57. Hood : pick up a different flavor today! (01:01)

Date:
19uu
Main contributors:
Hood Ice Cream
Summary:
An advertisement for Hood Ice Cream in which a boy enters an ice cream parlor and chooses vanilla, and when the attendant tells him about all the flavors available the boy is shown with a dish containing them all.

58. Illinois Department of Public Health "End Measles" (01:06)

Date:
19uu
Main contributors:
Illinois Department of Public Health
Summary:
A public service announcement for the Illinois Department of Public Health in which a mother in the "old days" drags her son to a quarantined measles home so that he can catch the virus and "get it over with." An offscreen male narrator describes how the measles vaccination makes such practices unnecessary, and the boy is shown receiving his vaccine at a doctor's office. Submitted for the Clio Awards.

59. Into the blue (10:39)

Date:
1940
Main contributors:
Catling, Darrel, 1909-1991
Summary:
Shows how young airmen are trained by the R.A.F. Not only is the standard training such as solo flying shown, but also learning Morse code, navigation lectures, and special bombardier and fighter pilot training.

60. John Hancock Mutual Life Insurance Company [unknown title] (01:01)

Date:
19uu
Main contributors:
John Hancock Mutual Life Insurance Company
Summary:
An advertisement for John Hancock Mutual Life Insurance Company featuring a blind man who describes his experience working as an administrative director at the company. An offscreen male narrator discusses how the John Hancock company employs over 500 employees with some form of disability. Submitted for the Clio Awards.

61. Knudsen Ice Cream "Ice Cream Parlor (30 second)" (00:31)

Date:
19uu
Main contributors:
Knudsen
Summary:
An advertisement for Knudsen Ice Cream in which a man waits in a long line at a specialty ice cream parlor, and a narrator says that Knudsen has the same taste and added convenience of being available at the grocery store.

62. Knudsen ice cream : childhood (01:01)

Date:
19uu
Main contributors:
Knudsen
Summary:
An advertisement for Knudsen Ice Cream in which a narrator describes the product in nostalgic terms over scenes of children playing.

63. Knudsen ice cream : ice cream parlor (01:01)

Date:
19uu
Main contributors:
Knudsen
Summary:
An advertisement for Knudsen Ice Cream in which a man waits in a long line at a specialty ice cream parlor, and a narrator says that Knudsen has the same taste and added convenience of being available at the grocery store.

64. Knudsen ice cream : it tastes hand packed (01:00)

Date:
19uu
Main contributors:
Knudsen
Summary:
An advertisement for Knudsen Ice Cream in which a boy runs to the grocery store to buy the product quickly, and shows the carton to a line of people waiting for ice cream from a specialty parlor.

67. National Clearinghouse for Drug Abuse Information "PSA" (01:01)

Date:
19uu
Main contributors:
National Clearinghouse for Drug Abuse Information
Summary:
A public service announcement from the National Clearinghouse for Drug Abuse Information in which an offscreen chorus sings a modified version of the children's rhyme "Ten Little Indians" over scenes of people suffering and overdosing from illicit drug use. Submitted for the Clio Awards.

69. New York City Department of Health "Starve a Rat Today" (01:00)

Date:
19uu
Main contributors:
New York City Department of Health
Summary:
A public service announcement from the New York City Department of Health in which a rat is shown burrowing its way underneath a scene of children playing outside as ominous music plays. An offscreen male narrator encourages viewers to cut off rats' food sources by disposing of garbage in a lidded trash can. Submitted for the Clio Awards.

70. O' Canada (15:58)

Date:
194u
Main contributors:
Markley L. Pepper
Summary:
An amateur film documents popular travel destination spots across Canada, including: Niagara Falls, Waterton Lakes National Park, Jasper National Park, Columbia Ice Fields, Athabasca Falls, Banff, Chateau Lake Louise. Amateur Cinema League member filmmaker.

71. Olympia Beer "Water" (01:03)

Date:
19uu
Main contributors:
Olympia Brewing Company
Summary:
An advertisement for Olympia Beer in which a narrator discusses the water in Tumwater, Washington, which makes the product taste the way it does.

72. Opportunities Industrialization Center [unknown title] (02:01)

Date:
19uu
Main contributors:
Opportunities Industrialization Center
Summary:
A public service announcement for the Opportunities Industrialization Center's (OIC) adult education programs in which a Black man from New York recounts his difficulties finding and sustaining a job until OIC taught him a useful trade. The man addresses the camera about the importance of learning a skill to make it in the world. Submitted for the Clio Awards.

