2. [Baskin-Robbins] (01:01)

Date:
19uu
Main contributors:
Baskin-Robbins
Summary:
An advertisement for Baskin-Robbins 31 Flavors ice cream in which a variety of animated characters try different flavors while a narrator describes the company's offerings.

3. [Beatrice Foods : Meadow Gold] (01:01)

Date:
19uu
Main contributors:
Beatrice Foods
Summary:
An advertisement for Beatric Foods Meadow Gold ice cream in which a narrator drops scoops of three flavors of ice cream from the top of the Leaning Tower of Piza in order to determine the bounce quality of each variety, and a boy runs to the bottom and takes one of the scoops into a dish and eats it.

4. [Hood] (01:02)

Date:
19uu
Main contributors:
Hood Ice Cream
Summary:
An advertisement for Hood Ice Cream in which a narrator describes the product over scenes of fruits and other ingredients being prepared for processing.

5. [Hood] (01:01)

Date:
19uu
Main contributors:
Hood Ice Cream
Summary:
An advertisement for Hood Lucky Lolly in which a boy eats the product, an ice cream bar with a lollipop in the middle, on the playground.

6. [Lawson's] (01:02)

Date:
19uu
Main contributors:
Lawson's
Summary:
An advertisement for Lawson's Butter Pecan ice cream in which a narrator tells a man that he should do one remarkable thing each day and eat the product.

7. [Maple Lane : chocolate milk] (01:01)

Date:
19uu
Main contributors:
Maple Lane
Summary:
An advertisement for Maple Lane Chocolate Milk in which a narrator discusses how the product is made over scenes of people reaching for various chocolates.

10. [Wesley's Quaker Maid] (01:01)

Date:
19uu
Main contributors:
Clio Awards Collection
Summary:
An advertisement for Wesley's Quaker Made ice cream in which a man eats the product and tells the viewer that they must taste it.

12. American Cancer Society "PSA" (00:59)

Date:
19uu
Main contributors:
American Cancer Society
Summary:
A public service announcement for the American Cancer Society in which a doctor walks down a hospital corridor while addressing the camera about how money raised for cancer research is being spent. Submitted for the Clio Awards.

13. American Cancer Society [unknown title] (00:59)

Date:
19uu
Main contributors:
American Cancer Society
Summary:
A public service announcement from the American Cancer Society in which a man buying cigarettes from a vending machine is juxtaposed with shots of casino games, rolling dice, and a horse race. The vending machine dispenses a carton of cigarettes as an offscreen male narrator states, "You lose." Submitted for the Clio Awards.

14. American Cancer Society, New York Division "PSA" (00:59)

Date:
19uu
Main contributors:
American Cancer Society, New York Division
Summary:
A public service announcement from the American Cancer Society in which a woman takes a shower while an offscreen female narrator urges viewers to give themselves a monthly breast self-examination. Submitted for the Clio Awards.

15. American Institute of Architects "PSA" (00:57)

Date:
19uu
Main contributors:
American Institute of Architects
Summary:
A public service announcement from the American Institute of Architects (AIA) in which the song "America the Beautiful" plays ironically over still images of trash, poverty, and destitution in an inner city ghetto. An offscreen male narrator says that if the viewer does not think the song and pictures go together, they need to "change the pictures." The narrator states that the AIA is "trying to" enact this change. Submitted for the Clio Awards.

16. Arco & Sinclair "PSA" (01:01)

Date:
19uu
Main contributors:
Atlantic Richfield Company, Sinclair Oil
Summary:
A public service announcement from the Atlantic Richfield oil company (ARCO) announcing their acquisition of Sinclair Oil and phasing out of Sinclair's dinosaur logo. The ad features an animation of a dinosaur telling an ARCO executive that he is retiring to live in Miami. As the dinosaur leaves, an offscreen male narrator states that the end of one era means the beginning of another. Submitted for the Clio Awards.

18. As Our Boyhood Is (17:03)

Date:
1943
Main contributors:
See Other Contributors
Summary:
Shows the development of Negro education. Emphasizes that such a development was slow and difficult from the schoolhouse with broken windows and the teachers only a few steps ahead of the pupils to the modern school which spreads its influence beyond the confines of its four walls through training 9in home economics, machine shop, and handicrafts. Ends with shots of Negroes in universities, as surgeons and nurses in hospitals, and in the Army.

