101. See how they learn (29:45)

Date:
1956
Summary:
Demonstrates modern techniques for teaching primary grade pupils to read, write, and do simple arithmetic. Shows children, participating in such classroom activities as reading-readiness tests, storytelling, and drills in word analysis, phonics, number recognition, and spelling.

102. Self-Confidence (29:33)

Date:
1956
Summary:
Discusses how self-confidence can be developed, and shows why people do some things more confidently than others. Recommends practice with success, unlearning fears, and the feeling of belongingness which help build confidence in us to do things in which we had no confidence at first. (KOMU-TV) Kinescope.

103. Sibling relations and personality (21:41)

Date:
1956
Summary:
Presents a number of family situations to show that behavior of a child depends on his age and how the development of an individual's personality is affected by many family factors. Portrays examples of children as their behavior is influenced by such factors as the age of the child, illness of a parent, proximity of ages between children, native differences, and attitude of grandparents.

104. Sinclair Lewis: American satirist (29:00)

Date:
1956
Summary:
Dr. Feinberg delves into the background of Sinclair Lewis to try and show why this man turned to satire in his literary works. Examples of his satire are cited and discussed.

105. Singapore 1956 (02:59)

Date:
1956
Summary:
This films has a persistent flickering image that may make some viewers feel disoriented. Home movie footage of the Pacific Ocean taken from a boat in the port of Singapore.

106. Sir Francis Drake's life and voyages (14:23)

Date:
1956
Summary:
Depicts the life and adventures of Sir Francis Drake, an English explorer of the 16th century. Portrays his exploration of the new world and shows some of his personal possessions including sword, ceremonial helmet, and Bible. Shows model demonstrations of how ships sailed in those days and how sailors fought. Indicates the crude navigation instruments used by early explorers and points out the difficulties which Drake encountered.

107. Sir Francis Drake's life and voyages (14:23)

Date:
1956
Summary:
Depicts the life and adventures of Sir Francis Drake, an English explorer of the 16th century. Portrays his exploration of the new world and shows some of his personal possessions including sword, ceremonial helmet, and Bible. Shows model demonstrations of how ships sailed in those days and how sailors fought. Indicates the crude navigation instruments used by early explorers and points out the difficulties which Drake encountered.

108. Slum clearance (29:43)

Date:
1956
Summary:
Roscoe Drummond, Washington columnist for the New York Herald Tribune, interviews a subject expert and two opinion representatives regarding slum clearance and housing. Estimates that it will cost America $100 billion to clear our nation of slums and stop the deterioration of our cities. Presents arguments for the participation of the federal government in solving this crisis because of the tremendous cost of slum clearance as well as arguments for the participation of private enterprise with the support of local citizens and governments. (T.W. Wilson Associates) Film.

109. Sociological-Political-Moral Influences on American Art (29:55)

Date:
1956
Summary:
Explores the effects that societal conditions, geographic location, and moral pressures have upon artists and their works. Illustrates with sketches and prints the kinds of treatment resulting from various influencing factor. Discusses the influence on literature and music of these same forces. (Hofstra College and WOR-TV) Kinescope.

110. Sources of American Art Today (29:33)

Date:
1956
Summary:
Surveys the major foreign and other influences on contemporary American art and discusses their effects. Illustrates these influences with a wide range of American and European works. The influences are summarized as they are traced in three American paintings. Illustrative prints of works by Hals, Reynolds, and Stuart are shown. (Hofstra College and WOR-TV) Kinescope.

111. Star and shield (26:32)

Date:
1956
Summary:
Teaching Film Custodians release of a DuPont Cavalcade Theatre television series episode, "Star and Shield" (season 4, episode 14), which first aired January 24, 1956 on ABC-TV. The film demonstrates the social responsibilities of police officers in a story about a warmhearted patrolman in Union City, New Jersey, who attempts to secure an apartment in a low-cost housing project for an embittered old lady and her five-year-old granddaughter.

