1. GT&E "Billboard" (02:00)

Date:
19uu
Main contributors:
GT&E
Summary:
An advertisement for General Telephone and Electronics by which a narrator describes the work of Sylvania Lighting while a rapid succession of shots play displaying various ways the products are used.

2. Portrait-Curtis LeMay with Harry Reasoner (32:48)

Date:
1963-07-11
Main contributors:
Harry Reasoner, Curtis LeMay
Summary:
In this episode of Portrait, Harry Reasoner interviews Air Force Chief of Staff General Curtis LeMay. Reasoner questions LeMay on his military career and the changes in the air force from when he first enlisted to the present. Reasoner also questions LeMay about the likelihood of war with the Soviet Union and how well prepared America is for a war.

3. Seminar-Technical Production & Accounting (52:09)

Date:
1963-03-27
Main contributors:
Unknown
Summary:
An informative seminar about the production and accounting of a television series. The hosts give a demonstration of the process a studio goes through in preparation for shooting a show.

4. Zuban Auslese [unknown title] (00:44)

Date:
1958/1965
Main contributors:
Zuban
Summary:
An advertisement for Zuban Auslese cigarettes depicting an animated train that spells the brand name. Submitted for Clio Awards category Tobacco Products and Supplies.

6. Tareyton "Deliver the Flavor" (00:10)

Date:
1958/1965
Main contributors:
Tareyton
Summary:
An advertisement for Tareyton cigarettes in which a narrator describes the flavor of the product and its dual filter. Submitted for Clio Awards category Tobacco Products and Supplies.

7. Ronson "Adonis" (01:00)

Date:
1958/1965
Main contributors:
Ronson
Summary:
An advertisement for a Ronson Adonis lighters in which a woman buys the product for her husband. Submitted for Clio Awards category Tobacco Products and Supplies.

8. [Maple Lane : chocolate milk] (01:01)

Date:
19uu
Main contributors:
Maple Lane
Summary:
An advertisement for Maple Lane Chocolate Milk in which a narrator discusses how the product is made over scenes of people reaching for various chocolates.

9. Calgon Bath Oil Beads "Suddenly Satin" (01:01)

Date:
1963
Main contributors:
Calgon
Summary:
A woman bathes in a pool with Calgon Bath Oil Beads before leaving to go on a date with a man. During the commercial a jingle is sung about how Calgon Bath Oil Beads will make a person skin as smooth as satin.

11. Domestic Shortening "Untitled" (01:00)

Date:
1963
Main contributors:
Domestic Shortening
Summary:
Various pies and cakes that were baked with Domestic Shorting are shown as a jingle is sung in the background.

12. Dow Kingsbeer : untitled (01:01)

Date:
1963
Main contributors:
Dow Kingsbeer
Summary:
A young couple and their friend enjoy several seasonal outdoor activities while a jingle is sung in the background.

13. Energy from the Sun (16:16)

Date:
1963
Summary:
Explains how living things use energy provided by the Sun. Plants and animals alike rely on solar energy. Demonstrates how different kinds of energy are converted to different forms.

14. Frontiers in space : exploring the universe with telescopes (11:04)

Date:
1963
Summary:
Uses behind the scenes views in the Polomar Observatory to show astronomers using optical and radio telescopes to gather information about the universe. Describes how reflecting and refracting telescipes work and shows the world's largest reflecting telescope in operation. Explains the methods used by astronomers to obtain and analyze data about the stars.

15. Highball highway (11:27)

Date:
1963
Summary:
Points out the danger of a drunk driver. Uses laboratory tests to show that the ability to drive diminishes in proportion to alcohol consumption. One man's experience is presented to stress the personal misery which can result from drinking before you drive.

16. Dippity Dew "Jingle" (01:03)

Date:
1963
Main contributors:
Dippity Dew
Summary:
An advertisement for Dippity Dew Dry Skin Mist for shower or bath in which a male narrator, accompanied by a woman singing a jingle, describes the product and when to use it. The scene depicts a nude and nearly nude woman spraying herself with Dippity Dew after her bath. Submitted for the Clio Awards.

17. Cashmere Bouquet Talcum Powder "Body Sings" (01:01)

Date:
1963
Main contributors:
Colgate-Palmolive
Summary:
An advertisement for Cashmere Bouquet talcum powder in which a female narrator, accompanied by Rossiniesque music, extols the product as "a body cosmetic" over images of a woman dusting herself with the powder in her boudoir. Submitted for the Clio Awards.

