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Four men on motorcycles drive through the night in search of the right cologne. The men find four women in the middle of the road, each with the four types of Numero Uno cologne. The men pair up with the women and they all drive off into the night.
A mother reflects on the big milestone in a toddler life including the types of foods they eat. As the mother begins to talk about baby food, cartoon babies present different types of Gerber baby foods to the audience while they perform circus acts.
Presents a dialogue between Indian spiritual leader Krishnamurti and the boys of the Thatcher School of Ojai, California, in which Krishnamurti encourages the students to question life in order to enhance their self understanding. Warns against the traditional intellectual and argumentative approach to questioning, which Krishnamurti believes dulls the mind. Shows the boys posing questions concerning war as a way of life, acceptance of death, and such world problems as hunger and poverty.
The plot focuses on a murderer whose increasing guilt leads him to believe he can hear his victim's heart still beating beneath the floorboards where he buried him. Seen through the eyes of the nameless narrator, the surrealistic images in the film help convey his descent into madness.
Fresh Deodorant [unknown title] : Pictures of a woman plucking flowers are shown as a narrator state how Fresh does not promise to lead you towards romance.
Ivory Bar "Best for Judy": A little girl ,named Judy, plays house and brings home Ivory soap from her shopping trip. Judy then takes a bath as a narrator talks about how Ivory soap is the best soap for girls and their mothers.
To show how Kaiser foil retains moisture two wet sponges are placed in an oven. One is wrapped in Kaiser aluminum foil and the other is not. At the end of the experiment only the sponge wrapped in Kaiser foil still has water in it.
John Beard, Executive Director, Fountain House, Robert Kaiser, Gary C. Bergland, Larry Novak
Summary:
Shows how Fountain House, located in the "Hell's Kitchen" section of New York City, reintegrates patients returning from mental institutions as functioning citizens. Explains that the house is non-residential and most of the people who come there do not have jobs. Records how Fountain House helps its people find housing, provides vocational training, arranges jobs with nearby businesses, and offers community services in the house itself. Includes conferences between patients and staff at the house and at places of work.
Columbia Pictures Corporation, Robert Cohn, Arthur A. Ross, Nedrick Young, Will Jason, Vincent J. Farrar, James Sweeney, George Brooks, Frank Tuttle, Helen Hunt, Carter De Haven Jr., Russell Malmgren, Irving Klein, Mischa Bakaleinikoff, Wyonna O'Brien, George Coulouris, Ted Donaldson, Sharyn Moffett, John Litel, Ann Doran, Paula Raymond, Peggy Converse, Flame
Summary:
Teaching Film Custodians classroom film of excerpts from the 1948 Columbia Pictures Corporation feature film, "Rusty Leads the Way". When 10-year old Danny decides his parents exercise too strict control, he decides to run away from home. His parents help him pack and bid him farewell. Outside the front door Danny decides he has been too hasty and re-enters the house, unaware of their anxiety. The parents' ruse proves successful.
A pair of slippers walk from a bedroom to a bathtub. When the slippers arrive at their destination the scene transitions to a woman taking a bath with Sweet Heart soap. A narrator talks about the benefits of using Sweet Heart soap.
In this French speaking commercial, two boys meet on a dark street corner wearing noir trench coat and show each other the Yogi Bear coin they got in a Kellogg’s Rice Krispies box.
Depicts man as the end link in "The Chain of Life" and indicates that he is limiting his own survival by destroying other links in the chain. Explains that a healthy environment is as essential to the survival of man as to plants and animals, since man must ultimately consume plants and animals. Points out that pesticide controls can be biological rather than chemical, but consumers prefer "pretty" fruit to the blemished skin of safe fruit. Emphasizes that industries prefer chemical to biological control for economic reasons.
Fireworks go off before the commercial transition to an Asian woman walking through a forest. A narrator explains how the essence of the "exotic" Far East is captured in Jade East's cologne and aftershave.
Teaching Film Custodians abridged classroom version of a Cavalcade of America television series episode, "The Gift of Dr. Minot" (season 3, episode 20), which originally aired on April 12th, 1955 on ABC-TV. This film re-enacts the research of Boston physician and Nobel Prize winner Dr. George Minot, who disregarded his own diabetic condition to develop a cure for pernicious anemia in 1922. Concurrently, Canadian Dr. Frederick Banting (also a Nobel Prize winner) perfected insulin as a cure for diabetes, enabling Minot to conclude his experiment.