112. Stimulus and response (29:28)

Date:
1956
Summary:
All organisms tend to maintain their organization in spite of changing environmental conditions. Dr. Roney describes the different types of responses which organisms make to stimuli. Using the micro-projector, he shows a number of simple organism responses. He also shows the beating heart muscle in a live chick embryo.

113. Style and Technique in American Art Today (29:54)

Date:
1956
Summary:
Discusses style as related to form, space, color, line, and scope of treatment. Illustrates these elements with paintings by Avery and Pickett. Demonstrates and discusses various methods of applying pigment and illustrates their effects in works by Sawyer and Wilson. (Hofstra College and WOR-TV) Kinescope.

114. Subject Matter and Content in American Art Today (29:34)

Date:
1956
Summary:
Defines and discusses subject matter and content on art. Illustrates these concepts with pictures, prints, sketches, and selections from literature. Includes a brief discussion of art forms in which style and technique have become the content. (Hofstra College and WOR-TV) Kinescope.

115. Succession of leadership (28:10)

Date:
1956
Summary:
Summarizes the American nominating process from the early days to the emergence of the two-party system between 1830 and 1860 and the main political developments through 1952. Shows key Republican and Democratic candidates from 1912 through 1952 and headlines from the files of the New York Times dating back to the 19th century. (Dynamic Films) Films.

116. Summary of humor (29:46)

Date:
1956
Summary:
Dr. Feinberg summarizes his previous lectures and adds some interesting observations on various aspects of humor. A “drunk” routine, a device used so frequently by comedians, is presented and analyzed.

117. Talking sense : do you know how to make a statement of fact? (29:18)

Date:
1956
Summary:
Distinguishes between statements of inference and statements of fact and discusses the consequences of confusing the two. Illustrates the manner in which most people make declarative statements that are mistakenly assumed to be statements of fact. Shows how behavior is affected when people tend to misunderstand each other and fail to assess situations realistically.

119. Talking sense : on the difference between words and things (30:03)

Date:
1956
Summary:
Discusses the consequences of forgetting that words only point to things and are not the things themselves. Attention to words alone may lead to unrealistic behavior, because language made it easy to distort what we are describing. It is easier to exaggerate in our speaking than to be precise. This tendency to exaggerate is based partly on a failure to limit our description or judgement of a person or thing to a particular time and context. (WOI-TV) Kinescope.

120. Talking sense : the man who knows it all (29:26)

Date:
1956
Summary:
Considers the consequences of the "disease of allness", an attitude present in the person who implies or believes that what he knows or says about a thing is all that can be said. When "allness" exists, learning is hindered, and tension is likely to develop in human relations. The world of change in which we live makes it impossible to say all there is to say about anything. Failure to recognize this leads to bigotry. (WOI-TV) Kinescope.

121. Talking sense : what is a good observer? (27:41)

Date:
1956
Summary:
Considers the differences between a good and a bad observer and relates these differences to talking sense. Points out that the use of conclusions based on observation of similarities alone results in a limitation of our awareness of the world, while the use of conclusions grounded on observation that also considers differences is a mark of the mature mind.

122. Talking sense : why do people misunderstand each other? (30:32)

Date:
1956
Summary:
Discusses the variations in meanings of words and how these variations affect the communication process. Shows that words used by a speaker in one way and interpreted by a listener in another results in "bypass" or misunderstanding. Stresses that meaning is not in words but in speakers and listeners. Recommends that attention not be focused on words, that listeners be interested in what speakers mean, and that speakers try to make themselves understood by listeners.

123. Tariffs (29:43)

Date:
1956
Summary:
Seeks a point of view on the United States tariff policy through interviews with a subject expert and three opinion representatives. Explains popular misconceptions of the tariff problem and fundamental facts involved in this policy issue. Presents arguments for high tariff rates and protectionism for American industry as well as arguments for a liberalized tariff program designed to establish freer world trade. Discusses the alternative compromise of controlling American trade barriers on a selective basis so as to protect industries especially vulnerable to foreign competition. (T.W. Wilson Associates) Film.