18. 7 Up "Most Unique Bottle in the World" (01:02)

Date:
1963
Main contributors:
7 Up
Summary:
An advertisement for 7 Up in which an offscreen male narrator describes the product's refreshing features over close-up shots of bottles of 7 Up on ice, an ingredient list on a bottle, and young people smiling and dancing. Submitted for the Clio Awards.

19. Our food : eggs and dairy products (27:25)

Date:
196u
Summary:
William C. “Bill” Smith of Oregon Educational Broadcasting, who hosts and narrates this group of programs, takes youngsters on a day’s jaunt to an Oregon “egg factory,” a dairy farm and a dairy manufacturing plant to show them that, though milk, butter and eggs still come from the same old reliable sources, the ways which they are processed have changed considerably. On a farm where 100,000 laying hens produce enough eggs in one day to feed cities the size of Schenectady; New York; St. Joseph, MO; and Kalamazoo, Michigan, we see how eggs are gathered, cleaned and graded, and sent to market. On the dairy farms we see modern milking methods and milk being transported to a manufacturing plant. Processes involved in bottling milk and making cheese are seen, and the ice cream bar section is visited.

20. Ivory Bar "Barbie's Bargain" (00:59)

Date:
1963
Main contributors:
Ivory Bar
Summary:
A girl name Barbie plays stores with her mother’s collection of Ivory soap. A narrator states how Ivory soap is affordable and can be used to increase the beauty of any girl no matter what their age is.

21. Imperial Esso "Faces" (01:02)

Date:
1963
Main contributors:
Imperial Esso
Summary:
A wife questions why her husband is late. The husband responds that he was late because he was having the car serviced. The wife then explains that he should have called an Esso dealer because of their quality service.

23. Buckingham Cigarettes "Untitled" (01:00)

Date:
1963
Main contributors:
Buckingham Cigarettes
Summary:
Couples enjoy Buckingham King Cigarettes as they play music, relax on the beach, and work on woodworking.

24. Bovril Consomme "Stampede" (01:01)

Date:
1963
Main contributors:
Bovril Consomme
Summary:
Footage of a cow stampede is intermixed with shots of Bovril meat extract being used in several dishes.

26. Fresh Deodorant [unknown title] | Ivory Bar "Best for Judy" (01:34)

Date:
1963
Summary:
Fresh Deodorant [unknown title] : Pictures of a woman plucking flowers are shown as a narrator state how Fresh does not promise to lead you towards romance. Ivory Bar "Best for Judy": A little girl ,named Judy, plays house and brings home Ivory soap from her shopping trip. Judy then takes a bath as a narrator talks about how Ivory soap is the best soap for girls and their mothers.

27. Lux "Leslie Caron" (01:00)

Date:
1963
Main contributors:
Lux
Summary:
Photos of actress Leslie Caron are shown to promote Lux soap. As the photo are shown a narrator talks about the benefits of using lux soap.

28. Sweet Heart Soap "Slippers" (01:04)

Date:
1963
Main contributors:
Sweet Heart Soap
Summary:
A pair of slippers walk from a bedroom to a bathtub. When the slippers arrive at their destination the scene transitions to a woman taking a bath with Sweet Heart soap. A narrator talks about the benefits of using Sweet Heart soap.

29. Kellogg's Rice Krispies "Lucky Coin" (01:00)

Date:
1963
Main contributors:
Kellogg
Summary:
In this French speaking commercial, two boys meet on a dark street corner wearing noir trench coat and show each other the Yogi Bear coin they got in a Kellogg’s Rice Krispies box.

30. Fresh "This is a Deodorant" (01:00)

Date:
1963
Main contributors:
Fresh
Summary:
A narrator talks about how Fresh deodorant passes the three tests of a good deodorant and that Fresh deodorant is not a short cut towards romance.

