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An advertisement for Betty Crocker's marble cake and frosting mixes, in which an offscreen male narrator extols the products over close-up shots of cake being prepared and served under a theatrical spotlight. A jingle plays about how "it's so nice to have a cake around the house." Submitted for the Clio Awards.
An advertisement for Pillsbury oatmeal cookie dough in which a mother helps her young son put on a shirt, and an offscreen narrator extols Pillsbury dough over close-up shots of it being prepared and baked. A jingle plays as the mother and son eat a plate of cookies together. Submitted for the Clio Awards.
An advertisement for Bisquick baking mixes in which a woman in an apron describes and prepares pancake mix while in front of a large background projection of a stack of syrupy pancakes. A jingle plays over shots of animated pixie dust dancing between pancakes and other breakfast foods on a table. Submitted for the Clio Awards.
An advertisement for Pillsbury popover mix in which an offscreen male narrator describes the product over shots of the mix rising in the oven and the finished bake being pulled apart by a pair of hands. A jingle plays over a shot of the product on display. Submitted for the Clio Awards.
An advertisement for Duncan Hines vanilla cream chiffon mix in which a man and woman (dressed in a tuxedo and gown) light a candle over a chiffon cake on display at a banquet. An offscreen narrator describes the elegance of the product over close-up shots of the cake being served and cut. Submitted for the Clio Awards.
An advertisement for Pillsbury all-purpose flour in which two young sisters use the product to bake their mother a cake after she returns from the hospital with a new baby. An offscreen male narrator describes the quality of Pillsbury flour and how it is an option "when only the best will do." Submitted for the Clio Awards.
An advertisement for Pillsbury all-purpose flour in which four animated chefs named the "Merry Millers" sing about the quality of the product and present it to CEO "Mr. Pillsbury," who marks it with a stamp of quality. Submitted for the Clio Awards.
An advertisement for Monarch brand baking mixes in which a man returns home from work to find that his wife has prepared a dessert using Monarch's date square mix. The couple embrace while the man passes his son a date square. An offscreen narrator describes the quality of the date square mix, while a choir sings a jingle about how Monarch products will "make you proud of everything you bake." Submitted for the Clio Awards.
An advertisement for Duncan Hines devil's food cake mix in which a guitarist plays his instrument in silhouette while an offscreen narrator describes the product as "dark and rich as the throb of a guitar." The narrator extols the taste and moistness of the product over a scene of a couple at a table serving devil's food cake. Submitted for the Clio Awards.
An advertisement for Betty Crocker cake mixes in which a woman, identified by an offscreen narrator as Betty Crocker, addresses the camera about the moist and fresh qualities of the company's new country kitchen style products. Submitted for the Clio Awards.
An advertisement for Swans Down cream puff and eclair mix in which an offscreen narrator describes the product over close-up shots of cream puffs and eclairs being baked and covered with chocolate and vanilla toppings. Submitted for the Clio Awards.
An advertisement for Aunt Jemima pancake mixes in which a woman prepares a snack of pancakes and sausages for friends as they sit by a fireplace after coming indoors from the cold. An offscreen narrator describes the process for cooking sausage pieces into pancake mix on the griddle over close-up shots of the meal being cooked. Submitted for the Clio Awards.
An advertisement for Aunt Jemima pancake and waffle mix in which a women serves a group of children at a birthday party a treat of waffles and ice cream. An offscreen narrator extols the product over a close-up of waffles being made in a waffle maker. Submitted for the Clio Awards.
An advertisement for Frying Spry cooking fat in which an animated chef details how the product is superior to butter, oil, or shortening over live-action shots of food being cooked in frying pans. An offscreen narrator extols the product over a shot of a dinner table full of food. Submitted for the Clio Awards.
An advertisement for National Bohemian Beer in which a lighthouse narrates how it has witnessed many historical events in the Chesapeake Bay, including the creation of National Bohemian Beer in 1885. An animated segment includes the voice of Mel Blanc, best known for his work with the Looney Tunes. Submitted for the Clio Awards.
An advertisement for Utica Club Beer in which a pair of talking beer steins ("Schultz" and "Uncle Rudolph") talk about how the beer is authentically German. The ad concludes with a female beer stein singing a jingle about how Utica Club ages beer "the natural way." Submitted for the Clio Awards.