124. The Baby Gets a Bath (29:07)

Date:
1956
Summary:
Demonstrates and discusses the techniques of bathing infants. The demonstration is preceded by an explanation of past and present practices in infant bathing and is followed by suggestions for treatment of such conditions as cradle cap and diaper rash. (WQED) Kinescope.

125. The Batting Average (29:31)

Date:
1956
Summary:
Discusses the responsibilities of the two-party system and explains the requirements of an effective party system. Includes discussion of "batting averages" of the Presidents with regard to the bills brought before them and in living up to party platforms. (KETC) Kinescope.

126. The chameleon (08:23)

Date:
1956
Summary:
Presents scenes of the chameleon in its normal habitat, with extreme close-ups to show the functioning of the feet, eyes, and tongue. Shows how the skin color changes in response to light and temperament. Includes slow-motion sequences.

127. The elements of composition (27:49)

Date:
1956
Summary:
Take melody – add harmony – rhythm – counterpoint and you have a musical composition, one element at a time. Members of the New York Woodwind Quintet return to explain and illustrate the component parts of music. Two young students of flute and clarinet play a duet by Tellemann to illustrate counterpoint. In closing, a familiar melody is selected and the children themselves choose the components for their own composition. In closing, a familiar melody is selected and the children themselves choose the components for their own composition.

128. The European Experience (Edited version) (29:25)

Date:
19uu
Summary:
Examines what has happened in Europe to check the threat of a menancing population growth. Traces the growth of population in Europe from the Middle Ages and suggests that the small-family concept, which began in England in the late nineteenth century, has had more effect on population than any other thing.

129. The First Visit to the Doctor (30:07)

Date:
1956
Summary:
Discusses the initial visit to the doctor after pregnancy is suspected. Indicates some of the physiological changes which are indications of pregnancy and outlines some of the procedures in the doctor's office, including a step by step description of the pelvic examination. (WQED) Kinescope.

130. The Fugue (29:03)

Date:
1956
Summary:
Discusses the fugue, explains its construction, and demonstrates with compositions played in part and in their entirety. Includes selections by Mozart, Bach, and Beethoven.

131. The good life on the Nile (29:19)

Date:
1956
Summary:
Takes the viewer on a trip down the Nile with a nobleman of the XIth Dynasty and his entourage in ancient Egypt in the year 2000 B.C. Uses original ship models from the tomb of Meket-Re. (NYU) Kinescope.

132. The ice frontier (29:10)

Date:
1956
Summary:
Discusses the "Ice "Frontier," the North Polar region separating America and Russia. Presents the historical background and geographical significance of this area from the days of the early Russian explorations on the West Coast of America to the present day when the Arctic may well be the crossroads of world airplanes and, someday, the route of guided missiles in a Cold War turned hot. Describes strategic military emplacements, experiments, and explorations which are all part of the current activity that makes the "Ice Frontier" an area of significance in a world of political and ideological conflicts. (Center for Mass Communication) Film.

133. The Life of James Madison (29:47)

Date:
1956
Summary:
Discusses The Life of James Madison by Irving Brant. Characterizes this four-volume work as a new kind of writing and considers other modes of treating biography. Praises the book for its portrayal of Madison and for its exposition of American colonial and revolutionary history. (Syracuse University) Kinescope.

134. The living cell (29:47)

Date:
1956
Summary:
Discusses and illustrates the size, shape, composition, and organization of a living cell, and, with the use of a model and a simplified drawing, shows the different parts. Points out a few of the differences between a plant and an animal cell. (KUHT) Film.

135. The medical witness (35:04)

Date:
1956
Summary:
This film, in vivid, dramatic scenes, shows the examples of two physicians, the right way and the wrong way, to offer medical testimony on which the plaintiff's suit depends.

