel deals and sightseeing locations around the United Kingdom, noting their connections with the Founding Fathers for the U.S. 1976 bicentennial. One of the winners of the 1976 Clio Awards.
An advertisement for Celotex insulation and roofing in which a man dressed as a roof describes how he withstands various elements like weather, animals, and climbers. An offscreen male narrator states that Celotex specializes in everything "from floors to walls to ceilings to roofs." One of the winners of the 1976 Clio Awards.
An advertisement from Chevrolet in commemoration of the 1976 U.S. bicentennial, in which a song plays over scenes of small town American life (including images of kids playing baseball, people attending church, an apple pie being baked, and Chevy cars being driven). The song emphasizes how baseball, hot dogs, apple pie, and Chevrolet "all go together in the good old U.S.A." One of the winners of the 1976 Clio Awards.
An advertisement for Chipmonks potato chips where an offscreen male narrator recounts "the legend of Chipmonks," in which a group of medieval monks develops a potato chip variety and begin to mass produce it. The narrator describes how the chips come in two sealed stacks per package. One of the winners of the 1976 Clio Awards.
An advertisement for Coca-Cola in which a jingle about the importance of being "the real you" plays over shots of young people riding motorcycles, in a photo booth, dressing colorfully on a city street, eating hot dogs, swimming, trying on hats and wigs in a mirror, and drinking Coke. Onscreen text touts Coca-Cola as "the real thing." One of the winners of the 1976 Clio Awards.
An advertisement for Colgate toothpaste in which one girl comments on another girl's new braces while in a school cafeteria line. An offscreen male narrator describes how kids who brush with Colgate tend to have fewer cavities as a series of tooth charts are displayed. One of the winners of the 1976 Clio Awards.
An advertisement for the Commonwealth Oil Refining Company (CORCO) of Puerto Rico featuring stop-motion animation of a clay oil refinery and various plastic products that emerge from labeled pipes. An offscreen male narrator describes the jobs and products created by Puerto Rico's petro-chemical industry. One of the winners of the 1976 Clio Awards.
An advertisement for Diet Rite Cola in which an offscreen narrator warns that, when it comes to weight watching, "too much of a good thing" can be a problem over shots of plates loaded with high-calorie foods. The soundtrack repeats "no, no, no" over the shots of unhealthy food, set to the tune of "Hava Nagila." The narrator recommends one-calorie Diet Rite as a woman sips a can of the product and holds it to the camera, and the song switches to exclamations of "yes, yes, yes." One of the winners of the 1976 Clio Awards.
A public service announcement from the East Lost Angeles Health Task Force in which EMTs load a man on a stretcher into an ambulance following a car crash. An offscreen narrator states that "drunk drivers get carried away" and a telephone number appears onscreen. One of the winners of the 1976 Clio Awards.
An advertisement for Eaton's department stores in which a greaser in a 1950s diner encounters a variety of women who surround him and begin dancing as a rock and roll theme plays. A man in a suit enters the diner and the women abandon the greaser to follow him out. One of the winners of the 1976 Clio Awards.
An advertisement for Eaton's department stores in which a forlorn young woman observes various fashionable people walking and interacting with each other on a city block as a jingle plays. A man in a trench coat meets the woman on the street and the two embrace. One of the winners of the 1976 Clio Awards.
An advertisement for Elmer's Glue-All in which a narrator demonstrates the adhesive strength of the product by applying it to a set of wooden beams and then pulling the beams apart with construction equipment. One of the winners of the 1976 Clio Awards.
An advertisement from Exxon in commemoration of the 1976 U.S. bicentennial, in which an offscreen narrator describes the achievements of teacher and disability rights advocate Anne Sullivan. Scenes of Sullivan instructing a young Helen Keller accompany the narration. One of the winners of the 1976 Clio Awards.
An advertisement from Exxon in commemoration of the 1976 U.S. bicentennial, in which an offscreen male narrator describes how an Arkansas country boy grew up to be Major League Baseball pitcher Jay "Dizzy" Dean. A scene of a boy pitching a baseball into basket in his backyard accompanies the narration. One of the winners of the 1976 Clio Awards.
An advertisement from Exxon in commemoration of the 1976 U.S. bicentennial, in which an offscreen male narrator describes the spirit of the Mississippi River and the influence of author Mark Twain. Shots of Twain sailing the river and scenes from Tom Sawyer and Huckleberry Finn accompany the narration. One of the winners of the 1976 Clio Awards.
An advertisement for Kodak in which singer Paul Anka performs his song "Times of Your Life" in a sound studio while his partner and children watch outside, interspersed with still photographic images of the family together. Anka's daughter enters the booth to greet him and an offscreen narrator plugs Kodak film "for the times of your life." One of the winners of the 1976 Clio Awards.
An advertisement for Kodak's Trimlite Instamatic camera in which Ebenezer Scrooge looks for a gift for Bob Cratchit and Tiny Tim on Christmas morning. A store clerk explains to Scrooge the features of the Kodak camera, prompting Scrooge to purchase several of them for his friends and for himself. One of the winners of the 1976 Clio Awards.
A Spanish-language advertisement for Levi's jeans in which a prospector in the Old West finds a Levi Strauss & Co. button while panning for gold in a stream. The prospector uses the button to forge a pair of Levi's jeans in a blacksmith, as the ad intersperses shots of contemporary young people wearing the jeans. One of the winners of the 1976 Clio Awards.
An advertisement for Levi's clothing in which animated cowboys on horseback ride around a countryside holding long thread lines above their heads while a jingle plays. An offscreen male narrator describes how Levi's maintains a tough "blue jean spirit" through all of its products, and the camera pulls back to reveal the cowboys are riding over a pair of jeans and creating stitch lines with their paths. One of the winners of the 1976 Clio Awards.
An advertisement for Lion lager beer in which a group of men pour the product into glasses and drink it at a barbecue on a rocky beach. An offscreen male narrator describes Lion lager as one of the good things in life and a jingle plays over images of the beer next to steak and cheese. One of the winners of the 1976 Clio Awards.
An advertisement for Master Charge credit cards in which various credit cards are stood side to side and collapsed like domino tiles. An offscreen male narrator describes how Master Charge is the world's number one credit card because it does not have the limitations found in most other cards. One of the winners of the 1976 Clio Awards.
An advertisement for Mazola corn oil in which an offscreen male narrator describes the germ of a corn kernel and how it contains the "key to life and growth" of corn products. As the narrator speaks, a corn kernel transforms into a bottle of Mazola corn oil, which a hand picks up and pours into a bowl. One of the winners of the 1976 Clio Awards.
An advertisement for Nair lotion, cream, foam, and spray hair removal products in which four women in short jeans dance outside on a front stoop and sing about how they dare to wear short shorts. Two offscreen narrators state that Nair products remove hair to make legs ready for short shorts. One of the winners of the 1976 Clio Awards.
