2. [Baskin-Robbins] (01:01)

Date:
19uu
Main contributors:
Baskin-Robbins
Summary:
An advertisement for Baskin-Robbins 31 Flavors ice cream in which a variety of animated characters try different flavors while a narrator describes the company's offerings.

3. [Beatrice Foods : Meadow Gold] (01:01)

Date:
19uu
Main contributors:
Beatrice Foods
Summary:
An advertisement for Beatric Foods Meadow Gold ice cream in which a narrator drops scoops of three flavors of ice cream from the top of the Leaning Tower of Piza in order to determine the bounce quality of each variety, and a boy runs to the bottom and takes one of the scoops into a dish and eats it.

4. [Hood] (01:02)

Date:
19uu
Main contributors:
Hood Ice Cream
Summary:
An advertisement for Hood Ice Cream in which a narrator describes the product over scenes of fruits and other ingredients being prepared for processing.

5. [Hood] (01:01)

Date:
19uu
Main contributors:
Hood Ice Cream
Summary:
An advertisement for Hood Lucky Lolly in which a boy eats the product, an ice cream bar with a lollipop in the middle, on the playground.

6. [Lawson's] (01:02)

Date:
19uu
Main contributors:
Lawson's
Summary:
An advertisement for Lawson's Butter Pecan ice cream in which a narrator tells a man that he should do one remarkable thing each day and eat the product.

7. [Maple Lane : chocolate milk] (01:01)

Date:
19uu
Main contributors:
Maple Lane
Summary:
An advertisement for Maple Lane Chocolate Milk in which a narrator discusses how the product is made over scenes of people reaching for various chocolates.

9. [Paul's birthday and planes #1--Wilkinson family] (04:18)

Date:
1940
Summary:
Paul Freeman Wilkinson's birthday party. Wilkinson is the nephew of Bernadine Bailey through her sister, Joy. A group of young boys sits around a table eating cake and blowing balloons before going outside to play in the yard. The film also features footage of Air Force and commercial planes taking off in an airfield.

10. [Paul's birthday and planes #2--Wilkinson family] (04:19)

Date:
1940
Summary:
Similar content to [Paul's birthday and planes #1--Wilkinson family]. The film begins with footage of Air Force planes and men marching in an airfield. Next the camera captures scenes of a waterway taken from a boat. Cut to Paul Freeman Wilkinson's birthday party. Wilkinson is the nephew of Bernadine Bailey through her sister, Joy. Paul and 3 friends enjoy a picnic. The same larger group of boys from [Paul's birthday and planes #1] is seen playing games in the yard and gathering around the Wilkinson's chicken coop.

13. [Wesley's Quaker Maid] (01:01)

Date:
19uu
Main contributors:
Clio Awards Collection
Summary:
An advertisement for Wesley's Quaker Made ice cream in which a man eats the product and tells the viewer that they must taste it.

14. Airscrew (21:07)

Date:
1940
Main contributors:
Tharp, Grahame, 1912-
Summary:
This short nonfiction film depicts the intensive testing that goes into developing and producing aircraft propellers. It opens with the whirring or propeller blades. Animated diagrams show how the bite of the propeller moves it through the air and how the pitch determines the size of the bite. A trip through an airplane factory shows the manufacture of a satisfactory alloy. The rest of the process is painstaking hand work interspersed with dozens of careful inspections. The operation of the variable pitch mechanism and its use in taking off and cruising is shown. Then the propeller is assembled the complete job is tested for balance.

15. American Cancer Society "PSA" (00:59)

Date:
19uu
Main contributors:
American Cancer Society
Summary:
A public service announcement for the American Cancer Society in which a doctor walks down a hospital corridor while addressing the camera about how money raised for cancer research is being spent. Submitted for the Clio Awards.

16. American Cancer Society [unknown title] (00:59)

Date:
19uu
Main contributors:
American Cancer Society
Summary:
A public service announcement from the American Cancer Society in which a man buying cigarettes from a vending machine is juxtaposed with shots of casino games, rolling dice, and a horse race. The vending machine dispenses a carton of cigarettes as an offscreen male narrator states, "You lose." Submitted for the Clio Awards.