136. The missing elements (29:20)

Date:
1956
Summary:
Discusses the discovery of three elements predicted by Mendeleev. Demonstrates and explains the use of the spectroscope and of other methods in isolating elements. Revises Mendeleev's Periodic Table by adding the three new elements and rare gases. (KQED) Film.

137. The nature of humor (29:40)

Date:
1956
Summary:
Dr. Feinberg delves into the basic nature of humor as it is known in everyday life. “Fake” laughter, often used on radio and television, is demonstrated and its importance and value explained.

138. The nature of satire (28:53)

Date:
1956
Summary:
Dr. Feinberg addresses satire; why satire is used, how it combines humor and criticism, its relationship to the nature of reality, and how it causes laughter. Dr. Feinberg points out that cosmic irony, social irony, and individual irony are the basis for satire, and discusses and illustrates each of these three forms.

139. The nature of the satirist (29:34)

Date:
1956
Summary:
Dr. Feinberg addresses just what makes the satirist tick, what kind of a person it is who twists elements of a person or of a thing to make the whole appear funny.

140. The Necessity of Government (26:21)

Date:
1956
Summary:
Discusses opposing views concerning the necessity of government, and illustrates why some form of government is essential for the common good of the group. Explains the two general types of government--leader centered and majority rule. Points out the danger of the two extremes of government--anarchy with unlimited individual rights or a powerful government with no individual rights. (Mortimer Adler-San Francisco Productions) Kinescope.

141. The New Baby Comes Home (28:51)

Date:
1956
Summary:
Shows and discusses baby clothing and pictures the actions of two babies less than six weeks old. General styles of various items of baby clothing are displayed, their advantages are pointed out, and minimum quantities needed are suggested. (WQED) Kinescope.

142. The new old Greece (29:31)

Date:
1956
Summary:
Considers the recently deciphered tablets from Pylos and Knossus that have furnished evidence calling for a thorough revision of Greek history before Homer. Discusses this "brand new" world of Ancient Greece and the possibility that Homer could actually write. (NYU) Kinescope.

143. The nominating process re-examined (28:40)

Date:
1956
Summary:
Discusses trends in the nominating process and the changes in sectional voting patterns. Briefly mentions the influence of third parties and splinter candidates. Summarizes criticisms of the political convention and the primary system, concluding that the process, whatever its weakness, has proved workable. Considers the influence of television on American elections. (Dynamic Films) Film.

144. The office of the President (29:09)

Date:
1956
Summary:
This program considers the role of the president and the significant changes in that role during the past half century. Interviews and discussion also consider the presidential role as administrator of public policy and political leader; the methods used for nomination of candidates for the presidency, and the development of the convention system.

145. The old man and the sea (29:48)

Date:
1956
Summary:
Discusses The Old Man and the Sea by Ernest Hemingway. Appraises the artistic quality of the book and examines its purposes and the ideas that it contains. Concludes that this rather short, simple story is Hemingway's technically most competent book. (Syracuse University) Kinescope.

146. The organization and operation of the National Convention (29:42)

Date:
1956
Summary:
Here, working politicians consider selection and preparation of the convention site, the role of the National Committee in the organization and operation of the convention, the functions of standing committees of the convention, and settlement of disputes in seating of contested delegates.

147. The past in Persia (29:22)

Date:
1956
Summary:
Discusses the empire of the Persians under Darius and its destruction by Alexander the Great. Gives a glimpse of this culture through a display of a number of gold objects. (NYU) Kinescope.

148. The pen and the word (29:38)

Date:
1956
Summary:
Discusses early Egyptian writing of 4000 B.C. Explains the deciphering of this writing from the Rosetta stone. (NYU) Kinescope.

149. The Pestilence of Factions (29:10)

Date:
1956
Summary:
Discusses the competing interests or "factions" which existed as separate groups before political parties were organized. Explains that today these groups make themselves felt through competition with the parties for power and influence or by trying to gain dominance within a party. (KETC) Kinescope.

