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An advertisement for Pure Magic lipstick by Max Factor in which a grid of close-up shots of women's lips sing a jingle. At the end of the song, the shots of women's lips are replaced by close-up shots of the product on display. One of the winners of the 1975 Clio Awards.
An advertisement for Schaefer beer in which a jingle plays over scenes of people hang gliding and drinking the product together following their flights. One of the winners of the 1975 Clio Awards.
An advertisement for Southern Airways in which a man on an airplane receives scowling expressions from first-class passengers as he walks back to the second-class cabin. An offscreen male narrator describes how "nobody's second class" on Southern Airlines over scenes of the man comfortably boarding a flight. One of the winners of the 1975 Clio Awards.
An advertisement for Southern Airways in which a man on an airplane walks from an upper-class lobster feast in first-class into a destitute refugee camp in coach. An offscreen male narrator describes how "nobody's second class" on Southern Airlines over scenes of the man comfortably boarding a flight. One of the winners of the 1975 Clio Awards.
An advertisement for Tic Tac mints in which three sets of people (a man and woman painting at home, an adolescent girl and boy taking a break from tennis, and two middle-aged women at a hair salon) sing a jingle while enjoying the product. An offscreen male narrator declares that a cinnamon variety is now available over a close-up shot of the product. One of the winners of the 1975 Clio Awards.
An advertisement for Tonka toys in which a male narrator holding a toy truck addresses the camera about a previous Tonka commercial in which a child claimed their toy was broken by an elephant stepping on it. The narrator places the toy truck on the floor and has an elephant stand on it without breaking it. An ending title card boasts, "A toy shouldn't break just because a child plays with it." One of the winners of the 1975 Clio Awards.
An advertisement for Colgate's Ultra Brite toothpaste in which a male reporter asks golf star Laura Baugh about her love life. An offscreen male narrator describes the sex appeal of the toothpaste over close-up shots of the product, an elderly woman looking shocked, and a title screen with the text "How's Your Love Life?" accompanied by a chorus. One of the winners of the 1975 Clio Awards.
An advertisement for Wall's Fizz Bang fizzy lollipops in which a jingle plays over various slapstick shots of children dancing, running, and eating lollipops in an early 20th-century urban environment. One of the winners of the 1975 Clio Awards.
We see the original owner of Barney's in the 1920s waiting outside of a medium-sized store. He leads a man into the store and helps him find a suit, doing all of the selling and prep work himself. We then jump to the 1970s where the store is much larger with more foot traffic. We see the owner as an older man as he helps a young boy with a suit and his mother stands nearby with a smile.
Two female roommates are looking in a mirror and getting ready for their days as they talk to each other. One roommate is going to an interview and is incredibly nervous about how she looks, her other roommate suggests she put on some Johnson & Johnson Baby Powder. She barely listens to her until the end when she grabs the product as she leaves.
A man is driving an Old Home Bread truck with lots of loaves of bread in the back. He stops the truck at an Old Home diner and has an exchange with a waitress who talks about all of the specials and options on the menu. A country jingle accompanies the ad and details the first-person perspective of the truck driver.
An Old Home Bread truck driver is getting overheated and his tank it almost empty. He stops at an Old Home cafe to get some gas and also orders a hamburger. He flirts with the waitress and then drops off more buns for her to sell at the cafe. A first-person, country jingle accompanies the ad.
An advertisement for ABC's television broadcast of the 1972 Summer Olympics spotlighting athletes performing various kinds of sports in front of a stark black background. An offscreen male narrator describes how two teams are traveling to the games: the athletes and ABC's exemplary sports reporting team. One of the winners of the 1973 Clio Awards.
An advertisement for Alka-Seltzer in which a woman gives King Henry VIII the product to relieve an upset stomach following a wedding banquet. An offscreen male narrator describes the relieving properties of Alka-Seltzer as the king rises from his seat to dance after using it. One of the winners of the 1973 Clio Awards.