17. American Cancer Society, New York Division "PSA" (00:59)

Date:
19uu
Main contributors:
American Cancer Society, New York Division
Summary:
A public service announcement from the American Cancer Society in which a woman takes a shower while an offscreen female narrator urges viewers to give themselves a monthly breast self-examination. Submitted for the Clio Awards.

18. American Institute of Architects "PSA" (00:57)

Date:
19uu
Main contributors:
American Institute of Architects
Summary:
A public service announcement from the American Institute of Architects (AIA) in which the song "America the Beautiful" plays ironically over still images of trash, poverty, and destitution in an inner city ghetto. An offscreen male narrator says that if the viewer does not think the song and pictures go together, they need to "change the pictures." The narrator states that the AIA is "trying to" enact this change. Submitted for the Clio Awards.

19. Arco & Sinclair "PSA" (01:01)

Date:
19uu
Main contributors:
Atlantic Richfield Company, Sinclair Oil
Summary:
A public service announcement from the Atlantic Richfield oil company (ARCO) announcing their acquisition of Sinclair Oil and phasing out of Sinclair's dinosaur logo. The ad features an animation of a dinosaur telling an ARCO executive that he is retiring to live in Miami. As the dinosaur leaves, an offscreen male narrator states that the end of one era means the beginning of another. Submitted for the Clio Awards.

20. Argentina (people of Buenos Aires) (10:56)

Date:
1940
Main contributors:
Erpi Classroom Films Inc., Earle K. James
Summary:
Buenos Aires, the commercial, financial, and industrial hub of predominantly agricultural Argentina. A grain broker and a packing plant employee, with the family of the latter, are introduced as representative city-dwellers. The vast pampas regions, the source of Argentina's agricultural wealth; the dependence of the city on the rural hinterland. Spanish dialogue is periodically incorporated into the film story. An instructional sound film.

24. Blessings of Grass (20:33)

Date:
1940
Main contributors:
United States. Department of Agriculture, United States. Department of Agriculture. Forest Service
Summary:
Introduced as "the story of cattle grazing in the national forest," the film depicts cooperation between the Forest Service and local ranchers to manage the grazing of herds on public land. Original USDA catalog entry states: "Range management in the western national forests. Shows how to perpetuate grazing lands by protecting them from overuse by livestock and thus insure the income of ranchers and communities dependent on the livestock and grazing industry for a living" (Motion Pictures of the United States Department of Agriculture, 1945, 41). Depicts rounding up, branding and inoculating cattle in preparation for driving from private range land to National Forest. Shows duties of Forest Rangers, including monitoring fences and health of grasses. Cutting, raking and stacking of hay using mostly horse-drawn implements is shown. Concludes by showing that U.S. Forest Service range management has helped western "cow towns" to prosper and grow.

25. Block That Termite (19:43)

Date:
1940
Main contributors:
United States. Department of Agriculture. Bureau of Entomology and Plant Quarantine
Summary:
A presentation of the Bureau of Entomology and Plant Quarantine's code for the prevention of termite infestation. Using animated diagrams and detailed photography of actual termite infestations, the film educates builders and homeowners in inspection, remediation and prevention methods. Poor construction practices invite the ravages of these devastating insects. The film shows how buildings can be protected from further damage and points to be observed undertaking new construction. "It costs us 50 million dollars a year to feed the termites, it costs far less to block them," concludes the narrator.

26. Boy in court (10:38)

Date:
1940
Summary:
Shows how intelligent probation can change a boy's attitude and conduct. In company with his gang, Johnny steals a car, which is wrecked during the excitement of their get-away. What might have happened to the boy is realistically portrayed in a sequence of vivid police and prison scenes. What actually happens to him in a good juvenile court with well-organized probation service provides a stirring contrast. A plea for youth and justice.

28. Bugles "Supermarket" (01:11)

Date:
19uu
Main contributors:
Bugles
Summary:
An advertisement for Bugles snack food in which a narrator describes the plot by potato chips to keep Bugles away from consumers in the supermarket.

