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An advertisement for Pampers diapers in which a woman recounts the birth of her daughter, and a nurse in the maternity ward is shown putting a Pampers diaper on the newborn shortly after delivery. An offscreen narrator describes the benefits of the product. One of the winners of the 1976 Clio Awards.
An advertisement for homeowners insurance with the Insurance Company of North America (INA), in which a jingle plays over animated shots of the company logo. An offscreen male narrator describes the benefits of INA policies over images of a live-action family in a painted home stage set. Submitted for the Clio Awards.
An advertisement for State Farm automobile insurance in which a company agent drives to work as a jingle plays. State Farm marketing appears in increasingly absurd places along his drive, including traffic lights, trains, people's shirts, and on a dog. A skywriter pilot speaks to the agent and apologizes for oversleeping. Submitted for the Clio Awards.
An advertisement for State Farm automobile insurance where shots of cars on the road are edited to up tempo music. An offscreen male narrator describes the savings available for State Farm customers and a jingle plays. Submitted for the Clio Awards.
An advertisement for Schaefer beer in which a jingle plays over scenes of people hang gliding and drinking the product together following their flights. One of the winners of the 1975 Clio Awards.
An advertisement for Fresh spray deodorant in which an offscreen male narrator describes safari photographer Betty Bruce's work in Africa over footage of her team taking pictures of various wildlife. Bruce addresses the narrator about the importance of the deodorant in the African heat. Submitted for the Clio Awards.
An advertisement for Calgon bath oil beads in which an offscreen male narrator describes how dry heat dries out women's skin over shots of sand blowing around a windy desert. A woman bathes with the product in a tub in the middle of the desert, and a river of water begins flowing beside her. Submitted for the Clio Awards.
An advertisement for Avon's Skin So Soft bath oil depicting a woman pouring a bottle of the product into a forest lake and taking a bath in an outdoor bathtub. An offscreen female narrator extols the beautifying qualities of the product and encourages the viewer to ask for more detail from their Avon representative. Submitted for the Clio Awards.
An advertisement for Dove soap in which a woman addresses the camera and describes how she has quit using regular soap for a year in favor of Dove. The woman recounts how she made the choice by noticing how Dove moisturized her skin while regular soap dried it out when she applied each product to one side of her face. Submitted for the Clio Awards.
An advertisement for Continental Palmolive soap in which a woman meets her husband by the Spanish Steps in Rome as an offscreen male narrator describes how she uses the product to maintain her youthful look even as she approaches 30. The woman addresses the camera to talk about her daily beauty regimen and the narrator describes the richness of the soap over shots of cream being poured onto a floating bar of the product. Submitted for the Clio Awards.