An advertisement for Bic banana pens in which a mother unsuccessfully attempts to write a letter to her son using various types of fruit before finally using a Bic pen. An offscreen male narrator describes the product and makes humorous commentary about the mother's efforts to write with fruit. One of the winners of the 1973 Clio Awards.
An advertisement for Binaca breath spray in which a jingle plays over close-up shots of various people using the product and reacting with delight. An offscreen male narrator notes that the product also comes in drops and frosty mint flavor. One of the winners of the 1973 Clio Awards.
An advertisement for vision plans from Blue Cross Blue Shield of Northeast Ohio in which two people with poor vision struggle to get through a dinner date together. An offscreen male narrator describes the benefits of the plans. One of the winners of the 1973 Clio Awards.
An advertisement for Budweiser in which four men play a card game around a table. One of the men declares he has a hand of five kings and proceeds to lay out four kings on the table, followed by a bottle of Budweiser as the fifth "king." An offscreen male narrator encourages the viewer to make the product their regular, "special" beer. One of the winners of the 1973 Clio Awards.
An advertisement for Calgary Export beer in which a group of real actors find themselves in an old saloon bar with animated characters and drink beer together.
An advertisement from the Cheese Information Center in which an offscreen male narrator describes an unnamed versatile, cheap, and hearty food as the camera tracks over a table full of various food products. The camera centers on a block of cheese, revealing it as the food the narrator was discussing, and both the narrator and onscreen text urge the viewer to "choose cheese." One of the winners of the 1973 Clio Awards.
An advertisement for Coca-Cola in which a jingle plays over a scene of a coach unlocking the gate to an inner-city park and supervising a group of children who enter to play basketball. The coach invites in a boy who looks forlorn outside the fence, and the two play games and drink bottles of Coke together. An ending text screen promotes the Coke brand as "the real thing." One of the winners of the 1973 Clio Awards.
An advertisement for Coca-Cola in which a woman travels to the countryside and visits her family on a farm. A jingle about the joys of rural life plays over scenes of the woman embracing her family members and drinking bottles of Coke with them. An ending text screen promotes the Coke brand as "the real thing." One of the winners of the 1973 Clio Awards.
An advertisement for Coca-Cola in which Bobby Goldsboro's song "Hello Summertime" plays over scenes of a man and woman rafting down a river, playing with each other, and drinking bottles of Coke. An ending text screen promotes the Coke brand as "the real thing." One of the winners of the 1973 Clio Awards.
An advertisement for the Datsun 610 station wagon in which the vehicle appears inside an animated version of Salvador Dali's painting "The Persistence of Memory." An offscreen male narrator describes the various features of the car over images of Dali himself sitting inside the vehicle and walking around the landscape. One of the winners of the 1973 Clio Awards.
An advertisement for DeHaze glass cleaner in which an offscreen male narrator contrasts the product's defogging abilities against other leading cleaners in a splitscreen. DeHaze and generic cleaner are sprayed onto separate sides of a mirror, but only the generic side fogs up during a shower. One of the winners of the 1973 Clio Awards.
An advertisement for Del Monte Foods in which an offscreen male narrator describes the nutritional benefits of the company's canned salmon over a slow-motion shot of a salmon jumping upstream. A quickly edited montage follows of various Del Monte canned products. One of the winners of the 1973 Clio Awards.
A Spanish-language advertisement for the Ebro Siata-40 van in which a delivery man drives chaotically around a city and an underground subway station with a large wedding cake loaded in the back of his van. The man arrives at a wedding with the cake intact, only to drop it when he is startled by a small child. One of the winners of the 1973 Clio Awards.
An advertisement for Felix canned cat food in which a British man builds a door flap for his pet cat while his wife opens a can of Felix food for the cat to eat. The cat breaks through the door flap and eats the meal, revealing itself to actually be a baby tiger. One of the winners of the 1973 Clio Awards.
An advertisement for ATM services at First Wisconsin National Bank, in which a boisterous Texan businessman coaxes a meek bank teller into joining him for a spending spree around town. The teller visits an ATM to get quick cash and an offscreen male narrator describes the features and benefits of the "24-hour teller." One of the winners of the 1973 Clio Awards.