29. Children of China (11:19)

Date:
1940
Main contributors:
Erpi Classroom Films, inc., L. C. Goodrich
Summary:
Presents episodes from the home, school, and play life of children in a representative Chinese village. Traditional patterns of Chinese family life are portrayed. School training in loyalty to parents, together with home and community customs, reflects the influence of Chinese tradition on contemporary life. Recreational activities are shown, and Chinese dialogue is reproduced and interpreted.

30. Children of Switzerland (11:14)

Date:
1940
Main contributors:
Erpi Classroom Films Inc., Arthur I. Gates, Celeste C. Peardon
Summary:
Presents characteristic activities of a boy and girl living in the Swiss Alps. Follows them through the Alpine village as they watch the tourists and visit shops where clocks and woodcarvings are sold. Depicts them at home and as they accompany their mother on a long, steep climb up the mountain to the summer pasture where the father and brother are tending the cattle. An instructional sound film.

31. Chile : people of the country estates (11:07)

Date:
1940
Main contributors:
Encyclopaedia Britannica Films, Indiana University. Audio-Visual Center
Summary:
Shows Chilean mountains, deserts, glaciers, mines, ports, pastoral areas, and an estate in the agricultural Central Valley. Here the role of the estate is seen in relation to the visiting owner and his family, the farming population, and Chilean agriculture generally. On the family's return to Santiago, varied aspects of Chile's capital city are featured. Includes some Spanish dialogue.

32. Citizens for Clean Air "PSA" (00:59)

Date:
19uu
Main contributors:
Citizens for Clean Air
Summary:
A public service announcement from the Citizens for Clean Air in which the close-up and audio of a man breathing overlays shots of cars, planes, factory chimneys, and other sources of air pollution. An offscreen male narrator describes the many kinds of pollutants in the air we breathe and urges the viewer to write to the organization's address. Submitted for the Clio Awards.

33. Control of body temperature (11:00)

Date:
1940
Main contributors:
Erpi Classroom Films Inc., A.J. Carlson, F.J. Mullin, H.G. Swann
Summary:
Explains the regulation of body-temperature. Contrasts constant temperatures of warm-blooded animals with fluctuating temperatures of cold-blooded ones. Reveals the relationship of body heat to energy furnished by foods, and depicts the blood stream as a heat distributor. Illustrates body heat loss, and regulation by radiation, conduction, and evaporation. Depict the function of hypothalamus in regulating body temperature. For high school, college, and adult groups. Historical Summary: Explains the mechanism of body-temperature regulation by radiation, conduction, and evaporation. Contrasts the constant temperatures of warm-blooded animals with the fluctuating temperatures of cold-blooded ones. Reveals the relationship of body heat to energy furnished by foods, and depicts the blood stream as a heat distributor. Also shows the function of the hypothalamus in regulating body temperature.

34. Dairy Queen : family road trip (01:02)

Date:
19uu
Main contributors:
Dairy Queen
Summary:
An advertisement for Dairy Queen ice cream in which a family takes a road trip and the parents forget their son at the Dairy Queen, and they travel back to find him enjoying a sundae.

35. Dairy Queen : mailman (01:01)

Date:
19uu
Main contributors:
Dairy Queen
Summary:
An advertisement for Dairy Queen ice cream in which a mailman takes a break to eat a banana split and laughs as a dog tries to perform tricks in order to eat some of the ice cream.

36. Dairy Queen : teen idol (01:01)

Date:
19uu
Main contributors:
Dairy Queen
Summary:
An advertisement for Dairy Queen ice cream in which a Monkees-esque teen idol runs from a group of fans and travels to the Dairy Queen and feels refreshed.

39. Finding your life work (20:52)

Date:
1940
Summary:
Opens with a picture of a boy fishing and quickly leads up to the fact that, in getting a job, the baits required are personality, training, and experience. Then follows a discussion of these points: know yourself, study vocations, learn of contributions your local school can make to your training, coordinate mind and body, build character on a firm foundation, and believe in opportunity.

