1601. Mercury "Jamaican Honeymoon" (02:00)

Date:
1960
Main contributors:
Mercury
Summary:
A young American couple are sailing from colder climates to Jamaica for a honeymoon and they've brought their Mercury car with them on the trip. The announcer is singing in an overt Jamaican accent about the car and the couples adventure with Jamaican musicians depicted only through their hands playing instruments providing music to accompany the jingle. We see the car travel through Jamaica with the couple, including to the beach where older British women inspect it appreciatively. As the couple drives other white tourist also smile at the car. In the final scenes all of the white tourists are gathered around the Mercury car shaking maracas as the black, Jamaican people play music and dance around the car smiling.

1602. Mercury "Zsa Zsa Gabor" (02:42)

Date:
1960
Main contributors:
Mercury
Summary:
An advertisement for a 1959 Mercury automobile in which a private investigator narrates the plot to steal the Mercury by Zsa Zsa Gabor. Submitted for Clio Awards category Autos.
Found in:
metadata (2)

1603. Midas Mufflers "Cue Cards" (01:04)

Date:
1960
Main contributors:
Midas Mufflers
Summary:
An advertisement for Midas Mufflers in which an animated car drives to get its muffler fixed, accompanied by music and captions explaining the process and guarantees. Then a male narrator says, "So, drive safely to you Midas Muffler shop."

1604. Midas Mufflers "Cue Cards" (01:05)

Date:
1960
Main contributors:
Midas Mufflers
Summary:
An advertisement for Midas Mufflers in which an animated car drives to get its muffler fixed, accompanied by music and captions explaining the process and guarantees. Then a male narrator says, "So, drive safely to you Midas Muffler shop."

1605. Midas Mufflers "Long Waits" (01:03)

Date:
1960
Main contributors:
Midas Mufflers
Summary:
An advertisement for Midas Mufflers in which an animated man drives a loud jalopy around nervous about how long it would take to fix his muffler. A male narrator reassures him that it only takes 15 minutes to replace a muffler at Midas.

1606. Monarch Baking Mixes "Date Square Mix" (01:02)

Date:
1960
Main contributors:
Monarch
Summary:
An advertisement for Monarch brand baking mixes in which a man returns home from work to find that his wife has prepared a dessert using Monarch's date square mix. The couple embrace while the man passes his son a date square. An offscreen narrator describes the quality of the date square mix, while a choir sings a jingle about how Monarch products will "make you proud of everything you bake." Submitted for the Clio Awards.
Found in:
metadata (2)

1607. Morpul Nylons "Morpul Nylon Hosiery" (01:01)

Date:
1960
Main contributors:
Morpul
Summary:
An advertisement for Morpul nylons in which a jingle plays over animation of various lines and shapes and stop-motion images of a woman wearing the product. Submitted for the Clio Awards.
Found in:
metadata (2)

1608. Noxzema "Untitled" (01:02)

Date:
1960
Main contributors:
Noxzema
Summary:
Two couples are shown driving a jeep in the mountains to go skiing. The woman uses Noxzema skin cream to keep her skin moist as she spends the day in the snowy mountains.

1609. Oldsmobile [Unknown Title] (01:15)

Date:
1960
Main contributors:
Oldsmobile
Summary:
A star appears and traces out a few circles which soon turn into trumpets, we cut to a timpani being played, and finally a conductor leading a band as the announcer presents the 1960 Oldsmobile. It’s driving down a street and the announcer talks about its balanced design. We see a sketch of its chassis and some more information is displayed in text as the announcer talks about each. We see a couple in the car on an open road driving it.

1610. P.F. Flyers "Rocket" (01:00)

Date:
1960
Main contributors:
B.F. Goodrich
Summary:
An advertisement for P.F. Flyers footwear where a young boy reads a science-fiction story in which he stops a bomb detonation and outruns bad guys in his P.F. shoes. An animated chipmunk character encourages the viewer to buy the P.F. brand. Submitted for the Clio Awards.
Found in:
metadata (2)

1611. P.F. Footwear "Soda Fountain" (00:59)

Date:
1960
Main contributors:
B.F. Goodrich
Summary:
An advertisement for P.F. footwear in which two teenage boys discuss the qualities of the shoes while sitting at a soda shop. An offscreen male narrator emphasizes how the P.F. label includes shoes for both men and women. Submitted for the Clio Awards.
Found in:
metadata (2)

1612. Pacquins "Silk Satin Lotion" (01:26)

Date:
1960
Main contributors:
Pacquins
Summary:
A woman narrator describes the smoothness of the skin lotion as a women applies the lotion to her skin. A choir chorus sings a jingle in the background throughout the video.

1613. Pampers "Untitled" (01:02)

Date:
1960
Summary:
A mother explains how useful pamper diapers are because she can take them wherever she goes, and they are absorbent as well as disposable.

