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Video essay from IU Libraries Moving Image Archive Jorgensen Fellow, Noni Ford. Noni utilizes research conducted in IULMIA's Clio Advertisement Collection, to present a video essay on the use of youth in Pepsi ad campaigns over time.
For more information, see the IU Libraries Blog Post : https://blogs.libraries.indiana.edu/filmarch/2024/02/09/clio-awards-collection-pepsi/
Fresh Deodorant [unknown title] : Pictures of a woman plucking flowers are shown as a narrator state how Fresh does not promise to lead you towards romance.
Ivory Bar "Best for Judy": A little girl ,named Judy, plays house and brings home Ivory soap from her shopping trip. Judy then takes a bath as a narrator talks about how Ivory soap is the best soap for girls and their mothers.
In an episode of the General Electric Theater, a narrator reflects on the rapid expansion of technology during the Gershwin years and how General Electric enable this era of technological expansion.
In this General Electric Theater, the narrator talks about the recent contribution General Electric has made to the aviation, law enforcement, lighting, medical, and cooking industries.
In this episode of General Electric Theater, the General Electric research facility is showcase. Some of the project the facility is working on relate to gas, thermionic conversion, and hypersonic shock tunnels.
On behalf of the American trucking industry Goodyear presents a commercial following the career of an Akron Ohio trucker, Alvin Howler. The commercial show Howler diligently working at his job and the time he spent at the William Way Memorial Driver Training School.
A Goodyear spokesperson talk about how the various Goodyear products are improving society. Some of the products the spokesperson lists are machine belts, flooring, and road paint.
Set in the style of a silent era film a mechanic is told that he needs deodorant by a coworker. As the mechanic walks around town people avoid him because of his smell. He eventually gets some Hour after Hour deodorant which relieves him of his stench.
A woman reflects on how she is able afford her groceries because she got four bars of Ivory Soap for the price of three. As she drives away, she ponders on how great Ivory Soap is.