34. Springtime in Europe (12:57)

Date:
1957/1964
Main contributors:
Bernadine Bailey
Summary:
Home movie documenting multiple trips Bailey took to Europe between 1957 and 1964. Highlights include pastoral scenes and medieval architecture in Rothenburg ob der Tauber, Germany ; Bailey boarding the Auguste Piccard mesoscaphe in Lausanne, Switzerland ; public art in Geneva, including the Reformation Wall and Woodrow Wilson Memorial Sphere. In Paris, Bailey visits the Palace of Versailles, Notre Dame, Tuileries Garden, Chartres Cathedral, and the Sorbonne, which she once attended as a student.

35. Dash "Six Kids" (01:01)

Date:
1963
Main contributors:
Dash
Summary:
A repairman arrives at an overworked mother house to repair her washing machine. The machine broke because the mother was trying to wash all her kids’ clothes. The repairman then reveals to the mother that she should have used Dash laundry detergent.

36. Duz "Farmer's Wife" (01:00)

Date:
1963
Main contributors:
Duz
Summary:
A farmer’s wife tells her husband the reason why the laundry is so clean is because she used Duz laundry detergent.

37. Ivory Snow "Mme. Suave" (01:02)

Date:
1963
Main contributors:
Ivory Snow
Summary:
A mother explains why she use Ivory Neige baby laundry detergent and then shows how satisfied her baby is with the end result.

39. Caporal Cigarettes "Untitled" (01:00)

Date:
1963
Main contributors:
Caporal Cigarettes
Summary:
A secretary prepares coffee for her boss and gives him some Caporal Cigarettes to go along with his drink.

41. Venezuela : the making of a government (59:23)

Date:
1963
Summary:
Records highlights of the emergence of democratic government in Venezuela. Shows that the Venezuelan election of December 2 1963, allowed for the first transfer of office from one democratic administration to another in that nation's history. The film documents numerous national problems and aspects of the political campaign. Factors included for examination are the importance of the military, the terrorists' campaign to prevent the election, and the problems of illiteracy and poverty. Refers to the large political setting of Venezuela within Latin American history. Shows the failure of the Cuban-backed terror campaign to keep the people from voting. Includes interviews with Past-President Betancourt and President-Elect Leoni.

43. Profile of the Southern Moderate (59:45)

Date:
1963
Main contributors:
See Other Contributors
Summary:
Presents several Southerners who advocate viewpoints and actions which are at variance with extremists on both sides of the civil rights issue. Interviews Governor Carl E. Sanders of Georgia; R. E. McIver, a businessman of Conway, South Carolina: The Reverend James L. Hooten, minister of the First Christian Church, Savannah, Alabama; Beverly Briley, Mayor of Nashville, Tennessee; and Eleanor Sheppard (Mrs. Thomas E.), Mayor of Richmond, Virginia. Indicates that the differences of attitudes and approaches to civil rights presented provided insight into a range of viewpoints which would add sanity and stability to the South in the present period of crisis.

45. American Institute of Architects "PSA" (00:57)

Date:
19uu
Main contributors:
American Institute of Architects
Summary:
A public service announcement from the American Institute of Architects (AIA) in which the song "America the Beautiful" plays ironically over still images of trash, poverty, and destitution in an inner city ghetto. An offscreen male narrator says that if the viewer does not think the song and pictures go together, they need to "change the pictures." The narrator states that the AIA is "trying to" enact this change. Submitted for the Clio Awards.

46. American Cancer Society "PSA" (00:59)

Date:
19uu
Main contributors:
American Cancer Society
Summary:
A public service announcement for the American Cancer Society in which a doctor walks down a hospital corridor while addressing the camera about how money raised for cancer research is being spent. Submitted for the Clio Awards.

48. V-62 Independence (1:04:10)

Date:
19uu
Main contributors:
U.S. Park Service Department of the Interior
Summary:
Source material used for the Agency for Instructional Technology series Geography in U.S. history : illuminating the geographic dimensions of our nation's development.

50. Insurance Company of North America "Homeowners Policy" (01:00)

Date:
1963
Main contributors:
Insurance Company of North America
Summary:
An advertisement for homeowners insurance with the Insurance Company of North America (INA), in which a jingle plays over animated shots of the company logo. An offscreen male narrator describes the benefits of INA policies over images of a live-action family in a painted home stage set. Submitted for the Clio Awards.

51. State Farm Auto Insurance [unknown title] (01:02)

Date:
1962/1964
Main contributors:
State Farm
Summary:
An advertisement for State Farm automobile insurance where shots of cars on the road are edited to up tempo music. An offscreen male narrator describes the savings available for State Farm customers and a jingle plays. Submitted for the Clio Awards.

