51. Chrysler Valiant "Valiant" (01:03)

Date:
1960
Main contributors:
Chrystler
Summary:
Horizontal lines come from the top and bottom of the screen in different sizes and overlap together as a male and female sung jingle starts to play. The end of each phrase is Valiant. An announcer talks about how the car's small size will help with parking, gas bills, and driving on corners. Also due to the build the car itself will be a smoother ride. The car has a specific sign that indicates its a Valiant which is displayed in the ad, Valiant also appears on screen several times. In different bits of animation the word Valiant is a stand in for the car, and we never see what the car looks like.

52. Renault Dauphine "Alarm (20 sec)" | Renault Dauphine "Alarm (60 sec)" (02:18)

Date:
1960
Main contributors:
Renault Dauphine
Summary:
Renault Dauphine "Alarm (20 sec)" - A cartoon wakes up to an alarm gets dressed and ready for work. Goes down the stairs and kisses his children and wife before zooming off in a car. She tells the audience he's been this way since they got the Renault Dauphine. We end with him zooming further away in his car. They have a moderated version of Orpheus's Cancan in the background of the ad. Renault Dauphine "Alarm (60 sec)" - A man in a classic suit with tales smokes a cigar as he walks around and shows the features of the car while a woman also shows the front trunk off. He demonstrates the country versus city horn and shows the sun roof as well as engine in the back.

53. Buick "Prestige" (02:00)

Date:
1960
Main contributors:
Buick
Summary:
We see each decade of Buick car with the same man driving it who has a period-specific suit and facial hair to fit the car. The announcer talks about how each period had a specific use and innovation to the time. All cars are driving together staggered from oldest to newest in the desert. Then the new Buick car drives in front of all of them with the other cars driving all together in a straight line behind. As the driver talks about the greatness of the new car his double appears riding on the top part of the backseat and adds a note about the car too. Both of them wave to the camera.

54. Pampers "Untitled" (01:02)

Date:
1960
Summary:
A mother explains how useful pamper diapers are because she can take them wherever she goes, and they are absorbent as well as disposable.

55. Chevrolet "Chevy Builds Right" | Frontenac Mercury "Dancers" (03:51)

Date:
1960
Main contributors:
Chevrolet, Mercury
Summary:
Chevrolet "Chevy Builds Right" - A couple talk to a salesman about picking up their new Chevrolet tomorrow. There are pictures above them in the hallway they walk past and one man in a picture comes to life and begins telling us about the car's new features. He is still the same size he was in the picture as he jump and walks around on the Chevrolet. He's now out of his picture and hanging on the edge of another one that has also come to life. It contains a woman driving her Chevrolet car. As the ad ends applause begins from an off-screen audience. Frontenac Mercury "Dancers" - The screen is fully black except for a car that appears to be floating lengthwise in the top portion of the screen. Two dancer appear below and they have a synchronized dance they perform. A female vocal jingle accompanies the ad. We see several different shots of the car. Another car appears facing forward next to the couple as they continue to dance and draw attention to the cars with their arms displaying it. A male announcer talks about the Canadian car and its low cost.

56. Ford "Double Value" (01:31)

Date:
1960
Main contributors:
Ford
Summary:
A couple in stop motion photo stills do a routine as they talk about looking for the right car for them. They have very expressive faces as they go through the process of describing their likes and dislikes in cars. They talk about how the '59 Ford is perfect for them. The Ford displayed is purple and white in the ad. They sing a duet to tell their story with instrumental music accompanying them.

57. Cosmic rays (27:32)

Date:
1960
Summary:
A study of cosmic rays, how they were discovered, how they are measured, and how they affect research, especially in the fields of atomic and nuclear physics. Includes views of the atomic accelerator at Brookhaven, the Sky-hook balloon, the launching of the nuclear submarine, the Meson telescope, the dish-shaped antennas at the National Radio Observatory, and other instruments used by astronomers and physicists in studying cosmic rays.

58. Science in space (28:22)

Date:
1960
Summary:
Traces the development of space research; explains the need for satellites, rockets, and other space probes; demonstrates how such tools operate, shows how their findings are reported, and discusses what they have contributed to man's knowledge of space and of the solar system. Includes actual scenes of the assembly of instruments, the launching of satellites, and of the operation of tracking stations and computer centers.

59. Jupiter, Saturn and Mars in Motion (09:38)

Date:
1960
Main contributors:
R. B. Leighton
Summary:
Uses time-lapse photographs taken through the Mount Wilson Observatory 60 inch telescope to show the planet Jupiter as it appears during approximately ten hours of rotation, Jupiter's satellite and its shadow on Jupiter as it orbits the planet, the effect of weather conditions on the efficiency of the camera, the shrinking polar cap on Mars, and the changes in angle of illumination and apparent changes in diameter of this planet. Pictures a planet-wide dust storm and shows the effect it has on photography.

