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Defines movies as glorified shadow shows and traces the motion picture revolution from a simple shadow on a wall to modern movies. Presents a history of the development of the movie camera, film, and other photographic inventions. Includes Al Jolson, Lon Chaney, Laurel and Hardy, and sequences from The Great Train Robbery and a Conquest of Space.
A Country Club malt is poured into a glass and afterwards a man crushes the malt can with his hand. For reminding second half of the commercial the narrator sings to himself and allows the viewers to watch a malt glass fizzle in relative silence.
A father teaches his daughter the proper way to hold a spoon so that she can eat her Frosted Flakes without spilling them. As the father teaches, he soon becomes distracted with eating Frosted Flakes.
A mother takes cares of her son’s cut and toothache but is unaware of his poor eyesight. A narrator informs parents about the importance of having their children receive regular eye care.
A man and a woman both wear matching suits. A narrator then states the way you can tell the difference between a man and woman is that a woman wears New Mum Deodorant Spray.
A narrator explains how defenseless and helpless newborn babies are. He then goes on to tell the audience that you can protect you baby from skin diseases by using Mennen Gentell baby soap. While the narrator is talking a baby is shown crying and receiving a bath.
The commercial shows a cripple girl taking her first step towards her mother without the need for crutches or help. A narrator state how Easter Seals has improved the lives of countless handicap people.
A politician asks the narrator how Ban Spray Deodorant will help his campaign for governor. The narrator replies that he is running in a very small state.
Reports on survival--car design, highway simulation tests, and the "skid school" at the research center of the Liberty Mutual Insurance Company at Hopkinton, Massachusetts. Shows two cars designed to protect a driver from crash injuries--a research and a production model. Demonstrates the use of the highway simulator and delineates methods used in the skid school to train drivers to control skids.
Two sisters are having a tea party when their mother calls them for lunch. The older sister has to help her younger sister to the table due to her cerebral palsy. At the end of the commercial a narrator asks the viewer to give to United Cerebral Palsy.
A narrator explains that dry weather leads to dry skin as footage of a desert is shown. The commercial transition to a woman bathing in an oasis as the narrator states that Calgon Bath Oil Beads alleviates and prevents dry skin.
In a commercial for Midland Bank, words are animated to illustrate their definitions which aids the narrator’s pitch and highlights different parts of financial terminology.
There's nature shots and a shot of a cowboy getting on a horse and riding away. The announcer with a country drawl talks about this ranch as the Corvair pulls up next to a horse pin. He continues to talk as the car drives around the livestock on the ranch. We see a man dressed like a cowboy in a big hat and tied handkerchief around his neck as he goes around and carries out some of duties on the ranch. Later on he picks up a date with his car and they drive off together. The announcer talks about the fold down seat, mileage, and style of the car.
A man is attended to by several barbers. A narrator then explains how a person can ruin their entire look by skimping out on their hair care. The narrator then informs the audience how to best care for their hair including using Vitalis to style their hair.
Develops the need for a artificial hearts while arguing for cautious human experimentation. Interviews Dr. Denton Cooley, who made the first artificial heart insertion, and Dr. Michael DeBakey, who is opposed to heart insertion. Shows the famous Karp operation where Dr. Cooley inserted the first artificial heart. Explains that the main problems in using artificial hearts are the power source and the internal lining of the heart, which sometimes have an adverse effect upon red blood cells.
Presents the familiar children's fantasy. Shows how they outwit their stepmother's attempt to get rid of them. Uses live actors in costume to enact the story.
A couple are shown in one-second photos as they react to a very bumpy ride. Then they are shown in a much smoother, calmer state as they sit together and a Dauphin is imposed over their images with them both inside. An announcer talks about how the Dauphine is built in a solid piece which reduces bumpiness. He talks as we see the car going over many different kinds of hills and rough terrains. At the end the announcer admonishes the woman for falling asleep in the car seat during the ad. The price of the vehicle is mentioned at port of entry on the east coast.
As his mother is applying baby powder to his sister, a boy complains that a boy wouldn’t need baby powder because they are tough. After his mother corrects him, he wonders if he could trade his sister for his neighbor’s baby brother.
Marvin the elephant eats peanuts in bed. Marvin’s wife unable to sleep introduce Marvin to Skippy Peanut Butter. At first Marvin is skeptical but after tasting the peanut butter he finds that he loves the taste.
