151. Rocket [Unknown Title] (01:15)

Date:
1960
Main contributors:
Rocket
Summary:
Blocks with letters on them come on screen. They spell out ‘Mighty Satisfying’ from above, but on the right they say ‘Rocket Oldsmobile’. Each of the sides open up like a door to show a tiny car inside. Each of the cars comes out with a driver. All of this is accompanied by musical cues. A woman in a majorette costume appears with a baton in one hand, she blows a whistle. She starts walking and doing a routine with her baton as she walks across a line of Oldsmobiles that are pulling up next to her. An announcer introduces the Oldsmobile. She twirls the baton and points, we then see the cars in the lineup start to drive forward. She continues to march as the cards advance from behind her, they split off into two groups making room for her to continue dancing in the middle. We see the cars continuing to drive in formation. She marches between them more and then they start to crisscross each other before driving in a circle around her. We see the cars back in their square letter boxes and the doors close to each as the ad ends.

152. Present day problems (29:39)

Date:
1960
Summary:
Discusses three major problems which interfere with the treatment of the mentally ill, showing the effect of overcrowding in hospitals, lack of trained personnel, and poor commitment procedures. Dr. Daniel Blain and Dr. H.L. Kozol offer possible solutions to the problems under consideration.

153. Hospital administration (29:24)

Date:
1960
Summary:
Present a tour of the Eastern State Hospital for the mentally ill in Lexington, Kentucky. Explains how the hospital is organized, and describes innovations which have been introduced such as opens wards and mixed dayrooms. Shows what happens to a patient from the time he is admitted until he is ready for release.

154. The psychodynamic approach (29:05)

Date:
1960
Summary:
Summarizes early methods of treating the mentally ill, culminating in the discoveries of Freud in the field of psychology and psychiatry. Defines psychodynamic and organic analysis, psychologist and psychiatrist, psychotherapy, neurosis, analytic psychotherapy, supportive therapy, group psychotherapy, and socializing therapy. Distinguishes between psychodynamic therapy and organic research. Concludes with remarks on the quantity of work currently being done in the field of psychodynamic research.

155. Psycho-surgery and shock therapy (29:22)

Date:
1960
Summary:
Discusses and shows the use of psychosurgery and shock therapy in the treatment of the mentally ill. Outlines the development of psychosurgery, and electric shock therapy; points out the uses and dangers of both, and discusses their future utilization as treatments for mental illness. Features Dr. Walter Freeman and Dr. Douglas Goldman.

156. Drug therapy (29:37)

Date:
1960
Summary:
Discusses the benefits and problems involved in using tranquilizing drugs with the mentally ill. Shows how drug therapy is being utilized. Includes views of a tour through a research laboratory where work is conducted on the effects of drugs. Features Dr. Douglas Goldman.

157. Open door hospital (29:50)

Date:
1960
Summary:
Discusses the free or open mental hospital. Includes views of a visit to the St. Lawrence State Hospital in Ogdensburg, New York. Explains how the open hospital operates, the difficulties involved in its administration, how patients respond, and how the system has succeeded. Features Dr. Herman Snow.

158. Ford Alice [Unknown Title] (02:00)

Date:
1960
Main contributors:
Ford
Summary:
Alice from Alice in Wonderland in her signature blue and white pinafore dress is standing in front of an ornate, gilded mirror. She walks through the ‘looking glass’ into another dimension. We see seven station wagons on a gravel area in a garden full of white flowers and sculptured greenery. There’s a castle far off in the background. Someone in a walrus costume greets her and displays the cars with his hands. In one vehicle we have the king in the passenger seat. In another a person in a two of Hearts costume comes over to the car and opens the trunk. Several more people in card costumes start to unpack everything in the back, including a boat. There are six people in another vehicle, all wearing card costumes except for the Queen of Hearts in the very front. The announcer talks about the benefits of each station wagon and then goes through with names for all of them while more characters in costumes walk through the frame. The title ‘ Ford Wagon Wonderland’ appears at the end.

159. Wellmet House (29:30)

Date:
19uu
Summary:
Explains that Wellmet House attempts to rehabilitate the mentally ill not by gaining conforming behavior but by helping them relate to other people in natural and unstructured ways. Points out that half of the residents are mentally ill and the other half are college students from nearby universities who staff Wellmet House. Emphasizes the need for each patient to find individual expression. Shows patients and staff at dinner, parties, the local pub, and a house meeting.

160. Ford "Glider" (01:59)

Date:
1960
Main contributors:
Ford
Summary:
A plane glides in the sky and the pilot looks siren as he touches down on tarmac. Ford vehicles drive on the same tarmac. They are driving at the same time planes are taking off into the sky. We see two to three people in the cars as they drive and the occupants look up at the planes above them. The announcer tells us about the Ford Sunliner and Starliner vehicles you can test drive now at dealerships.

