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An advertisement for Betty Crocker's marble cake and frosting mixes, in which an offscreen male narrator extols the products over close-up shots of cake being prepared and served under a theatrical spotlight. A jingle plays about how "it's so nice to have a cake around the house." Submitted for the Clio Awards.
An advertisement for Pillsbury oatmeal cookie dough in which a mother helps her young son put on a shirt, and an offscreen narrator extols Pillsbury dough over close-up shots of it being prepared and baked. A jingle plays as the mother and son eat a plate of cookies together. Submitted for the Clio Awards.
An advertisement for Bisquick baking mixes in which a woman in an apron describes and prepares pancake mix while in front of a large background projection of a stack of syrupy pancakes. A jingle plays over shots of animated pixie dust dancing between pancakes and other breakfast foods on a table. Submitted for the Clio Awards.
An advertisement for Pillsbury popover mix in which an offscreen male narrator describes the product over shots of the mix rising in the oven and the finished bake being pulled apart by a pair of hands. A jingle plays over a shot of the product on display. Submitted for the Clio Awards.
An advertisement for Duncan Hines vanilla cream chiffon mix in which a man and woman (dressed in a tuxedo and gown) light a candle over a chiffon cake on display at a banquet. An offscreen narrator describes the elegance of the product over close-up shots of the cake being served and cut. Submitted for the Clio Awards.
An advertisement for Pillsbury all-purpose flour in which two young sisters use the product to bake their mother a cake after she returns from the hospital with a new baby. An offscreen male narrator describes the quality of Pillsbury flour and how it is an option "when only the best will do." Submitted for the Clio Awards.
An advertisement for Pillsbury all-purpose flour in which four animated chefs named the "Merry Millers" sing about the quality of the product and present it to CEO "Mr. Pillsbury," who marks it with a stamp of quality. Submitted for the Clio Awards.
An advertisement for Monarch brand baking mixes in which a man returns home from work to find that his wife has prepared a dessert using Monarch's date square mix. The couple embrace while the man passes his son a date square. An offscreen narrator describes the quality of the date square mix, while a choir sings a jingle about how Monarch products will "make you proud of everything you bake." Submitted for the Clio Awards.
An advertisement for Duncan Hines devil's food cake mix in which a guitarist plays his instrument in silhouette while an offscreen narrator describes the product as "dark and rich as the throb of a guitar." The narrator extols the taste and moistness of the product over a scene of a couple at a table serving devil's food cake. Submitted for the Clio Awards.
An advertisement for Betty Crocker cake mixes in which a woman, identified by an offscreen narrator as Betty Crocker, addresses the camera about the moist and fresh qualities of the company's new country kitchen style products. Submitted for the Clio Awards.
An advertisement for Swans Down cream puff and eclair mix in which an offscreen narrator describes the product over close-up shots of cream puffs and eclairs being baked and covered with chocolate and vanilla toppings. Submitted for the Clio Awards.
An advertisement for Aunt Jemima pancake mixes in which a woman prepares a snack of pancakes and sausages for friends as they sit by a fireplace after coming indoors from the cold. An offscreen narrator describes the process for cooking sausage pieces into pancake mix on the griddle over close-up shots of the meal being cooked. Submitted for the Clio Awards.
An advertisement for Aunt Jemima pancake and waffle mix in which a women serves a group of children at a birthday party a treat of waffles and ice cream. An offscreen narrator extols the product over a close-up of waffles being made in a waffle maker. Submitted for the Clio Awards.
An advertisement for Frying Spry cooking fat in which an animated chef details how the product is superior to butter, oil, or shortening over live-action shots of food being cooked in frying pans. An offscreen narrator extols the product over a shot of a dinner table full of food. Submitted for the Clio Awards.
An advertisement for Busch Bavarian Beer in which a man with a beer can surprises a woman sunbathing on a beach. A jingle plays as the man and woman drink the beer. Submitted for the Clio Awards.
An advertisement for Olympia Beer in which an orchestra plays in front of a fountain while an offscreen narrator describes the features and ingredients of the product. Submitted for the Clio Awards.
An advertisement for Princess Dial soap in which an offscreen male narrator extols the moisturizing qualities of the product over shots of water beads on a fern leaf beside a small pond. The narrator describes how the soap maintains moisture in the face as the camera zooms in on water beads sitting on a woman's cheek after she washes with the soap. Submitted for the Clio Awards.
An advertisement for Dove soap in which a woman demonstrates the moisturizing qualities of the product by washing one half of her face with regular soap and the other half with Dove in a split-screen. Submitted for the Clio Awards.
An advertisement for the Commonwealth Oil Refining Company (CORCO) of Puerto Rico featuring stop-motion animation of a clay oil refinery and various plastic products that emerge from labeled pipes. An offscreen male narrator describes the jobs and products created by Puerto Rico's petro-chemical industry. One of the winners of the 1976 Clio Awards.