Video essay from IU Libraries Moving Image Archive Jorgensen Fellow, Noni Ford. Noni utilizes research conducted in IULMIA's Clio Advertisement Collection, to present a video essay on the use of youth in Pepsi ad campaigns over time.
For more information, see the IU Libraries Blog Post : https://blogs.libraries.indiana.edu/filmarch/2024/02/09/clio-awards-collection-pepsi/
Community Chest of Los Angeles, Relig. Overseas Aid
Summary:
Community Chest of Los Angeles "You Can Help" - A narrator urges the viewers that anyone can help at United Way by donating to the community chest. As the narrator speaks pictures of children are shown.
Relig. Overseas Aid "Piggy Bank" - A cartoon boy breaks into his piggy bank. His brother warns him he is going to get into trouble and his mother speculate what his motive is. The boy reveals that he wants to buy happiness for poor people oversea. A narrator then comes on to urge people to donate to their respective religious charities.
A man in a suit steps out of a Plymouth car while he's parked next to a ranch-style house. He starts talking about the great features of the car and its solid build when a copy of him walks on screen and argues with the original version talking. His double says that the car is the perfect performance car and they both go back and forth over the unique features and build of the car. The original opens the door for the double who takes a seat in the car. They both say in unison to camera it is Chrysler engineered.
Combines Aaron Copland's music and Martha Graham's modern dance group in an interpretation of a story set in the Appalachian wilderness during the pioneer period of American history. The dance tells of a young couple's wedding day, the building of their house, their celebration, the wandering preacher's dire sermon, and the pioneer woman's gentle blessing. The day ends with everyone leaving the couple as they begin life together in their new home.
To show off the new Kodak camera and how fast and easy it is to use two skydivers, Bob Sinclair and Donna Capeci, jump out of a plane and take several photos while skydiving.
A football player is able to score a lot of touchdowns because he doesn’t use Ban deodorant. As soon as he switches to Ban deodorant, he gets tackled because he no longer smells.
A group of soon to be fathers attend a class where they learn how to change a baby’s diaper. The instructor explains the benefits and how to apply Z.B.T. Baby Powder.
A clown hobo, Weary Wille (Emmett Kelly) finds a dollar bill on the ground. Instead of keeping the dollar for himself, Wille donates the dollar to Care.
A chemist explains to two boys how a spider's method of spinning a web compares with the manufacture of synthetic fibers. They shows in detail the processes by which rayon and nylon are made. Pictures briefly the manufacture of nylon hose.
Explores the nature of technology itself and demonstrates its use, both to increase the competitor's share of the market and to expand the range of the market. Shows that industrial technology's first attempt is to reduce production costs or to give the product an edge over its competition with the hope of greater profits. Shows, too, that technology has served to create whole new markets--for example, the harnessing of electricity. Demonstrates that industrial research and development have progressed from the stage of the lone inventor to that of the highly-organized corporate effort.
In this commercial inspired by James Bond movies, a spy infiltrates a train carrying his secret weapon of 007 colognes and deodorants. The spy then defeats the evil mastermind and wins the affection of a beautiful woman. The narrator warns the viewer that anyone that uses the product will have a license to kill women.
A continuation of the filmed record of a Western physician’s trek to Nigeria to investigate the healing phenomena attributed to the African “witch doctors.”
An advertisement for Tupperware that is narrated by a man. It begins by showing various produce absurdly outfitted with mechanical locks to express that "You can't put a lock on freshness, without Tupperware." The advertisement then displays that only Tupperware containers are able to lock in freshness and ends with a close-up of the Tupperware logo.
As a mother applies baby powder to her infant, her other son asks her if she use to use baby power on him when was a baby. The mother then explains that she also used baby powder on him because it protected his skin soft.
Traces the development of American jazz dance, from tap dancing through the stylized theatrical form of the 1900's and orchestrated jazz of the Thirties, to the cool, abstract music of the Sixties. Demonstrates the basic steps of tap dance (sand shuffle, waltz clog, time step, buck and wing) as performed by Honi Coles. Presents Paula Kelly, Dudley Williams, and William Luther dancing to "Storyville, New Orleans" and the music recorded by Jelly Roll Morton, and Grover Dale and Michel Harty dancing in "Idiom 59" and to recorded music of the same title by Duke Ellington. Presents John Butler's choreography of music by Gunther Schuller, variations on a theme by John Lewis.
After a barber closes for the night, he secretly starts to shave with a Gillette razor and not with his straight razor. He is nearly discovered by one of his customers who had come back to ask a question.
