Start Over Date 1977

102. Statement in Defense of the Goddess lecture (1:34:38)

Date:
19XX
Main contributors:
Kaufman, Gloria J., 1929-2004
Summary:
Gloria Kaufman lectures on goddess worship. Date and location unknown. Kaufman's lecture begins two minutes into first side, following a fragment of a lecture by Madeline Pabis on the fear of lesbi...

103. The Gap "Clothes For Living" (01:02)

Date:
1977
Main contributors:
The Gap
Summary:
People wearing Gap jeans perform various tasks in late 1970s America such as dancing, painting, and moving furniture. A song about Gap is sung in the background.

104. Bloomingdale's "Cosmetic Tag" (00:10)

Date:
1977
Main contributors:
Bloomingdale's
Summary:
Color is gradually added to a black and white drawing of a woman's face in an advertisement for Bloomingdale's cosmetics.

105. Barney's "History" (00:33)

Date:
1977
Main contributors:
Barney's
Summary:
The narrator recounts times in history in which people were ostracized for their fashion. The narrator then states that Barney's caters to all types of fashion. A tuxedo waiter tries to stop a man ...

108. Bond "Untitled" (00:32)

Date:
1977
Main contributors:
Bond
Summary:
An advertisement for Bond glue in which a gymnast demonstrates the strength of the glue by using it to hold together a broken gymnastics ring during an exercise. Submitted for the Clio Awards Inter...

109. Just Pants Stores "Swan Song" (00:33)

Date:
1977
Main contributors:
Just Pants Stores
Summary:
The ugly duckling is shunned by the chicks for wearing ugly clothes. The ugly duckling is transformed into a beautiful swan when he puts on clothes from Just Pants.

110. G. Fox and Co. Department Store "White Stag Coats" (00:31)

Date:
1977
Main contributors:
G. Fox and Co. Department Store
Summary:
A man Christmas shopping in the coat section picks up a glove he thought belonged to a mannequin. The woman mannequin becomes real and suggest that he should buy a white stag coat for his girlfrien...

111. House of Linberg "Homecoming" (01:03)

Date:
1977
Main contributors:
House of Linberg
Summary:
A family shops for furniture in a snowy woods. When the mother reaches for the price tag it melts in her fingers. The narrator states that prices don't melt at Linberg.

112. Fayva Shoes "Signs" (00:33)

Date:
1977
Main contributors:
Fayva Shoes
Summary:
Two workers install a Fayva shoe sign. The boss is skeptical of Fayva but his employee praise Fayva and convinces his boss to go in the store. The boss comes out a satisfied customer.

113. Alexander's "Store" (00:38)

Date:
1977
Main contributors:
Alexander's
Summary:
A woman in a red coat sings about how welcoming Alexander's is and their's wide selection.

114. Carson Pirie Scott "Critics Choice" (00:32)

Date:
1977
Main contributors:
Carson Pirie Scott
Summary:
A reporter interviews children after they had just sat on Santa's lap at Carson Pirie Scott department store. The children all give Santa adult sounding positive reviews. The narrator then states t...

115. Hamburgers Clothiers "Look your Best" (00:33)

Date:
1977
Main contributors:
Hamburgers Clothiers
Summary:
A man's father, grandfather, and great grandfather all wore Hamburger suits when spending time with their partners. The man continued the family traditional by wearing a Hamburger suit while linkin...

117. Weight Watchers "Compliments" (00:31)

Date:
1977
Main contributors:
Weight Watchers
Summary:
Family members, friends and coworkers compliment a person for looking thin and in shape.

118. Sears Mens Store "Winning Style" (00:35)

Date:
1977
Main contributors:
Sears; Johnny Miller
Summary:
Professional golfer, Johnny Miller, walks towards the camera wearing his own line of clothes. When he reaches the camera he starts the same process over again wearing different clothes from his line.

119. Wausau Homes "Custom Built" (01:05)

Date:
1977
Main contributors:
Wausau Homes
Summary:
A man talks about the different types of suburban homes that Wausau can make. Wausau can also build a family a home that reflects their needs and price.