1615. Peter Pan Bra "Honeycomb Bra" (01:00)

Date:
1960
Main contributors:
Peter Pan
Summary:
An advertisement for Peter Pan's Honeycomb-brand bra in which an offscreen female narrator describes the product's Elasto-Net feature and how it improves flexibility and air flow. An animated bee and illustrations of the product appear onscreen as a jingle plays. Submitted for the Clio Awards.
Found in:
metadata (2)

1616. Pillsbury Cake Mix [unknown title] (01:02)

Date:
1960
Main contributors:
Pillsbury
Summary:
An advertisement for Pillsbury cake mixes in which close-ups of cake being baked and served are interspersed with split-screen shots of a happy family smiling and eating desserts. An offscreen choir sings a jingle about how "nothing says lovin' like something from the oven." Submitted for the Clio Awards.
Found in:
metadata (2)

1617. Pillsbury Flour "Best Flour" (01:00)

Date:
1960
Main contributors:
Pillsbury
Summary:
An advertisement for Pillsbury all-purpose flour in which two young sisters use the product to bake their mother a cake after she returns from the hospital with a new baby. An offscreen male narrator describes the quality of Pillsbury flour and how it is an option "when only the best will do." Submitted for the Clio Awards.
Found in:
metadata (2)

1618. Pillsbury Flour [unknown title] (01:03)

Date:
1960
Main contributors:
Pillsbury
Summary:
An advertisement for Pillsbury all-purpose flour in which four animated chefs named the "Merry Millers" sing about the quality of the product and present it to CEO "Mr. Pillsbury," who marks it with a stamp of quality. Submitted for the Clio Awards.
Found in:
metadata (2)

1619. Pillsbury Hot Popover Mix "Popover Mix" (01:02)

Date:
1960
Main contributors:
Pillsbury
Summary:
An advertisement for Pillsbury popover mix in which an offscreen male narrator describes the product over shots of the mix rising in the oven and the finished bake being pulled apart by a pair of hands. A jingle plays over a shot of the product on display. Submitted for the Clio Awards.
Found in:
metadata (2)

1620. Playtex "Disposable Dryper" (01:03)

Date:
1960
Main contributors:
Playtex
Summary:
A husband complains about going on a family outing because he doesn’t want to carry around used diapers all day. His wife explains that they can use Playtex disposable diapers. A test is conducted showing how Playtex disposable diapers are more absorbent than cloth diapers.

1621. Playtex Dress-Eez Baby Pants "Baby Pants" (01:02)

Date:
1960
Main contributors:
Playtex
Summary:
An advertisement for Playtex Dress-Eez baby pants in which a group of toddlers wear the product as offscreen female voices sing a jingle. An offscreen male narrator describes how Playtex's Air-Flo ventilation allows air in while keeping water out. Submitted for the Clio Awards.
Found in:
metadata (2)

1622. Plymouth "1960 Announcement" (02:27)

Date:
1960
Main contributors:
Plymouth
Summary:
A percussion beat begins the ad as an announcer sets up the reveal of the car and the color grading gets lighter as it comes into frame. Emphasis it put on how this Plymouth is "solid" and a unibody car that offers great economy for a full-sized vehicle, is good on gas saving, easy maintenance, and offers a new speedometer and wheel design. Throughout the ad we see a well-dressed couple in the vehicle and the driver points out some of the new features with his hand as he drives.

1623. Plymouth "Doug Hansen" (01:55)

Date:
1960
Main contributors:
Plymouth
Summary:
A person in a suit looks to the camera with an audience off-screen while talking about the new Plymouth cars. A man comes onscreen wearing a long coat and talks about road testing all the Plymouth cars and deciding the Fury V-8 was the best one. The man has an accent that's hard to decipher and each time he talks the audience laughs, at some point the presenter has a hard time understanding him too.

1624. Plymouth "Interviews: Steve Allen, Don Knotts" (02:53)

Date:
1960
Main contributors:
Plymouth
Summary:
The main Plymouth announcer greets Don Knotts and they perform a small sketch. Knotts jokes about how he likes planning out trips but not going on them, so he's just putting bags in his car. They discuss how the Plymouth is good for 200,000 miles and another man comes in as Knotts and the announcer disappear briefly. The new presenter describes the unibody design and mechanics of the car. There's an audience laugh track for some jokes and applause at the end of the ad.

1625. Plymouth "Mack, The Knife" (02:37)

Date:
1960
Main contributors:
Plymouth
Summary:
Someone in a suit walks in and talks to the audience as he prepares himself to sit down at the piano. He begins playing and singing about Plymouth. A full band joins in and he stops playing and starts singing to camera while snapping his fingers. While he's singing he's in a small screen in the upper left as you see a couple driving around a Plymouth on the full screen. A crowd off-screen applauds him as he ends his song.