Dramatized incidents including a discussion between a disgruntled son and his parents over the boy's plans for a college education are used in explaining that discussion brings information to the individual, leads to a broader and richer life, and expedites cooperative achievement.
Evolution of inherited patterns: adaptation; the means of evolution –mutation and recombination; retention of variability; results of evolution –specific selected examples such as drug resistance, melanism, mimicry; ecological aspects.
Illustrates and explains the chief properties of the important quadrilaterals such as the parallelogram, rectangle, rhombus, square, trapezoid, and trapezium.
The commercial opens with shots of men performing different recreational hobbies. The commercial then transitions to footage of Avon colognes contained in decanters in the shape of different hobbies and interests. The narrator encourages women to buy an Avon product for their significant other this Christmas.
As a cup of coffee is poured the coffee doesn’t spill over the edge but instead rises another half a cup to indicate the cup and a half of flavor in Maxwell coffee. Maxwell high quality flavor comes from their use of fresh coffee beans.
Vice-President Henry A. Wallace narrates a patriotic, propaganda short designed to boost morale in the the early days of World War II. This film was nominated for an Academy Award for Best Documentary Feature in 1943.
Examines four different approaches to working with clay and ceramics. Shows scenes of ceramists at work to illustrate that the current approach to ceramics is characterized by change and creativity, allowing the ceramist to create pieces that are traditional and functional or purely artistic. Notes that the stimulus for shaping clay upon the wheel or molding clay with slabs can come from the artist's environment or his imagination. Explains that designs applied to ceramic pieces prior to firing can alter their basic forms and that experimenting with the ingredients in glazes and methods of glaze application allow for varying results.
Film features the Jeep audio visual unit, a vehicle equipped to provide complete sound and picture projection, regardless of road conditions or weather. Follows the vehicle as it used in an educational presentation.
Presents a number of family situations to show that behavior of a child depends on his age and how the development of an individual's personality is affected by many family factors. Portrays examples of children as their behavior is influenced by such factors as the age of the child, illness of a parent, proximity of ages between children, native differences, and attitude of grandparents.
Describes the vast telephone network, equipment and personnel involved in the completion of a long distance call. Shows how telephone lines and cables run all over the United States, through deserts and underneath mountains. Telephone employees can be found in similarly diverse places, laying cable, restoring service, conducting experiments and delivering supplies. The plan to make service available to everyone splits the country into eight regions with regional centers in Chicago, New York, Atlanta, St. Louis, Dallas, Denver, San Francisco and Los Angeles. An animated map demonstrates how each regional center is linked to each of the others with a direct line and then to scores of other cities. Coordination and efficiency are required to get each call through. Dramatizes the longest call possible in the continental United States, from Eastport, Maine to Bay, California, and the connections the call goes through.
Ray Milland strolls down some steps and stops to buy a rose in French from a woman with a flower stand. He gives the rose to her and then walks over to his car. He describes the car in voice over as it drives it around the city with cobbled and flat streets. The place he's driving it in is meant to be France as everyone is wearing berets, carrying baguettes, and there's beautiful old architecture. He says some French phrases several times in the ad.
Cartoon characters inform the viewer of the benefits commercials provide to the consumer. A narrator state how if a viewer sees a commercial with a National Association of Broadcaster seal it means that the television station follows the National Association of Broadcaster principal guidelines for commercials.
A salesman tells the audience the result of competition amongst supermarket has cause Wrigley to sell Libby’s can corn and peas at the low price of 13 cents. He concludes by saying the consumer is the real winner in this price war.
A narrator explains how Ipana toothpaste can prevent tooth pain by removing tartar on gums. The tartar is compared with plaster which is hard to remove once it has hardened.
Encyclopaedia Britannica Films, inc., R. O. Freeland, John Nash Ott, Jr.
Summary:
Shows the steps in the life-cycle of the pea plant. Uses animation and time-lapse photography to explain the roles of roots, stem, leaves, flower, fruit, and seed.
Discusses the economic, political, and moral aspects of the use of insecticides on a wide scale by public agencies. Discusses effects of insecticides on insects, birds, and fish. Interviews public health authorities and Audubon Society leaders on the economic consequences of using insecticides. Makes a strong plea for more careful government control of wide-scale spraying.
Poor children ask in their native language for help. Footage is shown of people’s plight around the world. The commercial concludes with the narrator asking the viewers to donate to their respective religious charity.