60. Organic research (29:41)

Date:
1960
Summary:
Discusses the work and goals of organic research into the problem of insanity, and includes views of the Research Division of the Columbia Psychiatric Institute. Show various experiments, including those dealing with the cellular analysis of the brain, reaction time in aged animals and persons, and the effects of prenatal disturbances on the development of children. Discusses the purposes of research and the hopes of discovering cures for, and prevention of mental disease. Features Dr. Benjamin Pasamanick.

61. Treatment of children (30:22)

Date:
1960
Summary:
Dramatizes a story about an emotionally disturbed boy and his rehabilitation. Portrays the home situation which provoked the boy's illness, his reaction to it, and his antagonism toward the world which led him into juvenile delinquency. Shows how his commitment takes place, the treatment he receives, and his eventual readjustment and return home.

62. DuPont Nylon "Party Dress" (00:59)

Date:
1960
Main contributors:
DuPont
Summary:
An advertisement for DuPont nylon dresses in which an offscreen male narrator describes the product over scenes of a young woman wearing a nylon dress to her first date with a boy at a dance party.

64. Problems of Statehood (29:37)

Date:
1960
Summary:
What does statehood mean to Alaskans? John MacVane conducts sidewalk interviews with the new citizens, and draws from them a series of interesting responses. Joe Kirkbridge, editor of The Daily Alaska Empire(a Juneau paper), tells about the many conditions that hamper Alaska’s future development. Governor William Egan, in an interview in his offices, speaks of the Alaskans’ inventiveness and their willingness to be self-reliant, to accept hardship, and to help one another. His statement is a remarkable combination of idealistic anticipation and realistic appraisal of the difficulties facing the development of Alaska.

65. Modern Alaska (1:29:16)

Date:
1960
Summary:
Beginning with a visit to Anchorage, shows the city's modern developments in offices, houses, schools, and factories which best typify modern Alaska. Visits other sources of industry, commerce, education, and culture in Alaska. Points out factors that may slow Alaska's growth.

66. Native Alaska (29:20)

Date:
1960
Summary:
Visits Eskimos in the North and Indians in the South and discusses some of the problems confronting these native Alaskans since the appearance of the white man. Tells how native Indians are assimilating with the white settlers and the Eskimos are threatened with extinction through destruction of their hunting and fishing grounds.

67. Land of the Newcomer and the Tourist (29:40)

Date:
1960
Summary:
Discusses the problem of homesteading and labor shortages with commissioners of natural resources and labor. Strongly suggest that anyone contemplating entering business or establishing a homestead in Alaska look carefully into the prospects first. Visits with an "old" and "new" homesteader and discusses some of the problems they faced.

68. Strategic Alaska (1:29:36)

Date:
1960
Summary:
Discusses Alaska's proximity to Russia and its importance as a base of warning in the event of a surprise attack. Depicts the nature of the warning systems and military installations. Interviews military leaders to comment on the extent of our defenses in Alaska.

69. Our food : eggs and dairy products (27:25)

Date:
196u
Summary:
William C. “Bill” Smith of Oregon Educational Broadcasting, who hosts and narrates this group of programs, takes youngsters on a day’s jaunt to an Oregon “egg factory,” a dairy farm and a dairy manufacturing plant to show them that, though milk, butter and eggs still come from the same old reliable sources, the ways which they are processed have changed considerably. On a farm where 100,000 laying hens produce enough eggs in one day to feed cities the size of Schenectady; New York; St. Joseph, MO; and Kalamazoo, Michigan, we see how eggs are gathered, cleaned and graded, and sent to market. On the dairy farms we see modern milking methods and milk being transported to a manufacturing plant. Processes involved in bottling milk and making cheese are seen, and the ice cream bar section is visited.

70. City Driving (29:40)

Date:
1960
Summary:
Deals with the complexities that result from increased traffic conditions such as turns, clearing intersections, choosing proper lanes, and pedestrian problems. Explains the effectiveness of courtesy in relation to positive and negative situations. Covers the restrictions and requirements of parking. (Cincinnati Public Schools and WCET) Kinescope.

71. Defensive Action (29:41)

Date:
1960
Summary:
Reviews defensive driving and the importance of perception. Defines defensive action. Discusses loss in perception, comprehensive viewing vs. acute viewing, scanning, the need to make sure the other driver sees you, distractions, the importance of developing seeing habits, highway design and high accident locations. Concludes with review questions. (Cincinnati Public Schools and WCET) Kinescope.