1626. Plymouth "No More Shake, Rattle & Roll" (02:09)

Date:
1960
Main contributors:
Plymouth
Summary:
An advertisement for the Plymouth 60 sedan in which a couple drives around a countryside singing about how the Plymouth improves upon the common "shake, rattle, and roll" problem of other vehicles on the market with a more solid alignment. The advertisement features a jingle based on the 12-bar blues song "Shake, Rattle, and Roll" by Charles E. Calhoun. Submitted for Clio Awards category Autos.
Found in:
metadata (2)

1627. Plymouth Fury "Two Hansens" (01:54)

Date:
1960
Summary:
A man in a suit steps out of a Plymouth car while he's parked next to a ranch-style house. He starts talking about the great features of the car and its solid build when a copy of him walks on screen and argues with the original version talking. His double says that the car is the perfect performance car and they both go back and forth over the unique features and build of the car. The original opens the door for the double who takes a seat in the car. They both say in unison to camera it is Chrysler engineered.

1629. Pond's "Beauty Around the World" (01:02)

Date:
1960
Main contributors:
Pond's
Summary:
Shows Spanish actress Carmela Balmez as she acts in movies and in the theater. She uses Pond's Cold Cream to protect her skin.

1630. Pond's "Cold Cream" (01:02)

Date:
1960
Main contributors:
Pond's
Summary:
The commercial follows the life of a Swedish actress as she acts in movies, works as a fashion consultant and goes sailing. The actress uses Pond's Cold Creme to protect her skin.

1631. Pontiac "Spyville" (03:40)

Date:
1960
Main contributors:
Pontiac
Summary:
An advertisement for the 1960 Pontiac automobile in which a spy plots a scheme with her partner to place a bomb in a rival's car, which is revealed at the end to be a test of the partner's loyalty. Submitted for Clio Awards category Autos.
Found in:
metadata (2)

1632. Pontiac [Unknown Title] (03:09)

Date:
1960
Main contributors:
Pontiac
Summary:
A woman cleans her gleaming car near a cutout that says Midge’s driving school. A man walks onto screen, they are both wearing overcoats and hats, her coat is fur-trimmed. He asks if she is Midge, and the announcer lets us know she teaches driving to men. The man introduces himself as Arthur. He marvels at her car, the Pontiac Bonneville Vista, he starts talking about the car's features. She’s surprised by his knowledge and urges him to continue on, saying that it seems he already knows so much about driving. After he describes all the features and sides of the car she gives him the keys to it. We see them driving around in the car, taking several turns to better illustrate the wide-track wheels stability on curves. We hear the voiceover of Arthur as he describes the vehicle further. He almost goes down a closed off road but Midge screams for him to stop. They are both standing in front of the car with the hood open getting closer and closer as he declares his love for her and her car. He closes the hood and Midge tells him about going somewhere to have dinner and get married the three of them, including the car in her count. They embrace but don’t kiss as we cut to them driving away and the announcer talks about Midge and Arthur’s future.

1633. Pontiac [unknown title] (03:22)

Date:
1960
Main contributors:
Pontiac
Summary:
An advertisement for a Pontiac Bonneville convertible starring Sir Cedric Hardwicke in which the stage actor orchestrates a scene for the car appealing to an upper class, when a hobo clown character, played by Emmett Kelly, appears and Hardwicke uses him to describe the wide appeal for the car. Submitted for Clio Awards category Autos.
Found in:
metadata (2)

1634. Prestone Anti-Freeze "Two Neighbors" (01:31)

Date:
1960
Main contributors:
Prestone Anti-Freeze
Summary:
An advertisement for Prestone Anti-Freeze in which a male narrator tells the tale of two neighbors in three acts. One neighbor is a do-it-yourself guy and repeatedly gets things wrong, including trying to replace his anti-freeze. The other neighbor hires a mechanic to replace the fluid correctly as well as checking other issues with the car. In the end the DIY guy learns his lesson.

1635. Prince Spaghetti Sauce [no title] (01:04)

Date:
1960
Main contributors:
Prince
Summary:
A background chorus narrates as a busy woman struggles to complete the house work of cleaning, shopping, and cooking. Prince's Spaghetti Sauce is stated to be the ideal solution for the busy woman as it is pre made sauce ready to eat.

1637. Q-Tips : the safety swab (01:02)

Date:
1960
Main contributors:
Q Tips
Summary:
A father struggles to wash his baby until he uses Q-Tips. The father show how durable Q-Tips are as well as how Q-tips can be used to delicately wash a baby.

1638. Rambler [Unknown Title] (00:42)

Date:
1960
Main contributors:
Rambler
Summary:
We see a man with a microphone like a news reporter standing next to the entrance of a building in a shirt, tie, gloves, and thick overcoat. Condensation comes out of his mouth as he talks. He starts talking about how we’re in Kenosha, Wisconsin at a Rambler plant. We see the backs of workers who are coming in through the entrance. We see inside the factory as he continues to talk about the facility. There’s cars on the supply line being worked on and driven forward. Rambler cars come out in a line out of two garage doors. There are ramblers on transportation rigs. The announcer says that there are Ramblers constantly being made to suit the demand. Cutting back to the announcer in front of the building he points to a plaque next to him that says “Build Every Rambler As Though You Were Going To Own It Yourself”.