121. G. Fox and Co. Department Store "Weinbley Ties" (00:31)

Date:
1977
Main contributors:
G. Fox and Co. Department Store
Summary:
A girl asks a sale clerk for a ties. After showing the girl most of the ties, the clerk realize the girl had been teasing him and that she had already selected a tie.

122. Herman's "Thanks Dad" (00:33)

Date:
1977
Main contributors:
Herman's
Summary:
A son and mother go shopping at Herman's for their tough to buy for father/husband. They are able to find several Father's Day gift in the sport store.

124. Herman's "Tennis" (00:33)

Date:
1977
Main contributors:
Herman's
Summary:
A woman brings a skeptical friend, name Wendell, to Herman's. Much to his surprise, Wendell discovers a ton of tennis products and helpful staff.

125. Wausau Homes "Looks" (00:33)

Date:
1977
Main contributors:
Wausau Homes
Summary:
A man explains that Wausau homes are built with quality products and are priced fairly.

126. G. Fox and Co. Department Store "Raincoats" (00:31)

Date:
1977
Main contributors:
G. Fox and Co. Department Store
Summary:
A woman sales representative admires a male customer trying on a raincoat. The woman tells the man that he looks great in the raincoat.

128. Taubmans Gaylon Enamel Paint "Untitled" (01:05)

Date:
1977
Main contributors:
Taubmans
Summary:
An advertisement for Taubmans Gaylon silicone-based enamel paint in which an Australian drill sergeant is dismayed by a worker's use of the product to paint the rooms and weapons in the barracks in...

129. The Sunday Times "Untitled" (00:33)

Date:
1977
Main contributors:
The Sunday Times
Summary:
An advertisement for the British newspaper The Sunday Times in which residents of an elder care facility begin partying and dancing after visitors leave. Submitted for the Clio Awards International...

130. Xerox 3103 "Untitled" (00:32)

Date:
1977
Main contributors:
Xerox
Summary:
An advertisement for Xerox 3103 copy machines in which an orchestra conductor uses the product to make copies of sheet music for his musicians. Narration in Japanese. Submitted for the Clio Awards ...

131. Samsonite Suitcase "Untitled" (00:48)

Date:
1977
Main contributors:
Samsonite
Summary:
An advertisement for Samsonite's Saturn II suitcase in which the suitcase withstands abuse by a pack of circus elephants that step on it, sit on it, and throw it around. Narration and text in Frenc...

134. Letters; Wells' Resignation as President (1:35:44)

Date:
19XX
Main contributors:
Wells, Herman B
Summary:
The Herman B Wells papers includes materials pertaining to Wells' family and personal finances, his activities in the banking profession, his work in Germany for the United States government after ...

136. N. Pounds (47:50)

Date:
October 21, 1977
Main contributors:
Wells, Herman B
Summary:
The Herman B Wells papers includes materials pertaining to Wells' family and personal finances, his activities in the banking profession, his work in Germany for the United States government after ...

137. K-9, untitled, undated (1:35:49)

Date:
19XX
Main contributors:
Wells, Herman B
Summary:
The Herman B Wells papers includes materials pertaining to Wells' family and personal finances, his activities in the banking profession, his work in Germany for the United States government after ...

138. Illinois Department of Public Health "End Measles" (01:06)

Date:
19XX
Main contributors:
Illinois Department of Public Health
Summary:
A public service announcement for the Illinois Department of Public Health in which a mother in the "old days" drags her son to a quarantined measles home so that he can catch the virus and "get it...

140. University of Toronto "Pollution Probe" (01:00)

Date:
19XX
Main contributors:
University of Toronto
Summary:
A public service announcement from the University of Toronto featuring a silent scroll of text discussing the problem of noise pollution and urging the viewer to contact the university's Pollution ...

141. The Nature of Drama Program 7: The Forms of Melodrama (31:55)

Date:
1977
Main contributors:
Indiana University, Bloomington. Dept. of Theatre and Drama ; Indiana University, Bloomington. Radio and Television Services.
Summary:
Hubert C. Heffner was a Distinguished Professor Emeritus of Speech, Theatre, and Dramatic Literature at Indiana University. In addition to his teaching responsibilities within the Dept. of Speech a...