150. The planet Earth (29:30)

Date:
1956
Summary:
Explains how the earth, its inhabitants, and its atmosphere are composed of 101 elements alone or in numerous combinations. Discusses the distribution of elements in the earth, in water, and in the atmosphere, and indicates the significance of these proportions. (KQED) Film.

151. The Red and the Black (29:43)

Date:
1956
Summary:
Discusses The Red and the Black by Stendhal. Outlines conditions in France that served as background for this novel and compares it with others that depict revolt against small-town ways. Considers the development of plot and characters and touches on the form and the treatment of ideas in the book. (Syracuse University) Kinescope.

152. The religious theme : Rouault and Manessier (29:37)

Date:
1956
Summary:
Faith in human goodness generally implies a faith in a higher deity, and such is the case in the work of Rouault and Manessier. Washburn compares and contrasts a number of works of the two painters.

154. The Rondo (29:30)

Date:
1956
Summary:
Discusses the rondo and explains its construction. Illustrates with compositions played partially or in their entirety. Features the Paganini Quartet, including a brief history of the quartet's Stratavari instruments, all of which belonged to Paganini. Musical selections include Rondino (Kroisler), Turkish Rondo (Mozart), and the finale from both a sonata and a quartet by Beethoven. (USC) Film.

155. The Scherzo (29:20)

Date:
1956
Summary:
In this program, Temianka explains the meaning and origin of the word, “scherzo,” which refers to a sprightly, humorous instrumental composition or movement commonly used in quick triple measure. Illustrative compositions are selected for Mozart, Beethoven, Mendelssohn, Dvorak and Schumann.

156. The scientist examines life (29:38)

Date:
1956
Summary:
Dr. Roney examines the scientific method. He discusses such questions as: How does a scientist decide when an observation is “true”? What are the differences between inductive and deductive procedures? What is a raw “fact”? He also demonstrates the use of a micro-projector, and shows more views of amoeba.

157. The Smoke-Filled Room and Mr. Throttlebottom (29:17)

Date:
1956
Summary:
Discusses the national party convention as a nominating device. Considers control of the convention, the convention as a "sane" method for choosing candidates, and the nomination of the vice-presidential candidates. (KETC) Kinescope.

158. The smoke-filled room and Mr. Throttlebottom (29:17)

Date:
1956
Summary:
Discusses the national party convention as a nominating device. Considers control of the convention, the convention as a "sane" method for choosing candidates, and the nomination of the vice-presidential candidates. (KETC) Kinescope.

159. The Sonata (29:48)

Date:
1956
Summary:
Discusses the origin and development of the sonata form and explains its construction. Includes musical illustrations by Schumann, Haydn, Schubert, and Franck.

160. The Song-Form (29:19)

Date:
1956
Summary:
Defines and discusses "song-form" in music. Illustrative works include B Major Sonatina (Schubert), Norwegian Dance (Grieg), Sonata in D Major (Brahms), and Trio (Beethoven). (USC) Film.

161. The Sound of a Stradivarius (28:52)

Date:
1956
Summary:
Discusses and demonstrates the Stradivarius violin, the viola, and the cello. Explains the distinguishing features of the Stradivarius instruments being used and presents musical selections featuring each of the instruments in turn. Music includes: Beethoven, Serenade from Trio, Paganini, Caprice; Dohnanyi, Serenade from Trio; and Bach, Bourree from C Major Suite. (Arts and Audiences, Inc.) Film.

162. The story of printing : the letterpress (28:47)

Date:
1956
Summary:
The Finder shows us how basic printing is in our lives by bringing before the camera a variety of things which are printed—stamps, billboards, toys, milk bottles, tin cans and plastic curtains. He goes on to investigate letterpress, the oldest printing method invented by Gutenberg 500 years ago. It is still one of the widely used printing methods.

163. The Toddler (28:56)

Date:
1956
Summary:
Describes the child in his second and third years. Stresses importance of play, vocabulary development, the nap and bed-time ritual, and the development of possessiveness and self-assertion. Shows some of the activities of children in this age group. (WQED) Kinescope.