An avocado farmer states how the audience probably doesn’t recognize him. It is then revealed that the farmer is former Dodger baseball player Duke Snider, using Great Day hair dye. Snider reflects on how his silver hair proved a useful gimmick during his baseball days but no longer have a purpose and he wants to look young again.
Max J. Rosenberg, Ellis Katzman, Elbert C. Weaver, John A. Skarulis, William H. Pasfield, Herman J. Engel, Robert Braverman, Ross Lowell, Geraldine Lerner, Peter Robinson
Summary:
Records an experiment in which the molecular weight of a compound is determined through knowledge of the percentage composition by weight of the compound and application of Avogadro's Law. Animation is employed to show the differences in characteristics of two substances of identical composition through reference to the substances' molecular structure.
A woman cleans her gleaming car near a cutout that says Midge’s driving school. A man walks onto screen, they are both wearing overcoats and hats, her coat is fur-trimmed. He asks if she is Midge, and the announcer lets us know she teaches driving to men. The man introduces himself as Arthur. He marvels at her car, the Pontiac Bonneville Vista, he starts talking about the car's features. She’s surprised by his knowledge and urges him to continue on, saying that it seems he already knows so much about driving. After he describes all the features and sides of the car she gives him the keys to it. We see them driving around in the car, taking several turns to better illustrate the wide-track wheels stability on curves. We hear the voiceover of Arthur as he describes the vehicle further. He almost goes down a closed off road but Midge screams for him to stop. They are both standing in front of the car with the hood open getting closer and closer as he declares his love for her and her car. He closes the hood and Midge tells him about going somewhere to have dinner and get married the three of them, including the car in her count. They embrace but don’t kiss as we cut to them driving away and the announcer talks about Midge and Arthur’s future.
A star appears and traces out a few circles which soon turn into trumpets, we cut to a timpani being played, and finally a conductor leading a band as the announcer presents the 1960 Oldsmobile. It’s driving down a street and the announcer talks about its balanced design. We see a sketch of its chassis and some more information is displayed in text as the announcer talks about each. We see a couple in the car on an open road driving it.
An egg is fried on a nonstick pan. A narrator states that the same plastic used in a nonstick pan is also used in Gillette razorblades and it is the unexplained reason for why people get clean shaves when the use Gillette razors.
A woman shows how to change a baby with Chux Disposable Diaper. She gives a step-by-step explanation and when she finishes changing the baby, she realizes the baby has already soiled the diaper.
Provides a close look at the works and creative philosophy of Rudy Pozzatti, a printmaker who borrows themes from classical antiquity to interpret contemporary events. Observes that without abandoning his classical motifs, he now does portraits of presidents, gridiron clashes, and apollo space flights. Shows Pozzatti preparing for a major show in New York and working at his home in Bloomington, Indiana.
A variety of different candles are shown as a narrator state how cancer does not discriminate between class or race. The commercial concludes with the narrator stating that cancer treatment is available at the Southern California Cancer Center and asking for donations.
Using mythological conceptions of the man-beast, Dr. O’Doherty traces the artistic conception of the animal and the combination of animal and man from ancient Greece to the Orient. He discusses the blind and terrible energy of the animal and points out man’s concept of the animal’s development from God through man to the animal itself.
Traces the history of man's attempt to understand climate and weather, explaining how meterological data is collected. Explains the meteorologist's use of balloons, rockets and satellites in his study of the atmosphere.
Tells how three boys write a report titled Doomsday 2000 after they lose their ballfield to an apartment project. Analyzes problems of air and water pollution, expanding population, and lack of recreational facilities. Shows the boys preparing a second report recounting how small plots of land are being used to make life more pleasant for children and adults.
Two women seek the affection of a man. The woman who used Phase III soap is victorious and she and the man dance together while the woman without Phase III soap sulks.
Records highlights of the emergence of democratic government in Venezuela. Shows that the Venezuelan election of December 2 1963, allowed for the first transfer of office from one democratic administration to another in that nation's history. The film documents numerous national problems and aspects of the political campaign. Factors included for examination are the importance of the military, the terrorists' campaign to prevent the election, and the problems of illiteracy and poverty. Refers to the large political setting of Venezuela within Latin American history. Shows the failure of the Cuban-backed terror campaign to keep the people from voting. Includes interviews with Past-President Betancourt and President-Elect Leoni.