142. Chrysler Avenger File "Untitled" (00:50)

Date:
1977
Main contributors:
Chrysler
Summary:
An advertisement for the 1977 Chrysler Avenger File in which the car drives through various industrial and warehouse settings. Onscreen English text periodically lists features of the product. Subm...

143. Labor History of America (24:04)

Date:
197X
Main contributors:
Schilling, Jane Edward, 1930-2017
Summary:
Sister Jane Schilling narrates a brief history of labor in the United States from the founding of the country to post-WWII. She describes the struggles of different groups, including African Americ...

144. Black Movement in the '60s (31:16)

Date:
197X
Main contributors:
Hardin, Boniface, 1933-2012; Gardner, Mynelle
Summary:
Father Boniface Hardin hosts a discussion with Mrs. Mynelle Gardner on the impact of the Black Movement in the1960s. Ms. Gardner begins by describing the Black Movement and the goals of its partici...

148. Black History of Anderson, Indiana (32:06)

Date:
April 26, 197X
Main contributors:
Hardin, Boniface, 1933-2012; Schilling, Jane Edward, 1930-2017
Summary:
Father Boniface Hardin hosts a discussion with Sister Jane Schilling on the book A Brief History of the Negro in Anderson, Indiana by James Warren Bailey. After talking about the book’s contents an...

149. [Hood] (01:01)

Date:
19XX
Main contributors:
Hood Ice Cream
Summary:
An advertisement for Hood Lucky Lolly in which a boy eats the product, an ice cream bar with a lollipop in the middle, on the playground.

150. Foremost : big dip (01:02)

Date:
19XX
Main contributors:
Foremost
Summary:
An advertisement for Big Dip "ice milk" in which an animated man tells an ice cream scoop about the product and the scoop creates a sculpture of the Eifel Tower out of the ice milk.

151. Knudsen ice cream : childhood (01:01)

Date:
19XX
Main contributors:
Knudsen
Summary:
An advertisement for Knudsen Ice Cream in which a narrator describes the product in nostalgic terms over scenes of children playing.

153. Dairy Queen : teen idol (01:01)

Date:
19XX
Main contributors:
Dairy Queen
Summary:
An advertisement for Dairy Queen ice cream in which a Monkees-esque teen idol runs from a group of fans and travels to the Dairy Queen and feels refreshed.

154. [Baskin-Robbins] (01:01)

Date:
19XX
Main contributors:
Baskin-Robbins
Summary:
An advertisement for Baskin-Robbins 31 Flavors ice cream in which a variety of animated characters try different flavors while a narrator describes the company's offerings.

157. U.S. Department of the Interior "Write Clean Water" (01:00)

Date:
19XX
Main contributors:
U.S. Department of the Interior
Summary:
A public service announcement from the U.S. Department of the Interior in which audio of children singing about going to the beach overlays a scene of a deserted beach covered with trash, dead fish...

158. Citizens for Clean Air "PSA" (00:59)

Date:
19XX
Main contributors:
Citizens for Clean Air
Summary:
A public service announcement from the Citizens for Clean Air in which the close-up and audio of a man breathing overlays shots of cars, planes, factory chimneys, and other sources of air pollution...

159. General Electric "Men Helping Man" (01:03)

Date:
19XX
Main contributors:
General Electric
Summary:
An advertisement for General Electric garbage disposals in which an offscreen male narrator describes the disease risk from common houseflies and how the town of Jasper, Indiana eradicated most of ...

160. General Motors "GM Is Doing It" (01:01)

Date:
19XX
Main contributors:
General Motors
Summary:
An advertisement for General Motors in which a male narrator describes the company's initiative in designing a windshield that can withstand the impact of stones. Two test drives, first with a regu...

161. Glass Container Manufacturers Institute "Make Love, Not Litter" (01:00)

Date:
19XX
Main contributors:
Glass Container Manufacturers Institute
Summary:
A public service announcement from the Glass Container Manufacturers Institute in which a young man and woman leave various forms of litter around a city as they have fun on a date. An offscreen ma...