An advertisement for Genesee beer in which a logger named Ron Richard laments how his friends "out East" introduced him to his new favorite beer and he cannot find it where he lives.
An advertisement for Gillette Platinum-Plus razors in which a man shaves in the mirror while his young son looks on nearby. An offscreen male narrator extols the qualities of the product, emphasizing how Gillette makes a better double-bladed razor now than "the one your father used." One of the winners of the 1973 Clio Awards.
An advertisement for Hamm's beer in which a man walks through the woods with a bear, finds a cabin bar, and drinks the product. Submitted for the Clio Awards.
An advertisement for Hamm's beer in which a man walks through the woods with a bear, finds a cabin bar, and drinks the product. Submitted for the Clio Awards.
A Japanese advertisement for Hi-Me seasoning featuring close-up shots of a hot pot dish being cooked, juxtaposed with shots of snowy winter settings and set to music from the Nutcracker Suite's "Waltz of the Flowers." One of the winners of the 1973 Clio Awards.
An advertisement for Parisian hospital services in which workers at a maternity ward successfully deliver and care for a premature infant. One of the winners of the 1973 Clio Awards.
A British advertisement for the Industrial and Commercial Finance Corporation (ICFC) in which a street violinist continually adds more musicians to his act until he is shown leading a full orchestra at a music hall. An offscreen male narrator describes how the ICFC can help provide capital access to help businesses grow. One of the winners of the 1973 Clio Awards.
An advertisement for Kodak which begins with a title card stating "Just picture Anne growing up." Close-ups of a woman's eye (with a camera shutter sound each time the eye blinks) are juxtaposed with still images of a little girl learning and playing piano over many years, culminating with her finishing a public piano recital as an adult. An offscreen male narrator states that "all it takes" to capture a memory is a Kodak camera, Kodak film, and "a little bit of thoughtfulness." One of the winners of the 1973 Clio Awards.
A public service announcement from the League of Women Voters featuring comical scenes of various men and women stepping in to temporarily sub for others in their jobs (including a construction worker, a police officer, an executive, a dancer, and a dentist) so that they have time to leave and go vote. An offscreen narrator urges the viewer to go out and help someone vote on Election Day. One of the winners of the 1973 Clio Awards.
An animated advertisement for Levi's jeans in which several sets of contrasting people (e.g., a Republican and a Democrat, a hippie and a businessman, etc.) are depicted as united in their wearing of the Levi's brand. An offscreen male narrator emphasizes how, despite their differences, every Levi's wearer is the same in how they are "being themselves." One of the winners of the 1973 Clio Awards.
An advertisement for Matsushita-brand rice cookers in which two men leave the product outside overnight during a snowstorm. The men open the cooker in the morning to find the rice inside is still hot and ready to serve into bowls. An offscreen narrator speaks in Japanese about the qualities of the product. One of the winners of the 1973 Clio Awards.
An advertisement for McDonald's in which a mother takes her two daughters to eat at the restaurant after her husband leaves for an extended trip. A jingle plays over a scene of mother and daughters eating, while the woman states in voiceover narration that McDonald's makes it easier for her during times when she has to be "both the mother and the father." One of the winners of the 1973 Clio Awards.
An advertisement for the Mercedes-Benz 350SL in which six cars perform a synchronized "ballet" of mimicking each other's movements and weaving into and out of each other's paths. An offscreen male narrator describes the features of the vehicle, emphasizing how the model is so responsive, six cars "can react as one." One of the winners of the 1973 Clio Awards.
An advertisement of Mirinda orange soda in which a man drinks the product at an outdoor restaurant, followed by scenes of thousands of oranges flooding over a waterfall, falling down rooftops and city streets, and eventually covering the ground waist-deep around the man and restaurant. An offscreen narrator describes how Mirinida tastes like "an orange avalanche" and a chorus sings a jingle. One of the winners of the 1973 Clio Awards.