161. Johnson's "Baby Lotion" (00:31)

Date:
1960
Main contributors:
Johnson's
Summary:
The commercial show how Johnson Baby Lotion prevents a baby from getting a rash.

162. Plymouth "Doug Hansen" (01:55)

Date:
1960
Main contributors:
Plymouth
Summary:
A person in a suit looks to the camera with an audience off-screen while talking about the new Plymouth cars. A man comes onscreen wearing a long coat and talks about road testing all the Plymouth cars and deciding the Fury V-8 was the best one. The man has an accent that's hard to decipher and each time he talks the audience laughs, at some point the presenter has a hard time understanding him too.

163. Ford Thunderbird "Thunderbird Owner" (02:00)

Date:
1960
Main contributors:
Ford
Summary:
A Great Dane is sitting on the lawn and it spring into action running for the door of a large Tudor-style house. A man in a summer suit exits the house and pets the dog. At the end of his front walkway is a Thunderbird. He walks to it with his dog following him closely and observes the car touching the bodywork and upholstery as the announcer describes why owners of this car love the features so much. The man enter the car after his dog and opens the sun roof. He stops near a lake and sees a woman alone with a poodle in her Thunderbird putting down the automatic top to make it a convertible. The man watches in amazement and then drives on with him driving down a road with fences and Spanish moss trees around him as the last shot in the ad.

164. Renault Dauphine "Equipment" (01:00)

Date:
1960
Main contributors:
Renault Dauphine
Summary:
We see the car drive by someone and their child sledding with dogs in a winter landscape. The announcer talks about how the rear engine drives the rear wheels directly which helps the car get through snow, slush, and mud. It is mentioned several times that this is the official car of the 1960 Winter Olympics. The car is priced at $1645 at Port of Entry on the east coast in the final part of the ad.

165. San Francisco Fire Department "Fireman's Ball" (01:01)

Date:
1960
Main contributors:
San Francisco Fire Department
Summary:
A man sets off a fire alarm. When the firemen arrive the man request tickets for the fireman’s ball. After receiving his ticket from the fireman, the man is then told he could win a trip around the world for going to the ball. The man then imagines going on worldwide trip.

166. CARE "Dance Spot" (01:01)

Date:
1960
Main contributors:
CARE
Summary:
A young family happily dance as they shop for grocery. Their blissful dance comes to a halt when they see a Care poster. After seeing the poster, the family decides to donate food to Care.

167. Buick "Family" (02:30)

Date:
1960
Main contributors:
Buick
Summary:
Members of a family look outside their windows with excitement and joy when they see a Buick in front of their house. The two younger kids and the teenager with the parents go outside to look more at the Buick. In a quick cut they are all suddenly in the car along with their Saint Bernard dog. They drive around in the Buick together and all fit comfortably as they enjoy a family trip in the car. When they come back home they all pause on their porch to smile at the Buick. An announcer talks about the benefits of the car.

168. Mennen "Baby Magic" (01:01)

Date:
1960
Main contributors:
Mennen
Summary:
A baby lying face down begins to cry. The baby stops crying when its mother comes and put some Mennen Baby Magic lotion on it.

169. Volkswagen "Karman Ghia" (00:59)

Date:
1960
Main contributors:
Volkswagen
Summary:
The car is driving in the dark and all we see at first are the headlights. As it drives there are flashes of light that display more of it. It begins to rain and the car drives on unencumbered. An announcer talks about the vehicle and in the end we see its gotten through the storm and is driving off on a clear road as the sun rises. Drumbeats accompany the full ad in the background.

170. The corn farmer (second edition) (14:03)

Date:
1960
Summary:
Describes the life and work of a family living on a highly mechanized farm in the corn belt, and interrelates the problems of hog and cattle raising which provide a more profitable commondity than would the mere selling of the corn itself. Animated maps are usd to llocate the corn growing regions of the United States. Types of equipment and techniques employed to increae per-acre yield throughout the growing and harvesting seasons are enumerated. Emphasizes that most corn farmers are also livestock raisers.

171. Ralph Ellison, on works in progress (28:58)

Date:
196u
Summary:
Reveals a candid portrait of Ralph Ellison, author of The Invisible Man. Presents Ellison discussing the function of the writer in society, how he came to write The Invisible Man; his own involvement with the work, and how he feels a work of art should engage all of a writer's being. Features the author reading from this work and commenting on the contribution which the Negro church has made to the eloquence of most Negro writers.

