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Describes the importance of industrial research in satisfying consumer needs and meeting competition. Shows through animation the large expenditure of time and money that has gone into the development of nylon, as well as into unsuccessful attempts to develop new products.
An advertisement for Baskin-Robbins 31 Flavors ice cream in which a variety of animated characters try different flavors while a narrator describes the company's offerings.
An advertisement for Beatric Foods Meadow Gold ice cream in which a narrator drops scoops of three flavors of ice cream from the top of the Leaning Tower of Piza in order to determine the bounce quality of each variety, and a boy runs to the bottom and takes one of the scoops into a dish and eats it.
An advertisement for Hood Ice Cream in which a narrator describes the product over scenes of fruits and other ingredients being prepared for processing.
An advertisement for Lawson's Butter Pecan ice cream in which a narrator tells a man that he should do one remarkable thing each day and eat the product.
An advertisement for Maple Lane Chocolate Milk in which a narrator discusses how the product is made over scenes of people reaching for various chocolates.