An advertisement for Busch Bavarian Beer in which a man with a beer can surprises a woman sunbathing on a beach. A jingle plays as the man and woman drink the beer. Submitted for the Clio Awards.
An advertisement for Olympia Beer in which an orchestra plays in front of a fountain while an offscreen narrator describes the features and ingredients of the product. Submitted for the Clio Awards.
An advertisement for Princess Dial soap in which an offscreen male narrator extols the moisturizing qualities of the product over shots of water beads on a fern leaf beside a small pond. The narrator describes how the soap maintains moisture in the face as the camera zooms in on water beads sitting on a woman's cheek after she washes with the soap. Submitted for the Clio Awards.
An advertisement for Dove soap in which a woman demonstrates the moisturizing qualities of the product by washing one half of her face with regular soap and the other half with Dove in a split-screen. Submitted for the Clio Awards.
An advertisement for the Commonwealth Oil Refining Company (CORCO) of Puerto Rico featuring stop-motion animation of a clay oil refinery and various plastic products that emerge from labeled pipes. An offscreen male narrator describes the jobs and products created by Puerto Rico's petro-chemical industry. One of the winners of the 1976 Clio Awards.
An advertisement for Chipmonks potato chips where an offscreen male narrator recounts "the legend of Chipmonks," in which a group of medieval monks develops a potato chip variety and begin to mass produce it. The narrator describes how the chips come in two sealed stacks per package. One of the winners of the 1976 Clio Awards.
An advertisement for Rapid Cement in which the fast-drying cement is poured into a balloon while an offscreen male narrator describes the product. The balloon pops, revealing that the cement inside has fully hardened. One of the winners of the 1976 Clio Awards.
An advertisement for Lion lager beer in which a group of men pour the product into glasses and drink it at a barbecue on a rocky beach. An offscreen male narrator describes Lion lager as one of the good things in life and a jingle plays over images of the beer next to steak and cheese. One of the winners of the 1976 Clio Awards.
An advertisement for Eaton's department stores in which a forlorn young woman observes various fashionable people walking and interacting with each other on a city block as a jingle plays. A man in a trench coat meets the woman on the street and the two embrace. One of the winners of the 1976 Clio Awards.
An advertisement for Sprite in which a jingle plays over close-ups of the product being poured into and served from a party punch bowl. An offscreen male narrator describes the tart and tingling qualities of new Sprite & Spice flavor varieties. Submitted for the Clio Awards.
An advertisement for Tab diet cola in which an offscreen male narrator repeats how the product is sugar-free and only two calories over still images of the bottled product and a group of young men and women drinking it in a basement workshop. A jingle plays over an image of a case of Tab bottles. Submitted for the Clio Awards.
An advertisement for Schweppes dry ginger ale in which a man and woman seductively discuss the bubbly and thirst-quenching properties of the product offscreen as a bottle is poured into a glass in close-up. Submitted for the Clio Awards.
An advertisement for king-sized Coca-Cola in which a jingle plays over a scene of young people playing softball and drinking bottles of Coke. Submitted for the Clio Awards.
An advertisement for Pepsi in which a man and woman order and drink cups of the product at the concessions area of a crowded event. An offscreen male narrator describes the lively qualities of the product and a female vocalist sings a jingle about how Pepsi is "for those who think young." Submitted for the Clio Awards.
An advertisement for Coca-Cola in which a jingle encouraging the viewer to "take two" cartons of Coke plays over scenes of young people playing badminton and grilling burgers at a barbecue. Submitted for the Clio Awards.
An advertisement for 16-oz bottles of Coca-Cola in which an offscreen narrator describes the cost-saving benefits of the product over close-ups of a sandwich being prepared and cups of Coke being placed on top of pennies. Submitted for the Clio Awards.
An advertisement for Fizzies drink tablets in which a little girl daydreams in voiceover narration about her family and the product while lying in bed. Animated visualizations appear over her head as she narrates. Submitted for the Clio Awards.
An advertisement for Sprite in which offscreen narration and a jingle about the tart and crackly qualities of the product play over winter scenes of young people skiing, tobogganing, and sledding. Submitted for the Clio Awards.
An advertisement for Pepsi in which young people in clown, devil, and Groucho Marx costumes drink Pepsi at a party while a jingle plays about how the product is for "those who think young." Submitted for the Clio Awards.