Two men on a camera rig are boosted up as an announcer tells us we are on the Warner Brothers lot. The ad mentions the new movie "Saratoga Truck" starring Ingrid Bergman who would be featured in another Ford sponsored ad. It also mentions current and past credits filmed on the soundstages including "Life with Father", "Spirit of St. Louis", and "Ice Palace". For each soundstage and time period they put a 1960 Ford model and show the actors in the scene interacting with the vehicle and being amazed by it. This ad highlights the Galaxie, Starliner, station wagon models, and the Fairlane 500 Ford. We see the crew in many of the shots preparing the scenes and the director and company sitting in seats watching the sets with their backs to us.
David Prowitt, Dr. Konrad Lorenz, Gordon Rattray-Taylor, Larry Toft, Don Feldstein, Peter Cantor, Sharon Lynne Gross
Summary:
An exciting look into the study of aggression featuring the precedent-setting research in animal psychology of Professor Konrad Lorenz, author of “On Aggression,” at the Max Planck Institute in Germany.
Presents a 1948 report on the School Camp experiment authorized by the Board of Education of the City of New York and conducted in cooperation with Life Camps, Inc. Shows numerous examples of children enjoying a variety of camping experiences. Stresses the importance of the children's interactions with each other and with nature.
Footage is shown of a festival in Valencia, Spain and a Valencian chef cooking a traditional rice dish. A narrator then states how the viewer can try the same Valencian rice dish by buying a Betty Crocker’ Rice with Valenciana Sauce box.
Presents by experimental means the dilation of time by using the radioactive decay of cosmic ray mu-mesons. The experiment shows how data are taken from the decay of mu-mesons at rest, mu-mesons which arrive on top of Mt. Washington, and the number that survive to reach sea level. From the results of these time distribution measures the conclusion is drawn that the mesons keep time at about one-ninth the rate they do when they are at rest.
Explains why a weekly checkup on tires, battery, engine oil, and radiator is necessary; why tires should be crisscrossed; why a car should be lubricated regularly and the engine oil and gear lubricants changed; why the oil filter elements should be replaced regularly; and why the cooling system should be inspected periodically.
Depicts the historical development of the Northwest Territory describing the growth of government, the distribution of land, and the formation of a free educational system as set forth in the Northwest Ordinance of 1787. Illustrates the living conditions and problems involved in settling and expanding the area into a great agricultural region. Shows the development of the transportation system. Emphasizes the important contribution cooperation among pioneers made in settling this region.
"The story of the Lancaster airplane, the first large bomber built in Canada. Shown are the workers involved in its construction, and the crew who ferried it overseas, as well as the combat crew who took it on its first flight over Berlin."--National Film Board of Canada website.
"Vogue says Ford means a fashion success". We several women dressed in elegant dresses in different locations around New York City with a Ford Galaxie nearby all of them. A female vocalist sings about being fashionable and then starts singing about the car and we see a wide shot of it. An announcer talks about the beauty of the car, and says the car was in a recent issue of Vogue magazine. We see more shots of the car from the side and other angles. The tagline is repeated by the vocalist at the end with the pin showing the statement on screen again.
Indicates that a suicide attempt is a cry for help, sympathy, and understanding--all of which can be handled by the suicide clinic. Indicates that most suicide attempts are the result of a crisis which passes leaving the person fully recovered. Shows that suicides cross all socioeconomic levels and that these individuals are not necessarily emotionally unstable. Links most suicides with long-term depression involving love, work, or physical illness. Looks at the need for recognition and therapy of persons with suicidal tendencies.
A story of land economy and one man, Bill Bailey of Clarksville, Tennessee, through whose foresight and untiring effort the Four Pillars of Income were established in Montgomery County, Tennessee (adapted from the Reader's Digest story of the same name by J. P. McEvoy).
Broad overview of freshman life at Indiana University, Bloomington, including Summer registration, courses of study, Fall registration, sports programs, tour of Indiana Memorial Union, and quick look at the IU Library. Emphasizes new responsibilities that go with students' new freedoms and points out differences between high school and college. Lists campus extracurricular activities and outlines special events throughout the year.
