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A woman shares an article from the National Medical Association. The article states that the 5 Day deodorants are the most effect with protecting people from perspiration and odor.
This advertisement depicts a young woman walking through an office as men take notice of her. The advertisement contains music and a man narrating the action and speaking to how Diet Pepsi has helped this young woman to be noticed.
The Daily Mail news correspondent Hugh Tomas and Jeffery Bligh provides live coverage of the Mariner 4 satellite and its mission to take pictures of Mars. The commercial advertises the Daily Mail’s ability to provide live coverage of news events 6,000 miles away and that their field correspondents who are oversea can have their article in the paper the following morning.
In a commercial for Midland Bank, words are animated to illustrate their definitions which aids the narrator’s pitch and highlights different parts of financial terminology.
Two men dual with flintlock pistols. The dual ends in a draw as both bullets are stopped by a sheet of plexiglass. The commercial then shows plexiglass being used in commercial products and construction.
A female narrator forecasts a bright future for aluminum as she lists recently developed products that contain aluminum. The commercial concludes with another narrator asking the viewers to choose Alcoa for all their aluminum needs.
A chef shows the audience that he is able keep his food fresh and preserved by using aluminum cans and packaging. The chef also mentions how aluminum is used in agricultural and transportation industries.
A narrator talks about the vital role aluminum plays in the transportation industry. Footage of aluminum vehicles are shown. The narrator talks about how Aluminum Ltd. supplies the majority of the aluminum in the market and is the most active in aluminum research.
Pictures of human hands are shown as a narrator explains how fragile and worn out human hands can be. The commercial then transitions to footage of American Machine & Foundry's automatic machines are shown doing jobs that used to be done by human hands. The narrator states how useful these machines can be to society.
A boy wakes up to find a new jet bike waiting for him. He then goes to fly model airplanes with his dad. As the boy goes home, he notices water skiers, scuba divers, and bowlers. In each scene and place the boy visit an American Machine & Foundry product is featured.
A narrator explain how the Bell Telephone Company was instrumental in the Echo I project. The Echo I satellite allowed for the first wireless telephone call through a satellite. The narrator rejoices at this breakthrough in telecommunications and hypothesis about the future of communication.
A narrator talks about the new machine developed by Bell Telephone Company that allow people to have three-way calls, have work calls forward to a person home phone, and remember frequently used phone numbers.
Advertisement for AT&T, featuring a woman going upstairs and then down again to answer the phone. With an extension phone in the rooms most frequently used, there is no need to "doubleback."
Advertisement for Bankers Trust, featuring a man making a purchase at an antique shop. He tries to pay by check, which the shop owner doesn't accept until the customer presents his Bankers Trust card, which guarantees checks up to $100.
An advertisement for Belvedere cigarettes in which an older, well-dressed woman finds an instant-gift coupon in a pack of Belvederes. The narrator lists many of the possible awards that could be won. The woman says she doesn't I smoke Belvederes because of the coupons, rather, she says, "I smoke them because I like them."
A mother and her daughters go horseback riding through a park. As they are horseback riding a narrator explains how great Camay soap is and footage of the mother using the soap is mixed with footage of them horseback riding. When the horseback riding is finished the mother is greeted by her husband and the family happily drives away.
Advertisement for Citizens Committee to Keep NYC Clean, using an older woman to demonstrate two different scenarios that would cause trash to accumulate in the streets of New York City.
One of 13 episodes in a series, Design With A Camera offers instructions and tips on framing subjects in photography. Joan Jockwig Pearson demonstrates subject placement using drawings and frames of varying sizes to achieve a unique, artistic effect.
A woman takes a bath with Dove Soap and models several different outfits. A narrator explains that if a woman use Dove Soap then it will make her more beautiful in all of her outfits.
Advertisement for Lifesavers Fancy Fruits, the candy that doesn't taste like candy. Several people are shown comparing the taste of the candy to that of real fruit.
Video essay from IU Libraries Moving Image Archive Jorgensen Fellow, Noni Ford. Noni utilizes research conducted in IULMIA's Clio Advertisement Collection, to present a video essay on the use of youth in Pepsi ad campaigns over time.
For more information, see the IU Libraries Blog Post : https://blogs.libraries.indiana.edu/filmarch/2024/02/09/clio-awards-collection-pepsi/
Fresh Deodorant [unknown title] : Pictures of a woman plucking flowers are shown as a narrator state how Fresh does not promise to lead you towards romance.
Ivory Bar "Best for Judy": A little girl ,named Judy, plays house and brings home Ivory soap from her shopping trip. Judy then takes a bath as a narrator talks about how Ivory soap is the best soap for girls and their mothers.
In an episode of the General Electric Theater, a narrator reflects on the rapid expansion of technology during the Gershwin years and how General Electric enable this era of technological expansion.
In this General Electric Theater, the narrator talks about the recent contribution General Electric has made to the aviation, law enforcement, lighting, medical, and cooking industries.
In this episode of General Electric Theater, the General Electric research facility is showcase. Some of the project the facility is working on relate to gas, thermionic conversion, and hypersonic shock tunnels.
On behalf of the American trucking industry Goodyear presents a commercial following the career of an Akron Ohio trucker, Alvin Howler. The commercial show Howler diligently working at his job and the time he spent at the William Way Memorial Driver Training School.
A Goodyear spokesperson talk about how the various Goodyear products are improving society. Some of the products the spokesperson lists are machine belts, flooring, and road paint.
Set in the style of a silent era film a mechanic is told that he needs deodorant by a coworker. As the mechanic walks around town people avoid him because of his smell. He eventually gets some Hour after Hour deodorant which relieves him of his stench.
A woman reflects on how she is able afford her groceries because she got four bars of Ivory Soap for the price of three. As she drives away, she ponders on how great Ivory Soap is.
An advertisement for My Sin by Lanvin in which a male narrator repeats how the product is a "most provocative perfume" over a scene of a couple sitting on the ground surrounded by a black cat and white kittens. The scene ends with a close-up of My Sin perfume and the black cat wearing a heavy necklace. Submitted for the Clio Awards.
An advertisement for the National Life and Accident Insurance Company in which a male narrator in an empty television studio addresses the camera about the company's dependability.