164. The universe (29:55)

Date:
1956
Summary:
Dr. Otto Struve, director of the Leuscher Observatory in Berkeley and the first man to prove that stars rotate on their axes, is Dr. Seaborg’s guest on this program. Hydrogen is rare and helium is positively scarce on earth but these two elements alone make up 99 percent of the universe as a whole. Dr. Seaborg and his guest attempt to explain this phenomenon and other topics such as the creation of the universe, the emptiness of “empty space,” and the ways in which astronomers unravel the secrets of the cosmos. The viewers also is taken on a journey of exploration in outer space with our host and Dr. Struve as they explore the sun, the Milky Way, and distant galaxies, all illustrated with remarkable astro-photos.

165. The unlucky traveler (29:43)

Date:
1956
Summary:
Professor Kraemer reads from an illustrated account by an Egyptian envoy, written in 1200 BC, who traveled to Syria at a time when law and order within the Egyptian empire were in a state of corruption. The account stresses the indignities suffered by a traveler.

167. The wheat farmer (second edition) (13:35)

Date:
1956
Summary:
Shows the raising and harvesting of a crop of wheat by a family in Kansas. Pictures plowing, harrowing, and planting in the late summer along with a variety of activities in which the wheat farmer engages. Dramatizes the struggle to get the crop in before an impending hail storm and reveals the risks involved in wheat farming.

168. The woodcock (07:06)

Date:
1956
Summary:
Analyzes the characteristics, habits, and range of this elusive night-feeding game bird.

169. Theme and Variations (29:51)

Date:
1956
Summary:
Discusses and demonstrates theme and variations and traces the development of this musical form. Illustrations include variations of the Vintner's Daughter, and the "Trout-Quintet," played in its entirety by the Paganini Quartet, with piano. (USC) Film.

170. This land of ours : Indiana (09:29)

Date:
1956
Summary:
Presents the historical, geographical, industrial, and scenic highlights of the state, including the cities of Indianapolis, Fort Wayne, and South Bend. Also shows Indiana, Purdue, and Notre Dame universities, and manufacturing, industrial, and agricultural centers.

171. Wellmet House (29:30)

Date:
19uu
Summary:
Explains that Wellmet House attempts to rehabilitate the mentally ill not by gaining conforming behavior but by helping them relate to other people in natural and unstructured ways. Points out that half of the residents are mentally ill and the other half are college students from nearby universities who staff Wellmet House. Emphasizes the need for each patient to find individual expression. Shows patients and staff at dinner, parties, the local pub, and a house meeting.

172. What Is Art? (29:18)

Date:
1956
Summary:
Defines art by discussing its distinguishing qualities. Differentiates between art and artifact. Shows a variety of art objects and paintings and contrasts art and artifact by playing two musical selections. (Hofstra College and WOR-TV) Kinescope.

173. What makes a "good" candidate? (28:26)

Date:
1956
Summary:
Discusses the characteristics of a "good" candidate in terms of age, religion, and home state. Points out that men from populous states stand the best chance of receiving the nomination. Also discusses favorite sons, dark horse candidates, and the nomination of candidates previously defeated.

174. What the Future Holds (29:43)

Date:
1956
Summary:
This final program on the series is a “crystal ball” attempt to look into the future and answer the question, “Where is American art going?” A panel of well-known American figures in American art assists Dr. Preston in an attempt to select those elements in today’s painting which may well be termed characteristic of this era by later generations and to trace out the lines of development which will determine the future.

175. What we laugh at (29:37)

Date:
1956
Summary:
Going more deeply into the how and why of laughter, Dr. Feinberg discusses international jokes and tells how they originated. A clown routine, so common in international jokes, is demonstrated and analyzed.

