1. Booze and yous (14:07)

Date:
1977
Summary:
Features a W.C. Fields type cartoon character who gives hints for responsible drinking, clears up common misconceptions and myths about drinking, and points out possible consequences of irresponsible drinking behaviors. Presents, in a humorous manner, an historical look at the cultural use and manufacture of different kinds of alcoholic beverages. Aimed primarily at college students to help them make responsible decisions about their drinking behavior if they choose to drink. Includes animation and live action.

3. Coffeehouse program on witches at Sister Space Collective at Indiana University Purdue University... (2:05:10)

Date:
1977-10-28
Summary:
Coffeehouse program on the topic of witches featuring several performers and speakers, held at the Sister Space Collective at Indiana University Purdue University Fort Wayne on October 28, 1977. Gloria Kaufman begins speaking at 49:30 on the first side of the tape. Calling herself an "ersatz witch," she says she was asked to attend the coffeehouse program in order to help with "putting out a grand spell because [anti-gay rights activist] Anita Bryant was in town." The program begins with updates on a strike at Essex Wiring Company in Elwood, Indiana; an upcoming coffeehouse program at the Unitarian Universalist Fellowship in Elkhart, Indiana; and a demonstration in support of human rights and gay rights in response to a visit by Anita Bryant to the Embassy Theatre in Fort Wayne, Indiana. The second side of the tape contains content unrelated to the coffeehouse program (likely a dub of a commercial recording of a feminist song).

5. The European Experience (Edited version) (29:25)

Date:
19uu
Summary:
Examines what has happened in Europe to check the threat of a menancing population growth. Traces the growth of population in Europe from the Middle Ages and suggests that the small-family concept, which began in England in the late nineteenth century, has had more effect on population than any other thing.

6. Wellmet House (29:30)

Date:
19uu
Summary:
Explains that Wellmet House attempts to rehabilitate the mentally ill not by gaining conforming behavior but by helping them relate to other people in natural and unstructured ways. Points out that half of the residents are mentally ill and the other half are college students from nearby universities who staff Wellmet House. Emphasizes the need for each patient to find individual expression. Shows patients and staff at dinner, parties, the local pub, and a house meeting.

7. 7 Up "Sugar Free" (00:33)

Date:
1977
Main contributors:
7 Up
Summary:
An advertisement for sugar-free 7 Up in which an offscreen narrator explains how the product is the latest stage in soft drink evolution. Submitted for the Clio Awards International category.

8. Alexander's "Store" (00:38)

Date:
1977
Main contributors:
Alexander's
Summary:
A woman in a red coat sings about how welcoming Alexander's is and their's wide selection.

9. American Cancer Society "PSA" (00:59)

Date:
19uu
Main contributors:
American Cancer Society
Summary:
A public service announcement for the American Cancer Society in which a doctor walks down a hospital corridor while addressing the camera about how money raised for cancer research is being spent. Submitted for the Clio Awards.

10. American Cancer Society [unknown title] (00:59)

Date:
19uu
Main contributors:
American Cancer Society
Summary:
A public service announcement from the American Cancer Society in which a man buying cigarettes from a vending machine is juxtaposed with shots of casino games, rolling dice, and a horse race. The vending machine dispenses a carton of cigarettes as an offscreen male narrator states, "You lose." Submitted for the Clio Awards.

11. American Cancer Society, New York Division "PSA" (00:59)

Date:
19uu
Main contributors:
American Cancer Society, New York Division
Summary:
A public service announcement from the American Cancer Society in which a woman takes a shower while an offscreen female narrator urges viewers to give themselves a monthly breast self-examination. Submitted for the Clio Awards.

12. American Institute of Architects "PSA" (00:57)

Date:
19uu
Main contributors:
American Institute of Architects
Summary:
A public service announcement from the American Institute of Architects (AIA) in which the song "America the Beautiful" plays ironically over still images of trash, poverty, and destitution in an inner city ghetto. An offscreen male narrator says that if the viewer does not think the song and pictures go together, they need to "change the pictures." The narrator states that the AIA is "trying to" enact this change. Submitted for the Clio Awards.

13. Arco & Sinclair "PSA" (01:01)

Date:
19uu
Main contributors:
Atlantic Richfield Company, Sinclair Oil
Summary:
A public service announcement from the Atlantic Richfield oil company (ARCO) announcing their acquisition of Sinclair Oil and phasing out of Sinclair's dinosaur logo. The ad features an animation of a dinosaur telling an ARCO executive that he is retiring to live in Miami. As the dinosaur leaves, an offscreen male narrator states that the end of one era means the beginning of another. Submitted for the Clio Awards.

14. Barney's "History" (00:33)

Date:
1977
Main contributors:
Barney's
Summary:
The narrator recounts times in history in which people were ostracized for their fashion. The narrator then states that Barney's caters to all types of fashion. A tuxedo waiter tries to stop a man from entering the restaurant for not wearing a suit until the man reveals to the waiter that he is the owner of the restaurant.

15. [Baskin-Robbins] (01:01)

Date:
19uu
Main contributors:
Baskin-Robbins
Summary:
An advertisement for Baskin-Robbins 31 Flavors ice cream in which a variety of animated characters try different flavors while a narrator describes the company's offerings.

16. [Beatrice Foods : Meadow Gold] (01:01)

Date:
19uu
Main contributors:
Beatrice Foods
Summary:
An advertisement for Beatric Foods Meadow Gold ice cream in which a narrator drops scoops of three flavors of ice cream from the top of the Leaning Tower of Piza in order to determine the bounce quality of each variety, and a boy runs to the bottom and takes one of the scoops into a dish and eats it.

17. Bloomingdale's "Cosmetic Tag" (00:10)

Date:
1977
Main contributors:
Bloomingdale's
Summary:
Color is gradually added to a black and white drawing of a woman's face in an advertisement for Bloomingdale's cosmetics.

18. Bloomingdale's "Fragrance Tag" (00:09)

Date:
1977
Main contributors:
Bloomingdale's
Summary:
Color is gradually added to a black and white drawing of a woman's face in an advertisement for Bloomingdale's fragrance.

19. Bond "Untitled" (00:32)

Date:
1977
Main contributors:
Bond
Summary:
An advertisement for Bond glue in which a gymnast demonstrates the strength of the glue by using it to hold together a broken gymnastics ring during an exercise. Submitted for the Clio Awards International category.

20. Boon Rawd Brewery [unknown title] (01:05)

Date:
1977
Main contributors:
Boon Rawd Brewery
Summary:
An advertisement for Boon Rawd Brewery beer in which shots of the product being poured into a glass are interspersed with shots of landscapes, clouds, and rainfall. Narration and text in Thai. Submitted for the Clio Awards International category.