73. People of Hawaii (11:01)

Date:
1940
Main contributors:
Erpi Classroom Films Inc., Margaret Mead
Summary:
Shows the location and physical features of the Hawaiian Islands, a wide variety of immigrant and native workers busy at large-scale production and harvesting of sugar cane and pineapples, other work, home life, and customs of the native Hawaiians. Portrays such native activities as fishing, cooking, eating, playing football, building canoes, and taking part in the ceremonies at a canoe-launching.

74. People of Western China (10:57)

Date:
1940
Summary:
Portrays characteristic aspects of life in the valley of Western China, where habits and customs of past centuries exist side by side with such modern innovations as hydroelectric plants, telephones, and air transportation. Describes the age-old system of crop irrigation, the utilization of bamboo, and the fashioning of pottery, silver, and silk products.

75. Pig Projects Make Profits (13:26)

Date:
1940
Main contributors:
Duroc Record Association, Frank Oberkoetter Studios
Summary:
Addressed to members of 4-H or FFA clubs interested in learning to raise pigs, stating "thousands of boys and girls choose swine for their livestock project work." Provides instruction and guidance for every aspect of the project, from purchasing, showing at the county fair, to reaping profits in the fall. "[P]oints covered include: buying a bred gilt; McLean County sanitation system; importance of accurate record keeping; equipment needed; feeding methods; value of clean pasture; disease prevention; showing at the fair; and the value of pig project work. Suggested for agricultural classes and for 4-H club activities" (University of Michigan Bureau of Visual Education Extension Service, Instructional Motion Pictures, 1940-1941, 8). Suggests that the profitability of such projects will help young people start their own farms. The film shows a young farm couple tending hogs while narration states "if a little boy blesses their home you bet ten to one that he too will get the chance to have the valuable experience of pig project work, just like dad."

76. Radio and television (11:29)

Date:
1940
Summary:
Indicates the preparation necessary for entrance into radio work, stressing a strong foundation in science and mathematics. The development of personality and a cultural background is stressed. Gives an overview of radio and its present importance and the application of radio principles to public address systems, sound reproduction, and television.

77. Round the World Trip 1939 : Part 3 – USA and Canada (51:57)

Date:
19uu
Main contributors:
Richard Leslie Gair (1892-1970)
Summary:
McRobbie-Gair Family Home Movies : Film consists of travelogue sequences mainly of the Eastern United States and Canada, with footage from New York, Washington D.C., Virginia, Illinois, and New Mexico. The film opens with shots of the New York City skyline and Times Square at night with an amazing light show of entertainment and advertising signage. We see the marquee of several historic movie theatres, including the Loew’s State Theatre and the Strand Theatre, showing 'Only Angels Have Wings' (1939) and 'Indianapolis Speedway' (1939), respectively. Other notable footage includes a segment of the 1939-40 New York World’s Fair. There is also footage from George Washington’s Mount Vernon estate in Virginia, Chicago, IL cityscapes, and wonderful footage of Niagara Falls. Moving north to Canada the film captures shots from Montreal, Toronto, and Québec City. Notable sequences include shots of Montmorency Falls and Château Frontenac in Québec City. Finally, the film travels to the American Southwest of New Mexico, including the cities of Gallop and Albuquerque. The film captures in amazing detail an “Inter-Tribal Indian Ceremonial” in Gallop, according to a title card, which includes ritual dancing, games (including tug-of-war and foot and horse races), and a rodeo with broncos and bulls. Footage consists of a combination of color and black and white film stock with title cards inserted for new locations and cities.

78. Safety Belt Task Force "Wear Your Safety Belts ... and Live" (00:31)

Date:
19uu
Main contributors:
Safety Belt Task Force
Summary:
A public service announcement from the Safety Belt Task Force in which a girl sitting in a rocking chair recounts her struggles following her father's death in a car crash. The girl angles her face toward the camera to reveal a scar from the accident, while an offscreen male narrator urges the viewer to wear a seat belt. Submitted for the Clio Awards.

80. Sealtest : double strawberry ice cream (00:20)

Date:
19uu
Main contributors:
Sealtest
Summary:
An advertisement for Sealtest Double Strawberry ice cream in which animated children play like they are in the army and move to find the product.

83. Sealtest : old fashioned peach (00:22)

Date:
19uu
Main contributors:
Sealtest
Summary:
An advertisement for Sealtest Old Fashioned Peach ice cream in which two narrators discuss the product over an animation of a peach.

84. Semper Paratus (06:12)

Date:
194u
Main contributors:
The Office of War Information Bureau of Motion Pictures
Summary:

85. Shell "We're Trying to Make Things Better" (01:02)

Date:
19uu
Main contributors:
Shell
Summary:
An advertisement for Shell Oil in which a researcher stands in a body of water and demonstrates some of the company's methods for oil spill containment and clean-up. The researcher and an offscreen male narrator claim that Shell prioritizes preventing spills so that such containment methods never need to be used. Submitted for the Clio Awards.