53. Venice 1963 (15:06)

Date:
1963
Main contributors:
Edward R. Feil
Summary:
Travelogue documenting Ed Feil's trip to Italy in 1963. Feil's film "Cleveland Institute of Art" is showing at the Venice Film Festival. Shares footage with Italy '63 (barcode 40000003364033).

54. Leslie Aug 1 '63 (01:54)

Date:
1963-08-01
Main contributors:
Edward R. Feil, Mary Feil Hellerstein, Herman Hellerstein, Kathryn Hellerstein, Nellie Feil, Harold S. Feil, Beth Hellerstein, Susan Hellerstein, Leslie Feil, Betsy Feil, Amy Feil, Ellen Feil, Daniel Hellerstein, Jonathan Hellerstein
Summary:
Home movie of the Feil family throwing a 10th birthday party for Leslie Feil, eldest child of George (Ed Feil's brother) and Maren Feil. Shows Leslie opening presents surrounded by her sisters and cousins. Mary Hellerstein is holding baby Beth, her youngest child.

55. Ronson [unknown title] (01:03)

Date:
1958/1965
Main contributors:
Ronson
Summary:
An advertisement for Ronson table lighters in which American fashion designer Anne Fogarty describes various models of table lighters for a program called "Room to Room with Ronson." Submitted for Clio Awards category Tobacco Products and Supplies.

56. Sometimes harmonious, sometimes not (29:38)

Date:
1963
Summary:
Presents, in fable form, the philosophical question of free will versus determinism. The mannequins in a store window come to life and threaten the window dresser. Cartoon figures--symbolizing man--watch the action in the window and react in various but accepted ways.

57. Fresh "Lab" (00:29)

Date:
1963
Main contributors:
Fresh
Summary:
A scientist for Fresh Deodorant affirms the many benefits and truths about Fresh products. At the end of the commercial the scientist becomes depressed because despite using Fresh products he is still unable to attract women. A narrator interjects and states “Fresh doesn’t promise eternal romance. All Fresh does is keep you Fresh.”

59. The European Experience (Edited version) (29:25)

Date:
19uu
Summary:
Examines what has happened in Europe to check the threat of a menancing population growth. Traces the growth of population in Europe from the Middle Ages and suggests that the small-family concept, which began in England in the late nineteenth century, has had more effect on population than any other thing.

61. Crest "Tongue-Twister" (01:00)

Date:
1963
Main contributors:
Crest
Summary:
A girl leaps for joy after she receives the news that she doesn’t have any cavities. A man then explains that this was because she used Crest and that you can also have cavity free dentist visits by switching to Crest toothpaste.

62. Goddess [Not titled] (01:01)

Date:
1963
Main contributors:
Goddess
Summary:
A husband pesters his wife to get out of the bathtub so that they won’t be late for their date. The wife responds that she doesn’t want to get out of the tub because she feels good using Goddess Bath Oil Body Soap. Just as the husband is about to complain again the wife gets out of the tub and woos him.

64. The control revolution (29:04)

Date:
1963
Summary:
Explains how the development of the computer has made possible the automatic control of routine tasks in government, industry, and general business. Includes demonstrations of the use of computers by the Social Security Administration, by a medium-sized industrial plant, by a machine corporation, and at an oil refinery. Comments on the value of computers in administration and management.

65. The ordeal of change (1:00:11)

Date:
1963
Summary:
Mr. Hoffer discusses with Mr. Day how change affects an individual’s self-esteem. He considers change in relation to the problems of African-Americans, the under-developed countries of Asia and Africa, and popular upheavals in communist countries. He says: “Times of drastic change are times of passion. We can never be fit and ready for that which is wholly new. We have to adjust ourselves, and every radical adjustment is a crisis in self-esteem. We undergo a test; we have to prove ourselves. A population subjected to drastic change is thus a population of misfits, and misfits live and breathe in an atmosphere of passion.”

66. The role of the intellectual (1:00:07)

Date:
1963
Summary:
Mr. Hoffer discusses with Mr. Day the question of what happens when intellectuals gain control of a country. He explains why he believes that Asian and African intellectuals fear America, suggests that a society controlled by intellectuals is not conducive to creative activity, and explains his view that a scribe – a man of words – is a dangerous man when he becomes a man of action. Mr. Hoffer maintains that an intellectual is not at home in a free society.