19. As Our Boyhood Is (17:03)

Date:
1943
Main contributors:
See Other Contributors
Summary:
Shows the development of Negro education. Emphasizes that such a development was slow and difficult from the schoolhouse with broken windows and the teachers only a few steps ahead of the pupils to the modern school which spreads its influence beyond the confines of its four walls through training 9in home economics, machine shop, and handicrafts. Ends with shots of Negroes in universities, as surgeons and nurses in hospitals, and in the Army.

20. Atacama Desert (16:43)

Date:
1943
Main contributors:
United States Information Agency, United States. Office of the Coordinator of Inter-American Affairs
Summary:
Begins with a brief geography lesson to orient North American viewers to the size and climate of Chile. Scenes of indigenous shepherding in desert villages are followed by a visit to the Christmas celebration of the Virgin of Andecollo. Scenes at a giant open-pit copper mine at Chuquicamata show the extraction process from blasting ore to refining. Narration states that the Atacama holds the world's largest source of nitrate; a history of this lucrative industry is summarized. The mineral riches of the region go to market at the sea ports of Tocapilla and Antofagasta. The wealth from Chile's natural resources are shown accruing in the prosperous, modern cities of Valparaiso and Santiago.

23. Bill Jack vs. Adolf Hitler (18:11)

Date:
1943
Summary:
Shows how the Jack and Heintz Company, in Cleveland, greatly increased its output during World War II through improved personnel policies.

25. Brazil's fishing school (15:38)

Date:
1943
Summary:
Tells the story of President Vargas' favorite project, the Marambaia Fishing School, located fifty miles south of Rio de Janeiro and facing on the Bay of Ilha Grande. Illustrates how the unique project trains Brazilian boys in such fishing arts as handling and building small boats, making and repairing nets, and catching all sorts of fish from sardines to sharks.

26. Brazilian Quartz Goes to War (10:04)

Date:
1943
Main contributors:
United States Information Agency, United States. Office of the Coordinator of Inter-American Affairs
Summary:
The value of Brazilian quartz to the allied war effort is shown as narration proclaims "two-way radio is the one really new instrument in the armory of warfare." Explains the value of quartz in radio communication, showing how a wafer of its crystal makes possible the simultaneous broadcasting of many stations without overlapping. The film emphasizes the necessity for international cooperation in the war effort. Shows quartz mining in Brazil: pictures the hard manual labor involved in mining Brazilian quartz, the inspection, the exportation of most of it to the United States, and the laboratory cutting of it to fit the complex instruments of World War II. Personages: President Roosevelt, Brazilian President Vargas, Joseph Stalin, General Marshall, and Madame Chiang Kai-shek (see U.S. National Archives and Records Administration catalog record http://research.archives.gov/description/40254).

27. Brazilian quartz goes to war (10:47)

Date:
1943
Summary:
Emphasizes the role quartz plays in war communications, showing how a wafer of its crystal makes possible the simultaneous broadcasting of many stations without overlapping. Pictures the hard manual labor involved in mining Brazilian quartz, the inspection, the exportation of most of it to the United States, and the laboratory cutting of it to fit the complex instruments of World War II.

29. Bugles "Supermarket" (01:11)

Date:
19uu
Main contributors:
Bugles
Summary:
An advertisement for Bugles snack food in which a narrator describes the plot by potato chips to keep Bugles away from consumers in the supermarket.

31. Citizens for Clean Air "PSA" (00:59)

Date:
19uu
Main contributors:
Citizens for Clean Air
Summary:
A public service announcement from the Citizens for Clean Air in which the close-up and audio of a man breathing overlays shots of cars, planes, factory chimneys, and other sources of air pollution. An offscreen male narrator describes the many kinds of pollutants in the air we breathe and urges the viewer to write to the organization's address. Submitted for the Clio Awards.

33. Crops For Combat (09:35)

Date:
1943
Main contributors:
United States. Department of Agriculture, United States. Department of Agriculture. Agricultural Adjustment Agency
Summary:

34. Dairy Queen : family road trip (01:02)

Date:
19uu
Main contributors:
Dairy Queen
Summary:
An advertisement for Dairy Queen ice cream in which a family takes a road trip and the parents forget their son at the Dairy Queen, and they travel back to find him enjoying a sundae.

