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An advertisement for Bisquick baking mixes in which a woman in an apron describes and prepares a shortcake mix while in front of a large background projection of strawberry shortcake. A jingle plays over shots of shortcakes on a table. Submitted for the Clio Awards.
An advertisement for Aunt Jemima Gingerbread Easy-Mix in which an offscreen narrator describes a woman's internal debate as she looks at herself in a mirror about wanting to bake something but not wanting to clean dishes. The narrator explains how the mixing bag and baking pan included with the produce eliminate the need for dishes. A female vocalist sings a jingle over shots of finished gingerbread squares on a table. Submitted for the Clio Awards.
An advertisement for Aunt Jemima Choc-o-Chip Easy Mix in which an offscreen narrator describes a woman's internal debate about wanting to bake something but not wanting to clean dishes. The narrator states that the mixing bag and baking pan included with the mix eliminate the need for dishes. A female vocalist sings a jingle over shots of finished brownies on a table. Submitted for the Clio Awards.
An advertisement for Aunt Jemima buttermilk pancake mix in which a father and son creep to the kitchen to try to make breakfast, only for mother to announce that she's preparing Aunt Jemima's. An offscreen narrator extols the qualities of the product over shots of the mother cooking bacon and pancakes on a griddle. Submitted for the Clio Awards.
An advertisement for Aunt Jemima pancake mix in which a woman prepares the pancakes for her family and encourages her initially skeptical husband to top them with strawberry preserves rather than syrup. An offscreen narrator states how the product is "good with so many" different toppings over shots of the family eating the pancakes. Submitted for the Clio Awards.
An advertisement for Aunt Jemima pancake mix in which a young boy begs his father to wake up so that his mother can start cooking pancakes. An offscreen narrator states that even pancakes made from scratch rarely match the quality of Aunt Jemima's over shots of mother and son cooking the pancakes on a griddle and the family eating them at the table. Submitted for the Clio Awards.
An advertisement for Aunt Jemima apple pancake and corncake mixes, in which an offscreen male narrator describes the products over shots of apple orchards and corn fields and close-ups of pancakes being served. Submitted for the Clio Awards.
An advertisement for Aunt Jemima corncake mix in which an offscreen male narrator describes the product over shots of corn fields and close-ups of pancakes being served. Submitted for the Clio Awards.
An advertisement for Aunt Jemima apple pancake mix in which an offscreen male narrator describes the product over shots of an apple orchard and close-ups of pancakes being served. Submitted for the Clio Awards.
An advertisement for Baker's fine-grated coconut in which a young girl looks into an empty cookie jar before her mother presents a plate of coconut macaroons. The girl happily eats the macaroons while an offscreen narrator describes the benefits of the coconut product, accompanied by shots of cookies being prepared. Submitted for the Clio Awards.
An advertisement for Betty Crocker velvet cream cake mix in which both an offscreen male narrator and a female narrator identified as Betty Crocker discuss the product over scenes of cakes being prepared. An offscreen chorus sings a jingle about how "it's so nice to have a cake around the house." Submitted for the Clio Awards.
An advertisement for Duncan Hines pancake mix in which a farmer and his family dance and sing about how the product is authentically "country-style." Close-ups of a pancake stack being served and jars of raw ingredients being stirred accompany the music. Submitted for the Clio Awards.
An advertisement for Betty Crocker buttermilk pancake mix in which a western country ballad plays over a scene of a triangle dinner bell being rung and a family gathering to eat pancakes outdoors. An offscreen male narrator describes the product over close-up shots of pancakes being prepared and served. Submitted for the Clio Awards.
An advertisement for Betty Crocker milk chocolate and toasted coconut cake mixes in which an offscreen narrator describes the taste and texture of the cakes over shots of the finished cakes sitting next to chocolate bars and coconut shavings. An offscreen chorus sings a jingle about how "it's so nice to have a cake around the house." Submitted for the Clio Awards.
An advertisement for Dromedary scone mix in which an offscreen narrator asks a stop-motion-animated woman whether she is familiar with scones. The narrator explains how scones combine the best features of biscuits, rolls, and muffins, and describes the flavor of the product over live-action close-ups of scones being cooked and served. The woman kisses an image of a scone that pops up beside her. Submitted for the Clio Awards.
An advertisement for Pillsbury flour in which a young girl helps bake a pie with her mother as an offscreen male narrator describes how the act of baking helps being mother and daughter together. A jingle plays over shots of the finished pie and mother and daughter presenting the finished bake to the father sitting at the table. Submitted for the Clio Awards.
An advertisement for Flako coffee cake mixes in which two animated men announce new "date nugget" and "old-fashioned" varieties with a bugle call. An offscreen narrator describes the products over scenes of coffee cake being prepared and served. Submitted for the Clio Awards.
An advertisement for Fluffo shortening in which a man uses the product in a pan to fry trout while sitting and humming by a stream. An offscreen male narrator describes the product over shots of the man deboning and eating the fish. Submitted for the Clio Awards.
An advertisement for Fluffo shortening in which a woman sings and hums the nursery song "Billy Boy" while preparing a cherry pie and an offscreen narrator describes how the product yields flaky crust textures. Submitted for the Clio Awards.
An advertisement for Red Band flour in which a man interviews a couple on hidden camera at a grocery store about their choice of flour brand. The couple tells the interviewer why they prefer Red Band and refuse his offer of a cheaper flour. Submitted for the Clio Awards.