A mother applies Johnson Baby Oil on her baby, Fred while they are at the beach. As the mother is applying the oil her other son voice his worries that his brother will get arrested for not wearing any clothes.
Presents reporters David Brinkley and Walter Cronkite with critics John Fischer and Senator John O. Pastore probing the question of bias in television newscasting. Discusses topics such as the 1968 Democratic National Convention, and the restraints and influences placed upon television by advertising. Shows David Brinkley contending that a completely objective person would be virtually a vegetable and that he strives for fairness, not simply objectivity.
Volkswagen "Search" - Someone is walking up stairs very heavy footed with dramatic music accompanying the ascent. The announcer talks about how if you are looking for a car that can hold nine people and is great value then you are looking for a Volkswagen. We see these questions and 'Searching?' on a wall in italics as a spotlight highlights them before we see Volkswagen written capitalized in non-italics. The exterior and interior of a Volkswagen truck are featured, and the key for a Volkswagen which has the logo of the company on it is also featured.
Renault Dauphine "Last Word" - A woman's voice says several key terms to describe the Renault in French and the male announcer translates them into English and goes into further descriptions. The announcer talks about how the car is good for parking, French, and has room for people and packages in the front of the car. We see a brunette woman with a child driving the car. Given price at $1645 at port of entry in New York and we are told it has 40 miles on a gallon. Renault Dauphine in writing is displayed over a map of the USA.
Mennen After Shave Lotion is placed in a water cooler instead of water. The men in the office gather around the water cooler to use the lotion. The commercial concludes with a female co worker throwing her arms around one of the men that just used the lotion.
Four reporters rush to pay phones to tell their news agency about Muriel Cigars. Then actress/singer Edie Adams walks into the room singing a song about Muriel Cigars.
James W. McBain, Encyclopaedia Britannica Films Inc.
Summary:
Illustrates in a school laboratory how lye and fat are combined to make soap, and explains, by animated drawings, the chemical action (saponification) which takes place when the mixing occurs. Portrays each step in the manufacture of soap in a large industrial plant.
Illustrates Edward Weston's philosophy of photography through his photographs. Includes photographs from his study of Point Lobos, California; his record of California and the western United States; portraits of his cats; and samples from his satirical series and his civil defense series.
Discusses burn injuries in general and new techniques and materials used by the medical researchers to treat burns. Shows patients in various stages of recovery from effects of serious burns. Shows researchers at the Brooke Army Medical Center in Fort Sam Houston, Texas.
People drive invisible cars throughout town. A narrator explains how different cars need different types of fuels and cars that knocks needs Gulf’s no-nox fuel.
A narrator tells a man that a heavy man should pick a style that suits him. The narrator then explains how Vitalis hair Tonic can help men with heavy faces regain some of their lost style.
A person unburies their car from snow before driving off. A narrator then states how Clark will provide two DuPont anti-icers to customers this winter.
A woman drops off her husband at the train station in a Renault Dauphine. The announcer addressing girls says that this car makes driving fun again. We then see her at the grocery store fitting into a small parking spot in her car and we cut to her picking up her daughter in front of school. She uses her breaks to stop for kids crossing the street and drives with a smile on her face down a road empty of other cars. The announcer talks about the benefits of the car as she drives around and parks again. Her daughter gets out of the car and onto the sidewalk smiling. The woman in the driver's seat is parked and reading a book when someone above puts a briefcase in front of her. She looks up and we see through the sunroof her husband is back from his trip. He has a hat and suit on. She takes his briefcase to put into the backseat and then moves to the passenger seat as he gets into the front seat of the car. We see the Renault Dauphine name over a sketch of America.
Several critics complain about the Gillette Techmatic razor handle while praising the razor blade. As each critic suggests a new design for the handle an animated rendition of the suggestion is shown. The commercial concludes with a narrator stating that it’s the razor that matters and not the handle.
A person in deep thought's face is superimposed over a bubbling chemical reaction in a test bowl. We see several men working tirelessly over paper plans and machines with clocks ticking and other mechanics superimposed. The announcer proudly states the new Dodge Dart has been produced by the men at the Dodge factory. They have made an economic car that is the result of compressing 165 years of research into an innovative vehicle. We see examples of the car on the road by itself and with other cars, and we also see it on a highway with two people driving in it.
Close up footage of Hunt’s Pork and Beans is shown before transitioning to a woman explaining a recipe that the viewer could make with Hunt’s Pork and Beans and ham.
