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An advertisement for Betty Crocker cake mixes in which a woman, identified by an offscreen narrator as Betty Crocker, addresses the camera about the moist and fresh qualities of the company's new country kitchen style products. Submitted for the Clio Awards.
An advertisement for Swans Down cream puff and eclair mix in which an offscreen narrator describes the product over close-up shots of cream puffs and eclairs being baked and covered with chocolate and vanilla toppings. Submitted for the Clio Awards.
An advertisement for Aunt Jemima pancake mixes in which a woman prepares a snack of pancakes and sausages for friends as they sit by a fireplace after coming indoors from the cold. An offscreen narrator describes the process for cooking sausage pieces into pancake mix on the griddle over close-up shots of the meal being cooked. Submitted for the Clio Awards.
An advertisement for Aunt Jemima pancake and waffle mix in which a women serves a group of children at a birthday party a treat of waffles and ice cream. An offscreen narrator extols the product over a close-up of waffles being made in a waffle maker. Submitted for the Clio Awards.
An advertisement for Frying Spry cooking fat in which an animated chef details how the product is superior to butter, oil, or shortening over live-action shots of food being cooked in frying pans. An offscreen narrator extols the product over a shot of a dinner table full of food. Submitted for the Clio Awards.
An advertisement for National Bohemian Beer in which a lighthouse narrates how it has witnessed many historical events in the Chesapeake Bay, including the creation of National Bohemian Beer in 1885. An animated segment includes the voice of Mel Blanc, best known for his work with the Looney Tunes. Submitted for the Clio Awards.
An advertisement for Utica Club Beer in which a pair of talking beer steins ("Schultz" and "Uncle Rudolph") talk about how the beer is authentically German. The ad concludes with a female beer stein singing a jingle about how Utica Club ages beer "the natural way." Submitted for the Clio Awards.
An advertisement for Busch Bavarian Beer in which a man with a beer can surprises a woman sunbathing on a beach. A jingle plays as the man and woman drink the beer. Submitted for the Clio Awards.
An advertisement for Olympia Beer in which an orchestra plays in front of a fountain while an offscreen narrator describes the features and ingredients of the product. Submitted for the Clio Awards.
An advertisement for Princess Dial soap in which an offscreen male narrator extols the moisturizing qualities of the product over shots of water beads on a fern leaf beside a small pond. The narrator describes how the soap maintains moisture in the face as the camera zooms in on water beads sitting on a woman's cheek after she washes with the soap. Submitted for the Clio Awards.
An advertisement for Dove soap in which a woman demonstrates the moisturizing qualities of the product by washing one half of her face with regular soap and the other half with Dove in a split-screen. Submitted for the Clio Awards.
An advertisement for the Commonwealth Oil Refining Company (CORCO) of Puerto Rico featuring stop-motion animation of a clay oil refinery and various plastic products that emerge from labeled pipes. An offscreen male narrator describes the jobs and products created by Puerto Rico's petro-chemical industry. One of the winners of the 1976 Clio Awards.
An advertisement for Chipmonks potato chips where an offscreen male narrator recounts "the legend of Chipmonks," in which a group of medieval monks develops a potato chip variety and begin to mass produce it. The narrator describes how the chips come in two sealed stacks per package. One of the winners of the 1976 Clio Awards.
An advertisement for Rapid Cement in which the fast-drying cement is poured into a balloon while an offscreen male narrator describes the product. The balloon pops, revealing that the cement inside has fully hardened. One of the winners of the 1976 Clio Awards.
An advertisement for Lion lager beer in which a group of men pour the product into glasses and drink it at a barbecue on a rocky beach. An offscreen male narrator describes Lion lager as one of the good things in life and a jingle plays over images of the beer next to steak and cheese. One of the winners of the 1976 Clio Awards.
An advertisement for Eaton's department stores in which a forlorn young woman observes various fashionable people walking and interacting with each other on a city block as a jingle plays. A man in a trench coat meets the woman on the street and the two embrace. One of the winners of the 1976 Clio Awards.
An advertisement for Sprite in which a jingle plays over close-ups of the product being poured into and served from a party punch bowl. An offscreen male narrator describes the tart and tingling qualities of new Sprite & Spice flavor varieties. Submitted for the Clio Awards.
An advertisement for Tab diet cola in which an offscreen male narrator repeats how the product is sugar-free and only two calories over still images of the bottled product and a group of young men and women drinking it in a basement workshop. A jingle plays over an image of a case of Tab bottles. Submitted for the Clio Awards.
An advertisement for Schweppes dry ginger ale in which a man and woman seductively discuss the bubbly and thirst-quenching properties of the product offscreen as a bottle is poured into a glass in close-up. Submitted for the Clio Awards.
