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An advertisement for Virginia Slims regular or menthol cigarettes that is geared toward women. The advertisement starts with a male narrator explaining that women gained their rights in 1920, including the right to smoke. The second half of the advertisement features a female narrator explaining the product as a modern looking woman smokes a Virginia Slim. The scene ends with a close-up of the product and a jingle that ends, "You've come a long, long way."
A variety of men are shown fixing and combing their hair in front of mirrors and window reflections. A narrator states that men care about their hair and Vitalis is the best way to care for hair.
A man is attended to by several barbers. A narrator then explains how a person can ruin their entire look by skimping out on their hair care. The narrator then informs the audience how to best care for their hair including using Vitalis to style their hair.
A man grooms his hair by counting each hair on his head and styling it hair by hair. A narrator then explains the better and easier way of styling hair is by using Vitalis Hair Tonic.
A narrator tells a man that a heavy man should pick a style that suits him. The narrator then explains how Vitalis hair Tonic can help men with heavy faces regain some of their lost style.