40. Foremost : big dip (01:02)

Date:
19uu
Main contributors:
Foremost
Summary:
An advertisement for Big Dip "ice milk" in which an animated man tells an ice cream scoop about the product and the scoop creates a sculpture of the Eifel Tower out of the ice milk.

41. General Electric "Men Helping Man" (01:03)

Date:
19uu
Main contributors:
General Electric
Summary:
An advertisement for General Electric garbage disposals in which an offscreen male narrator describes the disease risk from common houseflies and how the town of Jasper, Indiana eradicated most of their flies through reforming garbage collection and installing GE kitchen disposals. Close-ups of flies and footage of Jasper accompany the narration. Submitted for the Clio Awards.

42. General Electric "Men Helping Man" (01:30)

Date:
19uu
Main contributors:
General Electric
Summary:
An advertisement for General Electric in which actor and Native American chief Dan George talks about the significance of Lake Tahoe to his people. An offscreen male narrator discusses how General Electric's sewage treatment systems allow Lake Tahoe to remain one of the cleanest lakes in the world. Submitted for the Clio Awards.

43. General Motors "GM Is Doing It" (01:01)

Date:
19uu
Main contributors:
General Motors
Summary:
An advertisement for General Motors in which a male narrator describes the company's initiative in designing a windshield that can withstand the impact of stones. Two test drives, first with a regular windshield and the second with GM's more damage-resistant windshield, are demonstrated, and the narrator argues that the new windshields are further proof that GM cares about keeping consumer repair costs down. Submitted for the Clio Awards.

44. Glass Container Manufacturers Institute "Make Love, Not Litter" (01:00)

Date:
19uu
Main contributors:
Glass Container Manufacturers Institute
Summary:
A public service announcement from the Glass Container Manufacturers Institute in which a young man and woman leave various forms of litter around a city as they have fun on a date. An offscreen male narrator implores the viewer on behalf of glass manufacturers to "make love, not litter" and "keep America beautiful." Submitted for the Clio Awards.

45. Glass Container Manufacturers Institute "PSA" (01:03)

Date:
19uu
Main contributors:
Glass Container Manufacturers Institute
Summary:
A public service announcement from the Glass Container Manufacturers Institute in which an offscreen narrator describes the steps for how recycled glass is processed and formed into new products over shots from a recycling plant and an automated bottling assembly line. The narrator tells the viewer that the bottle they used last week may form part of the future bottle they will use next week. Submitted for the Clio Awards.

46. Goofer trouble (07:20)

Date:
1940
Main contributors:
Elvey, Maurice, 1887-1967
Summary:
"Short fictional film asking people to keep under cover during air raids. A group of English and Canadian fighter pilots report the number of German planes they have each shot down. The rivalry between the British and Canadian pilots is intense and later in the pilot's hut one of the English pilots is asked why he did not "kill" a German plane when he had the chance. He replies that the problem was "Goofer trouble". "Goofers" are seen leaving a shelter to watch a dog fight. Because these "Goofers" were in the street the pilot could not open fire without running the risk of hitting them."--British Film Institute website.

47. GT&E "Billboard" (02:00)

Date:
19uu
Main contributors:
GT&E
Summary:
An advertisement for General Telephone and Electronics by which a narrator describes the work of Sylvania Lighting while a rapid succession of shots play displaying various ways the products are used.

48. Health in war (13:19)

Date:
1940
Main contributors:
Jackson, Pat, 1916-2011
Summary:
"Offers revealing insights into the re-structuring of health services in London and elsewhere in Britain following the outbreak of WWII ... The film is broadly divided into three parts. The opening sequence looks at the advances made so far in the battle against sickness and disease, brought about through slum clearance, preventative and curative medicine and research. The middle section describes the re-organisation of existing services in preparation for air raid casualties, with the redeployment of city centre hospitals for emergency services and first aid, and the movement of convalescent, maternity and evacuation hospitals further out into the country. The final section uses pictures of happy, healthy children running free in the English countryside to remind cinema audiences of what Britain is fighting for."--British Film Institute website.