An advertisement for Beatric Foods Meadow Gold ice cream in which a narrator drops scoops of three flavors of ice cream from the top of the Leaning Tower of Piza in order to determine the bounce quality of each variety, and a boy runs to the bottom and takes one of the scoops into a dish and eats it.
A public service announcement for the American Cancer Society in which a doctor walks down a hospital corridor while addressing the camera about how money raised for cancer research is being spent. Submitted for the Clio Awards.
A public service announcement from the American Cancer Society in which a man buying cigarettes from a vending machine is juxtaposed with shots of casino games, rolling dice, and a horse race. The vending machine dispenses a carton of cigarettes as an offscreen male narrator states, "You lose." Submitted for the Clio Awards.
A public service announcement from the American Cancer Society in which a woman takes a shower while an offscreen female narrator urges viewers to give themselves a monthly breast self-examination. Submitted for the Clio Awards.
A public service announcement from the American Institute of Architects (AIA) in which the song "America the Beautiful" plays ironically over still images of trash, poverty, and destitution in an inner city ghetto. An offscreen male narrator says that if the viewer does not think the song and pictures go together, they need to "change the pictures." The narrator states that the AIA is "trying to" enact this change. Submitted for the Clio Awards.
A public service announcement from the Atlantic Richfield oil company (ARCO) announcing their acquisition of Sinclair Oil and phasing out of Sinclair's dinosaur logo. The ad features an animation of a dinosaur telling an ARCO executive that he is retiring to live in Miami. As the dinosaur leaves, an offscreen male narrator states that the end of one era means the beginning of another. Submitted for the Clio Awards.
A public service announcement from the Citizens for Clean Air in which the close-up and audio of a man breathing overlays shots of cars, planes, factory chimneys, and other sources of air pollution. An offscreen male narrator describes the many kinds of pollutants in the air we breathe and urges the viewer to write to the organization's address. Submitted for the Clio Awards.
An advertisement for General Electric garbage disposals in which an offscreen male narrator describes the disease risk from common houseflies and how the town of Jasper, Indiana eradicated most of their flies through reforming garbage collection and installing GE kitchen disposals. Close-ups of flies and footage of Jasper accompany the narration. Submitted for the Clio Awards.
An advertisement for General Electric in which actor and Native American chief Dan George talks about the significance of Lake Tahoe to his people. An offscreen male narrator discusses how General Electric's sewage treatment systems allow Lake Tahoe to remain one of the cleanest lakes in the world. Submitted for the Clio Awards.
An advertisement for General Motors in which a male narrator describes the company's initiative in designing a windshield that can withstand the impact of stones. Two test drives, first with a regular windshield and the second with GM's more damage-resistant windshield, are demonstrated, and the narrator argues that the new windshields are further proof that GM cares about keeping consumer repair costs down. Submitted for the Clio Awards.
A public service announcement from the Glass Container Manufacturers Institute in which a young man and woman leave various forms of litter around a city as they have fun on a date. An offscreen male narrator implores the viewer on behalf of glass manufacturers to "make love, not litter" and "keep America beautiful." Submitted for the Clio Awards.
A public service announcement from the Glass Container Manufacturers Institute in which an offscreen narrator describes the steps for how recycled glass is processed and formed into new products over shots from a recycling plant and an automated bottling assembly line. The narrator tells the viewer that the bottle they used last week may form part of the future bottle they will use next week. Submitted for the Clio Awards.