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Four men on motorcycles drive through the night in search of the right cologne. The men find four women in the middle of the road, each with the four types of Numero Uno cologne. The men pair up w...
A mother reflects on the big milestone in a toddler life including the types of foods they eat. As the mother begins to talk about baby food, cartoon babies present different types of Gerber baby f...
Presents a dialogue between Indian spiritual leader Krishnamurti and the boys of the Thatcher School of Ojai, California, in which Krishnamurti encourages the students to question life in order to ...
Fresh Deodorant [unknown title] : Pictures of a woman plucking flowers are shown as a narrator state how Fresh does not promise to lead you towards romance.
Ivory Bar "Best for Judy": A little gir...
To show how Kaiser foil retains moisture two wet sponges are placed in an oven. One is wrapped in Kaiser aluminum foil and the other is not. At the end of the experiment only the sponge wrapped in ...
John Beard, Executive Director, Fountain House; Robert Kaiser; Gary C. Bergland
Summary:
Shows how Fountain House, located in the "Hell's Kitchen" section of New York City, reintegrates patients returning from mental institutions as functioning citizens. Explains that the house is non-...
Columbia Pictures Corporation; Robert Cohn; Arthur A. Ross
Summary:
Teaching Film Custodians classroom film of excerpts from the 1948 Columbia Pictures Corporation feature film, "Rusty Leads the Way". When 10-year old Danny decides his parents exercise too strict c...
A pair of slippers walk from a bedroom to a bathtub. When the slippers arrive at their destination the scene transitions to a woman taking a bath with Sweet Heart soap. A narrator talks about the b...
In this French speaking commercial, two boys meet on a dark street corner wearing noir trench coat and show each other the Yogi Bear coin they got in a Kellogg’s Rice Krispies box.
Depicts man as the end link in "The Chain of Life" and indicates that he is limiting his own survival by destroying other links in the chain. Explains that a healthy environment is as essential to ...
Fireworks go off before the commercial transition to an Asian woman walking through a forest. A narrator explains how the essence of the "exotic" Far East is captured in Jade East's cologne and aft...
The commercial opens with shots of men performing different recreational hobbies. The commercial then transitions to footage of Avon colognes contained in decanters in the shape of different hobbie...
As a cup of coffee is poured the coffee doesn’t spill over the edge but instead rises another half a cup to indicate the cup and a half of flavor in Maxwell coffee. Maxwell high quality flavor come...
Ray Milland strolls down some steps and stops to buy a rose in French from a woman with a flower stand. He gives the rose to her and then walks over to his car. He describes the car in voice over a...
Cartoon characters inform the viewer of the benefits commercials provide to the consumer. A narrator state how if a viewer sees a commercial with a National Association of Broadcaster seal it means...
A salesman tells the audience the result of competition amongst supermarket has cause Wrigley to sell Libby’s can corn and peas at the low price of 13 cents. He concludes by saying the consumer is ...
A narrator explains how Ipana toothpaste can prevent tooth pain by removing tartar on gums. The tartar is compared with plaster which is hard to remove once it has hardened.
Encyclopaedia Britannica Films, inc.; R. O. Freeland; John Nash Ott, Jr.
Summary:
Shows the steps in the life-cycle of the pea plant. Uses animation and time-lapse photography to explain the roles of roots, stem, leaves, flower, fruit, and seed.
Discusses the economic, political, and moral aspects of the use of insecticides on a wide scale by public agencies. Discusses effects of insecticides on insects, birds, and fish. Interviews public ...
Poor children ask in their native language for help. Footage is shown of people’s plight around the world. The commercial concludes with the narrator asking the viewers to donate to their respectiv...
Two men on a camera rig are boosted up as an announcer tells us we are on the Warner Brothers lot. The ad mentions the new movie "Saratoga Truck" starring Ingrid Bergman who would be featured in an...
David Prowitt; Dr. Konrad Lorenz; Gordon Rattray-Taylor
Summary:
An exciting look into the study of aggression featuring the precedent-setting research in animal psychology of Professor Konrad Lorenz, author of “On Aggression,” at the Max Planck Institute in Ger...
Footage is shown of a festival in Valencia, Spain and a Valencian chef cooking a traditional rice dish. A narrator then states how the viewer can try the same Valencian rice dish by buying a Betty ...
Depicts the historical development of the Northwest Territory describing the growth of government, the distribution of land, and the formation of a free educational system as set forth in the North...
"Vogue says Ford means a fashion success". We several women dressed in elegant dresses in different locations around New York City with a Ford Galaxie nearby all of them. A female vocalist sings ab...
Indicates that a suicide attempt is a cry for help, sympathy, and understanding--all of which can be handled by the suicide clinic. Indicates that most suicide attempts are the result of a crisis w...
Broad overview of freshman life at Indiana University, Bloomington, including Summer registration, courses of study, Fall registration, sports programs, tour of Indiana Memorial Union, and quick lo...
Encyclopaedia Britannica Films; Marvin J. Johnson; Milan Herzog
Summary:
Shows the importance of antibiotics in combating certain diseases, and defines antibiotics. Animation illustrates the ways in which bacteria are killed by antibiotics. Pictures their use in accel...
