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An advertisement for Coca-Cola in which a jingle about the importance of being "the real you" plays over shots of young people riding motorcycles, in a photo booth, dressing colorfully on a city street, eating hot dogs, swimming, trying on hats and wigs in a mirror, and drinking Coke. Onscreen text touts Coca-Cola as "the real thing." One of the winners of the 1976 Clio Awards.
An advertisement from the Ontario Milk Marketing Board in which a jingle about "wearing a mustache" plays over scenes of young people drinking glasses of milk and getting "milk mustaches" below their noses. One of the winners of the 1976 Clio Awards.
An advertisement for Mazola corn oil in which an offscreen male narrator describes the germ of a corn kernel and how it contains the "key to life and growth" of corn products. As the narrator speaks, a corn kernel transforms into a bottle of Mazola corn oil, which a hand picks up and pours into a bowl. One of the winners of the 1976 Clio Awards.
An advertisement for Ivory soap in which a woman cuddles her baby while an offscreen male narrator talks about how both mother and child have "cheek to cheek" skin softness. The narrator describes the mild qualities of the soap over shots of the woman washing her face. Submitted for the Clio Awards.
An advertisement for Zest deodorant soap in which an offscreen chorus sings a jingle over a scene of a woman laughing with two men on a sailboat. An offscreen male narrator describes the qualities of Zest over shots of the woman taking a shower using the product. Submitted for the Clio Awards.
An advertisement for Revlon Hi & Dri deodorant in which an offscreen male narrator describes how the product is fortified with the antibiotic neomycin to kill odor-causing bacteria on the skin. Accompanying the narration are shots of microscopic skin bacteria and a profile of a woman's face. Submitted for the Clio Awards.
An advertisement for Hamm's Beer in which an animated bear attempts to catch a fox who is picking berries in the forest. An offscreen male narrator describes the refreshing qualities of Hamm's over an image of a body of water. Submitted for the Clio Awards.
An advertisement for Budweiser Beer in which two performers sing and dance onstage urging viewers to "pick a pair" and purchase two Budweiser six-packs at once. Submitted for the Clio Awards.
An advertisement for Mennen Genteel Baby Bath Soap featuring a montage of close-ups of an infant being washed with the product, accompanied by a heartbeat soundtrack. The commercial was designed and directed by graphic designer Saul Bass, best known for his work as a Hollywood poster and title sequence designer. Submitted for the Clio Awards.
An advertisement for Camay soap in which a woman washes her face in the mirror while asking her offscreen husband what he notices about other women. The woman describes how washing with Camay is her secret to keeping her skin soft and clean. Submitted for the Clio Awards.
A public service announcement from the U.S. Department of the Interior in which audio of children singing about going to the beach overlays a scene of a deserted beach covered with trash, dead fish, and rats. An offscreen male narrator warns that "beaches should be for people," not rats. Submitted for the Clio Awards.
A public service announcement from the Citizens for Clean Air in which the close-up and audio of a man breathing overlays shots of cars, planes, factory chimneys, and other sources of air pollution. An offscreen male narrator describes the many kinds of pollutants in the air we breathe and urges the viewer to write to the organization's address. Submitted for the Clio Awards.
An advertisement for General Electric garbage disposals in which an offscreen male narrator describes the disease risk from common houseflies and how the town of Jasper, Indiana eradicated most of their flies through reforming garbage collection and installing GE kitchen disposals. Close-ups of flies and footage of Jasper accompany the narration. Submitted for the Clio Awards.
An advertisement for General Motors in which a male narrator describes the company's initiative in designing a windshield that can withstand the impact of stones. Two test drives, first with a regular windshield and the second with GM's more damage-resistant windshield, are demonstrated, and the narrator argues that the new windshields are further proof that GM cares about keeping consumer repair costs down. Submitted for the Clio Awards.
A public service announcement from the Glass Container Manufacturers Institute in which a young man and woman leave various forms of litter around a city as they have fun on a date. An offscreen male narrator implores the viewer on behalf of glass manufacturers to "make love, not litter" and "keep America beautiful." Submitted for the Clio Awards.
A public service announcement from Stag beer in which a group of elderly women collect and crush aluminum cans, while an offscreen male narrator describes how the company will pay one-half cent per can dropped off at Stag recycling centers. Submitted for the Clio Awards.
An advertisement for John Hancock Mutual Life Insurance Company featuring a blind man who describes his experience working as an administrative director at the company. An offscreen male narrator discusses how the John Hancock company employs over 500 employees with some form of disability. Submitted for the Clio Awards.
An advertisement for Shell Oil in which a researcher stands in a body of water and demonstrates some of the company's methods for oil spill containment and clean-up. The researcher and an offscreen male narrator claim that Shell prioritizes preventing spills so that such containment methods never need to be used. Submitted for the Clio Awards.
A public service announcement for the Opportunities Industrialization Center's (OIC) adult education programs in which a Black man from New York recounts his difficulties finding and sustaining a job until OIC taught him a useful trade. The man addresses the camera about the importance of learning a skill to make it in the world. Submitted for the Clio Awards.
A public service announcement from the Glass Container Manufacturers Institute in which an offscreen narrator describes the steps for how recycled glass is processed and formed into new products over shots from a recycling plant and an automated bottling assembly line. The narrator tells the viewer that the bottle they used last week may form part of the future bottle they will use next week. Submitted for the Clio Awards.