1639. Rambler [unknown title] (01:00)

Date:
1960
Main contributors:
Rambler
Summary:
An advertisement for a Ramble automobile featuring a call and response jingle between a narrator and actors describing the model's functionalities. Submitted for Clio Awards category Autos.
Found in:
metadata (2)

1640. Rambler American [unknown title] (01:00)

Date:
1960
Main contributors:
Rambler
Summary:
An advertisement for the Rambler American sedan in which a narrator describes the car's features to two laypeople, impressing them with the price, gas mileage, resale value, and rustproofing. Submitted for Clio Awards category Autos.
Found in:
metadata (2)

1641. Randcraft Shoes "Randcraft #786" (01:02)

Date:
1960
Main contributors:
International Shoe Company
Summary:
An advertisement for Randcraft men's shoes in which a jingle plays over close-up shots of the product being worn during a shoeshine, inside a car, and at a dance hall. Submitted for the Clio Awards.
Found in:
metadata (2)

1642. Rayco Auto Seat Covers [unknown title] (01:02)

Date:
1960
Main contributors:
Rayco
Summary:
An advertisement for Rayco auto seat covers in which a narrator describes the process by which the products are designed, manufactured, and disbursed to the consumer. Submitted for Clio Awards category Corporate.
Found in:
metadata (2)

1643. Rayco Clear Vinyl Seat Covers [Not Titled] (01:01)

Date:
1960
Main contributors:
Rayco Clear Vinyl Seat Covers
Summary:
An advertisement for Rayco Vinyl Seat Covers in which singers spell out the work VINYL as letters appear on the screen. A male narrator explains that vinysan is vinyl. Then as singers sing a jingle about the product, various images of cars and clear vinyl seat covers are pictured.

1644. Rayco Convertible Tops [Not Titled] (01:00)

Date:
1960
Main contributors:
Rayco Convertible Tops
Summary:
An advertisement for Rayco convertible tops in which a male narrator asks over and over again, "Why vinyl?" Answering his question voices sing the answers. Mechanics are seen installing a convertible top. Finally the singers sing a jingle.

1645. Rayco Mufflers [Not titled] (01:01)

Date:
1960
Main contributors:
Rayco Mufflers
Summary:
An advertisement for Rayco mufflers in which singers sing about the various types of car that can be outfitted with Rayco mufflers. A male narrator then explains that Rayco mufflers have a guarantee. Then the singers finish the advertisement with a jingle.

1646. Rayco Seat Covers [Not Titled] (01:01)

Date:
1960
Main contributors:
Rayco Seat Covers
Summary:
An advertisement for Rayco Auto seat covers in which male and female voices sing a jingle about the product over animation and live-action images are displayed. A male narrator talks about the various styles of the product and its affordability.

1647. Rayco Shock Absorbers [Not Titled] (01:01)

Date:
1960
Main contributors:
Rayco Shock Absorbers
Summary:
An advertisement for Rayco Shock Absorbers in which a male narrator describes a shock test on a Rayco test track. A driver drives around as the car swerves. Then the car's shock absorbers are replaced and the car drive smoothly. The advertisement ends with a jingle.

1648. RCA Portable TV "Colfax Testimonial" (01:00)

Date:
1960
Main contributors:
RCA
Summary:
An advertisement for RCA televisions in which stop motion animation depicts a story, as told in a letter to the RCA company, of a woman's house that was hit by a tornado. In her narration the woman tells of her TV and how it sat in the mud for eight days. After it was taken to the repair shop, it still worked. The male narrator then extols about the quality and security of RCA components.

1649. RCA Stereophonic Equipment "Fading Room" (01:03)

Date:
1960
Main contributors:
RCA
Summary:
An advertisement for RCA Victor stereo in which a male narrator, accompanied by music, talks about the wall-to-wall quality sound design for the new 1960 RCA stereo unit. The inside speakers of the stereo are pictures as different sides of a room are constructed around them to highlight that the new stereo's sound will fill an entire room.

1650. RCA Television Sets "Christmas Trains" (01:01)

Date:
1960
Main contributors:
RCA
Summary:
An advertisement for various RCA products including RCA television sets in which a male narrator discusses the various RCA products as a toy train moves around a Christmas display in a storefront window. Advertisement begins and ends with a female voice singing an RCA Christmas jingle.

1651. Renault Dauphine "Alarm (20 sec)" (00:24)

Date:
1960
Main contributors:
Renault Dauphine
Summary:
A cartoon wakes up to an alarm gets dressed and ready for work. Goes down the stairs and kisses his children and wife before zooming off in a car. She tells the audience he's been this way since they got the Renault Dauphine. We end with him zooming further away in his car. They have a moderated version of Orpheus's Cancan in the background of the ad.

1652. Renault Dauphine "Alarm (20 sec)" | Renault Dauphine "Alarm (60 sec)" (02:18)

Date:
1960
Main contributors:
Renault Dauphine
Summary:
Renault Dauphine "Alarm (20 sec)" - A cartoon wakes up to an alarm gets dressed and ready for work. Goes down the stairs and kisses his children and wife before zooming off in a car. She tells the audience he's been this way since they got the Renault Dauphine. We end with him zooming further away in his car. They have a moderated version of Orpheus's Cancan in the background of the ad. Renault Dauphine "Alarm (60 sec)" - A man in a classic suit with tales smokes a cigar as he walks around and shows the features of the car while a woman also shows the front trunk off. He demonstrates the country versus city horn and shows the sun roof as well as engine in the back.