67. The Nature of Man (29:50)

Date:
1963
Summary:
Presents Eric Hoffer in an extended dialogue on man's weaknesses and how they relate to the total process of learning to become human. Describes human nature as highly unnatural in comparison with the simplicity of the physical sciences. Reviews man's struggle to survive by attempting the impossible and overcoming his weakness.

68. Role of the weak (29:29)

Date:
1963
Summary:
Reveals the intense feeling for the weak individual and the place in society which Eric Hoffer has achieved. Describes working as source of power for these people. Focuses on Hoffer's systematized mode of living with its inherent difficulties for the weak individual.

69. Man's Struggle for Uniqueness (30:18)

Date:
1963
Summary:
Reviews Eric Hoffer's views on man as a truly free being. Describes check of absolute power and struggle away from the animal in man as prerequisites to freedom. Reveals play as one of the best times for man to receive insight.

70. Mercury Comet "Showdown" (01:30)

Date:
1963
Main contributors:
Mercury Comet
Summary:
A Mercury Comet rolls into an old western town where it is confronted by another Comet. Tension builds between the two cars until a third Comet comes in and breaks up the fight.

71. Wellmet House (29:30)

Date:
19uu
Summary:
Explains that Wellmet House attempts to rehabilitate the mentally ill not by gaining conforming behavior but by helping them relate to other people in natural and unstructured ways. Points out that half of the residents are mentally ill and the other half are college students from nearby universities who staff Wellmet House. Emphasizes the need for each patient to find individual expression. Shows patients and staff at dinner, parties, the local pub, and a house meeting.

73. Zest "Fishing" (01:00)

Date:
1963
Main contributors:
Zest
Summary:
A young couple go fishing. The fishing footage is interrupted by a scene of the woman taking a shower with Zest soap. Throughout the commercial a jingle is sung about Zest and a narrator explains the benefits of using Zest.

74. Carling's Beer "Impressions" (01:00)

Date:
1963
Main contributors:
Carling's Beer
Summary:
Young couples dance at a fancy hotel restaurant as a jingle is sung about Mabel Carling Black Label Lager Beer.

75. Calgon Bouquet "Tahitian Pool" (01:00)

Date:
1963
Main contributors:
Calgon
Summary:
A narrator talks about how Tahitian woman have obtain their beauty through bathing in Polynesian waters. The narrator then states how the viewers can have a Tahitian experience when they purchase Calgon Bouquet. As the narrator talks a woman walks through a Tahitian forest before taking a bath at the bottom of a waterfall.

76. Ralph Ellison, on works in progress (28:58)

Date:
196u
Summary:
Reveals a candid portrait of Ralph Ellison, author of The Invisible Man. Presents Ellison discussing the function of the writer in society, how he came to write The Invisible Man; his own involvement with the work, and how he feels a work of art should engage all of a writer's being. Features the author reading from this work and commenting on the contribution which the Negro church has made to the eloquence of most Negro writers.

77. Camay "Anniversary" (01:00)

Date:
1963
Main contributors:
Camay
Summary:
A commercial for Camay soaps. A man pesters his wife to hurry up, so they won’t be late for their first anniversary date. The wife responds by stating she wish to look her best which is why she need to use Camay soap to wash her face before leaving.

79. Five Day Roll On "Dance" (01:04)

Date:
1963
Main contributors:
Five Day Roll On
Summary:
A couple dance together. A narrator then states that Five Day Deodorant works.

80. 48 Hour Cologne Deodorant [Not titled] (01:00)

Date:
1963
Main contributors:
48 Hour Cologne Deodorant
Summary:
A woman applies 48 Hour Cologne Deodorant after her shower which allows her to be admire as she walks through the streets. A jingle is sung, and a narrator talks about the benefits of using the cologne.

81. Anacin "Situations" (01:01)

Date:
1963
Main contributors:
Anacin
Summary:
A businessman can continue to work after taking Anacin pain relief for his headache.

82. Helene Curtis Tender Touch Bath Oil "Mother and Child" (01:00)

Date:
1963
Main contributors:
Helene Curtis
Summary:
A mother rubs her baby and talks about how humans’ skin becomes drier once they are past infancy. They no longer have the soft moist skin that they had when they were babies. Therefore, the mother uses Tender Touch Bath Oil to soften and moisturize her skin.