172. Rambler [unknown title] (01:00)

Date:
1960
Main contributors:
Rambler
Summary:
An advertisement for a Ramble automobile featuring a call and response jingle between a narrator and actors describing the model's functionalities. Submitted for Clio Awards category Autos.

173. Dodge Dart "Behind Closed Doors" (02:08)

Date:
1960
Main contributors:
Dodge
Summary:
There's a door with Chrysler Corporation Dodge Engineering on it and we get to open the doors behind which there are two people in lab coats working on calculations and surrounded by test tubes. Quick shots are featured of chemical formulas and more test tubes, computers, switchboard, and mechanical parts. The announcer tells us more about the specifics of the car. We see workers inspecting the body of the car and the engine with clipboards and mechanical gauges. The ad ends with a call to action to see and test drive the Dodge Dart on October 9th at dealerships.

174. Triumph [Unknown Title] (00:56)

Date:
1960
Main contributors:
Triumph
Summary:
A husband and wife stand back-to-back as the announcer says that they think they have the perfect marriage but they now have another love. She walks outside to see the car in front of the house, the announcer describes the car as her new child. She’s wearing winter clothes and there’s snow on the ground. In the driver’s seat she’s smiling happily at the dashboard, then she maneuvers the car into a tight parking space. We see her husband look around a corner sneakily. We see him happily in the car with his winter clothes on and a hat. He drives the car around snowy streets in the neighborhood. The announcer mentions that the car isn’t a “gold-digger” in that it saves on gas. The husband and wife are together outside and she holds the top to a trash can as he throws away a greasing pan and she closes the lid on the trash can once its done. They both smile at each other and lock arms as they walk away. They stand in front of the house back-to-back with each other next to the car before turning around, smiling, and embracing each other. The price of $1845 for the car is listed in the ad.

175. Four families (59:35)

Date:
1960
Summary:
A comparison of family life in France, Japan, India, and Canada. How each family treats and cares for a year-old baby. Mother-child relationships, feeding and bathing the child. Anthropologist Margaret Mead discusses how the upbringing of a child contributes to distinctive national characteristics.

176. Renault Dauphine "Alarm (20 sec)" (00:24)

Date:
1960
Main contributors:
Renault Dauphine
Summary:
A cartoon wakes up to an alarm gets dressed and ready for work. Goes down the stairs and kisses his children and wife before zooming off in a car. She tells the audience he's been this way since they got the Renault Dauphine. We end with him zooming further away in his car. They have a moderated version of Orpheus's Cancan in the background of the ad.

177. American Red Cross "untitled" (00:20)

Date:
1960
Main contributors:
American Red Cross
Summary:
A fire flickers as a narrator states how the Red Cross helps New Yorkers made homeless by fire.

178. Plymouth "1960 Announcement" (02:27)

Date:
1960
Main contributors:
Plymouth
Summary:
A percussion beat begins the ad as an announcer sets up the reveal of the car and the color grading gets lighter as it comes into frame. Emphasis it put on how this Plymouth is "solid" and a unibody car that offers great economy for a full-sized vehicle, is good on gas saving, easy maintenance, and offers a new speedometer and wheel design. Throughout the ad we see a well-dressed couple in the vehicle and the driver points out some of the new features with his hand as he drives.

181. AT&T Bell Telephone Services "How TV Travels the Airwaves" (01:58)

Date:
1960
Main contributors:
AT&T
Summary:
An advertisement for AT&T Bell Telephone Services in which a narrator describes the process AT&T uses to transmit a studio image to a home television, and how the company uses the same technology for other services. Submitted for Clio Awards category Corporate.

182. Bell Brand Potato Chips "Gladys and Howard" (01:02)

Date:
1960/1961
Main contributors:
Bell Brand Potato Chips
Summary:
An advertisement for Bell Brand packaged potato chips in which a man asks a woman if she would like to hear a song and he sings about the product. Submitted for Clio Awards category Baked Goods.

183. [Beatrice Foods : Meadow Gold] (01:01)

Date:
19uu
Main contributors:
Beatrice Foods
Summary:
An advertisement for Beatric Foods Meadow Gold ice cream in which a narrator drops scoops of three flavors of ice cream from the top of the Leaning Tower of Piza in order to determine the bounce quality of each variety, and a boy runs to the bottom and takes one of the scoops into a dish and eats it.

184. Sealtest : double strawberry ice cream (00:20)

Date:
19uu
Main contributors:
Sealtest
Summary:
An advertisement for Sealtest Double Strawberry ice cream in which animated children play like they are in the army and move to find the product.

185. Nabisco Premium Snowflakes "Rain" (01:02)

Date:
1960/1961
Main contributors:
Nabisco
Summary:
An advertisement for Nabisco Premium Snowflake packaged saltine crackers in which a woman brings in a tray of food from the rain and demonstrates how the brand's package stays dry. Submitted for Clio Awards category Baked Goods.