1653. Renault Dauphine "Build" (01:00)

Date:
1960
Main contributors:
Renault Dauphine
Summary:
The Dauphine is called a "winter wonder car" as it drives around snowy mountain ranges. It drives through snow-covered forests as the announcer talks about how it's the official car of the Winter Olympics. Skiers go around it as it stops at the bottom of a skiing slope. The price is listed and the announcer talks about what mechanically makes it a good car for winter driving.

1654. Renault Dauphine "Build" (01:00)

Date:
1960
Main contributors:
Renault Dauphine
Summary:
A couple are shown in one-second photos as they react to a very bumpy ride. Then they are shown in a much smoother, calmer state as they sit together and a Dauphin is imposed over their images with them both inside. An announcer talks about how the Dauphine is built in a solid piece which reduces bumpiness. He talks as we see the car going over many different kinds of hills and rough terrains. At the end the announcer admonishes the woman for falling asleep in the car seat during the ad. The price of the vehicle is mentioned at port of entry on the east coast.

1655. Renault Dauphine "Equipment" (01:00)

Date:
1960
Main contributors:
Renault Dauphine
Summary:
We see the car drive by someone and their child sledding with dogs in a winter landscape. The announcer talks about how the rear engine drives the rear wheels directly which helps the car get through snow, slush, and mud. It is mentioned several times that this is the official car of the 1960 Winter Olympics. The car is priced at $1645 at Port of Entry on the east coast in the final part of the ad.

1656. Renault Dauphine "Family Car" (02:00)

Date:
1960
Main contributors:
Renault
Summary:
An advertisement for the Renault Dauphine automobile in which a family of four travels to the beach and explores the car's functionalities. Submitted for Clio Awards category Autos.
Found in:
metadata (2)

1657. Renault Dauphine "Keys" (00:28)

Date:
1960
Main contributors:
Renault
Summary:
An advertisement for a Renault automobile in which an animated woman asks her husband for the keys to his Renault, to which he replies that they should trade her car in for another Renault. Submitted for Clio Awards category Autos.
Found in:
metadata (2)

1658. Renault Dauphine "Milland City Girl" (01:00)

Date:
1960
Main contributors:
Renault Dauphine
Summary:
We are eye-level with a poodle as the woman holding it turns in heels and we see her as she walks down a street. She's wearing all black and is dressed very fashionably. A man comes out of a building and looks after her describing her looks before telling us he's talking about his Renault Dauphine. We see him driving it around the town and in muddy and rougher terrain as we hear his voice describe all the benefits of the car. He compares the car to a Grand Prix winner and mentions how his Welsh ancestry appreciates the thriftiness of the car. He's on the street we first saw him on at the end of the ad standing next to his car, the woman we saw before walks by in the opposite direction. He again starts to talk about what we assume is her appearance when he confirms once more he's talking about the car.

1659. Renault Dauphine [Unknown Title] (01:00)

Date:
1960
Main contributors:
Renault Dauphine
Summary:
Ray Milland strolls down some steps and stops to buy a rose in French from a woman with a flower stand. He gives the rose to her and then walks over to his car. He describes the car in voice over as it drives it around the city with cobbled and flat streets. The place he's driving it in is meant to be France as everyone is wearing berets, carrying baguettes, and there's beautiful old architecture. He says some French phrases several times in the ad.

1660. Renault Dauphine [Unknown Title] (01:00)

Date:
1960
Main contributors:
Buick
Summary:
A woman drops off her husband at the train station in a Renault Dauphine. The announcer addressing girls says that this car makes driving fun again. We then see her at the grocery store fitting into a small parking spot in her car and we cut to her picking up her daughter in front of school. She uses her breaks to stop for kids crossing the street and drives with a smile on her face down a road empty of other cars. The announcer talks about the benefits of the car as she drives around and parks again. Her daughter gets out of the car and onto the sidewalk smiling. The woman in the driver's seat is parked and reading a book when someone above puts a briefcase in front of her. She looks up and we see through the sunroof her husband is back from his trip. He has a hat and suit on. She takes his briefcase to put into the backseat and then moves to the passenger seat as he gets into the front seat of the car. We see the Renault Dauphine name over a sketch of America.

1661. Renault Dauphine [Unknown Title] (01:00)

Date:
1960
Main contributors:
Renault Dauphine
Summary:
A family composed of two parents and two children exit a building in winter gear as we see high piles of snow all around them. They all get into a Renault Dauphine parked just in front of the building. We see the car drive off as they sound off both horns. The car drives by a full open carriage of people led by two horses. The announcer talks about the back wheel drive, how the car can turn on even in zero degree weather, and how the water cooled engine helps provide heat to passengers. The family drives by a sign saying North Pole, NY and they stop in a small village all getting out of the car. The price is listed and the Renault logo is shown with a dusting of snow on it.