An advertisement for Martha White flour in which two animated cowboys sing a ballad about the product. An offscreen male narrator describes the benefits of the flour over close-up images of pies, biscuits, and cakes. Submitted for the Clio Awards.
An advertisement for Duncan Hines coconut cake mix in which a young girl gazes excitedly upon a cake at a house party and offers her father a slice. An offscreen male narrator describes the taste and colors of the product's coconut flakes over close-up shots of the cake and various toys reacting excitedly to the "coconut surprise." Submitted for the Clio Awards.
An advertisement for Betty Crocker cake mix in which angel food cake is prepared and served on a table beside a candelabra. An offscreen male narrator describes the taste and texture of the cake over close-up shots of it being mixed and cut. Submitted for the Clio Awards.
An advertisement for Gold Metal flour in which one woman persuades another about the benefits of the product before baking a batch of pies. The two discuss how a majority of women belong to the "white thumb society" of bakers who trust Gold Metal flour. Submitted for the Clio Awards.
An advertisement for Bisquick baking mixes in which a woman in an apron describes and prepares a shortcake mix while in front of a large background projection of strawberry shortcake. A jingle plays over shots of shortcakes on a table. Submitted for the Clio Awards.
An advertisement for Aunt Jemima Gingerbread Easy-Mix in which an offscreen narrator describes a woman's internal debate as she looks at herself in a mirror about wanting to bake something but not wanting to clean dishes. The narrator explains how the mixing bag and baking pan included with the produce eliminate the need for dishes. A female vocalist sings a jingle over shots of finished gingerbread squares on a table. Submitted for the Clio Awards.
An advertisement for Aunt Jemima Choc-o-Chip Easy Mix in which an offscreen narrator describes a woman's internal debate about wanting to bake something but not wanting to clean dishes. The narrator states that the mixing bag and baking pan included with the mix eliminate the need for dishes. A female vocalist sings a jingle over shots of finished brownies on a table. Submitted for the Clio Awards.
An advertisement for Aunt Jemima buttermilk pancake mix in which a father and son creep to the kitchen to try to make breakfast, only for mother to announce that she's preparing Aunt Jemima's. An offscreen narrator extols the qualities of the product over shots of the mother cooking bacon and pancakes on a griddle. Submitted for the Clio Awards.
An advertisement for Aunt Jemima pancake mix in which a woman prepares the pancakes for her family and encourages her initially skeptical husband to top them with strawberry preserves rather than syrup. An offscreen narrator states how the product is "good with so many" different toppings over shots of the family eating the pancakes. Submitted for the Clio Awards.
An advertisement for Aunt Jemima pancake mix in which a young boy begs his father to wake up so that his mother can start cooking pancakes. An offscreen narrator states that even pancakes made from scratch rarely match the quality of Aunt Jemima's over shots of mother and son cooking the pancakes on a griddle and the family eating them at the table. Submitted for the Clio Awards.
An advertisement for Aunt Jemima apple pancake and corncake mixes, in which an offscreen male narrator describes the products over shots of apple orchards and corn fields and close-ups of pancakes being served. Submitted for the Clio Awards.
An advertisement for Aunt Jemima corncake mix in which an offscreen male narrator describes the product over shots of corn fields and close-ups of pancakes being served. Submitted for the Clio Awards.
An advertisement for Aunt Jemima apple pancake mix in which an offscreen male narrator describes the product over shots of an apple orchard and close-ups of pancakes being served. Submitted for the Clio Awards.
An advertisement for Baker's fine-grated coconut in which a young girl looks into an empty cookie jar before her mother presents a plate of coconut macaroons. The girl happily eats the macaroons while an offscreen narrator describes the benefits of the coconut product, accompanied by shots of cookies being prepared. Submitted for the Clio Awards.
An advertisement for Betty Crocker velvet cream cake mix in which both an offscreen male narrator and a female narrator identified as Betty Crocker discuss the product over scenes of cakes being prepared. An offscreen chorus sings a jingle about how "it's so nice to have a cake around the house." Submitted for the Clio Awards.
An advertisement for Duncan Hines pancake mix in which a farmer and his family dance and sing about how the product is authentically "country-style." Close-ups of a pancake stack being served and jars of raw ingredients being stirred accompany the music. Submitted for the Clio Awards.