186. Alpine Cigarettes [unknown title] (01:02)

Date:
1958/1965
Main contributors:
Alpine
Summary:
An advertisement for Alpine cigarettes in which a narrator describes a man named Joe who is watching cigarette commercials and has trouble deciding which product he likes, until he sees an Alpine commercial and it is now his favorite. Submitted for Clio Awards category Tobacco Products and Supplies.

187. Sealtest : old fashioned peach (00:22)

Date:
19uu
Main contributors:
Sealtest
Summary:
An advertisement for Sealtest Old Fashioned Peach ice cream in which two narrators discuss the product over an animation of a peach.

188. Tareyton "Activated Charcoal" (01:11)

Date:
1958/1965
Main contributors:
Tareyton
Summary:
An advertisement for Tareyton cigarettes in which a man who is buying a suit describes the product's dual filter with activated charcoal. Submitted for Clio Awards category Tobacco Products and Supplies.

189. Drake's Ring Dings "Boy and Balloon" (01:02)

Date:
1960/1961
Main contributors:
Drake's
Summary:
An advertisement for Drake's Ring Dings packaged cakes in which a child eats one of the products instead of causing trouble. Submitted for Clio Awards category Baked Goods.

190. Hood : pick up a different flavor today! (01:01)

Date:
19uu
Main contributors:
Hood Ice Cream
Summary:
An advertisement for Hood Ice Cream in which a boy enters an ice cream parlor and chooses vanilla, and when the attendant tells him about all the flavors available the boy is shown with a dish containing them all.

191. Tip Top Bread "Love Story" (01:02)

Date:
1960/1961
Main contributors:
Tip Top Bread
Summary:
An advertisement for Tip Top packaged bread in which a woman serves the bread to her husband and son. Submitted for Clio Awards category Baked Goods.

192. Hoovermatic Washing Machine [unknown title] (01:05)

Date:
196u
Main contributors:
Hoovermatic
Summary:
An advertisement for Hoovermatic Washing Machine in which two animated characters describe how the product has two compartments, one for washing and one for spin dry. Submitted for Clio Awards.

193. [Wesley's Quaker Maid] (01:01)

Date:
19uu
Main contributors:
Clio Awards Collection
Summary:
An advertisement for Wesley's Quaker Made ice cream in which a man eats the product and tells the viewer that they must taste it.

194. Nabisco Vanilla Wafers "Castaways" (01:01)

Date:
1960/1961
Main contributors:
Nabisco
Summary:
An advertisement for Nabisco Vanilla Wafers packaged cookies in which a hungry animated pirate hallucinates that his parrot is a box of Vanilla Wafers and so he chases the animal to the bottom of the ocean where they dance and sing. Submitted for Clio Awards category Baked Goods.

195. Winston "Flavor. Tastes Good Like a Cigarette Should" (00:35)

Date:
1958/1965
Main contributors:
Winston
Summary:
An advertisement for Winston cigarettes in which a jingle describes the product's taste over an animation of the box and a cartoon xylophone. Submitted for Clio Awards category Tobacco Products and Supplies.

196. Kinds of love (29:22)

Date:
1960
Summary:
Discusses the kinds of love prevalent in America. Father Thurston Davis and Dr. Erich Fromm are questioned concerning present-day misconceptions concerning love, genuine love versus perverted love, the connection between sexuality and love, and love as a religious virtue.

197. Progress (29:30)

Date:
1960
Summary:
Discusses the role of progress during the history of mankind. Dr. Reinhold Niebuhr is questioned concerning areas where progress has occurred and relates this progress to the problems it has brought about.

198. The family (29:49)

Date:
1960
Summary:
Discusses the changes taking place in the structure of the American family. Dr. Margaret Mead and Dr. Bertram Beck are questioned on the effect of cultural pressures on family life and the changing distinctions between men and women. Also presents views on a trend toward family centeredness, early marriages, and a greater desire for children.

199. Man's cosmic status (29:15)

Date:
1960
Summary:
Huston Smith interviews Dr. Hocking and Dr. Tillich to discuss with them conceptions of man’s place in the universe. Is man the highest spirit the universe contains? Is the universe hostile, friendly or neutral to man’s deepest aspirations? Is this the best of all possible worlds? What are the responsibility of man as a conscious being in the Universe?

200. Morality (30:06)

Date:
1960
Summary:
Presents an interview with Dr. Reinhold Niebuhr on America's sense of morality. Questions are answered concerning the need of a moral code, changes in America's moral standards, the relationship of belief in God to morality, and morality as requisite to happiness.