162. Stag Beer "Operation Payback" (00:29)

Date:
19XX
Main contributors:
Carling Brewing Company
Summary:
A public service announcement from Stag beer in which a group of elderly women collect and crush aluminum cans, while an offscreen male narrator describes how the company will pay one-half cent per...

163. John Hancock Mutual Life Insurance Company [unknown title] (01:01)

Date:
19XX
Main contributors:
John Hancock Mutual Life Insurance Company
Summary:
An advertisement for John Hancock Mutual Life Insurance Company featuring a blind man who describes his experience working as an administrative director at the company. An offscreen male narrator d...

164. Shell "We're Trying to Make Things Better" (01:02)

Date:
19XX
Main contributors:
Shell
Summary:
An advertisement for Shell Oil in which a researcher stands in a body of water and demonstrates some of the company's methods for oil spill containment and clean-up. The researcher and an offscreen...

165. Opportunities Industrialization Center [unknown title] (02:01)

Date:
19XX
Main contributors:
Opportunities Industrialization Center
Summary:
A public service announcement for the Opportunities Industrialization Center's (OIC) adult education programs in which a Black man from New York recounts his difficulties finding and sustaining a j...

166. Glass Container Manufacturers Institute "PSA" (01:03)

Date:
19XX
Main contributors:
Glass Container Manufacturers Institute
Summary:
A public service announcement from the Glass Container Manufacturers Institute in which an offscreen narrator describes the steps for how recycled glass is processed and formed into new products ov...

167. Nelson Poynter #2 Dub #5 (1:02:21)

Date:
1977
Main contributors:
Poynter Center
Summary:
The Poynter Center for the Study of Ethics & American Institutions was an endowed ethics research center established in 1972 at Indiana University Bloomington. Through its programming, the Poynter ...

168. Heinz : salads (00:35)

Date:
1977
Main contributors:
Heinz
Summary:
An advertisement for Heinz canned salad products in which vegetables are chopped in close-up to an upbeat musical theme. Submitted for the Clio Awards International category.

174. Arco & Sinclair "PSA" (01:01)

Date:
19XX
Main contributors:
Atlantic Richfield Company; Sinclair Oil
Summary:
A public service announcement from the Atlantic Richfield oil company (ARCO) announcing their acquisition of Sinclair Oil and phasing out of Sinclair's dinosaur logo. The ad features an animation o...

175. General Electric "Men Helping Man" (01:30)

Date:
19XX
Main contributors:
General Electric
Summary:
An advertisement for General Electric in which actor and Native American chief Dan George talks about the significance of Lake Tahoe to his people. An offscreen male narrator discusses how General ...

176. Bugles "Supermarket" (01:11)

Date:
19XX
Main contributors:
Bugles
Summary:
An advertisement for Bugles snack food in which a narrator describes the plot by potato chips to keep Bugles away from consumers in the supermarket.

177. Woolco Department Store "Family" (00:32)

Date:
1977
Main contributors:
Woolco Department Store
Summary:
A family has a blast as they test out products at the various departments in Woolco. A Woolco theme song plays in the background.

178. Toys R Us "Time of Year" (00:31)

Date:
1977
Main contributors:
Toys R Us
Summary:
A cartoon family of giraffes drive to a Toy R Us amongst a Christmas winter landscape. A Christmas jingle plays in the background.

179. American Cancer Society [unknown title] (00:59)

Date:
19XX
Main contributors:
American Cancer Society
Summary:
A public service announcement from the American Cancer Society in which a man buying cigarettes from a vending machine is juxtaposed with shots of casino games, rolling dice, and a horse race. The ...

180. 4711 Original Eau de Cologne "Untitled" (01:00)

Date:
1977
Main contributors:
Maurer & Wirtz
Summary:
An advertisement for 4711 Original Eau de Cologne in which a jingle plays over various scenes of people biking, picnicking, sitting at cafes, and doing office work. Submitted for the Clio Awards In...