86. Siege (09:50)

Date:
1940
Main contributors:
Bryan, Julien H. (Julien Hequembourg), 1899-1974
Summary:
Presents a vivid record, uncensored by military authorities, of the 1939 siege and fall of Warsaw.

87. Stag Beer "Operation Payback" (00:29)

Date:
19uu
Main contributors:
Carling Brewing Company
Summary:
A public service announcement from Stag beer in which a group of elderly women collect and crush aluminum cans, while an offscreen male narrator describes how the company will pay one-half cent per can dropped off at Stag recycling centers. Submitted for the Clio Awards.

89. Study of Government (14:40)

Date:
19uu
Main contributors:
Indiana U Instructional Support Services
Summary:
[motion picture] Orients students to the opportunities and experiences for the study of government at a typical college or university. Emphasizes that government cannot be taken for granted and that everyone is a part of the government. Demonstrates various areas of government for study: American government, politics, public administration, comparative and internal relations, and immediate controversial problems. Concludes with the generalization that the study of government is democracy at work.

90. T.V.A. (20:01)

Date:
1940
Main contributors:
Tennessee Valley Authority, National Defense Advisory Committee
Summary:
Narration introduces this report as "the story of the development of the Tennessee River," showing ongoing construction of major public works projects conducted under the Tennessee Valley Authority, including dams and hydroelectric plants. Touts the harnessing of waterpower to generate electricity for industry and farmers. Lists the improvements to quality of life in the region brought by electricity, including home amenities, pumped water for irrigation, and community refrigeration for food storage. Emphasizes the development of fertilizer manufacturing, as well as munitions and aluminum for defense industries. Includes footage of Wilson dam, Norris dam, Wheeler dam, Pickwick Landing dam, Guntersville dam, Chickamauga dam, and Watts Bar dam and generating station.

91. Tall Tales (09:41)

Date:
1940
Summary:
Presents ballad singers singing three authentic American folk songs: "Strawberry Roan," "Grey Goose," and "John Henry." The background for the singers is a farmhouse kitchenyard after the noonday meal.

93. The European Experience (Edited version) (29:25)

Date:
19uu
Summary:
Examines what has happened in Europe to check the threat of a menancing population growth. Traces the growth of population in Europe from the Middle Ages and suggests that the small-family concept, which began in England in the late nineteenth century, has had more effect on population than any other thing.

94. The Land - To Have and To Hold (14:34)

Date:
1940
Main contributors:
United States. Department of Interior. Division of Motion Pictures
Summary:
Recounts the history of land ownership by small farmers in the U.S. Free land for farmers gradually disappeared as the west was settled through the 19th century, resulting in the necessity for farmers to buy land with mortgages. Describes the creation of the 1916 Federal Farm Loan Act and regional land bank systems to enable tenant farmers to become landowners. "Shows how the cooperative mortgage credit system works in the everyday lives of John and Mary Farmer, who are typical of the 600,000 members of national farm loan associations now using their own credit system to achieve the goal of owning debt-free farms" (Motion Pictures of the United States Department of Agriculture, 1945, 21).

96. The policeman (10:39)

Date:
1940
Summary:
Shows Jim Barnes, the typical policeman, directing traffic, rescuing a cat caught in a tree, finding a lost child, and arresting a reckless driver. Portrays the radio station at headquarters, a cruise car, a policewoman, two motorcycle officers, a patrol wagon, and an emergency car. An instructional sound film.

97. The snapping turtle (10:49)

Date:
1940
Main contributors:
Erpi Classroom Films Inc., E. Laurence Palmer
Summary:
Presents the life story of the snapping turtle in its natural habitat. Observes the snapping turtle's features, its encounters with other animal life, the laying and protection of its eggs, its hatching, and developmental conditioning. Its appearance is compared with that of the painted turtle. Digging in for and emergence from the winter's hibernation conclude the presentation.

98. The story of wheat (11:39)

Date:
1940
Summary:
Deals with the history, growth, harvesting, and preparation of wheat for its most important use as bread.

99. The Wilderness Society "Free Booklet 'The American Wilderness'" (01:02)

Date:
19uu
Main contributors:
The Wilderness Society
Summary:
A public service announcement from the Wilderness Society in which a scene of forest wildlife is overlaid with audio of developers clearing trees. An offscreen male narrator reminds the viewer that "man does not live by development alone," while onscreen text provides information on how to order a free booklet on "the American wilderness." Submitted for the Clio Awards.