35. Dairy Queen : mailman (01:01)

Date:
19uu
Main contributors:
Dairy Queen
Summary:
An advertisement for Dairy Queen ice cream in which a mailman takes a break to eat a banana split and laughs as a dog tries to perform tricks in order to eat some of the ice cream.

36. Dairy Queen : teen idol (01:01)

Date:
19uu
Main contributors:
Dairy Queen
Summary:
An advertisement for Dairy Queen ice cream in which a Monkees-esque teen idol runs from a group of fans and travels to the Dairy Queen and feels refreshed.

37. Discipline: Giving Orders (13:49)

Date:
1943
Main contributors:
United States Navy, Division of Personnel Supervision and Management, United States Navy Bureau of Aeronautics, Atlas Educational Film Company
Summary:
U.S. Navy training film intended to instruct managers how to maintain workplace discipline effectively. Dramatic scenarios contrast ineffective managerial styles with better approaches. Stresses the importance of disciplining a worker properly and giving orders clearly. Shows the results obtained in an office where emphasis is placed on gaining the workers' confidence. Narration states that "we are engaged in a war in which time is a weapon." Women clerical workers are shown gossiping until their boss enters the room, as the narrator points out that "hours are wasted in every day of the year" in many workplaces. The film shows that the remedy for this waste is to maintain discipline, and recommends that "a good supervisor steers a course between harshness and leniency."

38. Elements of electrical circuits (10:46)

Date:
1943
Summary:
Demonstrates the concept that electric current is a flow of electrons controlled by circuits. Describes have electrical circuits. Describes home electrical circuits and illustrates a short circuit caused by faculty insulation. Reveals functions of conductors and insulators, and measurements of electric flow by application of Ohm's law. Explains Ohm's law in terms of resistance, current, and electromotive force. For junior and senior high school, and adult groups.

39. Evening care (07:08)

Date:
1943
Summary:
Stresses that the obligation of each hospital corpsman in the Navy is to be cheerful and make each patient comfortable. Demonstrates an alcohol rub which will prevent pressure sores.

40. Farmer At War (10:55)

Date:
1943
Main contributors:
Office of War Information, Bureau of Motion Pictures, The War Activities Committee of the Motion Picture Industry
Summary:
Shows how Pennsylvania Dutch communities of Lancaster County, Pennsylvania solved farming problems caused by the war. Emphasizes that the population is largely of German ancestry. Extra physical effort and cooperative farming compensate for shortages of manpower and machinery. Shows farmers doing farm chores, such as milking, feeding, and picking corn without the labor of young men gone to war. A cooperative meets and discusses sharing of scarce farm machinery after church. Contains scenes of farm life in the homes of several farmers. Profile of farmer Moses Zimmerman shows how increased production is being achieved with less farm labor, families are adopting to food rationing.

41. Film Communique [second issue] (20:05)

Date:
1943
Main contributors:
The Signal Corps : produced by, Combat film units of Army Airforces, United States Navy
Summary:
Second issue of the Film Communique series. Includes two short segments: A Day With the A-36's Follows through a day with the A-36 a lightweight attack bomber - adapted from the P-51 Mustang. Shows glimpses of the ground life of the men who service and fly the planes. Footage shot from plane-mounted cameras on a bombing mission against Nazi targets in Sicily. Report From Berlin Excerpts of a captured German newsreel, showing Nazi rallies and government ceremonies. Reports on war industry exceeding production goals, with scenes from factories, shipyards and munitions production. Narrated commentary presents the film to U.S. war workers in order that they see the face and production capabilities of the enemy, spoken English translation follows German newsreel narration.

