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Examines the competitive struggle of cable television operators against movie-theater owners, commercial broadcasters, and the telephone company. Discusses the differences in programming philosophies of commercial and cable TV. Includes a discussion of Federal Communications Commission policies in the regulation of broadcasting.
An advertisement for Tupperware that is narrated by a man. It begins by showing various produce absurdly outfitted with mechanical locks to express that "You can't put a lock on freshness, without Tupperware." The advertisement then displays that only Tupperware containers are able to lock in freshness and ends with a close-up of the Tupperware logo.
An advertisement for Vademecum toothpaste that is narrated by a man accompanied by music. The scene depicts a scientist named Sven Vademecum III who is experimenting on toothpaste tubes and how to get all the toothpaste out in a clean fashion. After observing a sardine can key he uses the concept at the end of a toothpaste tube. The scene ends with a close-up of the product and the tagline, "Neatness and clean teeth through science."
An advertisement for Virginia Slims regular or menthol cigarettes that is geared toward women. The advertisement starts with a male narrator explaining that women gained their rights in 1920, including the right to smoke. The second half of the advertisement features a female narrator explaining the product as a modern looking woman smokes a Virginia Slim. The scene ends with a close-up of the product and a jingle that ends, "You've come a long, long way."
A cartoon car turns into a vicious beast that starts to eat the car owner’s home and cost the owner more money in repairs. The man trades in his beast car for a Volvo which doesn’t need repairs. The man and his wife are then able to invest money into fixing and upgrading their house instead of spending money on their car.
Introduces the Watts Towers Theatre Workshop consisting of black teenagers from the Los Angeles Watts neighborhood. Relates that the group was founded in 1963 by Stephen Kyle Kent as a Join the Arts project, and utilizes everyday events to create a situation of active involvement and immediate importance for personal and social change. Presents these ideas by means of improvisational techniques, performing three acts by, for, and about the people living in the neighborhood.
An advertisement for World Book Encyclopedia that is narrated by a man. The scene depicts eleven eggs that have the faces of historical figures painted on them, such as Ludwig van Beethoven and Joe Louis, with corresponding audio clips. The final egg represents Earth and the narrator says, "The sum of man kinds knowledge, unscrambled to make an encyclopedia children want to read..." The scene ends with a close-up of World Book Encyclopedias.