181. American Cancer Society, New York Division "PSA" (00:59)

Date:
19XX
Main contributors:
American Cancer Society, New York Division
Summary:
A public service announcement from the American Cancer Society in which a woman takes a shower while an offscreen female narrator urges viewers to give themselves a monthly breast self-examination....

183. National Clearinghouse for Drug Abuse Information "PSA" (01:01)

Date:
19XX
Main contributors:
National Clearinghouse for Drug Abuse Information
Summary:
A public service announcement from the National Clearinghouse for Drug Abuse Information in which an offscreen chorus sings a modified version of the children's rhyme "Ten Little Indians" over scen...

184. New York City Department of Health "Starve a Rat Today" (01:00)

Date:
19XX
Main contributors:
New York City Department of Health
Summary:
A public service announcement from the New York City Department of Health in which a rat is shown burrowing its way underneath a scene of children playing outside as ominous music plays. An offscre...

185. Zales Jewelry "Space" (00:32)

Date:
1977
Main contributors:
Zales Jewelry
Summary:
The ring of Saturn is made up of floating diamond rings in a commercial for Zales Jewelry.

186. Sears Jeans : quarry (00:34)

Date:
1977
Main contributors:
Sears
Summary:
Women and men pose in a quarry as Rodin's "The Thinker" statue. They ponder the quality of Sears' jeans.

187. Knudsen Ice Cream "Ice Cream Parlor (30 second)" (00:31)

Date:
19XX
Main contributors:
Knudsen
Summary:
An advertisement for Knudsen Ice Cream in which a man waits in a long line at a specialty ice cream parlor, and a narrator says that Knudsen has the same taste and added convenience of being availa...

188. Master weavers of the Andes (14:57)

Date:
1977
Main contributors:
Peter Pilafian; Cineco, Inc.; David Ossman
Summary:
Examines the craft of weaving as practiced by the Quechua Indians in Peru. Points out that the processes of spinning and weaving are practiced as they have been for centuries.

191. Olympia Beer "Water" (01:03)

Date:
19XX
Main contributors:
Olympia Brewing Company
Summary:
An advertisement for Olympia Beer in which a narrator discusses the water in Tumwater, Washington, which makes the product taste the way it does.

192. Univ. Heritage Comm. (45:39)

Date:
September 6, 1977
Main contributors:
Wells, Herman B
Summary:
The Herman B Wells papers includes materials pertaining to Wells' family and personal finances, his activities in the banking profession, his work in Germany for the United States government after ...

193. HHH - May not Work (47:45)

Date:
May 3, 1977
Main contributors:
Wells, Herman B
Summary:
The Herman B Wells papers includes materials pertaining to Wells' family and personal finances, his activities in the banking profession, his work in Germany for the United States government after ...

194. Being Lucky: Vignettes on RC #1 (1:01:15)

Date:
November 28, 1977
Main contributors:
Wells, Herman B
Summary:
The Herman B Wells papers includes materials pertaining to Wells' family and personal finances, his activities in the banking profession, his work in Germany for the United States government after ...

195. G. Fox and Co. Department Store "Levis" (00:31)

Date:
1977
Main contributors:
G. Fox and Co. Department Store
Summary:
Instead stocking the shelves, Arnold tries on the new Levi Panatela suits. Arnold is then caught in the act when his manager returns.

196. Tuxedo Junction "Wedding" (00:33)

Date:
1977
Main contributors:
Tuxedo Junction
Summary:
A klutzy nervous best man spills coffee on his tuxedo moments before the wedding. Tuxedo Junction was able to bring a replacement tuxedo before the wedding started.

197. Saxon Paint & Home Care Center "Dynamite" (00:34)

Date:
1977
Main contributors:
Saxon Paint & Home Care Center
Summary:
A young couple, a middle age woman, and a wealthy couple all enjoyed the new Saxon wall paper they had put up in their homes.

198. Kinney Shoes "Big Difference" (00:34)

Date:
1977
Main contributors:
Kinney Shoes
Summary:
The commercial focus on all the professional workers that make Kinney a great shoe store, from production line workers to sale representatives.