72. Highway Driving (29:29)

Date:
1960
Summary:
Emphasizes the hazards the inexperienced city driver must learn to recognize. Shows the unusual situations that may arise from driver fatigue. Explains how to avoid fatigue. Presents a complete picture of the advantages and special dangers confronted on expressways. Describes necessary action to protect occupants in your car.

73. Defensive Driving (29:46)

Date:
1960
Summary:
Discusses the element of chance and the philosophy of defensive driving. Emphasizes that obeying the law is not enough--it is important to uses our sense of perception. Defines what is meant by the word perception. Concludes with review questions. (Cincinnati Public Schools and WCET) Kinescope.

74. Liability and Insurance (29:37)

Date:
1960
Summary:
Defines in detail the word "insurance" and discusses the various types of insurance-liability, comprehensive, collision, etc. Explains the correct procedure to follow when reporting an accident. Gives information concerning various rates of insurance premiums, financial responsibility laws, and sample cases. (Cincinnati Public Schools and WCET) Kinescope.

75. Reforming Our Parties (29:48)

Date:
1960
Summary:
Discusses the criticisms of the present party system and evaluates proposed changes. Points out the changes in the election system that would be necessary for any party reform. Suggests that any reforms would depend on greater public participation in the parties, which in turn would create less need for party reform. (University of Michigan Television) kinescope.

76. Campaign Strategy (29:31)

Date:
1960
Summary:
Discusses the theory of political campaigns, and simulates, with actors, a committee outlining the campaign strategy for a candidate. Covers such issues as the techniques to be used, to whom they will appeal, and financing the campaign. Gives a general summary and evaluation of party campaigns and strategies. (University of Michigan Television) Kinescope.

77. Parties and Voting Behavior (29:41)

Date:
1960
Summary:
Discusses the voting behavior of the public in the 1952 election. Compares the public participation in the 1952 election with participation in other countries. Classifies the eligible voters into three groups, and discusses significant aspects of each group. Presents reasons for people voting as they do. Reviews the shifts in parties controlling the federal government since 1916. (University of Michigan Television) Kinescope.

78. Parties and Interest Groups (29:57)

Date:
1960
Summary:
Discusses the origin, development, and rise of political interest groups in America and their role in the legislative process. Describes the organization and techniques of interest groups, and reviews legislation governing their activities. (University of Michigan Television) Kinescope.

79. Ford "Wonderful World" (02:59)

Date:
1960
Main contributors:
Ford
Summary:
Inside of a giant telescope points upwards as the doors start to open to display the night sky above. Close by we see groups of people dressed for a black tie event mingling with each other. A shooting star appears in the sky and lands on the grass as a new Ford vehicle, this repeats two more times and each Ford displayed is white. The announcer talks about each and a short jingle is sung after he is finished talking. The party walks over to where the Fords are parked and they start to look and point at them as they surround each of the new models.

80. Maps for a Changing World (Gsc-1547) (11:05)

Date:
1960
Main contributors:
Encyclopaedia Britannica Films Inc., George T. Renner, Jr.
Summary:
Traces the evolution of world map concepts from ancient times to the jet age, emphasizeing the influence of air transportation on present-day concepts of map making. Describes the three-dimensional nature of the earth, explains the distortion which ensues when inpressions of the globe are transferred to a two-dimensional flat map, and illustrates many types of flat maps. Uses animation to explain latitude and longitude, and shows how to use a polar projection map. Collaborator, Georgege T. Renner

81. Ford Galaxie, Thunderbird, Falcon "Vogue Fashion" (03:00)

Date:
1960
Main contributors:
Ford
Summary:
An office building at night, streetlamps, floodlights, and a fancy chandelier are displayed as the announcer talks about the fun of night life. In a lobby two very fashionable couples meet and the announcer talks about Vogue fashion trends, specifically silk brocade suits. There's mention of other textiles and fashion trends throughout the ad. They then go outside and see a Ford Galaxie with friends in it, one couple goes in the backseat and the car is talked about more. Cut to people getting off a yacht and a dinner is set out the docks with very fashionable people. The Ford Thunderbird pulls up nearby and two couples walk towards it talking to the driver and marveling at the car. Then at a carousel in the park a couple is having a great time when their friends pull up in a Ford Falcon. Two couples walk over to the couple in the car and all fit inside as they drive away. At the end the announcer says that Vogue endorses the Fords for being fashionable.