1662. Renault Dauphine [unknown title] (00:59)

Date:
1960
Main contributors:
Renault Dauphine
Summary:
An advertisement for a Renault Dauphine automobile in which a car dealer takes a prospective customer on a demonstration of the model's functionalities. Submitted for Clio Awards category Autos.
Found in:
metadata (2)

1663. Renault Dauphine [Untitled] (01:00)

Date:
1960
Main contributors:
Renault
Summary:
Someone in a hammock is roused awake by the announcer and they fall in scattered pictures of their fall to the ground. They respond to all of the announcer's words about the Renault. We see all the features the car has that are offered at no extra cost. Price given as $1645 at port of entry on the east coast and the thriftiness of the car is indicated a few times.

1664. Revlon "Aquamarine Lotion" (01:04)

Date:
1960
Main contributors:
Revlon
Summary:
The advertisement starts with a woman reaching for a bottle of Aquamarine Lotion on a lily pad. Next a woman conducts a blotted test which shows how a competing brand is sticky and greasy while Aquamarine is not.

1665. Revlon "Flana Grande" (02:18)

Date:
1960
Main contributors:
Revlon
Summary:
A woman dances to Spanish music in Spain. The narrator highlights how her red Flana Grande lipstick can be seen by everyone. The commercial then transitions to the woman at a formal party explaining how the fashion designer Balenciaga made a line of ballgowns to go with the Flana Grande lipstick.

1666. Revlon "Petite Compact" (01:01)

Date:
1960
Main contributors:
Revlon
Summary:
A French man and woman stare at each other in an extravagant theater before the woman pulls out her petit compact. Another woman says that Petite is the compact you refill because the case is too beautiful to throw away.

1667. Revlon "Touch and Glow" (01:05)

Date:
1960
Main contributors:
Revlon
Summary:
A man and woman are on a midnight date by a pond. The woman's glowing complexion is attributed to Revlon Touch and Glow makeup.

1668. Revlon : color unlimited (01:01)

Date:
1960
Main contributors:
Revlon
Summary:
Women dress as different colors of lipsticks while dancing in a lipstick box. The opening and closing scenes are of a woman dancing as the color filter changes.

1669. Rocket [Unknown Title] (01:15)

Date:
1960
Main contributors:
Rocket
Summary:
Blocks with letters on them come on screen. They spell out ‘Mighty Satisfying’ from above, but on the right they say ‘Rocket Oldsmobile’. Each of the sides open up like a door to show a tiny car inside. Each of the cars comes out with a driver. All of this is accompanied by musical cues. A woman in a majorette costume appears with a baton in one hand, she blows a whistle. She starts walking and doing a routine with her baton as she walks across a line of Oldsmobiles that are pulling up next to her. An announcer introduces the Oldsmobile. She twirls the baton and points, we then see the cars in the lineup start to drive forward. She continues to march as the cards advance from behind her, they split off into two groups making room for her to continue dancing in the middle. We see the cars continuing to drive in formation. She marches between them more and then they start to crisscross each other before driving in a circle around her. We see the cars back in their square letter boxes and the doors close to each as the ad ends.

1670. S.C. Johnson Holiday "The Hard Way" (01:02)

Date:
1960
Main contributors:
S.C. Johnson Holiday
Summary:
An advertisement for Johnson's Holiday Car Washing Cream in which a male narrator talks about the product as a man cleans his car. At first the man struggles with a hose and has to change his clothes. But he only has to use a bucket of water and a sponge with Holiday. The narrator says the shine looks a foot deep as a man place a ruler on the car to measure it's reflection.

1671. S.C. Johnson J-Wax "Cars Outside" (01:01)

Date:
1960
Main contributors:
S.C. Johnson J-Wax
Summary:
An advertisement for J-Wax car wax in which a male narrator talk about the product's ability to protect the body of cars that sit outside. A woman enters a shopping mall during a rainstorm as her car sits outside. Then a man puts J-wax cream on his car outside in front of his suburban home.

1672. San Francisco Fire Department "Fireman's Ball" (01:01)

Date:
1960
Main contributors:
San Francisco Fire Department
Summary:
A man sets off a fire alarm. When the firemen arrive the man request tickets for the fireman’s ball. After receiving his ticket from the fireman, the man is then told he could win a trip around the world for going to the ball. The man then imagines going on worldwide trip.

1673. Savage Seniors Shoes "Swingin' Man" (01:00)

Date:
1960
Main contributors:
Savage Shoes
Summary:
An advertisement for Savage Seniors men's shoes in which a teenage boy and girl dance along a city street in inverted colors as a jingle plays. An offscreen male narrator describes the qualities of the product as the boy tries on the Savage shoes inside a shoe store. Submitted for the Clio Awards.
Found in:
metadata (2)

1674. Shulton "Desert Flower Perfume" | Helene Curtis "Tender Touch" (02:09)

Date:
1960
Main contributors:
Shulton, Helene Curtis
Summary:
Shulton "Desert Flower Perfume": A Christmas commercial for desert flower perfume which shows a women posing with the perfume while a jingle is sung in the background. Helene Curtis "Tender Touch": A jingle is sung in the background while showing a woman bathing with Helene Curtis Tender Touch, dry skin bath oil.