83. Omo Bleach "Untitled" (01:01)

Date:
1963
Main contributors:
Omo Bleach
Summary:
All of the passengers on cruise wear bright white cloths that were washed with Omo laundry detergent.

86. [Beatrice Foods : Meadow Gold] (01:01)

Date:
19uu
Main contributors:
Beatrice Foods
Summary:
An advertisement for Beatric Foods Meadow Gold ice cream in which a narrator drops scoops of three flavors of ice cream from the top of the Leaning Tower of Piza in order to determine the bounce quality of each variety, and a boy runs to the bottom and takes one of the scoops into a dish and eats it.

87. Sealtest : double strawberry ice cream (00:20)

Date:
19uu
Main contributors:
Sealtest
Summary:
An advertisement for Sealtest Double Strawberry ice cream in which animated children play like they are in the army and move to find the product.

88. Amana Electric Appliances [unknown title 1] (01:31)

Date:
1963
Main contributors:
Amana
Summary:
An advertisement for Amana Electric Appliances in which a narrator describes the brand's freezer and refrigerator manufacturing products. Submitted for Clio Awards.

89. Alpine Cigarettes [unknown title] (01:02)

Date:
1958/1965
Main contributors:
Alpine
Summary:
An advertisement for Alpine cigarettes in which a narrator describes a man named Joe who is watching cigarette commercials and has trouble deciding which product he likes, until he sees an Alpine commercial and it is now his favorite. Submitted for Clio Awards category Tobacco Products and Supplies.

90. Sealtest : old fashioned peach (00:22)

Date:
19uu
Main contributors:
Sealtest
Summary:
An advertisement for Sealtest Old Fashioned Peach ice cream in which two narrators discuss the product over an animation of a peach.

91. Tareyton "Activated Charcoal" (01:11)

Date:
1958/1965
Main contributors:
Tareyton
Summary:
An advertisement for Tareyton cigarettes in which a man who is buying a suit describes the product's dual filter with activated charcoal. Submitted for Clio Awards category Tobacco Products and Supplies.

92. Hood : pick up a different flavor today! (01:01)

Date:
19uu
Main contributors:
Hood Ice Cream
Summary:
An advertisement for Hood Ice Cream in which a boy enters an ice cream parlor and chooses vanilla, and when the attendant tells him about all the flavors available the boy is shown with a dish containing them all.

93. Hoovermatic Washing Machine [unknown title] (01:05)

Date:
196u
Main contributors:
Hoovermatic
Summary:
An advertisement for Hoovermatic Washing Machine in which two animated characters describe how the product has two compartments, one for washing and one for spin dry. Submitted for Clio Awards.

94. [Wesley's Quaker Maid] (01:01)

Date:
19uu
Main contributors:
Clio Awards Collection
Summary:
An advertisement for Wesley's Quaker Made ice cream in which a man eats the product and tells the viewer that they must taste it.

95. Red Ball Jets "Spring-Sprong Bouncing Ball" (00:44)

Date:
1962/1964
Main contributors:
Red Ball Jets
Summary:
An advertisement for Red Ball Jets shoes in which an animated boy demonstrates his ability to jump high while wearing the shoes and a narrator describes the product's specifications. Submitted for Clio Awards category Apparel.

97. Arrow "Trampoline" (01:02)

Date:
1962/1964
Main contributors:
Arrow
Summary:
An advertisement for Arrow apparel in which a man jumps on a trampoline to demonstrate the functionalities of the brand's "Decton" men's shirt. Submitted for Clio Awards category Apparel.

98. Winston "Flavor. Tastes Good Like a Cigarette Should" (00:35)

Date:
1958/1965
Main contributors:
Winston
Summary:
An advertisement for Winston cigarettes in which a jingle describes the product's taste over an animation of the box and a cartoon xylophone. Submitted for Clio Awards category Tobacco Products and Supplies.

100. Broadview Savings [unknown title 1] (00:21)

Date:
1959/1976
Main contributors:
Broadview Savings
Summary:
An advertisement for Broadview Savings in which a puppet tells the viewer they will be able to visit Echo Valley if they save money at the organization. Submitted for Clio Awards category Banks.