83. Renault Dauphine [Unknown Title] (01:00)

Date:
1960
Main contributors:
Renault Dauphine
Summary:
Ray Milland strolls down some steps and stops to buy a rose in French from a woman with a flower stand. He gives the rose to her and then walks over to his car. He describes the car in voice over as it drives it around the city with cobbled and flat streets. The place he's driving it in is meant to be France as everyone is wearing berets, carrying baguettes, and there's beautiful old architecture. He says some French phrases several times in the ad.

84. Poisons, pests and people (29:16)

Date:
1960
Summary:
Discusses the economic, political, and moral aspects of the use of insecticides on a wide scale by public agencies. Discusses effects of insecticides on insects, birds, and fish. Interviews public health authorities and Audubon Society leaders on the economic consequences of using insecticides. Makes a strong plea for more careful government control of wide-scale spraying.

85. Ford "Yesterday's Fords" (02:45)

Date:
1960
Main contributors:
Ford
Summary:
Two men on a camera rig are boosted up as an announcer tells us we are on the Warner Brothers lot. The ad mentions the new movie "Saratoga Truck" starring Ingrid Bergman who would be featured in another Ford sponsored ad. It also mentions current and past credits filmed on the soundstages including "Life with Father", "Spirit of St. Louis", and "Ice Palace". For each soundstage and time period they put a 1960 Ford model and show the actors in the scene interacting with the vehicle and being amazed by it. This ad highlights the Galaxie, Starliner, station wagon models, and the Fairlane 500 Ford. We see the crew in many of the shots preparing the scenes and the director and company sitting in seats watching the sets with their backs to us.

86. Ford Galaxie Vogue [Unknown Title] (02:00)

Date:
1960
Main contributors:
Ford
Summary:
"Vogue says Ford means a fashion success". We several women dressed in elegant dresses in different locations around New York City with a Ford Galaxie nearby all of them. A female vocalist sings about being fashionable and then starts singing about the car and we see a wide shot of it. An announcer talks about the beauty of the car, and says the car was in a recent issue of Vogue magazine. We see more shots of the car from the side and other angles. The tagline is repeated by the vocalist at the end with the pin showing the statement on screen again.

87. Ford "Yesterday's Fords" (03:01)

Date:
1960
Main contributors:
Ford
Summary:
An announcer talks about the very first Ford sold as we see fields of grain, rivers, and nature. We see a small settlement where most people are walking or riding on buggies with horses. As the Ford comes out of the garage people make exclamations about it. The announcer then takes us through each Ford model and each model starts to join a long line of other Fords on a long road in the sunshine. We see all the Ford models before 1960 together before we cut to a scene of the three new Ford models of 1960, which includes a Falcon and Thunderbird. The models drive together on a long tarmac road with the mountains behind them and the sun setting.

88. Springtime in Europe (12:57)

Date:
1957/1964
Main contributors:
Bernadine Bailey
Summary:
Home movie documenting multiple trips Bailey took to Europe between 1957 and 1964. Highlights include pastoral scenes and medieval architecture in Rothenburg ob der Tauber, Germany ; Bailey boarding the Auguste Piccard mesoscaphe in Lausanne, Switzerland ; public art in Geneva, including the Reformation Wall and Woodrow Wilson Memorial Sphere. In Paris, Bailey visits the Palace of Versailles, Notre Dame, Tuileries Garden, Chartres Cathedral, and the Sorbonne, which she once attended as a student.

89. Renault Dauphine "Build" (01:00)

Date:
1960
Main contributors:
Renault Dauphine
Summary:
The Dauphine is called a "winter wonder car" as it drives around snowy mountain ranges. It drives through snow-covered forests as the announcer talks about how it's the official car of the Winter Olympics. Skiers go around it as it stops at the bottom of a skiing slope. The price is listed and the announcer talks about what mechanically makes it a good car for winter driving.

90. Mercury "Jamaican Honeymoon" (02:00)

Date:
1960
Main contributors:
Mercury
Summary:
A young American couple are sailing from colder climates to Jamaica for a honeymoon and they've brought their Mercury car with them on the trip. The announcer is singing in an overt Jamaican accent about the car and the couples adventure with Jamaican musicians depicted only through their hands playing instruments providing music to accompany the jingle. We see the car travel through Jamaica with the couple, including to the beach where older British women inspect it appreciatively. As the couple drives other white tourist also smile at the car. In the final scenes all of the white tourists are gathered around the Mercury car shaking maracas as the black, Jamaican people play music and dance around the car smiling.