Stop-action photography of common school mishaps illustrates potential safety hazards and ways they can be avoided. Points out that a school building is constructed for maximum safety: accidents ar...
This program is concerned with the role of the business manager, the person who brings together the land, the resources, the necessary labor, and the capital or means of production and sets all the...
An announcer talks about the very first Ford sold as we see fields of grain, rivers, and nature. We see a small settlement where most people are walking or riding on buggies with horses. As the For...
An advertisement for Dial Gold soap narrated by a man. The scene depicts a small, cramped car picking up a group of men who are carpooling and looking at one another suspiciously. The scene ends wi...
A razorblade is dipped in chicken fat and hung to dry. A narrator states that all Personna blades receive the same treatment and the same quality they put into their surgical blades is also put int...
Illustrates Edward Weston's philosophy of photography and life through his writings, which he called "Daybooks." Relates the feelings of the photographer as photographs are presented from Weston's ...
The Dauphine is called a "winter wonder car" as it drives around snowy mountain ranges. It drives through snow-covered forests as the announcer talks about how it's the official car of the Winter O...
Set in the style of a silent era film a mechanic is told that he needs deodorant by a coworker. As the mechanic walks around town people avoid him because of his smell. He eventually gets some Hour...
A repairman arrives at an overworked mother house to repair her washing machine. The machine broke because the mother was trying to wash all her kids’ clothes. The repairman then reveals to the mot...
Examines the problem of the individual in a complex society. Analyzes how various aspects of American life satisfy man's need for self-identification. Assesses the impact of government planning on ...
Presents Indian spiritual leader Krishnamurti speaking of the personal discontent suffered because people compare what they are with an ideal of what they should be. Explains that this comparison t...
A young American couple are sailing from colder climates to Jamaica for a honeymoon and they've brought their Mercury car with them on the trip. The announcer is singing in an overt Jamaican accent...
Defines movies as glorified shadow shows and traces the motion picture revolution from a simple shadow on a wall to modern movies. Presents a history of the development of the movie camera, film, a...
A Country Club malt is poured into a glass and afterwards a man crushes the malt can with his hand. For reminding second half of the commercial the narrator sings to himself and allows the viewers ...
A father teaches his daughter the proper way to hold a spoon so that she can eat her Frosted Flakes without spilling them. As the father teaches, he soon becomes distracted with eating Frosted Flak...
A mother takes cares of her son’s cut and toothache but is unaware of his poor eyesight. A narrator informs parents about the importance of having their children receive regular eye care.
A man and a woman both wear matching suits. A narrator then states the way you can tell the difference between a man and woman is that a woman wears New Mum Deodorant Spray.
A narrator explains how defenseless and helpless newborn babies are. He then goes on to tell the audience that you can protect you baby from skin diseases by using Mennen Gentell baby soap. While t...
The commercial shows a cripple girl taking her first step towards her mother without the need for crutches or help. A narrator state how Easter Seals has improved the lives of countless handicap pe...
A politician asks the narrator how Ban Spray Deodorant will help his campaign for governor. The narrator replies that he is running in a very small state.
Reports on survival--car design, highway simulation tests, and the "skid school" at the research center of the Liberty Mutual Insurance Company at Hopkinton, Massachusetts. Shows two cars designed ...
Two sisters are having a tea party when their mother calls them for lunch. The older sister has to help her younger sister to the table due to her cerebral palsy. At the end of the commercial a na...
A narrator explains that dry weather leads to dry skin as footage of a desert is shown. The commercial transition to a woman bathing in an oasis as the narrator states that Calgon Bath Oil Beads al...
In a commercial for Midland Bank, words are animated to illustrate their definitions which aids the narrator’s pitch and highlights different parts of financial terminology.
There's nature shots and a shot of a cowboy getting on a horse and riding away. The announcer with a country drawl talks about this ranch as the Corvair pulls up next to a horse pin. He continues t...
A man is attended to by several barbers. A narrator then explains how a person can ruin their entire look by skimping out on their hair care. The narrator then informs the audience how to best care...
Develops the need for a artificial hearts while arguing for cautious human experimentation. Interviews Dr. Denton Cooley, who made the first artificial heart insertion, and Dr. Michael DeBakey, who...
Presents the familiar children's fantasy. Shows how they outwit their stepmother's attempt to get rid of them. Uses live actors in costume to enact the story.
A couple are shown in one-second photos as they react to a very bumpy ride. Then they are shown in a much smoother, calmer state as they sit together and a Dauphin is imposed over their images with...
As his mother is applying baby powder to his sister, a boy complains that a boy wouldn’t need baby powder because they are tough. After his mother corrects him, he wonders if he could trade his sis...
Marvin the elephant eats peanuts in bed. Marvin’s wife unable to sleep introduce Marvin to Skippy Peanut Butter. At first Marvin is skeptical but after tasting the peanut butter he finds that he lo...
Video essay from IU Libraries Moving Image Archive Jorgensen Fellow, Noni Ford. Noni utilizes research conducted in IULMIA's Clio Advertisement Collection, to present a video essay on the use of yo...
Community Chest of Los Angeles; Relig. Overseas Aid
Summary:
Community Chest of Los Angeles "You Can Help" - A narrator urges the viewers that anyone can help at United Way by donating to the community chest. As the narrator speaks pictures of children are s...