176. Where do prejudices come from? (2:02:10)

Date:
1956
Summary:
In this concluding program on prejudices, the delegates stress some of the similarities between nations represented in the Forum group. These include Switzerland-Germany, common language and literature; Switzerland-Israel, multilingual country and neutrality; Switzerland-Finland, winter sports, neutrality; Germany-Israel, anti-Semitism in Germany, anti-German feeling in Israel; and Israel-Egypt, struggle to develop the desert, find water, be independent of foreign influence, and solve problems of refugees.

177. Why We Laugh (29:37)

Date:
1956
Summary:
Outlines and discusses various theories of humor, and presents examples of laughter created to illustrate each theory. Shows, through the use of a polygraph, that physiological changes occur in various parts of the body when a person laughs. (WOI-TV) Kinescope.

178. Witness (29:36)

Date:
1956
Summary:
Discuss the book, Witness, by Whittaker Chambers. Examines the content of this autobiographical work and the reasons why it was written. Appraises the significance of the book as a source for historians and as literature.

179. Work (29:32)

Date:
1956
Summary:
Shows how to choose a job by first knowing one's self as revealed by performance in intelligence, aptitude, and personality tests, by learning the characteristics of different jobs, and by fitting these two together. Illustrates these steps by following a series of counseling sessions between a counselor and a counselee. (KOMU-TV) Kinescope.

180. World Enough and Time (29:49)

Date:
1956
Summary:
Discusses World Enough and Time by Robert Penn Warren. Outlines the plot, briefly sketches the characters, and appraises the literary form of this novel. Identifies and examines ides embodied in this work and indicates the author's serious concern with them. (Syracuse University) Kinescope.

181. World War II prologue, U.S.A. (28:29)

Date:
1956
Summary:
Reviews, through documentary scenes taken from the National Archives, the historic events which led to the entry of the United States into World War II. Records the failure of the League of Nations to take strong action against the aggressive acts of Japan, Italy, and Germany. Highlights the war of nerves, the successive Axis aggression, U.S. Neutrality Acts, the various agreements and pacts, and the declaration of war by England, France, and the United States. Documentary of events leading to United States entry to World War II. Different stages through which American public opinion passed as events in Europe took place are described.

182. American Cancer Society "PSA" (00:59)

Date:
19uu
Main contributors:
American Cancer Society
Summary:
A public service announcement for the American Cancer Society in which a doctor walks down a hospital corridor while addressing the camera about how money raised for cancer research is being spent. Submitted for the Clio Awards.

183. American Cancer Society [unknown title] (00:59)

Date:
19uu
Main contributors:
American Cancer Society
Summary:
A public service announcement from the American Cancer Society in which a man buying cigarettes from a vending machine is juxtaposed with shots of casino games, rolling dice, and a horse race. The vending machine dispenses a carton of cigarettes as an offscreen male narrator states, "You lose." Submitted for the Clio Awards.

184. American Cancer Society, New York Division "PSA" (00:59)

Date:
19uu
Main contributors:
American Cancer Society, New York Division
Summary:
A public service announcement from the American Cancer Society in which a woman takes a shower while an offscreen female narrator urges viewers to give themselves a monthly breast self-examination. Submitted for the Clio Awards.

185. American Institute of Architects "PSA" (00:57)

Date:
19uu
Main contributors:
American Institute of Architects
Summary:
A public service announcement from the American Institute of Architects (AIA) in which the song "America the Beautiful" plays ironically over still images of trash, poverty, and destitution in an inner city ghetto. An offscreen male narrator says that if the viewer does not think the song and pictures go together, they need to "change the pictures." The narrator states that the AIA is "trying to" enact this change. Submitted for the Clio Awards.

186. Arco & Sinclair "PSA" (01:01)

Date:
19uu
Main contributors:
Atlantic Richfield Company, Sinclair Oil
Summary:
A public service announcement from the Atlantic Richfield oil company (ARCO) announcing their acquisition of Sinclair Oil and phasing out of Sinclair's dinosaur logo. The ad features an animation of a dinosaur telling an ARCO executive that he is retiring to live in Miami. As the dinosaur leaves, an offscreen male narrator states that the end of one era means the beginning of another. Submitted for the Clio Awards.