91. Mennen "Newborn" (01:02)

Date:
1960
Main contributors:
Mennen
Summary:
A narrator explains how defenseless and helpless newborn babies are. He then goes on to tell the audience that you can protect you baby from skin diseases by using Mennen Gentell baby soap. While the narrator is talking a baby is shown crying and receiving a bath.

92. Chevrolet Corvair "The Cowboy" (02:12)

Date:
1960
Main contributors:
Chevrolet
Summary:
There's nature shots and a shot of a cowboy getting on a horse and riding away. The announcer with a country drawl talks about this ranch as the Corvair pulls up next to a horse pin. He continues to talk as the car drives around the livestock on the ranch. We see a man dressed like a cowboy in a big hat and tied handkerchief around his neck as he goes around and carries out some of duties on the ranch. Later on he picks up a date with his car and they drive off together. The announcer talks about the fold down seat, mileage, and style of the car.

93. Renault Dauphine "Build" (01:00)

Date:
1960
Main contributors:
Renault Dauphine
Summary:
A couple are shown in one-second photos as they react to a very bumpy ride. Then they are shown in a much smoother, calmer state as they sit together and a Dauphin is imposed over their images with them both inside. An announcer talks about how the Dauphine is built in a solid piece which reduces bumpiness. He talks as we see the car going over many different kinds of hills and rough terrains. At the end the announcer admonishes the woman for falling asleep in the car seat during the ad. The price of the vehicle is mentioned at port of entry on the east coast.

94. Plymouth Fury "Two Hansens" (01:54)

Date:
1960
Summary:
A man in a suit steps out of a Plymouth car while he's parked next to a ranch-style house. He starts talking about the great features of the car and its solid build when a copy of him walks on screen and argues with the original version talking. His double says that the car is the perfect performance car and they both go back and forth over the unique features and build of the car. The original opens the door for the double who takes a seat in the car. They both say in unison to camera it is Chrysler engineered.

95. Appalachian spring (31:44)

Date:
1960
Summary:
Combines Aaron Copland's music and Martha Graham's modern dance group in an interpretation of a story set in the Appalachian wilderness during the pioneer period of American history. The dance tells of a young couple's wedding day, the building of their house, their celebration, the wandering preacher's dire sermon, and the pioneer woman's gentle blessing. The day ends with everyone leaving the couple as they begin life together in their new home.

96. Mennen "Baby Powder" (00:59)

Date:
1960
Main contributors:
Mennen
Summary:
A mother explains how Mennen Baby Powder acts as a second diaper for her daughter.

97. Pontiac [Unknown Title] (03:09)

Date:
1960
Main contributors:
Pontiac
Summary:
A woman cleans her gleaming car near a cutout that says Midge’s driving school. A man walks onto screen, they are both wearing overcoats and hats, her coat is fur-trimmed. He asks if she is Midge, and the announcer lets us know she teaches driving to men. The man introduces himself as Arthur. He marvels at her car, the Pontiac Bonneville Vista, he starts talking about the car's features. She’s surprised by his knowledge and urges him to continue on, saying that it seems he already knows so much about driving. After he describes all the features and sides of the car she gives him the keys to it. We see them driving around in the car, taking several turns to better illustrate the wide-track wheels stability on curves. We hear the voiceover of Arthur as he describes the vehicle further. He almost goes down a closed off road but Midge screams for him to stop. They are both standing in front of the car with the hood open getting closer and closer as he declares his love for her and her car. He closes the hood and Midge tells him about going somewhere to have dinner and get married the three of them, including the car in her count. They embrace but don’t kiss as we cut to them driving away and the announcer talks about Midge and Arthur’s future.

98. Oldsmobile [Unknown Title] (01:15)

Date:
1960
Main contributors:
Oldsmobile
Summary:
A star appears and traces out a few circles which soon turn into trumpets, we cut to a timpani being played, and finally a conductor leading a band as the announcer presents the 1960 Oldsmobile. It’s driving down a street and the announcer talks about its balanced design. We see a sketch of its chassis and some more information is displayed in text as the announcer talks about each. We see a couple in the car on an open road driving it.

99. The animal kingdom (29:33)

Date:
1960
Summary:
Using mythological conceptions of the man-beast, Dr. O’Doherty traces the artistic conception of the animal and the combination of animal and man from ancient Greece to the Orient. He discusses the blind and terrible energy of the animal and points out man’s concept of the animal’s development from God through man to the animal itself.

100. The Inconstant Air (27:57)

Date:
1960
Summary:
Traces the history of man's attempt to understand climate and weather, explaining how meterological data is collected. Explains the meteorologist's use of balloons, rockets and satellites in his study of the atmosphere.