Wild animal exhibitions originated with the menagerie, but jungle beasts as performers are relative newcomers to the circus. Because traveling menageries were so successful financially, circus operators around the turn of the century began to incorporate into their shows wild animal exhibitions with “lion tamers” in attendance. The American public flocked to see the dangerous denizens of faraway jungles paraded with great ballyhoo by nerveless human handles, and wild animal acts swiftly became an integral part of the circus. There is another kind of animal act which answers a different interest among circus audiences and comes out of a longer standing tradition than the wild animal acts: the tame animal act in which the animal, through meticulous training, is able to perform tricks exploiting the upper limits of its physical capability and intelligence. It is always with squeals of delight that the audience watches an animal –a seal, pony, chimpanzee, or dog –break into a routine which makes it look “human.”This program concentrates on these two kinds of animal performance. It uses as examples of the tame animal act the skillful and imaginative “Stephenson’s Dogs,” seen in rehearsal on the Ringling lot. In the wild animal category there are three different performers: Clyde Beatty, Pat Anthony, and Robert Baudy. In each case the viewer sees them at work with their “cats” (tigers and lions), while their voices come over their own performance shots describing the dangers of their profession, their training methods, how they groom the animals, and what happens when a snarling cat turns against his master (Anthony, who puts his arm in the mouth of a tiger, tells us that if the animal begins to bite his arm, he bites his ear, which makes the tiger relinquish its hold.) The three trainers on this program represent two different approaches to the art of the wild animal act. Both Pat Anthony (who studied animal training under the G.I. Bill) and veteran Clyde Beatty (whose performances are seen in both old and current film clips) give “fighting acts,” concentrating on the physical aspects of their performances –often wielding the gun and whip irritating the cats into loud roaring, and, in general, making it as clear as possible that a 165-pound man is taking on 8700 pounds of “unleashed jungle fury.” Robert Baudy, a Frenchman, has a different approach. His act emphasizes “style” rather than combat, and, clad in rich costume, he enters the steal arena with a more aesthetic objective than that of his colleagues Beatty and Anthony: he makes his Siberian tigers go through the paces of their impossible tricks with quiet, sinister, grace.
Points out the chief truck farming areas of the United States and gives a detailed picture of the activities on a truck farm in the Rio Grande Delta. Portrays the planting, irrigation, spraying, harvesting, packing, and shipping of truck farm crops. Emphasizes the results of using scientific methods in farming, and demonstrates the interdependence of the producer and the consumer. Second edition.
Encyclopaedia Britannica Films, Marvin J. Johnson, Milan Herzog
Summary:
Shows the importance of antibiotics in combating certain diseases, and defines antibiotics. Animation illustrates the ways in which bacteria are killed by antibiotics. Pictures their use in accelerating the growth of chickens and hogs. Then emphasizes the research which remains to be done in the field of antibiotics.
Stop-action photography of common school mishaps illustrates potential safety hazards and ways they can be avoided. Points out that a school building is constructed for maximum safety: accidents are caused by people. Stresses the individual child's responsibility for accident prevention.
This program is concerned with the role of the business manager, the person who brings together the land, the resources, the necessary labor, and the capital or means of production and sets all these turning to manufacture the things that people need or want. To indicate the functions of the business manager, the program visits a laundry – operated as a proprietorship, a filling station – operated as a partnership, and a large corporation. In dealing with the corporation, the program shows the varied responsibilities of Donald Douglas, general manager of the Reflective Products Division of the Minnesota Mining and Manufacturing Company.
An announcer talks about the very first Ford sold as we see fields of grain, rivers, and nature. We see a small settlement where most people are walking or riding on buggies with horses. As the Ford comes out of the garage people make exclamations about it. The announcer then takes us through each Ford model and each model starts to join a long line of other Fords on a long road in the sunshine. We see all the Ford models before 1960 together before we cut to a scene of the three new Ford models of 1960, which includes a Falcon and Thunderbird. The models drive together on a long tarmac road with the mountains behind them and the sun setting.
The film translates the lyrics of the Beatles' song into pictures using Lower East Side locations; pixillated sequences of images portray the nonmusical sounds.
An advertisement for Dial Gold soap narrated by a man. The scene depicts a small, cramped car picking up a group of men who are carpooling and looking at one another suspiciously. The scene ends with a close-up of the product and the narrator saying, "Aren't you glad you used dial, don't you wish everybody did."
A razorblade is dipped in chicken fat and hung to dry. A narrator states that all Personna blades receive the same treatment and the same quality they put into their surgical blades is also put into their razorblades.
Teaching Film Custodians abridged classroom version of a Cavalcade of America television series episode, "The Tenderfoot" (season 1, episode 20), which first aired June 24th, 1953 on NBC-TV. 27-year-old Theodore Roosevelt, dejected by the near simultaneous deaths of his mother and his wife, and by political reversals, retires from public life in 1886 to his ranch in North Dakota. He is shaken from his lethargy when some of his property is stolen by outlaws. Undaunted by blizzard conditions, young Roosevelt leads his ranch hands in the pursuit and capture of the outlaws. This action restores Roosevelt's will to fight for law and order, characteristic of his later career.