1675. Sinclair "Sinclair Spectacular" (01:34)

Date:
1960
Main contributors:
Sinclair
Summary:
An advertisement for Sinclair heating oil products in which a narrator describes the company's contribution to various American industries, including aircrafts, navy, and railroads. Submitted for Clio Awards category Corporate.
Found in:
metadata (2)

1676. Solid Plymouth [unknown title] (01:23)

Date:
1960
Main contributors:
Plymouth
Summary:
An advertisement for a Plymouth automobile in which a man tells a live audience about his favorite features of his Plymouth and uses a prosthetic sixth finger as a joke. Submitted for Clio Awards category Autos.
Found in:
metadata (2)

1677. Standard Oil "100th Anniversary" (01:05)

Date:
1960
Main contributors:
Standard Oil
Summary:
An advertisement for Standard Oil company in which a narrator describes the history of the company's development. Submitted for Clio Awards category Corporate.
Found in:
metadata (2)

1678. Standard Oil (NJ) "Drilling for Oil" (00:59)

Date:
1960
Main contributors:
Standard Oil
Summary:
An advertisement for Standard Oil in which a narrator describes the company's commitment to drilling for oil across the globe over an animation of a person searching for these reserves. Submitted for Clio Awards category Corporate.
Found in:
metadata (2)

1679. Standard Oil (NJ) "Endless Search" (01:02)

Date:
1960
Main contributors:
Standard Oil
Summary:
An advertisement for Standard Oil products in which a narrator describes the company's endless search for oil resources across the globe over an animation. Submitted for Clio Awards category Corporate.
Found in:
metadata (2)

1680. Standard Oil [unknown title] (01:58)

Date:
1960
Main contributors:
Standard Oil
Summary:
An advertisement for Standard Oil petroleum products in which a narrator describes how Standard Oil laborers develop and test the petroleum used in cleaning detergents. Submitted for Clio Awards category Corporate.
Found in:
metadata (2)

1681. Standard Oils (NJ) "Wheels" (01:06)

Date:
1960
Main contributors:
Standard Oil
Summary:
An advertisement for Standard Oil products in which a narrator describes the way oil affects American life over an animation of wheels turning using oil. Submitted for Clio Awards category Corporate.
Found in:
metadata (2)

1682. Studebaker Lark "Stop" (01:00)

Date:
1960
Main contributors:
Studebaker
Summary:
An advertisement for the Studebaker Lark automobile in which a narrator guides a Chaplin-esque silent performer through the model's functionalities. Submitted for Clio Awards category Autos.
Found in:
metadata (2)

1683. Supp-hose Stockings [unknown title 1] (00:20)

Date:
1960
Main contributors:
Kayser-Roth
Summary:
An advertisement for Supp-hose stockings in which an offscreen male narrator repeatedly asks "How does she do it?" over shots of women performing various tasks. The narrator describes the product over images of a woman trying it on. Submitted for the Clio Awards.
Found in:
metadata (2)

1684. Supp-hose Stockings [unknown title 2] (00:20)

Date:
1960
Main contributors:
Kayser-Roth
Summary:
An advertisement for Supp-hose stockings in which two women declare that they are wearing the product. An offscreen male narrator describes the product over images of a woman trying it on. Submitted for the Clio Awards.
Found in:
metadata (2)

1685. Swans Down "Cream Puff-Eclair Mix" (01:02)

Date:
1960
Main contributors:
Swans Down
Summary:
An advertisement for Swans Down cream puff and eclair mix in which an offscreen narrator describes the product over close-up shots of cream puffs and eclairs being baked and covered with chocolate and vanilla toppings. Submitted for the Clio Awards.
Found in:
metadata (2)

1686. Texaco Service "Transportation Then and Now" (01:17)

Date:
1960
Main contributors:
Texaco Service
Summary:
An advertisement for Texaco Service petroleum products in which a narrator describes a historical shift in demand from kerosene to gas and how the company adapted to this change. Submitted for Clio Awards category Corporate.
Found in:
metadata (2)

1687. Thom McAn Shoes "Cha Cha Boots" (00:59)

Date:
1960
Main contributors:
Thom McAn
Summary:
An advertisement for Thom McAn's Cha Cha boots in which people wearing the shoes dance as an offscreen male vocalist sings a jingle. Submitted for the Clio Awards.
Found in:
metadata (2)

1688. Thom McAn Shoes "Duke & Dutchess" (00:59)

Date:
1960
Main contributors:
Thom McAn
Summary:
An advertisement for Thom McAn's line of The Duke and The Duchess footwear, in which two sets of feet (one wearing Duke shoes and the other wearing Duchess shoes) flirt with one another. Submitted for the Clio Awards.
Found in:
metadata (2)

