11. [Maple Lane : chocolate milk] (01:01)

Date:
19uu
Main contributors:
Maple Lane
Summary:
An advertisement for Maple Lane Chocolate Milk in which a narrator discusses how the product is made over scenes of people reaching for various chocolates.

14. [Wesley's Quaker Maid] (01:01)

Date:
19uu
Main contributors:
Clio Awards Collection
Summary:
An advertisement for Wesley's Quaker Made ice cream in which a man eats the product and tells the viewer that they must taste it.

15. A definition of language (29:52)

Date:
1958
Summary:
In this episode, Dr. Smith, Jr., explains the relationship between language and culture. He points out that there is no such thing as a “primitive” language; all languages have the same amount of history behind them. He reveals why all languages are about equally complex, and discusses language patterns and how they affect the learning of a language.

16. A settler's day (14:59)

Date:
1958
Summary:
Bash compares the chores children have today with those children had a few generations ago as members of a pioneer family. She describes a typical day and tells of the work the family members do and their entertainment. Lillian Patterson performs the imaginary dreams of a pioneer child. Songs include “Pony Lullaby” and “Springfield Mountain.”

17. Agriculture (29:38)

Date:
1958
Summary:
Special Guest: DR. RICHARD S. CALDECOTT –Dr. Caldecott is a geneticist with the cereal crops brand of the United States Department of Agriculture and an associate professor in the Department of Agronomy and Plant Genetics at the University of Minnesota.There is an area of scientific endeavor that will serve to illustrate one important method in which atomic energy is being utilized by agriculture scientist. This area envelopes the science of genetics. Dr. Warren F. Witzig and Dr. Caldecott discuss this science and the use of atomic energy in this area to provide basic information of life and life processes for the use of the applied agriculturalist. Many examples of how radioactivity has helped the agriculturalist are demonstrated in this program.

18. All the way home (30:03)

Date:
1958
Summary:
Examines the confused reaction in a community when a black family stops in front of a house with a "for sale" sign. Explores the contagion of unreason and the feelings of guilt which militate against a solution of the integration problem, appealing for intelligence and democratic principles as the only road to community equilibrium.

19. Alpine Cigarettes [unknown title] (01:02)

Date:
1958/1965
Main contributors:
Alpine
Summary:
An advertisement for Alpine cigarettes in which a narrator describes a man named Joe who is watching cigarette commercials and has trouble deciding which product he likes, until he sees an Alpine commercial and it is now his favorite. Submitted for Clio Awards category Tobacco Products and Supplies.

20. America Looks Abroad: Brazil (29:01)

Date:
1958
Main contributors:
See Other Contributors
Summary:
Discusses the political history of Brazil and her relations with the U.S. Considers Brazilian art, economic problems and potentialities, and the role of U.S. business in Brazil. A photo series presents the land and the people. (WTTW) Kinescope.