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Analyzes advertising in twentieth century America, and its dual function as mirror and molder of our culture. Demonstrates that admen have long been fluent with the familiar slogan, jingle, testimonial, and doctor's endorsement--by which values and dreams, rather than commodities, are made the fare of public consumption. Reminds us that we must guard against the temptation to make advertising the scapegoat for our own materialism, for admen can erect and support only the images that society tacitly permits.
Dozens of marine animals are shown in action in the natural habitats as Dr. John F. Storr explains the wonderful adaptations of sea creatures to their environment. With dramatic emphasis on devices for escaping physical damage by wily enemies or power of waves, Dr. Storr demonstrates the armor, camouflage, speed and agility of these animals.
Discusses the conditions and effects of drug addiction among young people. Reveals how an individual may be enticed to use narcotics. Outlines some of the causes of addiction and considers the possibilities of treatment and cure. (WTTW) Kinescope.
Portrays the psychology at work in the use of alcohol by adolescents. A documentary approach is taken in presenting the origin, development, and results of an actual research project, "A Study of the Use of Alcohol Among High School Students", made by the Hofstra College Bureau of Social Research. (Hofstra College & WPIX) Kinescope.
Discusses the nature and importance od adult learning, and points out the fallacy of thinking that the school is the only place where education occurs. Explains that adult learning is the gaining of wisdom and understanding and is for everybody, regardless of formal schooling. States that "adults are more educable than children as children are more trainable than adults," and stresses that when we cease to learn our mind starts to die. (Palmer Films) Film.
Stresses recognizing adverse conditions as they appear in the traffic picture. Describes the safety factors involved for utmost driving efficiency in snow and ice. Discusses the special problems of rain as more fatalities occur on wet streets than on snowy or icy streets. Show the changes in traffic conditions in fog, on mountains and in deserts. (Cincinnati Public Schools and WCET) Kinescope.
Describes the lands of East Africa that are members of the British Commonwealth. Discusses variations in degree of self government and in the composition of populations. A native of Tanganuika presents his views on independence for his homeland and outlines a course of action. (WTTW) Kinescope.
Outlines the political history of the Congo and discusses the success of the Belgian colonial policy. A native of the Congo proposes a program for more self-government of the people. Stresses the economic importance of the Congo to Belgium and to the United States. (WTTW) Kinescope.
In this program, criminologist Joseph D. Lohman explains that a major portion of the crime problem is a result of what society does about initial and relatively less serious crime. An interviewed inmate tells that he was less damaged by his prior criminal experience than by his prison experiences. Public sentiment has not kept pace with the progress of penological attitudes, say Lohman and Bates. This is a cause of prison experiences making an inmate more dangerous to the public. They emphasize that a prison must make offenders self-reliant, rather than dependent, and indicate methods by which this can be accomplished.
Special Guest: DR. RICHARD S. CALDECOTT –Dr. Caldecott is a geneticist with the cereal crops brand of the United States Department of Agriculture and an associate professor in the Department of Agronomy and Plant Genetics at the University of Minnesota.There is an area of scientific endeavor that will serve to illustrate one important method in which atomic energy is being utilized by agriculture scientist. This area envelopes the science of genetics. Dr. Warren F. Witzig and Dr. Caldecott discuss this science and the use of atomic energy in this area to provide basic information of life and life processes for the use of the applied agriculturalist. Many examples of how radioactivity has helped the agriculturalist are demonstrated in this program.