1689. Triumph [Unknown Title] (00:56)

Date:
1960
Main contributors:
Triumph
Summary:
A husband and wife stand back-to-back as the announcer says that they think they have the perfect marriage but they now have another love. She walks outside to see the car in front of the house, the announcer describes the car as her new child. She’s wearing winter clothes and there’s snow on the ground. In the driver’s seat she’s smiling happily at the dashboard, then she maneuvers the car into a tight parking space. We see her husband look around a corner sneakily. We see him happily in the car with his winter clothes on and a hat. He drives the car around snowy streets in the neighborhood. The announcer mentions that the car isn’t a “gold-digger” in that it saves on gas. The husband and wife are together outside and she holds the top to a trash can as he throws away a greasing pan and she closes the lid on the trash can once its done. They both smile at each other and lock arms as they walk away. They stand in front of the house back-to-back with each other next to the car before turning around, smiling, and embracing each other. The price of $1845 for the car is listed in the ad.

1690. U.S. Keds "Kedsoland" (01:01)

Date:
1960
Main contributors:
Keds
Summary:
An advertisement for U.S. Keds footwear in which an animated clown named Kedso sings a jingle about the product while at an amusement park. Two live-action children join Kedso at a carousel ride and declare how much they enjoy the shoes. Submitted for the Clio Awards.
Found in:
metadata (2)

1691. U.S. Royal Tires "Knee Bends" (01:01)

Date:
1960
Main contributors:
U.S. Royal Tires
Summary:
An advertisement for US Royal tires in which an athlete does deep knee bends in a split screen with a tire flexing. A male narrator explains how tires get worn out and build up heat when they flex. Then explains how new US Royal Low Profile tires flex less.

1692. U.S. Royal Tires "Wrestler" (01:01)

Date:
1960
Main contributors:
U.S. Royal Tires
Summary:
An advertisement for US Royal tires in which two animated wrestlers are in a ring. They take turns putting each other in holds while one wrestler tells the other about the durability of US Royal tires. A car is seen driving over large potholes.

1693. U.S. Steel "Coal Chemicals" (02:59)

Date:
1960
Main contributors:
U.S. Steel
Summary:
An advertisement for U.S. Steel products in which a narrator describes how the company uses coal byproducts to create chemicals used in other industrial products. Submitted for Clio Awards category Corporate.
Found in:
metadata (2)

1694. U.S. Steel "Grandfather's Clock" (02:31)

Date:
1960
Main contributors:
U.S. Steel
Summary:
An advertisement for U.S. Steel in which a narrator describes how company profits are used to improve the automobile and to further develop American industry. Submitted for Clio Awards category Corporate.
Found in:
metadata (2)

1695. U.S. Steel "Steel Cowboy" (02:49)

Date:
1960
Main contributors:
U.S. Steel
Summary:
An advertisement for U.S. Steel in which a narrator describes how steel has changed work and life on the ranch land of San Mateo, New Mexico, and laborers who are indigenous peoples of the U.S. build a fence and other equipment. Submitted for Clio Awards category Corporate.
Found in:
metadata (2)

1696. US Steel Appliances "Mary Hilem" (01:00)

Date:
1960
Main contributors:
US Steel
Summary:
An advertisement for various products manufactured with American steel in which a female spokesperson talks about the US steel mark. Various products are displayed as she informs the audience to look for the logo on items in their favorite stores. The advertisement ends with a jingle, sung by a female voice, about the logo.

1698. Volkswagen "Butler" (00:59)

Date:
1960
Main contributors:
Volkswagen
Summary:
An older butler delivers tea to a workman in overalls. The workman sips the tea and toasts his Volkswagen which is displayed in the middle of a lavish living room. The butler smiles at the vehicle too. A voice describes all the benefits of a Volkswagen truck.

1699. Volkswagen "Karman Ghia" (00:59)

Date:
1960
Main contributors:
Volkswagen
Summary:
The car is driving in the dark and all we see at first are the headlights. As it drives there are flashes of light that display more of it. It begins to rain and the car drives on unencumbered. An announcer talks about the vehicle and in the end we see its gotten through the storm and is driving off on a clear road as the sun rises. Drumbeats accompany the full ad in the background.

1700. Volkswagen "Search"| Renault Dauphine "Last Word" (02:03)

Date:
1960
Main contributors:
Volkswagen, Renault Dauphine
Summary:
Volkswagen "Search" - Someone is walking up stairs very heavy footed with dramatic music accompanying the ascent. The announcer talks about how if you are looking for a car that can hold nine people and is great value then you are looking for a Volkswagen. We see these questions and 'Searching?' on a wall in italics as a spotlight highlights them before we see Volkswagen written capitalized in non-italics. The exterior and interior of a Volkswagen truck are featured, and the key for a Volkswagen which has the logo of the company on it is also featured. Renault Dauphine "Last Word" - A woman's voice says several key terms to describe the Renault in French and the male announcer translates them into English and goes into further descriptions. The announcer talks about how the car is good for parking, French, and has room for people and packages in the front of the car. We see a brunette woman with a child driving the car. Given price at $1645 at port of entry in New York and we are told it has 40 miles on a gallon. Renault Dauphine in writing is displayed over a map of the USA.