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An advertisement for 7 Up featuring the folk music group the Kingston Trio as circus promoters. The Trio sings to a crowd of patrons about a trapeze artist called "Lovely Louise." One of the trio climbs up a ladder to give Louise a 7 Up, only to fall off in shock upon discovering she looks like a man. Submitted for the Clio Awards. (Note: ad contains an instance of transphobia.)
An advertisement for 7 Up in which an offscreen male narrator describes the product's refreshing features over close-up shots of bottles of 7 Up on ice, an ingredient list on a bottle, and young people smiling and dancing. Submitted for the Clio Awards.
An advertisement for 7 Up in which an offscreen narrator describes how the product is the perfect refresher for a busy business executive's work day over humorously re-appropriated footage from silent-era films. Submitted for the Clio Awards.
An advertisement for 7 Up in which a man and woman are thwarted in their attempts to flirt with each other on a bus and a cafe, before finally meeting in their shared work office and going out to a restaurant. An offscreen narrator repeats how it is "always 7 Up time" and praises the qualities of the product as the man and woman drink bottles of 7 Up at the restaurant. Submitted for the Clio Awards.
An advertisement for 7 Up in which a narrator named Eloise talks about her routine for preparing lunch and a 7 Up before talking on the phone. Still sketches of Eloise by cartoonist George Clark accompany the narration. Submitted for the Clio Awards.
An advertisement for 7 Up in which an offscreen male narrator lists a variety of situations that are perfect for drinking the product, such as sightseeing, friend gatherings, barbecues, etc. Shots of 7 Up bottles in different home and recreational settings are interspersed with stock footage from silent-era movies. Submitted for the Clio Awards.
An advertisement for 7 Up in which an offscreen male narrator describes how the product quenches the thirst of suburban homeowners over various scenes of silent-era movie footage. Interspersed among the silent movie scenes are shots of family-size 7 Up bottles sitting in a fridge or standing on a table with glasses for serving. Submitted for the Clio Awards.
An advertisement for sugar-free 7 Up in which an offscreen narrator explains how the product is the latest stage in soft drink evolution. Submitted for the Clio Awards International category.
An advertisement for 7 Up in which an offscreen male narrator describes how the product is perfect for teenagers in various school and recreational settings. Shots of 7 Up bottles in beach, homework, and party contexts are interspersed with stock footage from silent-era movies. Submitted for the Clio Awards.
An advertisement for 7 Up chronicling a woman's life through still stencil portraits as she grows up from 1929 (the year that 7 Up debuted) through the early 1960s, set to the song "Thank Heaven for Little Girls." The ad concludes on an image of the woman entering a maternity ward, while an offscreen narrator urges the viewer to "stay tuned" to part two to find out whether she gives birth to a boy or girl. Submitted for the Clio Awards.