42. Film Communique [third issue] (20:20)

Date:
1943
Main contributors:
The Signal Corps : produced by ; Combat film units of Army Airforces, United States Navy
Summary:
Third issue of the Film Communique series. Composed of five short segments: Hitting the Beach features the LST tank landing craft, shows the unloading of supplies on a captured beachhead. Concludes with footage of LST under attack by enemy bombers. Dog Fight shows U.S. P-47 fighter planes accompanying bombing runs over Europe. Preparation and takeoff from British airfields, footage captured by wing-mounted cameras of dogfight with German aircraft. Sunday Morning a religious service given on a tropical beach on Guadalcanal Island, without commentary. Casey Jones Goes G.I. Depicts the destruction of Axis railroad trains, stations and road beds. Explains that occupying Allied forces must repair the railroads for their own use. Recognizes the role of Army railroad men, depicting the assembly of a steam locomotive that had been shipped to Europe in pieces. Hitting The Silk Shows General MacArthur preparing for the invasion of Lei Island by paratroops. Details preparation of large invasion force, footage of parachuting over Japanese-held island. Narration concludes: "one of these days they'll be landing in a field just outside Tokyo."

43. Film Communique: Fourth Issue (20:25)

Date:
1943
Main contributors:
The Signal Corps : produced by, Combat film units of Marines, Army Airforces, United States Navy
Summary:
Addressed to "the men and women of American Industry," the Film Communique series reports on military accomplishments to an audience of domestic workers producing materials for war. Composed of three short segments: Aerial Techniques details the U.S. bombing of Japanese targets in Hansa Bay, Wewak and Rabaul. Explains the parachute fragmentation or "ParaFrag" bombing techniques used. Footage of fighter-plane combat in the Pacific theater taken from gun sight aiming point cameras (titled GSAP cameras). Narration gives tallies of Japanese planes, ships and soldiers destroyed. Roll of Honor praises the work of an African-American unit, the "men of Munda," using heavy machinery to repair an airfield at Point Munda in the Solomon Islands. Fifth Army shows General Mark Clark leading the Fifth Army advance from Salerno, Italy, across the Volturno River, toward Rome.

45. Foremost : big dip (01:02)

Date:
19uu
Main contributors:
Foremost
Summary:
An advertisement for Big Dip "ice milk" in which an animated man tells an ice cream scoop about the product and the scoop creates a sculpture of the Eifel Tower out of the ice milk.

46. General Electric "Men Helping Man" (01:03)

Date:
19uu
Main contributors:
General Electric
Summary:
An advertisement for General Electric garbage disposals in which an offscreen male narrator describes the disease risk from common houseflies and how the town of Jasper, Indiana eradicated most of their flies through reforming garbage collection and installing GE kitchen disposals. Close-ups of flies and footage of Jasper accompany the narration. Submitted for the Clio Awards.

47. General Electric "Men Helping Man" (01:30)

Date:
19uu
Main contributors:
General Electric
Summary:
An advertisement for General Electric in which actor and Native American chief Dan George talks about the significance of Lake Tahoe to his people. An offscreen male narrator discusses how General Electric's sewage treatment systems allow Lake Tahoe to remain one of the cleanest lakes in the world. Submitted for the Clio Awards.

48. General Motors "GM Is Doing It" (01:01)

Date:
19uu
Main contributors:
General Motors
Summary:
An advertisement for General Motors in which a male narrator describes the company's initiative in designing a windshield that can withstand the impact of stones. Two test drives, first with a regular windshield and the second with GM's more damage-resistant windshield, are demonstrated, and the narrator argues that the new windshields are further proof that GM cares about keeping consumer repair costs down. Submitted for the Clio Awards.

49. Glass Container Manufacturers Institute "Make Love, Not Litter" (01:00)

Date:
19uu
Main contributors:
Glass Container Manufacturers Institute
Summary:
A public service announcement from the Glass Container Manufacturers Institute in which a young man and woman leave various forms of litter around a city as they have fun on a date. An offscreen male narrator implores the viewer on behalf of glass manufacturers to "make love, not litter" and "keep America beautiful." Submitted for the Clio Awards.

50. Glass Container Manufacturers Institute "PSA" (01:03)

Date:
19uu
Main contributors:
Glass Container Manufacturers Institute
Summary:
A public service announcement from the Glass Container Manufacturers Institute in which an offscreen narrator describes the steps for how recycled glass is processed and formed into new products over shots from a recycling plant and an automated bottling assembly line. The narrator tells the viewer that the bottle they used last week may form part of the future bottle they will use next week. Submitted for the Clio Awards.