187. [Baskin-Robbins] (01:01)

Date:
19uu
Main contributors:
Baskin-Robbins
Summary:
An advertisement for Baskin-Robbins 31 Flavors ice cream in which a variety of animated characters try different flavors while a narrator describes the company's offerings.

188. [Beatrice Foods : Meadow Gold] (01:01)

Date:
19uu
Main contributors:
Beatrice Foods
Summary:
An advertisement for Beatric Foods Meadow Gold ice cream in which a narrator drops scoops of three flavors of ice cream from the top of the Leaning Tower of Piza in order to determine the bounce quality of each variety, and a boy runs to the bottom and takes one of the scoops into a dish and eats it.

189. Dr. Pinel unchains the insane (25:03)

Date:
1956
Main contributors:
Bernard Girard, James Fonda, Shirley Gordon, Michael Ross, Henry Corden, Lou Krugman, Gene Roth, William Hayden, Ernest Sarracino, Peter Brocco, Lewis Charles, Todd Hunter, Grant Holcomb, Walter Cronkite, Walter Blake, Sidney Van Keuren, Ed Fitzgerald, Budd Small, William Ferrari, Richard Dixon, Rudy Butler, Frank Webster, Joel Moss, Robert B. Harris, Jack P. Pierce, Carmen Dirigo, CBS Television, The National Association for Mental Health, Inc.
Summary:
Uses a dramatized, "on-the-scene" news type of interviewing and documentary reporting to present the story of how Dr. Pinel fought for improved treatment of the insane. Describes his principles that the insane were sick people and should be treated as such, not as wild beasts. Shows some of the opposition he received from officials and the townspeople when he unchained the insane.

191. Bugles "Supermarket" (01:11)

Date:
19uu
Main contributors:
Bugles
Summary:
An advertisement for Bugles snack food in which a narrator describes the plot by potato chips to keep Bugles away from consumers in the supermarket.

192. Stag Beer "Operation Payback" (00:29)

Date:
19uu
Main contributors:
Carling Brewing Company
Summary:
A public service announcement from Stag beer in which a group of elderly women collect and crush aluminum cans, while an offscreen male narrator describes how the company will pay one-half cent per can dropped off at Stag recycling centers. Submitted for the Clio Awards.

193. Citizens for Clean Air "PSA" (00:59)

Date:
19uu
Main contributors:
Citizens for Clean Air
Summary:
A public service announcement from the Citizens for Clean Air in which the close-up and audio of a man breathing overlays shots of cars, planes, factory chimneys, and other sources of air pollution. An offscreen male narrator describes the many kinds of pollutants in the air we breathe and urges the viewer to write to the organization's address. Submitted for the Clio Awards.

194. [Wesley's Quaker Maid] (01:01)

Date:
19uu
Main contributors:
Clio Awards Collection
Summary:
An advertisement for Wesley's Quaker Made ice cream in which a man eats the product and tells the viewer that they must taste it.

195. Dairy Queen : family road trip (01:02)

Date:
19uu
Main contributors:
Dairy Queen
Summary:
An advertisement for Dairy Queen ice cream in which a family takes a road trip and the parents forget their son at the Dairy Queen, and they travel back to find him enjoying a sundae.

196. Dairy Queen : mailman (01:01)

Date:
19uu
Main contributors:
Dairy Queen
Summary:
An advertisement for Dairy Queen ice cream in which a mailman takes a break to eat a banana split and laughs as a dog tries to perform tricks in order to eat some of the ice cream.

197. Dairy Queen : teen idol (01:01)

Date:
19uu
Main contributors:
Dairy Queen
Summary:
An advertisement for Dairy Queen ice cream in which a Monkees-esque teen idol runs from a group of fans and travels to the Dairy Queen and feels refreshed.