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An advertisement for Betty Crocker velvet cream cake mix in which both an offscreen male narrator and a female narrator identified as Betty Crocker discuss the product over scenes of cakes being prepared. An offscreen chorus sings a jingle about how "it's so nice to have a cake around the house." Submitted for the Clio Awards.
An advertisement for Duncan Hines pancake mix in which a farmer and his family dance and sing about how the product is authentically "country-style." Close-ups of a pancake stack being served and jars of raw ingredients being stirred accompany the music. Submitted for the Clio Awards.
An advertisement for Betty Crocker buttermilk pancake mix in which a western country ballad plays over a scene of a triangle dinner bell being rung and a family gathering to eat pancakes outdoors. An offscreen male narrator describes the product over close-up shots of pancakes being prepared and served. Submitted for the Clio Awards.
An advertisement for Betty Crocker milk chocolate and toasted coconut cake mixes in which an offscreen narrator describes the taste and texture of the cakes over shots of the finished cakes sitting next to chocolate bars and coconut shavings. An offscreen chorus sings a jingle about how "it's so nice to have a cake around the house." Submitted for the Clio Awards.
An advertisement for Dromedary scone mix in which an offscreen narrator asks a stop-motion-animated woman whether she is familiar with scones. The narrator explains how scones combine the best features of biscuits, rolls, and muffins, and describes the flavor of the product over live-action close-ups of scones being cooked and served. The woman kisses an image of a scone that pops up beside her. Submitted for the Clio Awards.
An advertisement for Pillsbury flour in which a young girl helps bake a pie with her mother as an offscreen male narrator describes how the act of baking helps being mother and daughter together. A jingle plays over shots of the finished pie and mother and daughter presenting the finished bake to the father sitting at the table. Submitted for the Clio Awards.
An advertisement for Flako coffee cake mixes in which two animated men announce new "date nugget" and "old-fashioned" varieties with a bugle call. An offscreen narrator describes the products over scenes of coffee cake being prepared and served. Submitted for the Clio Awards.
An advertisement for Fluffo shortening in which a man uses the product in a pan to fry trout while sitting and humming by a stream. An offscreen male narrator describes the product over shots of the man deboning and eating the fish. Submitted for the Clio Awards.
An advertisement for Fluffo shortening in which a woman sings and hums the nursery song "Billy Boy" while preparing a cherry pie and an offscreen narrator describes how the product yields flaky crust textures. Submitted for the Clio Awards.
An advertisement for Red Band flour in which a man interviews a couple on hidden camera at a grocery store about their choice of flour brand. The couple tells the interviewer why they prefer Red Band and refuse his offer of a cheaper flour. Submitted for the Clio Awards.