An advertisement for Betty Crocker buttermilk pancake mix in which a western country ballad plays over a scene of a triangle dinner bell being rung and a family gathering to eat pancakes outdoors. An offscreen male narrator describes the product over close-up shots of pancakes being prepared and served. Submitted for the Clio Awards.
An advertisement for Betty Crocker milk chocolate and toasted coconut cake mixes in which an offscreen narrator describes the taste and texture of the cakes over shots of the finished cakes sitting next to chocolate bars and coconut shavings. An offscreen chorus sings a jingle about how "it's so nice to have a cake around the house." Submitted for the Clio Awards.
An advertisement for Dromedary scone mix in which an offscreen narrator asks a stop-motion-animated woman whether she is familiar with scones. The narrator explains how scones combine the best features of biscuits, rolls, and muffins, and describes the flavor of the product over live-action close-ups of scones being cooked and served. The woman kisses an image of a scone that pops up beside her. Submitted for the Clio Awards.
An advertisement for Pillsbury flour in which a young girl helps bake a pie with her mother as an offscreen male narrator describes how the act of baking helps being mother and daughter together. A jingle plays over shots of the finished pie and mother and daughter presenting the finished bake to the father sitting at the table. Submitted for the Clio Awards.
An advertisement for Flako coffee cake mixes in which two animated men announce new "date nugget" and "old-fashioned" varieties with a bugle call. An offscreen narrator describes the products over scenes of coffee cake being prepared and served. Submitted for the Clio Awards.
An advertisement for Fluffo shortening in which a man uses the product in a pan to fry trout while sitting and humming by a stream. An offscreen male narrator describes the product over shots of the man deboning and eating the fish. Submitted for the Clio Awards.
An advertisement for Fluffo shortening in which a woman sings and hums the nursery song "Billy Boy" while preparing a cherry pie and an offscreen narrator describes how the product yields flaky crust textures. Submitted for the Clio Awards.
An advertisement for Red Band flour in which a man interviews a couple on hidden camera at a grocery store about their choice of flour brand. The couple tells the interviewer why they prefer Red Band and refuse his offer of a cheaper flour. Submitted for the Clio Awards.
An advertisement for Imperial Oil in which a male narrator speaks about the impressive size and efficiency of Place Villa Marie, a 45-story Canadian office and shopping center. There are various shots of the office building, workers, machinery and the Esso Imperial Oil offices.
Segment 1. Experimentation with “stop action” a term that is often used to show “time passing.”
Segment 2. the TV Halftime Shows animation effort.
Segment 3. Student work from filmmaking class in 1974
Segment 4. Alan Billingsley’s short film where a guy goes into an Arby’s to get a roast beef and turns into a monster.
Segment 5. Some of Bob Petranoff’s weekly interviews with professors from the IU School of Business.
Segment 6. Editing assignment for Edyvean’s film class.
Segment 7. Student experiments with sound, f-stops and filters.
Segments 8. The slow-motion shots of a guy and girl running for a 30-second commercial used to promote IU’s summer school session in 1975.
Segment 9. Out-take of a student project.
Segment 10. Spots with Lee Corso.
Segment 11. The SuperSpot. It was produced by Farm Bureau to air as the opening of each football game during the season they were sponsoring.
An advertisement for Rayco convertible tops in which a male narrator asks over and over again, "Why vinyl?" Answering his question voices sing the answers. Mechanics are seen installing a convertible top. Finally the singers sing a jingle.
An advertisement for Rayco Vinyl Seat Covers in which singers spell out the work VINYL as letters appear on the screen. A male narrator explains that vinysan is vinyl. Then as singers sing a jingle about the product, various images of cars and clear vinyl seat covers are pictured.
An advertisement for Prestone Anti-Freeze in which a male narrator tells the tale of two neighbors in three acts. One neighbor is a do-it-yourself guy and repeatedly gets things wrong, including trying to replace his anti-freeze. The other neighbor hires a mechanic to replace the fluid correctly as well as checking other issues with the car. In the end the DIY guy learns his lesson.
An advertisement for Rayco mufflers in which singers sing about the various types of car that can be outfitted with Rayco mufflers. A male narrator then explains that Rayco mufflers have a guarantee. Then the singers finish the advertisement with a jingle.