Home movie documenting multiple trips Bailey took to Europe between 1957 and 1964. Highlights include pastoral scenes and medieval architecture in Rothenburg ob der Tauber, Germany ; Bailey boarding the Auguste Piccard mesoscaphe in Lausanne, Switzerland ; public art in Geneva, including the Reformation Wall and Woodrow Wilson Memorial Sphere. In Paris, Bailey visits the Palace of Versailles, Notre Dame, Tuileries Garden, Chartres Cathedral, and the Sorbonne, which she once attended as a student.
Illustrates Edward Weston's philosophy of photography and life through his writings, which he called "Daybooks." Relates the feelings of the photographer as photographs are presented from Weston's soft-focus period, his abstract photographs, and his work done in Mexico. Evaluates Weston as an artist through discussions by two of his sons, his second wife, and one of his former students.
The Dauphine is called a "winter wonder car" as it drives around snowy mountain ranges. It drives through snow-covered forests as the announcer talks about how it's the official car of the Winter Olympics. Skiers go around it as it stops at the bottom of a skiing slope. The price is listed and the announcer talks about what mechanically makes it a good car for winter driving.
Set in the style of a silent era film a mechanic is told that he needs deodorant by a coworker. As the mechanic walks around town people avoid him because of his smell. He eventually gets some Hour after Hour deodorant which relieves him of his stench.
Dramatizes parts of Liszt's life from a young boy to his last days as a teacher. Shows by animated maps, still pictures, and dramatization the places where he lived or performed, the people he knew, and the times in which he lived. Explains many things that influenced Liszt's music and presents excerpts of his music with special attention to Les Preludes.
A repairman arrives at an overworked mother house to repair her washing machine. The machine broke because the mother was trying to wash all her kids’ clothes. The repairman then reveals to the mother that she should have used Dash laundry detergent.
Examines the problem of the individual in a complex society. Analyzes how various aspects of American life satisfy man's need for self-identification. Assesses the impact of government planning on individual initiative and community identification and examines the problems of people living in urban renewal projects. Points out how the Polaroid Corporation deals with the suppression of individuality in industry and how a steel corporation treated an executive who expressed personal opinions.
Presents Indian spiritual leader Krishnamurti speaking of the personal discontent suffered because people compare what they are with an ideal of what they should be. Explains that this comparison takes place because they accumulate emotions such as hatred and aggression in their memory which limits their freedom to be aware of life. Suggests that people must become totally attentive to and aware of their present environment without interference from memory and past experience to end the conflict.
Tells the story of a boy's trip to visit friends in Costa Rica. He lives in the home of an upper-class Costa Rican family, sharing their life and activities. He goes to see the public schools, the city market, native animals in the zoo, and the large plantations. Emphasizes the similarities and differences between life in Costa Rica and the United States.
A young American couple are sailing from colder climates to Jamaica for a honeymoon and they've brought their Mercury car with them on the trip. The announcer is singing in an overt Jamaican accent about the car and the couples adventure with Jamaican musicians depicted only through their hands playing instruments providing music to accompany the jingle. We see the car travel through Jamaica with the couple, including to the beach where older British women inspect it appreciatively. As the couple drives other white tourist also smile at the car. In the final scenes all of the white tourists are gathered around the Mercury car shaking maracas as the black, Jamaican people play music and dance around the car smiling.
Defines movies as glorified shadow shows and traces the motion picture revolution from a simple shadow on a wall to modern movies. Presents a history of the development of the movie camera, film, and other photographic inventions. Includes Al Jolson, Lon Chaney, Laurel and Hardy, and sequences from The Great Train Robbery and a Conquest of Space.
A Country Club malt is poured into a glass and afterwards a man crushes the malt can with his hand. For reminding second half of the commercial the narrator sings to himself and allows the viewers to watch a malt glass fizzle in relative silence.
A father teaches his daughter the proper way to hold a spoon so that she can eat her Frosted Flakes without spilling them. As the father teaches, he soon becomes distracted with eating Frosted Flakes.
A mother takes cares of her son’s cut and toothache but is unaware of his poor eyesight. A narrator informs parents about the importance of having their children receive regular eye care.
A man and a woman both wear matching suits. A narrator then states the way you can tell the difference between a man and woman is that a woman wears New Mum Deodorant Spray.
Traces the history of the film industry from the beginning of ancient Chinese shadow shows to silouhettes and lighting for 3D effects. The invention of sound and special effects are dealt with.